The Complete Guide To:: Microsoft Dynamics 365
The Complete Guide To:: Microsoft Dynamics 365
Guide to:
Microsoft
Dynamics 365
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Executive Summary
If you’ve been tasked with assessing CRM options for your organisation, or looking at how
to bring about digital transformation within it, you’ll know how chunky the research can
get.
Microsoft Dynamics 365 is no exception. The positive reviews make it very worthwhile
research that will make sure your organization is using cloud and CRM to the best possible
advantage throughout every department.
There are a lot of moving parts to this productivity, collaboration and customer service
tool. Here, we tell you everything you need to know to piece the opportunity together.
Contents
03. Why is CRM not in the title? 12. Dynamics 365 In Cloud vs. On Premise
04. Common Data Model 13. Dynamics 365 Non-Production License
05. The Dynamics 365 Business Edition Powerapps
06. The Dynamics 365 Enterprise Edition 14. Microsoft AppSource
07. Dynamics 365 Licensing Glossary 14. Voice of the Customer Surveys
08. Team Member Licensing 15. Integrated Self Service Web Portal
09. Microsoft Dynamics 365 for Sales 15. Power BI
09. Microsoft Dynamics 365 for Customer 17. Microsoft Flow
Service 17. Mobile Offline
10. Dynamics 365 for Project Service 18. Dynamics 365 Migration
Automation 19. In Summary
10. Dynamics 365 for Field Service 22. Our Dynamics 365 Prediction
11. Dynamics 365 for Marketing App
11. Microsoft Social Engagement
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– TECHCRUNCH
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Integration is king
With integration, businesses simply collaborate better, manage their time better, and
empower staff to be more productive, as well as identify business opportunities and
weaknesses more easily. Sitting at the heart of this intelligent business cloud, it’s the
Common Data Model that makes it possible.
Because of the CDM, there are hundreds of consistently structured entities. Entities that can
be deployed to be consumed by other applications, customised or added to very simply.
New applications can be built quickly and data can be shared more easily, tying business
processes and productivity together. The CDM sits behind the standard Dynamics 365
business apps as well as apps created with PowerApps or integrated solutions that are
developed externally. It allows apps all access the same information meaning you always a
have a consistent and updated view.
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The two Dynamics ERP (Enterprise Resource Planning) systems, NAV and AX are the two core
components of the Dynamics365 Enterprise edition. It’s available Online or On-Premise so, if you
want Dynamics 365 but need to stay On-Premise, this is your route. It’s optimized for 250+ users
with a minimum of 20 seats though we expect that minimum may rise over time. This edition is
the one to go for is you want to access beyond what the Business edition offers.
Cost and capability wise, it beats Salesforce hands down. What we’re seeing is a much wider range
of functionality and better tools based on a truly awesome platform. Recognising Dynamics 365
position as a challenger brand to Salesforce, Microsoft has leveraged the hyper scale capabilities of
its wider business, to achieve a better price point. So, whilst it is certainly more expensive than its
predecessors, you are getting a whole lot of functionality for the fees. It’s worth noting that current
Dynamics users are entitled to transitional pricing. If the license fee for any of the Dynamics
predecessors was off-putting, the Business edition offers you the new way in. Yes, you will always
find cheaper with the likes of Zoho or SugarCRM but invest wisely. Look at the functionality;
consider your corporate objectives and growth plans before you gravitate towards the budget
options.
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As a business, you are not buying Plan 1 or Plan 2, Team Member or Application licensing. You are
building the licensing picture with a combination of them all.
Apps Plans
There are 5 apps currently available – Sales, This is how you buy each user’s licensing. So,
Field Service, Project Service and Customer a Sales User who only needs access to the
Service, Operations. Sales App would be best with a Plan 1 license
We expect more information on Marketing, fee. It gives them full access to the Sales
a sixth app, in the summer of 2017. Think of App functionality but allows them to keep
apps as role-based functionality. visibility of their targets’ other interactions
throughout the business with read access to
any other apps used by other departments/
Light User roles.
Plan 1 Plan 2
This is basically your CRM core ingredients This includes the CRM and the ERP apps
but allows you to buy your user just one app including Operations. Note: The Operations
relevant to their role. License your user (or a App can be bought on its own so if you have
shared device) with the app that defines their a User who only needs to access that, it’s
role. possible to do so without licensing them for
the whole of Plan 2.
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The functionality of the Sales App has been designed to allow your
sales team to run efficiently. It has the same core functionality as
Dynamics CRM Online but with the massive benefit of being able
to see what’s going on elsewhere in the business that will help the
Sales users to spot opportunities.
