DATA ANALYTICS

BOOT CAMP
Curriculum Overview
Over the past decade, the explosion of data has transformed nearly every industry known to man.
Whether it’s marketing, healthcare, government, or activism—the ability to translate data into
actionable insights has quickly become a highly in-demand skill by all. Tecnológico de Monterrey
Data Analytics Boot Camp is a part-time, 24-week program that will empower students to gain the
knowledge and skills to conduct robust analytics on a host of real-world problems.

The program is designed to fit into your life, whether you’re employed or attending college full-time,
with convenient weekend and evening sessions.

The program is rigorous, fast-paced, and focused on the practical technical skills needed to solve
data problems. Throughout the course, students gain proficiencies on numerous marketable
technologies, including Excel, Python, JavaScript, SQL Databases, Tableau, and more. Plus, students
leave with an impressive professional portfolio and the confidence to succeed in the data-driven
economy.

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 IS THE PROGRAM RIGHT FOR YOU?

Are you a creative, curious, and ambitious professional looking to join the data
revolution? If so--or if any of the following describes your situation--enrolling in our Data
Analytics Boot Camp could be a smart career move:

You are currently a professional working with data, but are looking to advance your
career by building technical skills.

You are a manager or professional in a business where data can be used to boost
your company’s bottom line.

You have interests in visualizing social, consumer, or popular trends.

You are looking to enter a new field in healthcare, government, or media and are
looking for a way to jump in.

You are a full-time student, hungry to learn more and expand your skill set.

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 THE SKILLS YOU’LL GAIN

You will graduate with skills in Data Analytics and Visualization, including:*

Advanced Excel Front-End Web Visualization

• Pivot Tables • HTML
• VBA Scripting • CSS
• Bootstrap
• Dashboarding
Fundamental Statistics • JavaScript Charting
• D3.js
• Modelling
• Geomapping with Leaflet.js
• Forecasting

Business Intelligence Software

Python Programming
• Tableau
• Python 3
• NumPy
• Pandas
Advanced Topics
• Matplotlib
• API Interactions • Big Data Analytics with Hadoop
• Social Media Mining • Machine Learning

Databases
• MySQL
• MongoDB

* Note: These topics are subject to change based on local market demand and the input of hiring partners.

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BUILDING ON THE BASICS
For those first entering the field of Data Analytics, knowing where to start can be a daunting task.
That’s why our curriculum is designed to provide you with a deep foundation on the core technical
skills needed to succeed in the field. Throughout the program, expect to learn brand new skills and
be challenged in completing difficult real-world problems to demonstrate your new abilities. By the
program’s end, you will have a strong professional portfolio showcasing your work.

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 REAL PROJECTS, REAL JOBS

Our graduates will be qualified for many different roles, including:

Data Analyst Systems Engineer

Data Engineer Database Administrator

Data Scientist Big Data Engineer

Data Journalist Business Intelligence Analyst

Business Analyst Research Analyst

SQL Developer Software Engineer

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 WHAT YOU WILL LEARN

By the time you graduate, you can expect to be able to:

• Employ statistical analysis to model, predict, and • Use advanced SQL and Mongo techniques
forecast trends to combine multiple datasets into one so
as to create even more impressive and
comprehensive databases
• Expertly build VBA scripts in Excel to automate
tedious manual processes
• Create basic interactive websites and
applications to show your work to the entire
• Utilize real-world data sources to showcase world
social, financial, and political phenomena

• Work with and lead small-scale teams in order to

• Create Python-based scripts to automate the create applications and visual datasets
cleanup, re-structuring, and rendering of large,
heterogeneous datasets
• Scrape information from web pages in order to
collect data from a wide variety of online sources
• Interact with RESTful APIs using Python
Requests and JSON parsing techniques
• Communicate and glean new business insights
using enterprise-grade tools like Tableau
• Create in-depth graphs, charts, and tables
utilizing a wide-variety of data-driven
programming languages and libraries • Analyze social media trends on Twitter and
Facebook using automated programs

