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Anexo 1. Casa de La Calidad - Calzado Deportivo

This document is a House of Quality table for a multipurpose sports shoe project. The table shows the correlations between customer requirements and how the shoe's functions meet those requirements. Key relationships are identified as strong, moderate, or weak. The direction of improvement for each function is also indicated as maximize, target, or minimize.

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Jaime Posada
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902 views1 page

Anexo 1. Casa de La Calidad - Calzado Deportivo

This document is a House of Quality table for a multipurpose sports shoe project. The table shows the correlations between customer requirements and how the shoe's functions meet those requirements. Key relationships are identified as strong, moderate, or weak. The direction of improvement for each function is also indicated as maximize, target, or minimize.

Uploaded by

Jaime Posada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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QFD: House of Quality

Project:CALZADO DEPORTIVO MULTIPROPOSITO


Revision: UNIVSERSIDAD EAN
Date: 01/09/2019

Correlations
+
Positive +
+
Negative −
No Correlation
+

Relationships + −
Strong ● + + + − +
Moderate ○ + + + +
Weak ▽ + + − − −
Direction of Improvement
+ + +
+ + + + + +
Maximize ▲
+ + + −
Target ◇
+ + + + + +
Minimize ▼
+ + + + + + + + +
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ▲ ◇ ▲ ▼ ◇ ▲ ◇ ▲ ▲ ◇ ◇ ▼ ▲ ◇ ◇ Customer Competitive Assesment

RECUBIRMIENTO INTERNO DEL CALZADO 100%


Requirements

APARIENCIA MODERNA (COLORES VIVOS)


MATERIAL SINTETICO DE CALIDAD ALTA

LENGÜETA FLEXIBLE Y BIEN COLOCADA


SUELA PROTECCION CONTRA ABRASION
Functional

( Como´s)

AMORTIGUACION CONTRA IMPACTOS

MAYADO E IMPERMEABILIDAD
PLANTILLA CONTRAFUERTE

CONTROL DE MOVIMIENTO
CALZADO SIN CORDONES
DISEÑO ERGONOMICO

TECNOLOGIA IGNITE
PRECIO MODERADO

ARCO INTERMEDIO
LIGEREZA

ALGODÓN

PUNTERA
Maximum Relationship

Competitor #2: Reebok

Competitor #4: Adidas


Customer Importance

Competitor #1: Puma

Competitor #3: Nike


Requerimiento
Cliente ( Que´s)
Relative Weight

Our Product
Weight Chart
Row #

Row #
0 1 2 3 4 5

1 | 2% 1 9 TRANSPIRABILIDAD ○ ○ ○ ● ○ 5 3 3 5 4 1

2 || 4% 2 9 AMORTIGUACION ● ● ● ○ ● ○ ○ 3 4 4 4 4 2

3 |||| 8% 4 9
FUNCIONAMIENTO
MULTIPROPOSITO ○ ● ○ 4 2 2 3 2 3

4 || 4% 2 9 ANTIDESLIZANTE ● ● ● ○ ○ 5 1 3 5 5 4

5 |||| 8% 4 9 DURABILIDAD ○ ○ ● ● ● ○ ○ 4 4 4 4 5 5

6 ||||| 10% 5 9 PRECIOS ACCESIBLES ● 4 4 4 3 2 6

7 ||| 6% 3 9 DISEÑOS MODERNO ● ● ○ ● 4 2 3 3 2 7

8 |||||| 12% 6 9 PESO LIVIANO ○ ● ● ○ ○ ○ ● 5 2 3 5 5 8

9 |||||||||||| 24% 12 9 COMODIDAD ● ● ○ ● ● ● ○ ○ 5 2 3 5 5 9

10 ||||||||||| 22% 11 9 AERODINAMICOS ● ○ ○ ● ● ● 5 3 3 5 5 10

11 11

12 12

13 13
Our Product
14 Competitor #1 14
Competitor #2
15 Competitor #3 15
Competitor #4
16 16
Amariilo, Verde, Naranja y
250 gr

Fuxia.

Target

Max Relationship 9 9 9 9 9 9 9 9 3 9 9 9 9 9 9
Technical Importance Rating 348 618 168 294 432 120 126 252 132 162 108 120 0 342 252 270
Relative Weight 9% 17% 4% 8% 12% 3% 3% 7% 4% 4% 3% 3% 0% 9% 7% 7%

Weight Chart
||||||||

|||||
||||

||||
|||

|||

|||

|||
||

||
|

Our Product 4 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5
Competitor #1: Puma 2 1 0 0 5 2 0 0 0 1 5 3 0 2 3 4
Competitor #2: Reebok 3 2 0 0 4 3 0 0 0 1 4 3 0 2 3 4
Competitor #3: Nike 4 1 5 4 5 5 5 3 5 4 5 0 5 3 1 4
Technical Competitive Assesment

Competitor #4: Adidas 5 5 2 1 4 5 5 3 5 4 5 0 5 3 1 4


5

Our Product
4

Competitor
#1
Competitor
3

#2
Competitor
#3
2

Competitor
#4
1
0

Template Revision: 0.9 Date: 4/23/2010


Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Christopher Battles

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