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2020 Affiliate Package

The document provides information about membership benefits and sponsorship opportunities for affiliates of the Greater Hartford Association of REALTORS® (GHAR). Key benefits for affiliate members include networking opportunities at events, access to member rosters and mailing lists, advertising opportunities, and discounts for GHAR members. The document also lists several upcoming GHAR events that affiliates can sponsor to promote their business and connect with REALTOR® members, including a commercial real estate conference, charity walks, a river cruise event, and a holiday party. Sponsorship packages for the signature river cruise event in June are also detailed.

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Kiran Modi
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84 views

2020 Affiliate Package

The document provides information about membership benefits and sponsorship opportunities for affiliates of the Greater Hartford Association of REALTORS® (GHAR). Key benefits for affiliate members include networking opportunities at events, access to member rosters and mailing lists, advertising opportunities, and discounts for GHAR members. The document also lists several upcoming GHAR events that affiliates can sponsor to promote their business and connect with REALTOR® members, including a commercial real estate conference, charity walks, a river cruise event, and a holiday party. Sponsorship packages for the signature river cruise event in June are also detailed.

Uploaded by

Kiran Modi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GHAR AFFILIATES

GHAR AFFILIATE MEMBERSHIP BENEFITS


Valuable connections with Greater Hartford REALTORS®

Affiliate eNews
Monthly eNewsletter for affiliates only. Full of information about upcoming events, classes and ways to net-
work with our members.

Rosters & Mailing Labels


Custom roster and mailing label of our members are available to assist with your marketing needs. (Roster-
free; labels, nominal pricing)

Advertising Opportunities
Increase your exposure to our nearly 4000 members without breaking the bank. Three options include our
weekly GHAR eNewsletter, a video tip for members, and advertising on our website: www.gharonline.com.

Lockbox eKey
Key leasing is available to home inspectors and appraisers for convenient access to pending sale properties
to perform inspection and appraisals.

Sponsorship
Enhance your presence and promote your products and/or services at events, classes and new member ori-
entation. A great way to meet members, as well as receive recognition through event marketing materials.

Committee Participation
Affiliates are welcome to join any number of GHAR volunteer committees, such as: Young Professionals Net-
work, Community Involvement, regional event planning, diversity and more. Take advantage of small group
meetings in a fun, rewarding environment.

Affinity Discounts
Showcase your business by offering GHAR members a discount on products or services. Discounts will be
highlighted as a member benefit in various communications.

GHAR Affiliate Marketing Tips


- Be sure to talk to members at events
- Use the rosters as a follow up
- Ask when our members have office meetings and use your
GHAR affiliation as an introduction to speak
- The affiliates who get the most out of their membership are the
ones who put the most into it

www.gharonline.com
SPONSOR | 2020

Valuable connections with Greater Hartford REALTORS®

GHAR Sponsorships
Great opportunities to connect with industry leaders, brokers,
association directors, and more at events throughout the year.

Date TBD: Segregated by Design Panel ($250)


A Bridge Committee event that is brand new! The fashion show in November had over 100 attend-
ees so there is a following for this committee’s events. The audience is diverse!

May 7: Commercial Real Estate Conference, Delamar Hotel, West Hartford


Commercial members from all over the state attend this event each year. It’s also an expo with
highlighted sponsorship levels. Highly attended with commercial real estate movers and shakers.

May 20: Simsbury Stroll for Charity ($150)


A fun networking event for charity that has built a solid reputation and builds attendance each
year. A great way to network with members in a fun, relaxed environment - all for a great cause!

June 25: Lady Katherine Sunset River Cruise, Hartford


Marketed as our “Event of the Century” to highlight GHAR’s centennial year. A 1920s theme party
complete with costumes! This will be our signature event with the potential of 300 real estate in-
dustry decision makers. High profile legislators will be invited with music, food, beverages and fun!

July 15: Middletown Stroll ($150)


This is our original stroll for charity! The Middletown location means we have our members and
their friends, who make it grow each year. On average, attendance reaches well over 70. Another
unique opportunity to network in a relaxed, fun environment.

September 24: Membership Meeting with National Speaker


This event will attract Realtor members from all over the state, not just GHAR! The speaker will be a
well-known industry leader in a location that can easily hold over 100 attendees.