• Use geographic data to create visually exciting,

interactive, and informative maps • Work independently or in a group on complex
data-mining projects

• Build custom interactive data visualizations using

D3.js and other JavaScript libraries
• Understand the basics of troubleshooting and
enhancing legacy code

• Write SQL commands to perform Create, Read,

Update, and Delete commands

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 COURSE STRUCTURE
Over the course of 24 weeks, you’ll attend informative lectures,
participate in a variety of individual and team exercises, and work
independently in the classroom and at home. Homework assignments
provide an opportunity to apply what you’ve learned and build on it.
The goal is to give you a comprehensive learning experience and true
insight into a “day in the life” of a data professional.

DISCUSSION PROJECT WORK PORTFOLIO PROJECTS

Instructor-led discussions cover the You’ll work on timed in-class Your portfolio signals to employers
background, history, and use new exercises and projects individually that you are ready for primetime!
technologies or concepts. and in teams to put classroom You’ll build a substantial portfolio
teachings into practice. of projects that demonstrate your
abilities across a wide variety of
technologies.

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 WE’RE HERE TO HELP
As you move up the learning curve, you’re likely to have questions around some of the concepts covered
in class. We’re here to help—through in-person and virtual office hours, as well as a dedicated #slack
channel where you can get assistance from instructors, support staff and your fellow students. All work
is done via Github, so you can create issues directly on your own projects for instructors to assist you in a
truly asynchronous fashion. In addition to learning to code, you will have access to career services that will
help you prepare for technical roles after graduation such as:

Career Content and Practice Sessions Online Career Events With Industry Professionals

Database of Customizable Tools and Templates Soft Skills Training

• Multiple Technical Resume Templates

• Github Best Practices One-on-One Career Coaching
• Guidelines To Building A Portfolio
• Creating an Elevator Pitch
• Developing a Bio

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 BUILDING YOUR PORTFOLIO
It’s a fact: companies care about what you can do, not what you say you can do. For
that reason, our curriculum teaches you how to put what you’ve learned to work. We
cover real-world data projects, ranging from visualizing bike sharing data in New York
City to mapping worldwide earthquakes in real-time.

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BUILDING YOUR PORTFOLIO

Bank Deserts
Social economists have long noted a trend that in geographic areas with higher poverty rates, there is often a dearth of reputable
banks or financial services. The shortage leads to higher rates of financial victimization in these areas. But how could we show this
trend using data? In this activity, you’ll learn how to combine data from the US Census, Google Maps, and Google Places to visualize
the relationship between various socioeconomic factors and the number of banks in a given zip code.

Skills Needed Objectives

• Python • Matplotlib • Utilize the Python Requests library to make hundreds of API calls to the
• Pandas • APIs US Census and Google Maps datasets.
• Google Maps • Utilize the Python pandas library to organize the retrieved information by
• Google Places zip code and socioeconomic factors.
• Build scatter plots to easily communicate the Banking Desert
phenomena

Earthquake History
Data isn’t just about finance and numbers. It can also be used for good as well. In this activity, you will create an interactive
visualization of historic earthquakes over time using Leaflet.js, a popular JavaScript geo-mapping library. Your final application will
provide a near-live feed of global earthquakes and their relative magnitudes.

Skills Needed Objectives

• HTML • Leaflet.js • Harness the power of APIs and JSON to gather earthquake data from
• CSS • APIs USGS datasets
• Javascript • JSON • Utilize Leaflet.js library to create visually compelling,animated maps
• Embed the created map onto a live web page using HTML and CSS

Web Scraping Application

Sometimes, data is just out of reach. Whether it’s a social media website that is guarding its information, a government agency
that has poorly organized records, or a cookbook website filled with secret recipes -- data isn’t always accessible by external
applications. This is where data scraping comes in. Utilizing Python libraries like Beautiful Soup, you will learn to convert data
straight from raw HTML into a queryable and storable form, opening up troves of data for your future applications.

