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Technology and Science

Science and technology have greatly improved modern life and civilization. Advances like electricity, vehicles, medicine, communication technologies, and more have made life easier and more comfortable. While technology provides many benefits, it also enables weapons that could destroy the world, and not all scientific progress is environmentally friendly. Overall, science and technology can improve human civilization if used wisely and in moderation, without harming the environment.

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Baher William
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36 views

Technology and Science

Science and technology have greatly improved modern life and civilization. Advances like electricity, vehicles, medicine, communication technologies, and more have made life easier and more comfortable. While technology provides many benefits, it also enables weapons that could destroy the world, and not all scientific progress is environmentally friendly. Overall, science and technology can improve human civilization if used wisely and in moderation, without harming the environment.

Uploaded by

Baher William
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Technology and Science

We cannot imagine our usual life without some advancement, caused


by Science and Technology progress. In fact, our existence changes in minutes
now, something new appears each single day, what makes humans life easier and
more comfortable in some aspects. So, the age we have chance to live in now is
considered to be called the era of science and technology.
Actually, Science and Technology introduces us the foundation of up-to-date
civilization. This progress has contributed greatly to mainly each aspect of our
everyday life. So, people have an opportunity now to enjoy its results, having their
lives more comfortable and pleasurable.

Here are some facts, which show on the benefits of Science and Technology
progress:

 The morning daily paper, which helps people to always keep up-to-date and
supply them with trustworthy information of everything what`s going on around the
world, is a result of scientific progress.
 Goods and devices people use in their daily deeds, such us electric light,
refrigerator, electric oven, microwave etc. – all that is given to us by science.
 Science and Technology has also affected greatly our means of
transportation, by making it easy to travel from one place to another quickly. All
buses, ships, aero-planes use the benefits of new advancements.
 Thanks to the development of Science, men are now able to explore other
planets.
 Nowadays, newly created satellites are used to bring a light concerning outer
space.
 Many medicines, which are created to save million people lives, are also
products of science.
 Science and Technology provides us also with some things people cannot
imagine their lives without: television, Internet, radio.
 The latest technologies also help to increase the production of goods and
different crops. The same is about work on factories, where manual work is
replaced by new devices.
 Urbanization, expansion of the villages, cities, factories, changes
in economics and country`s well-being.
All these things mentioned above were possible only due to the rapid development
of science and technology. So, no wonder that it plays a significant role in the
modern life of people. Thanks to this development, we have entered another level of
human civilization, having everything to arrange happy and comfortable living.  It
can even be said that modern way of life and culture are dependent on some
products of science and technology, as they have become an integral part of
existence, taking into account needs and requirements of people.

Thanks to new technologies, people now have many opportunities and choices. For
example, they can study online sitting at home by using Internet benefits and
available sources of information. They can even study at university on distance
learning basis. The same thing is about work. There are many freelance options,
which help people to provide for the living without going to offices each morning.
Scientists have made it possible to take the highest benefits from technologies.

In general, development of the country is strongly connected with the growth of the
development in science and technology. These tree words, development, science
and technology, always go together and are very necessary for people and their
better living. We can say that our life depends on new inventions and scientific
creations. As science and technology changes people life to a very great extent.

Alongside with many advantages, some people also consider science and
technology to be harmful for humans. The deal is that it is also used for some
destructive purposes. Scientifically created weapons like atom or hydrogen bombs
are able to destroy the whole world in just few minutes. Some people also think that
it is not environmentally friendly to use all the advantages of scientific progresses.
People should just learn how to use everything in a proper way.

In conclusion, it must be admitted that science and technologies can lead human
civilization to perfection in living. At the same time, everything should be done in
wise perspectives and to some extents, not to harm and destroy the world. Earth
has sound for those, who listen.
Television advertising and its
effectiveness
Television was a leader amongst advertising mediums for a substantial amount of
time. Nowadays, with the development of digital media, TV advertising ended up
being questioned whether it is as effective as it was before. We will try to find out
whether television is still the medium that is worth investing in for the advertising
campaigns to be successful.
Because television is so widespread, it is easy to reach millions of viewers
nationally as well as internationally. No wonder it is considered to be the leading
advertising platforms for decades. On a certain time during the day or night, it is
possible to reach the target audience of your advertisement, which will bring you
sales. For example, if you sell toys, it is better to air your ad during the daytime, as
moms are most likely to watch TV at this time.

Not only timing is vital but the program and most importantly its theme is an
essential factor to be considered. Advertisement of a piece of furniture amidst of a
cartoon will end up in zero results, but an ad video in which a new toy is offered will
be much more effective, as children are those who watch cartoons and are those
who would be interested in toys, and definitely not in furniture.

If you have a product that is visually appealing, so indeed it is better to advertise it


on television, as radio or newspaper will not have the same effect. Combination of
motion, color and sound build an atmosphere around the product or service. All
these factors make the advertisement video memorable and, as a result, your
product gets to be sellable.

Also, the great thing about TV advertising is that the choice of channels now is so
vast that the huge opportunities arise. If, for example, your business is related to
fishing, giving an advertisement on the channel which theme concerns fishing
solely, will give you a great chance of your ad to be much more successful than if
you put your video on a general channel.
It is important to note that it depends on the product where to advertise, i.e. either
on TV or online. If it’s a youngster, obviously, it is better to choose a digital platform
for demonstrating your ad. If it’s a product which would be of interest for an elderly
people, it’s best to air your advertisement on television, as they watch TV more than
spending time online, unlike youngsters.
With the development of the digital medium, television advertising ended up facing
a great rivalry. However, it is still in demand, as these days watching TV still
remains one of the most popular ways of spending leisure time.

To sum up, nowadays TV advertising is still a powerful marketing tool for advancing


of your business, products and services. As long as the advertising campaign is
conducted correctly and professionally, you have a great chance to get your product
sold and to get your business successful with the help of television.

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