November: Broker Event


This event will involve educating the decision makers of the real estate industry. A great opportu-
nity to network with those who run the show.

December 9: Holiday & Volunteer Appreciation Party


Our most popular event with engaged members - average attendance is over 200!

www.gharonline.com
SPONSOR | 2020

2020 GHAR Sponsorship Opportunities


Great opportunities to connect with industry leaders, brokers, association
directors, and more at events throughout the year.

CE Classes - $150 for members, $300 for non-members


On average, we register up to 60 members at our on-site CE classes and up to 120 at off-site CE classes that are held
north, east, south and west of Hartford all year long.

Bi-Monthly Orientation - $150 members only


Access to the newest (or renewed) in the business! This opportunity is first come, first served so be sure to contact
member services early to ensure your sponsorship. Orientation classes average approximately 40 new agents per
month.

Professional Development - $150 for members, $300 for non-members


These non-CE events draw networking interest with those engaged in the real estate business and looking to in-
crease their knowledge in a specific area, such as tax tips, broker specific topics, legal updates, technology, etc.

Networking Events - $150 for members, $300 for non-members


GHAR committee volunteers are always brainstorming happy hours, lunches or breakfasts that are aimed at bringing
together members in a more informal, relaxed atmosphere. This is a unique way to get to know our membership!

Lunch & Learn - Price Varies


Take advantage of this opportunity to teach our members something about your business. We will provide the set-
ting and registration - all you have to do is share your knowledge and provide lunch!

Signature Events - Price Varies


Maximize your business exposure at these popular recurring events: GHAR Annual Golf Tournament, Holiday & Volun-
teer Appreciation Party, various regional charity strolls around town, and more!

Principles and Practices - $150 members only (no brokers)


Meet students working to become agents in this unique sponsorship opportunity. Make your mark by creating a
valuable business relationship right from the very beginning.

Signature Event Schedule


MAY: Commercial Real Estate Conference
JUNE: Lady Katharine Sunset Cruise
SEPTEMBER: Membership Meeting
DECEMBER: Holiday & Volunteer Appreciation Party
SPONSORSHIPS

Event of the Century


Lady Katharine Sunset River Cruise Sponsor Packages
June 25th, Charter Oak Landing, Hartford
TITLE SPONSOR (1): $3100
• 3 event tickets ( Sponsor + 2 guests)
• Speaking opportunity on the cruise
• Marketing on social media during event, video promotion and direct email
• Mention in post event press release
• Signage at event
• Business prominently noted on event flyer
• Honorary judge for best 1920s costume contest
• Special mention in newsletter
• Post event recognition in communications to membership

COCKTAIL SPONSOR: $1100


• 2 event tickets (Sponsor + 1 guest)
• Introduction at event
• Signage at event
• Business noted on event flyer
• Honorary judge for best 1920 costume contest
• Special mention in newsletter
• Post event recognition in communications to membership

FOOD SPONSOR: $500


• 1 discounted admission
• Signage at event
• Business noted on event flyer
• Special mention in newsletter
• Post event recognition in communications to membership

MUSIC SPONSOR: $300


• 1 discounted admission
• Signage at event
• Special mention in newsletter
• Post event recognition in communications to membership

PHOTO BOOTH SPONSOR: $300


• 1 discounted admission
www.gharonline.com
• Signage at event
• Special mention in newsletter
• Post event recognition in communications to membership
SPONSORSHIPS

Holiday & Volunteer Appreciation Party


Location TBD
Wednesday, December 9th | 6:30pm

TITLE SPONSOR (1): $2000


• 3 event tickets ( Sponsor + 2 guest)
• Toast to start the night (5 minutes)
• Marketing on social media, video promotion and direct email
• Reserved table
• Signage at event and in slideshow
• Business prominently noted on event flyer and program
• Special mention in newsletter
• Post event recognition in communications to membership

COCKTAIL SPONSOR: $1000


• 3 event tickets (Sponsor + 2 guest)
• Introduction at event
• Marketing on social media
• Reserved table
• Signage at event and in slideshow
• Business noted on event flyer and program
• Special mention in newsletter
• Post event recognition in communications to membership

DESSERT SPONSOR: $500


• 2 event tickets (Sponsor + 1 guest)
• Introduction at event
• Signage at event
• Business noted on event flyer and program
• Special mention in newsletter

MUSIC SPONSOR: $300


• 1 event tickets (Sponsor only)
• Signage at event
• Recognized in newsletter and event program

www.gharonline.com
ADVERTISING RATES

Get noticed! Gain influence! Impact your business!

