Running Head: Techno RS
Running Head: Techno RS
[Name]
[Institute]
[Date]
Techno RS 1
Executive Summary
Mobile phones have changed the way people use to communicate and reclassified our view of
voice correspondence. In general, cell phones were unavailable to most customers due to the
high cost. As a result, mobile operators invested time and resources in order to identify ways to
increase the capabilities and thus reduce costs. Cellular executives benefit from this research and
take shape in high-performance customer articles. Today, phones are real hardware devices for
customers with over 59 million subscribers. Mobile phones are no longer the superficial sight
that restricts powerful lawyers and are now in the hands of a large number of customers. At RS
Techno, we take the opportunity to become a recognized and established pioneer in the
smartphone manufacturing industry. Our organisation aims to establish itself as one of the
world's leading retailers of producing high quality smartphones in affordable prices. To achieve
this goal, RS Techno Mobile will be to identify growth models and coordinate them in the
activities of our organisation, to react quickly to changes in innovation in timely manner and
devote time and money to exhibition and advertising, penetration into global markets and always
one step ahead for the "innovation curve" This report covers all internal or external components
that affect RS Techno Mobile. We are preparing this report to calculate and update the
procedures for developing our business in one universal place. In addition, it is recommended
that the procedures should be updated in various departments for the current year to achieve
great development of the new company, to make the brand known and to position itself as one of
the main manufacturers of mobile phones on the international market. Further suggestions to
improve performance within a year are made taking into account all internal and external
elements.
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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................5
Strategy............................................................................................................................................6
Vision...........................................................................................................................................6
Our product..................................................................................................................................6
Competitive Strategies.................................................................................................................6
Product Strategy.......................................................................................................................6
Pricing Strategy........................................................................................................................7
Placement Strategy...................................................................................................................7
Value Creation..........................................................................................................................8
Competitive Strategy....................................................................................................................9
SWOT Analysis........................................................................................................................9
Key Performance indicators.........................................................................................................9
Growth Strategy.........................................................................................................................11
Strategic Decisions........................................................................................................................11
Marketing strategy.....................................................................................................................11
Distribution Strategy..................................................................................................................12
HR Strategy................................................................................................................................13
Research and Development Strategy.........................................................................................15
Financial Strategy......................................................................................................................15
Market Research........................................................................................................................16
Results............................................................................................................................................16
Analysis of the Financial Statements.........................................................................................16
Targets........................................................................................................................................17
Achieved net profit- Not achieved.........................................................................................17
Lowest Price- Achieved.........................................................................................................17
Global Market Leader- Not achieved.....................................................................................17
Average age of inventory in days- Achieved.........................................................................17
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Introduction
In the age of globalisation, administrators, experts and researchers have recognised that
the strategies of companies, systems and associations in a global environment should be regarded
as the norm. It is argued that the success or disappointment of a 21st century company will
depend on its ability to compete in global markets in sustainable markets. Global technology
must bring together a large and crucial dissemination capacity, but also determine how the
exercises should be coordinated, e.g. Sourcing, research and development, management and
marketing around the world. As the promotion strives to connect directly with the mall's
customers and competitors, advertising technology is probably the most important segment of
the global partnership process (Turnbull and Haddud, 2018). Gradually, customers in different
parts of the world will generally be interested in similar products and have similar preferences. In
this new period, the fundamental basis for all competing organisations is to achieve economies of
scale that accompany the global market. As a result, companies around the world that
independently deal with unique consumer preferences are likely to become extinct and replace
them globally by selling standard products in a similar way around the world (Castelló et al.,
2017).
RS Techno is a versatile assembly company that designs and manufactures high quality
portable smartphones at a reasonable cost to gain larger market share, as an important source of
benefits is the competitive advantage. The customers are willing to sacrifice premium products
for high quality but low priced products offering the similar features and functions. The
interdependency of the different nations announces and argues that the global methodology has
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two basic measures: a configuration of activities that creates value for the customers and the
markets is the view that an additional evaluation of the exercise takes advantage of differences in
cost factors and increases the benefits by jointly planning the interdependencies between
industries. After that, our demands for prosperity here at RS Techno achieve a combination of
the serious situation of the association in all areas of activity (MacKenzie, 2017).
Strategy
Vision
To provide and develop innovative and high quality products, services and solutions
which offer the best value to our customers. To continuously enhance shareholders value.
