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DECLARATION
We Rupasree Rajan, Anusree P A, hereby declare that the Project Report entitled
“A STUDY ON THE CHANGE IN CONSUMER PURCHASING
BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIAL
REFERENCE TO THODUPUZHA TALUK” is a bonafide work done by us
under the supervision and guidance of Ms. RESHMA JOSE, Asst. Professor,
Department of Commerce, Santhigiri College of Computer Sciences, Vazhithala.
We further declare that no part of it has been previously formed the basis for the
award of any Degree, Diploma, Associateship, Fellowship or other similar title of
recognition of any other University or Board.
Place: Vazhithala RUPASREE RAJAN
Date: 28-02-2019 ANUSREE P A
DEPARTMENT OF COMMERCE
SANTHIGIRI COLLEGE OF COMPUTER SCIENCES, VAZHITHALA
CERTIFICATE
This is to certify that the Project Report entitled “A STUDY ON THE CHANGE
IN CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT
FOOD PRODUCTS WITH SPECIAL REFERENCE TO THODUPUZHA
TALUK” is a bonafide work done by Rupasree Rajan, Anusree P A, Sixth
Semester B.Com of this college in partial fulfillment of the requirements for the
award of Degree of Bachelor of Commerce in Mahatma Gandhi University,
Kottayam.
Ms. RESHMA JOSE
Department of Commerce
Counter signed by:
Fr. Dr. BOBY ANTONY CMI Mr. JOMON CHACKO
Principal Head of the Department
External Viva- voce Examination conducted on…………
Place: Vazhithala
Date:
ACKNOWLEDGEMENT
The successful completion of our project is due to the guidance and
encouragement provided by several individuals. We wish to thank all those who
added value to our project.
First and foremost we thank ALMIGHTY GOD for showering his blessings
for the successful completion of our project.
We express our profound and heartiest gratitude to Rev. Fr. Dr. BOBY
ANTONY CMI, PRINCIPAL, Santhigiri College of Computer Sciences,
Vazhithala for his over-whelming support and interest shown in our project.
We wish to express our sincere thanks to Mr. JOMON CHACKO, Head of
Department of Commerce, who had encouraged us during our work.
It gives us extreme pleasure to express our sincere and heartiest gratitude to
our guide Ms. RESHMA JOSE, for his guidance with valuable and timely
suggestions and encouragement without which perhaps this project would have
remained incomplete.
We owe deep gratitude to all staff members of the Department of Commerce
for their inspiration and help to perform better.
We extend our sincere thanks to our FRIENDS for their constant support
and suggestion to accomplish the work. Finally we owe our deepest gratitude to
our PARENTS for supporting and fulfilling all our needs throughout the project
period. Our acknowledgement is also due to those who directly or indirectly helped
us in completing this work.
RUPASREE RAJAN
ANUSREE P A
CONTENTS
Chapter Title Page No.
LIST OF TABLES 18-39
LIST OF GRAPHS 18-39
CHAPTER 1 INTRODUCTION 1
CHAPTER 2 REVIEW OF LITERATURE 5
CHAPTER 3 THEORETICAL FRAME WORK 8
CHAPTER 4 DATA ANALYSIS AND 16
INTERPRETATION
CHAPTER 5 FINDINGS, RECOMMENDATIONS 40
AND CONCLUSION
BIBLIOGRAPHY 46
APPENDIX 47
LIST OF TABLES
Table No. Title Page No.
4.1 Table showing purchasing habit of instant food products. 18
4.2 Table showing purchasing frequency of instant food products. 19
4.3 Table showing the preference of instant food products. 20
4.4 Table showing the brand preference of noodles. 21
4.5 Table showing the brand loyalty of customers towards instant food 22
products.
4.6 Table showing the factors affecting the selection of a particular 23
brand.
4.7 Table showing the decrease in purchasing tendency after the 24
controversies of Maggie noodles.
4.8 Table showing the reasons for decrease in purchasing tendency of 25
instant food products.
4.9 Table showing the brand preference of instant food products. 26
4.10 Table showing the alternative purchase plans of the consumers if 27
preferred brand is not available.
4.11 Table showing the reasons for not purchasing instant food 28
products.
4.12 Table showing the age group prefer instant food products most. 29
4.13 Table showing the opinion of the respondents about the harmful 30
effect of the ingredients used in instant food products.
4.14 Table showing the perception of respondents towards instant food 31
products.
4.15 Table showing the influencers of purchase decision of instant food 32
products.
4.16 Table showing the share of instant food products in total food 33
consumption.
4.17 Table showing the nature of purchase decision of instant food 34
products.
4.18 Table showing the sources of purchase of instant food products 35
4.19 Table showing the source of information about instant food 36
products.
4.20 Table showing the monthly expenditure of the respondents on 37
purchasing instant food products.
4.21 Table showing the influence of commercialization on purchase 38
decision of instant food products.
4.22 Table showing the preferred place for using instant food products. 39
LIST OF GRAPHS
Chart Title Page No.
no.
4.1 Chart showing purchasing habit of instant food products. 18
4.2 Chart showing purchasing frequency of instant food products. 19
4.3 Chart showing the preference of instant food products. 20
4.4 Chart showing the brand preference of noodles. 21
4.5 Chart showing the brand loyalty of customers towards instant food 22
products.
4.6 Chart showing the factors affecting the selection of a particular brand. 23
4.7 Chart showing the decrease in purchasing tendency after the 24
controversies of Maggie noodles.
4.8 Chart showing the reasons for decrease in purchasing tendency of 25
instant food products.
4.9 Chart showing the brand preference of instant food products. 26
4.10 Chart showing the alternative purchase plans of the consumers if 27
preferred brand is not available.
4.11 Chart showing the reasons for not purchasing instant food products. 28
4.12 Chart showing the age group prefer instant food products most. 29
4.13 Chart showing the opinion of the respondents about the harmful effect 30
of the ingredients used in instant food products.
4.14 Chart showing the perception of respondents towards instant food 31
products.
4.15 Chart showing the influencers of purchase decision of instant food 32
products.
4.16 Chart showing the share of instant food products in total food 33
consumption.
4.17 Chart showing the nature of purchase decision of instant food 34
products.
4.18 Chart showing the sources of purchase of instant food products 35
4.19 Chart showing the source of information about instant food products. 36
4.20 Chart showing the monthly expenditure of the respondents on 37
purchasing instant food products.
4.21 Chart showing the the influence of commercialization on purchase 38
decision of instant food products.
4.22 Chart showing the preferred place for using instant food products. 39