Advertising Rate Sheet


As an affiliate, maximize your business exposure through numerous marketing opportunities
like print and electronic media. GHAR has many ways to reach your target market via our 4000+
members, throughout greater Hartford - 27 towns.

REALsTORy Weekly e-Newsletter $200/month (4 imprints)



Over 35% readership by engaged REALTRORS® in the business. Emailed every Monday evening
and includes full color and a web link or email address. Ads may include 50 words with an image
or a banner image (sizing below). Ad specs: Horizontal 440x120 px in any image format, 72 dpi.

GHAR Website Ad $150/month



Includes placement on www.gharonline.com on every page (excluding the homepage). Left
column, 35 words max, and a link to website or email address. 2600 unique visitors monthly.

10% discount on ads placed for at least three (3) consecutive months and 15% discount on all ads
placed for six (6) consecutive months or longer. Payment is due in advance. Digitally prepared
ads only. Email to [email protected] and provide URL and image, if applicable. Contact
Keara Langston at 860.561.1800 or by email with any questions.

*NEW* Video Tip (1 minute) $300/month

GHAR will shoot, edit a 1 minute video of a tip for members relevant to the real estate industry.
Your business name & contact info will be included as well as the video file. GHAR to post on our
social media sites for 1 month. Promoted in newsletter for 1 week.

ORDER FORM
I have enclosed a check (payable to GHAR)
Please charge my: MasterCard Visa AMEX Discover

Card # _________________________________________ Exp Date _________________

Name on card: ___________________________________ Sec code _________________

Company _______________________________________________________________

Cardholder’s Signature ____________________________________________________


Please return along with your payment to GHAR, 430 New Park Ave, Suite 202, Hartford, CT 06106
or email: [email protected].
www.gharonline.com
2020 ad rate sheet
ADVERTISING POLICY

Advertising Policy Statement


Amended 1/26/2016
The Greater Hartford Association of REALTORS®, Inc. (Association), may from time to time sell advertising space
in Association publications or on-line media, at prices set by the Association, as the case may be.

The Association strives to meet the educational and informational needs of its membership and advertising
space is sold in the Association’s publications and on-line media in furtherance of this goal. Advertisements
published by the Association should be of a nature, which benefits all Members by informing them of
products, and services that are available and relevant to the membership as a whole in the conduct of their
real estate business.

The Association welcomes the submission of advertisements. All advertisements must comply with the
requirements of this policy in order to be accepted for publication. Advertisements that comply with this
policy will be published to the extent that advertising space is available, on a first-come, first-served basis. The
Association will notify any advertiser if an advertisement cannot be published.

All advertisements must comply with the following requirements:

Advertisements must be for products or services for use by REALTORS® or Affiliate Members in the course
of their business or by their clients or customers and must be real estate related but cannot be in direct
competition with any products or services provided by the Association.

Advertisements for real property (whether for purchase, sale, exchange, lease or otherwise), employment-
related opportunities of any kind, or any product or service that is not real estate related shall not be accepted.

Advertisements must be factually accurate, must not contain misleading facts or representations, and must
comply with applicable Connecticut and federal laws.

Advertisements must comply with applicable bylaws, rules, regulations and policies of the NATIONAL
ASSOCIATION OF REALTORS®, INC. and the Association including, without limitation, proper use of all
trademarks and service marks.
Advertisements must be consistent with, and not harmful to, or in any way jeopardize or negatively impact the
business, purposes, objectives or functions of the Association.

Publication of an advertisement by the Association does not constitute an endorsement of the matter
advertised and advertisements must be worded in a manner that does not in any way imply such an
endorsement.

The Association, as the case may be, may refuse to publish any advertisement that it reasonably believes does
not meet the requirements of this policy.

Greater Hartford Association of REALTORS® | 860.561.1800 | www.gharonline.com

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