Skills Needed Objectives

• Python • CSS • Scrape your favorite social media website for otherwise inaccessible data
• Beautiful Soup • MongoDB • Parse through the retrieved information and store it into a MongoDB
• HTML database
• Create new representations of the data using HTML and CSS

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PORTFOLIO continued...

Data Journalism and D3

In this activity, you will be taking on the role of a data visualization specialist working for a major metropolitan newspaper. Your editor
wants to run a series of feature stories about the health risks facing particular demographics in the United States. Using the latest
information from two government databases and the D3 JavaScript library, you will be creating charts and interactive graphs for this
important news article.

Skills Needed Objectives

• JavaScript and the D3 Library • Collect data from two government databases
• HTML/CSS • Store the data within a series of .CSV files
• Bootstrap • Create fully interactive graphs that alter with button-clicks
• Microsoft Excel • Place all of your information into a mobile-responsive webpage

Game Studio Analytics

Congratulations! You have landed a job as the Lead Analyst for an independent game company and for your first assignment you
have been given the difficult task of analyzing data and creating a report for their latest smash hit release. You will be using the
Python Pandas Library and Jupyter Notebook to create demographic and financial reports.

Skills Needed Objectives

• Python • Use Python and the Pandas library to create a report containing a vast
• Jupyter Notebook amount of data
• Pandas Library • Make the data viewable using Jupyter Notebook
• Find, analyze, and write up descriptions of observable trends in the data

PlotBot5
Twitter bots are all the rage these days and, for this assignment, you will be creating an interactive Twitter bot of your very own.
This Twitter bot will receive tweets via mentions and then perform “sentiment analysis” on the first Twitter account specified in the
mention. A plot of data will then be tweeted out from the PlotBot5 Twitter feed.

Skills Needed Objectives

• Python • Tweepy • Create your own fully-interactive Twitter bot and to be run off of Heroku
• VADER (Twitter) • Perform sentiment analysis on Twitter accounts using VADER and
(Sentiment • Pandas Tweepy
Analysis) • •
Matplotlib Parse, store, and post to the web on call
• Heroku

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 COURSE CURRICULUM BY MODULE

Module Description What You’ll Learn

Learn to do more with Microsoft Excel. In »» Microsoft Excel

Module 1:
this module we’ll cover advanced topics like »» VBA Script
Excel Crash Course statistical modeling, forecasting and prediction,
»» Statistics Modeling
(Weeks 1-2) pivot tables, and VBA scripting. You’ll even learn
to model historic stock trends -- and hopefully,
learn to beat the market!

Gain a strong foothold in one of today’s »» Python

Module 2:
fundamental programming languages. In »» APIs
Python Data Analytics the course of this module, you’ll gain deep
(Weeks 3-9) »» JSON
proficiencies with core Python, data analytic
tools like NumPy, Pandas, Matplotlib, and »» NumPy
specific libraries for interacting with web data »» Pandas
like Requests, BeautifulSoup, and Tweepy. »» Matplotlib
»» Beautiful Soup
»» Tweepy

Dive deep into the most prolific database »» SQL

Module 3:
languages: SQL and NoSQL. Work with MySQL »» NoSQL
Databases and MongoDB to organize data into well-
(Weeks 10-12) »» MySQL
structured and easily retrievable data formats.
»» MongoDB

Building visualizations is of little benefit »» HTML

Module 4:
without a way to communicate the message. »» CSS
Web Visualization In this module, you’ll be learning the core
(Weeks 13-19) »» JavaScript
technologies of web development (HTML, CSS,
and JavaScript) to create new, interactive data »» AJAX
visualizations that you can share with everyone »» D3
on the web. »» Leaflet

By program’s end, you’ll be immersed in new »» Tableau

Module 5:
and in-demand topics like Tableau, Hadoop, »» Hadoop
Advanced Topics and Machine Learning.
(Weeks 20-23) »» Machine Learning

Bring everything that you have learned in »» Dreaming up something fantastic

Module 6:
class altogether to create an impressive data- and understanding the bounds of
Final Project visualization application with a small team. Get reasonable and achievable
(Week 24) creative and come up with something cool to
show off to the whole world!

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