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Containous Brand Guidelines

The document provides logo guidelines for Containous. It specifies: 1) The primary logo combines the logomark and logotype in a set size relationship. 2) A vertical logo can be used for large spaces or where horizontal space is limited. 3) The icon alone should only be used when the full logo has already been established. 4) Safe spacing of 4 times the height of the negative space in the logomark must surround the logo. 5) The logo should always have strong contrast with the background and only use provided white or black versions. 6) The supporting font is Rubik.

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87 views

Containous Brand Guidelines

The document provides logo guidelines for Containous. It specifies: 1) The primary logo combines the logomark and logotype in a set size relationship. 2) A vertical logo can be used for large spaces or where horizontal space is limited. 3) The icon alone should only be used when the full logo has already been established. 4) Safe spacing of 4 times the height of the negative space in the logomark must surround the logo. 5) The logo should always have strong contrast with the background and only use provided white or black versions. 6) The supporting font is Rubik.

Uploaded by

r31y3s3313
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LOGO GUIDELINES

01 Containous LOGO GUIDELINES

Logo

STANDARD LOCKUP
Logomark Logotype
The primary logo for the brand is the logomark and the logotype
together

They should always appear in this size relationship

Always use the logo files provided in the logo pack

Do not recreate
02 Containous LOGO GUIDELINES

VERTICAL LOCKUP

The stacked logo is for large scale use, or where horizontal


space isn’t available

Avoid using it at small sizes

Always use the logo files provided in the logo pack.

Do not recreate.
03 Containous LOGO GUIDELINES

ICON BY ITSELF

Use the icon only when “Containous” logo has been well
established elsewhere on the page or in the design. (When in
doubt, use the full logotype.)
04 Containous LOGO GUIDELINES
4x 4x

4x 4x

LOGO CONSTRUCTION & SAFE SPACE


4x 4x

The reference mark for spacing is the height of negative space


in the logomark. It is called X.

Safe space acts as a buffer between the logo and other visual

elements on a page, including text. This space is the 4x the size


of X.

x 4x 4x

4x 4x

4x 4x
05 Containous LOGO GUIDELINES

USING GRAYSCALE & BACKGROUND COLORS

Use always the white or black versions. If


you’re going with grayscale, make sure you
choose a version where the contrast between
the logo and the background is strong. (You
can create a version using any value on the
grayscale.)

The logo must always have good contrast


with the background to ensure maximum
impact and accessibility.
06 Containous LOGO GUIDELINES

Rubik Light
ABCDEFGHIJKLMNOPQR
STUVWXYZ

abcdefghijklmnopqrstuvwxyz
SUPPORTING TYPOGRAPHY
Rubik Regular
If you’re creating marketing materials or other
collateral that is representative of the ABCDEFGHIJKLMNOPQR
Containous brand, we recommend using the
font Rubik.
STUVWXYZ

abcdefghijklmnopqrstuvwxyz
Rubik Bold
ABCDEFGHIJKLMNOPQR
STUVWXYZ

abcdefghijklmnopqrstuvwxyz

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