PHILADEPLPHIA BREWING EXPERIENCE

PBX INTRODUCTION

Philadelphia is the birthplace of America and the cradle of American brewing. Philadelphia has
hundreds of attractions, events, venues, and museums, drawing millions of visitors annually. The
rich history of Philadelphia brewing parallels the history of our great country. The Philadelphia
Brewing eXperience (PBX) will capture that history and will be a world
class destination, craft brewery, restaurant, event space, and
academy. To be (tentatively) located in a tourist/ recreation
district of south Philadelphia, the 20,000 +- facility, will
feature outdoor beer gardens, entertainment, and free
parking. PBX will be a lively, dynamic facility that will
house the foremost collection of regional brewing
memorabilia displayed throughout the building.

Spanning three centuries to the present and beyond

into the future, the PBX will be a curated, immersive
museum-quality experience. Featuring interactive educa-
tional displays, artifacts, and reproductions, the deep history
of Philadelphia brewing will come alive. A tech-forward device
application (App) will platform memberships, advertising, display
interactions, and metrics tracking. There may be a restoration of a colonial tavern and a re-
production of a 19 th century Philadelphia German beer hall. The brewpub will hold up to 300
patrons will the primary event space will seat up to 500+ patrons.

Central to the concept is the Philadelphia Brewing Academy . The academy will be an accred-
ited program graduating qualified brewers and will feature a comprehensive brewing business
incubator. Public courses and seminars will offer deeper “dives” into the brewing arts and
sciences. Continuing education programs will be offered for working brewers. A generous mer-
chandise store will carry branded collectables and all manner of merchandise. The brewpub will
contain a 7BBL. working micro brewery producing historically correct styles and event specialty
beers with guest brewers. Multiple taps will pour Philadelphia and Pennsylvania’s best beers.
The team that is leading the effort to develop the museum includes Phila. brewing luminaries
of present and past. (see advisors ) Our team includes owners of current major local breweries
aswell as the families of historic Phila. brewers and notable Phila. business leaders.

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PBX INTRODUCTION

HISTORY

The first documented brewery in Philadelphia was established in 1685. There were at least
six commercial breweries operating when the Founding Fathers would retire to the City
Tavern to debate and hash out the Declaration of Independence. As America grew, so did
the brewing business, and it was all craft beer! In the 1840s, a German immigrant named
John Wagner was credited with brewing America’s first lager beer in Philadelphia. Before
refrigeration, ice caves of some 50,000 cubic feet were carved into the rocky banks of the
Schuylkill River for storing that new lager beer.

Steam-powered industrial brewing started in Philadelphia with the installation of a 10-horse-

power engine in the Perot brewery in 1819. In 1934, Elizabeth Hornung was considered the
first and only female brewery owner in the country, when her brewery won first prize for its
white bock beer. Ales, lagers, stouts, bocks, weissbier, pilsners and porters all found a home in
Philadelphia.

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 PHILADEPLPHIA BREWING EXPERIENCE
PBX INTRODUCTION

HISTORY
(U.S.A.) 132 Breweries Produce 69 Breweries in Philadelphia
William Frampton Erects The
185,000 Bbl Beer Annually. produce Over a million barrels
First Brewery In Philadelphia
(Population = 7 Million), (PA) 48 Of beer annually. Philadelphia
On Front Street Between
Breweries. beers are known throughout
Walnut & Spruce.
the USA.

George Washington Presents

(USA) 431 Breweries Continental Brewing Company
His “Buy American” Policy Produce 750,000 bbl In Philadelphia Becomes The
By Stating He Will Only Drink Beer annually. National First Brewery In The World To
Porter Made In America. Population Is 23 million. Use Electric Lights.

1775 1793 1840 1860 1876 1890

1685 1788 1810 1850 1870 1879

(USA) 1269
Philadelphia Produces 91 Breweries Operate
Breweries Produce over
More Beer Than All The In Philadelphia, Valued
One million BBL beer,
Other Seaports In The At $10.5 Million.
Value $21.3M Annually.
Country.

Philadelphia Brewer The Centennial Exposition

Revolutionary War
John Wagner Introduces Is Held In Philadelphia.
Measures By Congress
Lager Beer. Wagner Is A The Brewers Erect A Hall
Include Rationing To Soldier
Bavarian Immigrant Who To Exhibit Machinery, And
One Quart Of Spruce Beer
Brought Lager Yeast With Beer.
Or Cider Per Man Per Day.
Him From Germany.

