1.1.

Introduction to the Industry

India has 5th largest media and entertainment market in the world
Indian Media consist of several different types of communications: television, radio, cinema,
newspapers, magazines, and Internet-based Web sites/portals. Indian media was active since the
late 18th century with print media started in 1780, radio broadcasting initiated in 1927, and the
screening of Auguste and Louis Lumière moving pictures in Bombay initiated during the July of
1895. It is among the oldest and largest media of the world. Media in India has been free and
independent throughout most of its history, even before establishment of Indian empire by
Ashoka the Great on the foundation of righteousness, openness, morality and spirituality. The
period of emergency (1975–1977), declared by Prime Minister Indira Gandhi, was the brief
period when India's media was faced with potential government retribution.
The country consumed 99 million newspaper copies as of 2007 - making it the second largest
market in the world for newspapers. By 2009, India had a total of 81,000,000 Internet users -
comprising 7.0% of the country's population, and 7,570,000 people in India also had access to
broadband Internet as of 2010 - making it the 11th largest country in the world in terms of
broadband Internet users
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is
making significant strides. Proving its resilience to the world, Indian M&E industry is on the
cusp of a strong phase of growth, backed by rising consumer demand and improving advertising
revenue. The industry has largely been driven by increasing digitisation and higher internet usage
over the last decade. Internet has almost become a mainstream media for entertainment for most
of the people.
India has 118,239 registered publications (newspapers and periodicals), close to 2,500
multiplexes and more than 570 mn Internet users – second largest base after China, and is
expected to reach out to 640 mn by 2019.

 By 2019, digital advertising is projected to have the highest CAGR of 30.2%, while all
other sub-sectors are expected to grow at a CAGR between 8% and 18%
 By 2020, media market expected to reach $ 33.7 bn

The Indian Media & Entertainment industry will touch $ 34.8 bn by 2021.
 The Indian M&E industry is projected to grow at a pace of 14% over the period 2016-
2021, outshining the global average of 4.2% CAGR, with advertising revenue expected
to increase at a compounded Annual Growth Rate (CAGR) of 15.3% during the same
period.
 Television is expected to grow at a CAGR of 14.7% over the next five years as both
advertisement and subscription revenues are projected to exhibit strong growth at 14.4%
and 14.8% respectively.
 Print is projected to continue its growth at 7.3%, largely on the back of continued
readership growth in vernacular markets and advertisements' confidence in the medium,
tier II and tier III cities.
 Films segment is expected to bounce back and is forecasted to grow at CAGR of7.7% as
the revenue streams broaden.
 Digital advertising is expected to grow at a CAGR of 32% by 2020
 Animation and VFX is expected to grow at a CAGR of 20.4% over 2016-2021

Media Industry
Largest newspaper circulation market globally

Film Industry in India

World’s largest film industry in terms of tickets sold and number of films made

Entertainment Industry in India

Second largest TV market in the world
 1.2.Introduction to the Company
Bennett, Coleman and Company Limited are also known as The Times Group, is
India’s largest media conglomerate, according to Financial Times as of March 2015.
The Audit Bureau of Circulations reported in May 2014 that the Times of India had
the largest circulation of any English-language newspaper in the world, with
3,321,702 average qualifying sales. The Times Group has over 11,000 employees
and revenue exceeding $1.5 billion.
Bennett Coleman and Company Limited is a Public incorporated on 29 November
1913. It is classified as a Non-government Company and is registered at Registrar of
Companies, Mumbai. Its authorized share capital is Rs. 4,460,000,300 and its paid-up capital is
Rs. 2,869,554,180. It is involved in publishing, financial, technical,
artistic, legal, and marketing activities.