It also includes Non-Production License, Social Engagement, Mobile Offline, PowerApps for Sales,
Knowledge Management, Voice of the Customer and Team Member capabilities.
It can be accessed anywhere via Outlook with full read across all Dynamics 365 Applications. At an
edit level, processes include Enterprise Case Management, Unified Service Desk, Customer Service
Agents Queues and Scripts, Customer Service SLAs and Entitlements, Contracts and Contract
Templates, Facilities and Equipment, Services, Resources and Work Hours. It also includes Non-
Production License, Social Engagement, Knowledge Management, Mobile Offline, Voice of the
Customer and Team Member capabilities.
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This is the tool for businesses with staff working out in the field
such as engineers, contractors, installers, surveyors and/or
maintenance. The flow of information between users results in
smoother processes and as you’d expect, happier customers.
Field users are informed of new jobs by text, email or phone. They can see their scheduled work
orders, read job notes, get directions, manage the parts they need, take notes, upload images,
confirm location, submit sign off confirmation and create follow up work orders if required. All of
this is happening on Dynamics 365 meaning that the single customer view is consistently accurate
providing the management users with insights to drive improvements.
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The Dynamics 365 for Marketing App hasn’t launched yet but we’re
excited about the announcement that Adobe integration will be at
its core, delivering all the power of the Adobe marketing suite from
within your CRM.
In the meantime, the Dynamics 365 for Sales App integrates nicely
with Power Mail Chimp for email, or Click Dimensions for marketing automation, both tools that
we have always recommended.
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Is it time to migrate?
We now feel that realistically, there’s very little reason to anyone to be On-Premise now. With
Microsoft’s UK Data Centre, your Cloud storage is governed within the UK with other data
centers throughout Europe and the US should you need them. The security is tight. Even
the UK’s Ministry of Defence is using Microsoft Cloud in the UK. There’s a lower hardware
investment, a lower IT resource requirement and it’s quick to set up.
The Dynamics 365 Online offering is always going to be more comprehensive than On-
Premise. It’s simply the way the world is going and it makes sense to go with it. If you’re
currently on premise, your transition to Dynamics 365 is the time to look to Cloud to make
the most of all the features and save money over the longer term. Dynamics 365 for On-
Premise is still a strong product, but we think, over time, you’ll have to accept that there will
be features and benefits that you’ll lose out on.
This is not yet confirmed but we believe that the tools available to provide online services
cannot always be used to provide On Premise services. Assuming that’s the case, there will
be instances where Microsoft needs to use a tool that will be available Online, but not On
Premise.
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It’s a big improvement on what was on offer with Dynamics CRM when only 25 or more
users received a non-production instance. Customers with fewer than 25 users either had
to publish their customisations directly on their live instance, or pay an add-on cost for
a sandbox. Neither of these were great scenarios for businesses that needed to phase in
changes for employees or who had concerns about testing on live systems.
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PowerApps
It uses visual drag and drop tools enabling users to quickly create
new web and mobile connected apps that pull data from multiple
sources to extend the capabilities of Dynamics 365 apps and other
business applications.
Microsoft AppSource
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The inclusion of surveys in the platform makes it a lot easier to implement processes like Net
Promoter Score and negates any requirement for external options such as Survey Monkey.
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Power BI
By altering the prediction on one area of the chart, you’ll immediately see the impact across
the other product projections. The Dynamics 365 dashboards are very good and may
be enough for some but PowerBI can root out challenges and opportunities at a more
granular level for scenario planning. The price tag is fairly low so it’s worth
taking.
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Microsoft Flow
Mobile Offline
Mobile Offline comes with all the apps and does what it
says on the tin. If you think of flight mode on a plane, it’s not
dissimilar except that the sync between offline and online when
connectivity resumes is automatic. You might not even notice it.
You can create, edit and delete records offline and the only
limitation is that things may look a little different due to image
restrictions in offline mode. If your business has a field service
team of any type, mobile offline is a good user experience that
improves productivity and customer service.
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Microsoft is making Dynamics 365 as accessible as possible with transitional license pricing for
existing Dynamics CRM customers. To make the most of the discounts and promotions, you need
to be talking to your Partner well in advance of your next renewal date to make sure you get the
right licenses at the correct pricing.
Microsoft also have a promotion offering a 20% discount on Plans 1 and 2 (up until 30th June
2017) for businesses currently using a more traditional CRM platform such as Salesforce, SAP or
Oracle.
Remember that the difference in cost between Dynamics CRM and Dynamics 365 isn’t
comparable. Dynamics 365 meets the needs of the changing business world. It’s not just about
the execution of CRM anymore, but the need to use every day-to-day task to hone productivity
and keep the customer service advantage. Dynamics 365 remains seriously competitive
compared to Salesforce, despite it having the functionality and scope to command a higher price,
largely because it can leverage other parts of the Microsoft business to deliver.