Our product
We offer an advanced mobile phone that monitors the 4S functions of a miniature SIM
card. It has an internal memory of 32 GB and shows clarity of 8 megapixels. Our organisation's
versatile devices have figured out how to extract almost all of the best parts in a single device at
a good price. That means you have the best camera on your phone, a phenomenal Titan M
security chip, ultra-fast charging, great apps for real advanced cameras, and the best Android
mode that can be seen on a device with a plan of careful spending at all times (Nwosu and
Okoro, 2019). This latest innovation not only offers customers attractive structures in bright
colors, it is also easy to use. The battery life is also extremely exceptional and should last
effortlessly throughout the day. There's also a new Warp Charge 30T desktop that can charge the
device from 0 to 100% in 60 minutes. Regardless of whether you failed to connect it before
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touching the hay, you should be able to charge it at full capacity before going straight to work
(Preuss, 2020).
Competitive Strategies
Product Strategy
As a new business, it is very difficult to get a clear picture of your image in the market as
the capacity of advertising on mobile phones is gradually increasing, the speed of mobile phone
users is slowing down and the market usage rate has started to change and update. Customers are
more interested in the quality of the item, so the RS Techno item method has determined the
market and the customer. Customers can buy what they need. Our strategy for our product is
standard, ie user-friendly, stimulates customers and establishes a customer centric product and
services. RS Techno chose this method because customer-oriented organisations reprogram their
activities, set measures, and assess their exposure to customer loyalty. In contrast to article
organisations, they increasingly adapt to their contributions and campaigns. Their main goal is to
respond to customers' problems and needs, regardless of whether they really match the latest
models in the industry or not. Therefore our organisation comes and goes to meet the needs of
customers and to adapt their products to the market (Verbeke and Asmussen 2016).
Pricing Strategy
The cost of the item is the main factor that can lead to generating revenues in the
marketing mix. Other advertising factors count as costs. Cost is also one of the most important
variables when deciding on a part of the industry in general and the benefits of large business
items. RS Techno is busy assembling and requires control of the cost of the item because its
equipment and facilities are lower, the fixed costs are moderately low. Convincing control of
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variable costs can reduce the cost of the products manufactured by the company (Beamish and
Lupton, .2016).
The assessment process of Techno RS technology for models of very good quality is a
model the existence of a new element. To increase the supply of articles, they are estimated using
a cost-based estimate to improve the supply of the products. Accept the objective payment
estimation technique to determine the value depending on the cost of the company, forecast
sales, and speculative payment of the expense. At the same time, the costs point to a extremely
Placement Strategy
excellent job of improving product offerings and channel control, and shared the benefits of
high-quality models with channel providers, which also enhanced the strength of the
collaboration between creator and channel. The management speaks to its customers through
experts and offers online help in which they can speak directly to the customer about the
individual premise. Therefore, they can quickly receive information from customers (Lucchi,
2016).
Value Creation
The retail company does some workouts to finally deliver the item to the end customer.
The company have been working out with different departments such as manufacturing, research
and development, purchasing material, marketing, exposure and physical circulation after
implementation of the agreement etc., if carried out effectively, improve the quality to take the
desired position of the company and incremental customer compliance as a reasonable price for
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improved quality. The exercise chain still gives the subjects a more global impetus than all the
evaluations involved. It's the influence of cooperative energy (DeClercq et al., 2017).
Advanced exposure targeting offers incredible opportunities for promoting B2B / B2C
models. Maintaining a computerised progress model can bridge the intellectual gap between
effort and customers, improve correspondence between them, and improve the relationship
between the two, which is useful for their joint assessment. It also shows that using social media
marketing can improve customer enthusiasm for participating in advertising systems for large
companies and help improve the psychological assessment of brands and corporate customers
between near-home exercises and business techniques to improve. It advises the leaders of large
companies in planning advertising techniques and connects customers, efforts, brands, costs,
rigidity and other components of advertising throughout online life to shape a further display
process to strategise a unique social media marketing strategy (DeClercq et al., 2017).
3. The review of the value chain evaluates the entire exercise chain for better customer care.
4. The process focuses on the time of those responsible for the procurement and shipping of
materials, the generation of investment funds for handling materials and the cost of
capacity.
5. A review of legal assets such as acquisition and coordination encourages the company to
work with small inventory and a reduced model of working capital activities.
7. Value chain analysis will bring advantages to companies in terms of intensive and
unbundling.
Competitive Strategy
Business success based on cost competence requires that the company is able to deliver
items or management at a lower cost than its competitors and that this must be beneficial at a
sustainable price. RS Techno has opted for a cost leadership strategy to sell its products to end
customers at moderate costs whilst reducing unnecessary costs. To this end, management has
decided to work online to reduce paper consumption. Now the employees sends comprehensive
message through emails instead of on paper, reducing the number of executives who cut business
costs and have long-term contracts with service providers that can be flexible at low cost. In
addition, our organisation has published and distributed our products in a more practical way,
mainly through suppliers and newsletters that many people have seen for a long time. Employees
were also reimbursed for cost-cutting ideas that were very successful (Sheng et al., 2017).
