Scribd
Upload
115 views

Contoh Proposal E-Commerce PDF

E-commerce has expanded significantly during the COVID-19 pandemic in Indonesia. The document discusses rising unemployment, a decline in household income, and an acceleration of the shift to online commerce. It notes that e-commerce provides an economic boost and can help businesses survive the crisis. The workshop aims to teach attendees how to start an e-commerce business and generate income online. Sponsorship packages are available for the webinar to help companies promote their brands and meet potential online sellers.

Uploaded by

Bella Ramadhanti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
115 views

Contoh Proposal E-Commerce PDF

E-commerce has expanded significantly during the COVID-19 pandemic in Indonesia. The document discusses rising unemployment, a decline in household income, and an acceleration of the shift to online commerce. It notes that e-commerce provides an economic boost and can help businesses survive the crisis. The workshop aims to teach attendees how to start an e-commerce business and generate income online. Sponsorship packages are available for the webinar to help companies promote their brands and meet potential online sellers.

Uploaded by

Bella Ramadhanti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 25

E-commerce Expansion

Workshop 2.0:

Generate 5 Figure Income


During Pandemic Crisis
Location:
Bandung Online Live Seminar
Jl. HOS Tjokroaminoto Bandung,
Jawa Barat 40172
Increasing
Unemployment
Rate
The Ministry of Manpower reports that the workforce
affected by Covid-19 is around 3.05 million people and
estimates that additional unemployment could reach
5.23 million.
Unemployment rate could jump
to ~9.2% in 2020
Companies started cutting
recruitment for new
employees as early as March
2020.

The pandemic will make


penetrating the job market
more difficult for them.

3
4.2 million people
Increase in unemployment in 2020
Source: Bisnis Tempo (8 June 2020)

40% workers
Experienced income decrease

15.6% workers
Experienced layoffs
4
The household sector has
been the significantly
impacted sector, as well as
the SMEs.
— Sri Mulyani, 1 April 2020

5
Fitch Solutions projected the
household spending in Indonesia
is expected to tank in 2020 as
more people lose their jobs.

-2.77% About 75% 5% to just 1.2%


Decrease in household Business activities stopped Growth in household
income. for 14 days or more during spending this year.
PSBB.

6
The Big Shift:
How the pandemic accelerate e-
commerce expansion
Based on the Sea Insight survey that involves 20.000 young adults which includes 2.200
business owners shows,

45% 60% up to 165%


actively conduct business are able to expand their Income increase from e-
from e-commerce as a new business out of their region commerce sales
strategy during the
pandemic

7
The trend is here to stay
Post-pandemic will speed up sustainable growth of e-commerce usage
to 70%, increasing 67% of sales in the future.

Source: Sea Insight Survey

Positive trend of consumer trust on online shopping has encourage a


shift from offline to online transaction since 2019 until now. Gen Z and
Millennials are identified as the biggest group of online consumers,
contributing 85% from the total transactions.
Source: “Perilaku Konsumen E-commerce Indonesia”
by Kredivo and Katadata Insight Center

8
E-commerce is one of the key to
help business survive the
pandemic, but ...
only 8 million out of 64 million Small and
Medium Enterprises (UMKM) is connected
to e-commerce.
Source: Menkop UMKM

9
Consumers in
Indonesia as of
May 2020
purchased
more online
during Covid-
Source: Statista (Impacts of Covid-19
Pandemic on the Online Purchase
Behavior), 23 June 2020
19.

10
Revenue in the e-commerce market is
projected to reach USD 28,597m in 2020.
11
In the e-commerce market, the number
of users is expected to amount to 208.5m
by 2024.

12
User penetration in the e-commerce
market will be at 50.5% in 2020.
13
The ARPU in the e-commerce
market is projected to increase.

14
E-commerce provides economic boost
for Indonesia as shoppers migrate
online during the pandemic.

● Valued at $40bn in 2019


● Expected to be worth $130bn by 2025.

15
This crisis in fact speeds up the
digital revolution in Indonesia.
Indonesia’s internet
economy projected to reach
USD 133 billion in total
value by 2025. With the e-commerce sector
contributes ⅔ to the digital
economy.

(Google and Tamasek)


16
Here’s why you
should be a
part of our
event.

17
5,000,000 sellers in 2019
8,700,000 current sellers
Source: AVP of Product Tokopedia Priscilla Anais

18
Tokopedia
Q2 2019 & 2020 Comparison
Monthly
App Store Rank Play Store Rank
Web Visits

Q2 2020 93,440,300 #2 #3

Q2 2019 140,414,500 #2 #2

Source: iprice insight (The Map of


Ecommerce in Indonesia),
21 July 2020

19
Webinar Target
Audience
● Why starting an e-commerce platform
Attendees are seeking for: ● How to create and manage business online

● Existing online business owners


● Young driven adults who seek additional income
● Stay at home parents
Who will attend: ● Retirees
● Employees who wish to quit from their rat race
job

20
Potential Benefits
Achieve
Raise brand measurable
awareness results

Produce a bigger list


of named sales Educate the
prospect contacts
marketplace

21
Sponsorship Packages for

During and Post Webinar:


● Logo in the frame of the
webinar viewing screen
● 1-2 minutes portion of
Pre-registration efforts: Registration and post- “commercial break” in the
● Text link and logo via in- registration efforts: middle of webinar
house and opt-in email ● Clickable logo on ● A mention in thank-you
newsletter registration page emails to all registrants and
● Content box on the ● Powerful detailed post-even interaction
homepage mention on confirmation through online form to ask
page follow-up questions
22
Our workshop offers a great platform for exposure and help you meet
potential sellers for further collaboration. Through an increasing number
of sellers, hopefully Tokopedia will be able to attract more users to become
the number one e-commerce in Indonesia.

23
What are you waiting for?

Join us.
24
Thank you.
Any questions?

25

You might also like