Bennett Coleman and a company limited is involved in manufacturing – paper and

publishing, printing and reproduction of recorded media activity.
PRODUCTS
 Publishing
 Broadcasting
 Websites
PUBLISHING-SINCE 1838
Bennett Coleman and Co Ltd provide media publishing services. The company
offers newspapers, magazines, internet, and electronic commerce information
publication services.
 1834 - East India Co. Charter Abolished
 1836 - Bombay Chamber of Commerce
 1838 - Bombay Times & Journal of Commerce
 1850 - Amalgamated with Bombay Standard Turns into a 'Daily' Bombay Times
 1861 - Re-christened 'The Times Of India'
 1892 -T.J.Bennett — Proprietor & Editor & F.M.Coleman —Master Printer
 1913 - Formation of Joint Stock Company — BCCL
 2000 - The Tines Group (Publishing) turnover is Rs.1200crore
 Newspaper
 The Times of India - World's largest English- language broadsheet daily in terms of
circulation
 India’s largest circulated English daily
 World’s second largest circulated English daily
 Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow, Patna, Kolkata, Hyderabad, Pune.
 The Times of India (T0I) has the largest circulation among all English-language
newspapers in the world.
 In 2008, the newspaper reported that it was certified by the Audit Bureau of
 Circulations (India) ranking it as the 3rd largest selling newspaper in any language
in the world.
 World's second largest in terms of circulation after The Wall Street
 Journal According to the Indian Readership Survey (IRS) 2012, the Times of India
is the most widely read English newspaper in India with a readership of 76.43 lakhs
(7.643 million).
 India’s largest read and circulated business daily.
 The Economics Times - India's largest financial
 World’s second largest read and circulated business daily

 AFFILIATIONS:
 MTV Brand Equity Youth Marketing Forum
 Icon 2001
 Brand Equity Global Master

Mumbai Mirror- India’s largest circulated compact newspaper

 Mumbai Mirror is a compact newspaper in the city of Mumbai, with a daily circulation of
approximately 700,000 copies. Its first issue was published on May 30, 2005, by the
Times Group.
 Mumbai Mirror was launched after Hindustan times and DNA announced plans to enter
the market.
 Mumbai mirror now has sister editions in Pune, Ahmadabad, and Bangalore.
 Bennett Coleman has also created publications for regional consumers like:

1. Maharashtra times-
 Caters to the Marathi population in Mumbai
 It is the ninth largest daily newspaper selling in the country
 According to IRS 2005, Maharashtra times enjoy second largest readership in the
 country.
 2. Navbharat Times –
 Hindi daily in Delhi and Mumbai

 Largest read Hindi daily in Delhi and Mumbai

 Hindi is the second largest language in Mumbai, NBT circulates 130,000 copies in the
greater Mumbai area and attracts 470,000 NBT readers.

3. Ei Samay Sangbadpatra –
 Bengali daily in Kolkata
 It was launched as a motive to enter into a head to head competition with Anandbazar
Patrika, which is the largest circulated Bengali newspaper in the market.

4. Sandhya times –
 Hindi daily Evening tabloid in Delhi

 Magazines:
 Zig Wheels- India’s largest Automobile magazine
 Worldwide Media- A joint venture between BCCL and BBC magazines
 Filmfare – India’s No.1 entertainment magazine
 Femina – it is a platform for women to get the latest info and tips on fashion, beauty,
health, and relationship advice.
 Top Gear India – It is an Automobile magazine started by BCCL worldwide and
published under contract by an immediate media company.
 Hello – top daily entertainment, film, and showbiz headlines.

 Broadcasting:
 The group is foraying into television plans to launch several television channels.
 The company plans to launch at least three television channels under its banner over the
next year.
 The group has decided to identify premium unique and niche channels and introduce
them to the market.
 Based on the findings of the group, the first channel decided to launch was ZOOM.
 The channel will be premium, niche, and non-fictional entertainment to increase its scope
of entertainment beyond movies, music, and soaps.
  TV channels:
 Zoom- Bollywood News
 ET Now – business Financial News
 Movies Now – English movies
 Romedy Now – Hollywood comedy movies
 Movies Now + - Gold class Hollywood movies
 Magic bricks – Real estate and property news

 Radio Channels:
1. Radio Mirchi 98.3 FM-
 Launched in 1993, as a pioneer private FM broadcaster.
 During the period August 1993 to June 1998 times FM affected the radio medium in
India in both the listener and advertiser constituencies.

 Website
 www.indiatimes.com - India times is your go-to place for smart, intelligent, and quirky
content from around the work. We feature stories that oil bro. and entertain you across
many subject domains. We aim to bring -you worthy stories from the world of politics,
sports, music, health. Bollywood, business. entertainment, automobiles, and technology
straight to you
 www.timesofindia.com - India's foremost web entity, running diverse portals and niche
websites. As per the web alone, it reaches 60 million visitors and As per Google
analytics, it reaches over 150m visitors.
 www.economictimes.com -A website version of the newspaper provides the user with a
proper category of topics to browse from and it has around 800,000 readerships daily.