SWOT Analysis
Strengths Weaknesses
We are with the chip technology to the handsets which can locate raw material cannot be
the mobile even its dead or stolen. this chip is directly connected to available at markets
This device is fully edge designed and glass plated which can take a
Opportunities Threats
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A large market holding 17 th place in the economy throughout the A high rate of
mobile brands
financial, strategic and operational goals set by the management in comparison to others
operating in the industry. It measures a company's progress against specific goals, objectives and
competitors performance. We use five key performance indicators (KPIs) to measure progress of
our different divisions based on our strategy. One non-monetary and four non-monetary KPI’s
The primary focus of any business is to earn profits and our first KPI is achieving the
desired profit in the upcoming year. The management and finance team have estimated that the
company must be able to earn the net profit of €4850000 this year. This can be achieved by
generating more sales and cutting costs and expenses by making our business lean. The finance
team needs to keep track of all the transactions and expenses that are occurring in different
departments respectively in order to identify the lacking and search for solutions in timely
manner in order to achieve the desired net profit (DeClercq et al., 2017).
Lowest Price
Our target is to offer affordable smart phones but as we don’t want to compromise on our
quality we don’t want to be called as the cheapest product in the industry. As we are new in the
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industry it will take a lot of time to build relationships with our suppliers and distributors to
convince them to provide us the cheapest prices in the market. So our goal is to produce mobile
Our company strives to expand globally and dreams to enter into new market for
increasing their market share globally. As the smartphone market is already very saturated so our
company seeks to explore opportunities to avail in order to become market leader globally by
The management decides that the maximum days to finish off inventory is 30 days. So a
proper system needs to be designed by incorporating suppliers and distributors in order to reduce
the number of days of inventory in warehouse. The firms needs to be more efficient because this
will help in cutting additional cost of storing excessive inventory that is not in use at the moment.
Employee motivation
Motivating employees by designing proper reward system is one of the most important
factors for our company because a satisfied employee is more productive and performs better. So
the company plans to review their remuneration, bonus and reward system (Coeurderoy, 2019).
Growth Strategy
The strategy that the company is going to use for growth purpose is Product development
strategy because the company is already present in the global market. Now our company 4Talk
needs to make some amendments and advancements in their current products in order to become
the market leader. Also the management team needs to discuss the new model designs, features
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and feasibility with the research and production team. Also the company can consider designing,
manufacturing and introducing other mobile gadgets in order diversify and explore new market
segment. This will helps in getting a better position in the market and increasing the current
market share. In future the company can explore more electronics sector to expand their product
Strategic Decisions
Marketing strategy
We saw that our potential customer base is between two and three million people, so we
have a large number. These people are not existing customers, we have no connection to them
and we have no contact details. The reception process is a massive display system. We will
endeavor to reach our specialty through mass advertising channels, mainly online. The web
provides the public with a stage where advertisements can be placed on YouTube, Facebook and
Today's markets are becoming more unique and serious, and we work in a complex and
controlled space. We work on improved and good work, simple working methods. This includes
constantly modernising our association, changing our way of working to improve it at a lower
cost, and simplifying the articles, procedures and framework. We are beginning to improve the
elements and benefits and simplify our IT frameworks and procedures. This reduces additional
work and duplication of work and helps us to fulfill our obligations faster and more reliably. In
the same way, we get a springboard to become a competent company that we will have to
develop later. In order to stay ahead, we provide a better structure (DeClercq et al., 2017).