Whether you are transitioning to Dynamics 365 from Dynamics CRM, or starting afresh, you need
to map out the functionality you need by user. That also needs to be informed by your corporate
objectives and any other systems you have in place. It’s always worth engaging with a Microsoft
Dynamics Partner to help with this stage so that you can find the smartest way to introduce the
platform to your organisation.
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In Summary
1. The Common Data Model is the hero. 4. Once you decide on the Business or the
Lying at the heart of Dynamics 365, it’s the Enterprise edition, you license based on
central database for storing and managing individual user requirements. You build the
business entities. In the past, CRM and ERP licensing picture with a combination of plans
have operated separately. This brings them and apps. The 5 apps mentioned above will
together and it’s this unification that takes likely be joined by the addition of Marketing
the insight, reporting and productivity to in Summer 2017. The plans are how you
levels that will be hard for your competitors decide the type of access a user needs
to match. based on light or full access.
2. The Dynamics 365 Business Edition isn’t 5. Team Member Licensing is the means to
released yet but we believe financials will give light access to users who need to have
sit at the heart of it and it will probably visibility but not write/edit access. It’s a cost
be online only. It’s likely to have a pared effective way of maintaining appropriate
back Dynamics CRM and we hear on the transparency and collaboration in the
grapevine, marketing which will possibly organisation.
provide something akin to click dimensions.
Dynamics 365 business edition will only be
available to businesses with less than 250
employees too. 6. Microsoft Dynamics 365 for Sales has the
same core functionality as Dynamics CRM
Online has had but with you can also see
what is going on elsewhere in the business.
3. The Dynamics 365 Enterprise Edition has As with all the apps, it includes Non-
CRM and ERP at its heart. It’s positioned for Production License, Social Engagement,
companies of 250+ employees although we Mobile Offline, PowerApps for Sales,
feel that it also fits smaller companies really Knowledge Management, Voice of the
well and is available online and on-premise. Customer and Team Member capabilities.
It beats Salesforce on cost and capabilities
despite being a step up in cost from the
previous iterations of Dynamics CRM,
Dynamics NAV or Dynamics AX. You access 7. Dynamics 365 for Customer Service
the Project Service, Customer Service, Field brings greater collaboration to a customer’s
Service, Sales and Operations apps on this interactions with the whole organisation so
edition. that staff can better serve them. Service is
undoubtedly improved and opportunities
become more obvious.
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In Summary
8. Dynamics 365 for Project Service test without potentially disrupting your live
Automation is all about project management system.
and its integration with the rest of the
business so that resources can be more 13. Microsoft Social Engagement takes the
easily managed and projects are run more admin out of social channel monitoring.
effectively. It monitors, alerts, surfaces insight and is
searchable too.
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In Summary
17. Microsoft AppSource is a bit like iTunes 21. Migration to Dynamics365 has been
for Dynamics365, bringing recently built made as straightforward and appealing as
apps, services or modules from other Part- possible with the product offering, transi-
ners to Dynamics365 users. Sharing knowl- tional pricing and ensuring Microsoft Part-
edge and work already done helps business- ners (like us) are kept informed so that we
es to further develop their Dynamics365 can apply our skills to the new offerings im-
platform cost effectively. mediately on release. Thanks to Microsoft’s
size, there are discounts and promotions
available now that make the migration a no
brainer for most.
18. Microsoft Flow (Business Process Flow)
links business applications together to make
day-to-day tasks much easier for users. Us-
ers can continue to use the tools that they 22. We discussed the importance of map-
like but still use the Dynamics365 platform ping out the functionality you need by user.
and act from within it. It extends out to 72 Whether you are an existing CRM user, are
applications including competitor platforms just contemplating. Whether you use Dy-
allowing businesses using other platforms to namics or one of Microsoft’s competitors,
benefit from the functionality. now is the time to review so that you don’t
get left behind.
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Your employees will be more appreciative of working in a business with forward thinking
and logical processes that make their jobs easier and the company more profitable.
Your customers need better service. The time for inefficient systems, processes and
decision-making is gone. Companies cannot stay competitive beyond Brexit and the
digital world by holding onto makeshift approaches.
So, should you jump now or wait it out? Here’s what we predict. The companies that are
already using CRM or who are about to implement CRM will be the ones to watch. They are
already preparing their organisation and their people for the next wave of innovation. As is
always the case, what is a game changer now, will become the expected standard rapidly
and if you are not on the train you could be left behind as industries across the world
continue to transform in the next couple of years.
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