 There are many such website versions of the newspaper like

 www.timesjobs.com
 www.Navbharattimes.com
 www.timesclassified.com
1.3.Introduction to the Project
In mass communication, media refers to the means of mass communication that help
spread information or news related to different sectors like sports, education,
entertainment, politics, etc., to a large population in a short period of time. Print media
and electronic media are two of the major forms of mass media. Let us see they differ
from each other!

Print Media:

Print media is one of the oldest means of disseminating information. It is a popular form
of advertising that uses physically printed media like newspapers, magazines, books,
leaflets, brochures etc. Print media has the ability to reach a wider section of people. It
is produced by printing, a process which reproduces text and images on paper using ink
in a printing press. In other words, it uses printing technology and methods to spread
news, messages, information among the people. The three main types of print media
include:

I) Newspapers: It provides correct and authentic information in the form of news,

articles and advertisement in a regular manner and presents them in an attractive way to
grab readers? attention.

II) Magazines: A magazine generally contains feature stories, interviews, interpretation,

research and analysis related content and generally gives emphasis on a particular topic
such as fashion, automobiles, health, etc.

III) Books: It comes in different forms such as textbooks, storybooks, literature, etc.
 Electronic Media:

Electronic media refers to all means of sharing information, except the print media, such
as radio, television, internet etc. It is a media that can be shared on electronic devices
for the audience viewing and can be broadcasted to the wider population. It is a
powerful version of media that has visual appeal and is more convincing as people can
listen to the radio, see live pictures of events on television, can view or read text or
images on smart phones etc. Electronic media remains active 24X7. You can watch
news channels any time of the day to get news updates or can watch live programs or
events on televisions, smart phones etc.

Based on the above information, some of the key differences between print media and
electronic media are as follows:

Print Media Electronic Media

It is one of the earliest forms of media. It is a more advanced form of media.

Print media tends to retain its form, e.g. Electronic media can be edited, e.g. people
a book contains the same information can edit information, videos, songs, texts
throughout its life. and then send to other viewers.

It is slower than electronic media as It is much faster than print media as

printing newspaper, books, magazines, writing and uploading a story that has
etc., takes a lot of time. happened just a few moments ago may
take only a few minutes.

It is not available 24X7, rather at It is available 24X7, e.g. news channels

regular intervals, e.g. daily newspaper, broadcasting news 24X7.
weekly or monthly editions of
magazines, booklets etc.

Its main types include newspaper, Its main types include radio, television,
 magazines and books. internet etc.

The reach of print media is limited, The reach of electronic media is

e.g. it covers a particular region, city worldwide; it can send information
or state etc. across the world.

 DEFINITIONS
1. CONSUMER:

The consumer is one, who purchases goods and services for his / her personal use or household
use. End-use consumption is perhaps the most pervasive of all types of consumer behavior. Since
it involves every individual of every age and background, in the role of buyers or users or both”.

2. BUYING BEHAVIOUR:

Buying behavior is the study of human response to products, services, and the marketing of
products and services.

3. CIRCULATIONS:

Circulation referred to the actual copies sold every day. Circulation is certified by the Audit
Bureau of Circulations (ABC) which is an industry body. ABC audit for circulation of the
member newspaper companies & publishes periodic reports on the circulation. ABC audits start
from the actual production of the copies from the purchase report of newsprint to sale of the last
printed copy.

4. READERSHIP:

Readership refers to the total number of readers of a particular newspaper. The

readership no is always greater than the circulation numbers. Readership is estimated by
two different surveys, The Indian Readership Survey (IRS) and the National Readership
Survey (NRS). Both are the independent agencies who conduct the surveys across the
region by different methods of survey i.e. one to one interview, observation, etc.
Purpose:

The purpose of this study was to explore and find the choices of the consumers of news,
their preferences, factors and trends with respect to Print media and Digital media in
India

Objectives of the study

1. To understand which is the preferred media by the consumer

2. To know the pros and cons of print and digital media
3. To understand the factors on which the media is preferred
4. To understand the past and current trends of print and digital media
5. To find out which media is preferred and why
6. To find out if Consumers prefer Digital or Print Media or Both