Over the centuries there have been too many Philadelphia brewers to name. By 1876, Phila-
delphia had 94 breweries producing 650,000 barrels per year. By 1895, the brewery of Bergner
and Engel alone was producing more than 250,000 barrels. Every neighborhood in the city had
multiple breweries serving customers from as many nations. In fact, we still have a neighborhood
called Brewerytown. After the repeal of Prohibition, consolidations, competition, and changing
tastes, drained the Philadelphia brewing business until the closing of Schmidt’s in 1987. For the
first time in more than 300 years, there were no operating breweries left in Philadelphia.

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PBX INTRODUCTION

US CRAFT BREW CITIES ANALYZED

BREWERIES PER 50K PEOPLE

It was at that time that the modern craft brewing renaissance began. The
Boston Beer Co.’s Sam Adams (Samsom St) and Dock Street (Cherry St.)
opened new brewpub craft breweries and, slowly, others followed. Craft
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beer had come back to Philadelphia, arguably before its time. Thirty years
later, we are witnessing the resurgence of real brewing in America. There
are now more than 7,000 craft breweries nationwide, and Philadelphia is just
getting started! New styles of beers are being developed and explored as the
 PHILADEPLPHIA BREWING EXPERIENCE
PBX INTRODUCTION

HISTORY

It was at that time that the modern craft brewing renaissance began. The Boston Beer Co.’s
Sam Adams (Samsom St) and Dock Street (Cherry St.) opened new brewpub craft breweries
and, slowly, others followed. Craft beer had come back to Philadelphia, arguably before its
time. Thirty years later, we are witnessing the resurgence of real brewing in America. There are
now more than 7,000 craft breweries nationwide, and Philadelphia is just getting started! New
styles of beers are being developed and explored as the craft beer market grows and continues
to evolve. With still less than 20 breweries in Philadelphia, on a per capita basis, the city is
dramatically underserved.

We aim to create the most innovative, dynamic, interactive, sustainable, brewery experience
ever imagined. For reference: The top six metro areas for most breweries are: Chicago (167),
Denver (158), Seattle (153), San Diego (150), Los Angeles (146) and New York (141). Philadelphia
is the epicenter of American history, and Philadelphia brewing is woven into that history. The
rich story of Philadelphia brewing needs to be seen, heard, and tasted. Raise a pint and join us
for … THE PHILADELPHIA BREWING EXPERIENCE!

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 PHILADEPLPHIA BREWING EXPERIENCE
PBX INTRODUCTION

PHILADELPHIA HALL OF FAME

Christian Schmidt became brewmaster Charles Engel was a pioneer lager beer brewer in Philadelphia who in partner-
at a small ale and porter brewery which ship with Charles Wolf was the first commercial brewery in the nation to brew
he purchased and flagged as Christian lager beer. They dug vaults in the banks of the Schuylkill at Fountain Green to
Schmidt’s Kensington Brewery in lager beer they brewed at 4th & Dillwyn (now Orianna). Over a decade they
1860. In the mid-twentieth century the built a brewery over the vaults and were successful until their property was
company had plants in Norristown and taken through eminent domain in the creation of Fairmount Park.
Cleveland and ranked among the top
twelve brewers in the nation. Schmidt’s
was the last brewery to close in 1987
leaving Philadelphia without a
brewery for the first time in over
three hundred years.

Elizabeth Hornung came to America Francis Perot came from a long line of “Uncle Joe” aka Joseph T. Ortlieb was
with her husband Jacob, from Heim- brewers dating back to Anthony Morris the last of Trupert Ortlieb’s sons to be
sheim, Germany. They started with a who started his brewery in 1687. Perot at the helm of Ortlieb’s brewery. When
saloon but expanded into brewing. operated a brewery and malt house Trupert retired to his farm in Lansdale,
Hornung’s White Bock Beer and Braun near 3rd & Vine until 1850 when he he encouraged young Joe to adapt
Beer won the Grand Prize at the Paris confined his trade to malting. The to rural life but he resisted and always
Exposition in 1912 and in Atlantic City Francis Perot Sons Malting Company found his way back to the family brew-
in 1935. Other brands included Heim- claimed to be “The Oldest Business ery in Northern Liberties. He died one
sheimer and XX Porter. Elizabeth ran House in America” and had a large day short of his 90th birthday in 1968.
the brewery after the death of Jacob malt house in Buffalo on the Erie Canal.
and in the 1940s was often touted as
the only woman brewery owner in the
country.

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