The advertising process that our organisation will focus on is the technique to improve
advertising to conquer the world market. This technique helps our organisation focus on
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customers around the world, which helps increase our share of cakes, which legitimately affects
our valuation image. This should be possible by making various efforts to advertise offline and
online. The spending plan chosen by the administration for the online marketing campaign is
€100 per month to place ads on three most popular social networking sites. Also a budget of
€2200000 for offline campaigns. Huge newsletters are created in the high-speed loading areas. In
addition, we will direct the vertical activity for a common crusade and offer the cost of a high-
level newsletter. We will join and participate in a demo request to better present our related
activities. We will be able to create high quality leads in just a few days. In order to enter a new
market, discount codes are first issued to attract more customers. In addition, we will decide
whether we want to support an opportunity to play to place our logo on the field like in a player's
Another process for promoting our article is internet advertising, which places ads on
long-term interpersonal communication websites like Facebook, Twitter and Instagram, where
Distribution Strategy
Our suppliers provide articles and management to help us implement our system. We got
it from Asian sources because more affordable work is available because we focus on the cost
authority's technique of offering customers quality products at moderate cost to build their share
of the industry in general in the reputable industry. We need to understand who we are working
Select service providers who apply rules that guarantee that we act morally and reliably
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Make sure that the products and companies we buy are manufactured, transported and
It is extremely important to choose the right suppliers and retailers who will adapt our
shipment to the size of the warehouse. Good planning is always important when there is a fault in
an obligation that has a direct impact on our agreements. Because the lack of inventory affects
our score and the surplus poses a problem for management with good storage. Therefore, our
organisation will depend on the business benefits of International Delivery Company as they
monitor and update satisfaction requirements and hold ongoing meetings for their customers
Goods in: The stock is sent to one of its habitats for general satisfaction
Order executives: coordinate with the online sales phase to gradually restore agreements
Pick and Pack: The elements of each request are collected and combined in a pack
Delivery: The package is sent to our warehouses and trading sectors around the world by
air.
Return: The products are sent back to the accreditation associations for processing.
HR Strategy
structure. This implies more extensive and increasingly responsible activities. Few levels of job;
display, payment according to the market standards; and smooth future that secure employee and
gives them satisfaction to enhance their personal development. Our recovery plans are geared
towards employees hired in key areas, designers and contact approaches. This includes hiring
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more students in offices. When it comes to contact approaches, we employ more people to
improve our user experience when they connect with us. We discovered an increasingly open
working society. This includes several groups working in similar structures to promote
efficiency, progress and inter-group work, supported by a wider range of synergistic programs.
We are also accelerating working methods. This includes quickly joining groups for explicit
efforts and solving them when the task is complete. In addition, we enable employees to work
gradually in liquidity, which enables greater joint efforts and useful crossovers than before.
We're opening more doors so people can try, learn, and try again (Coeurderoy, 2019).
Our organisation wants to invest resources in the support network for human capital
management and aims to invest in employee training and education by keeping a budget of
€2500. The employees are trained on how to use different social media platforms to connect with
the world and understand the market trends and how to secure information from leaking.
Speculation pays off as the product delivers progressive reviews, positive results, and rewards
the best people. The company has also planned to award bonuses to those performing better and
average performers in order to motivate them to perform better. Those performing above average
are given 1.5% bonus and on average performer gets 1% bonus. With continuous knowledge, the
successes that follow have never been less complex, and the transformation of this knowledge
without hesitation enables the entire group to achieve their goals. Because execution is a two-
way exchange, managers can send performance surveys online with dynamic goals, and
collaborate with colleagues to define new goals and create professional forms (Hitt et al., 2016).
Our company is changing the profile of our workforce to meet the development needs of
our customers and the evolving innovation scene. We continue to invest resources in learning
and graduation programs for all jobs, especially design, digital, innovation and user tasks. We
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complement our practical skills with a pioneering program based on the latest technology and the
future that our loved ones configure for management positions. In addition, we focus on building
and constructing capacities to meet the growing need for IT and security skills through common
effectively integrates students into their own learning experiences. This preparation can
As students take up their new skills and apply them in appropriate work situations, they
gradually connect and are obliged to maintain what they have achieved. However, it
seems tedious to do it face to face, especially when students need the usual criticism from
substance teachers.
Social learning can be very effective because the samples go beyond the limits of their
daily work and acquire new knowledge and critical thinking skills.
employee preparation test. The online work environment in which projects are prepared
can include online learning courses, online courses, recordings, etc., and allow data entry
resources in innovative work. We have a team of 34 researcher and technicians who work on
daily basis to bring advancement not only in our products but also in our operations to make
them more efficient. We are constantly reviewing new improvements that need to be submitted,
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e.g. Marginal login to reduce system disruption and fast application performance. This year we
set budget of € 24225000 for innovation. Continuous development is essential to keep our
activity going. The growing interest in new plans and the latest news is critical to our future
driven by the rapid development of innovations and a strong and reputable scene. Customer
needs continue to evolve into increasingly customisable on-demand models and the latest
programs. We continue to implement a digital global services change program to manage our
activities, standardise our activities, change our framework, and provide solid answers to meet
Financial Strategy
Initially each business needs investors to fund their operations in order to carry out all
functions smoothly. So our company also took loan to fund its operations in order to implement
An overview of all current requests for loans, all interests, and maturities.
Market Research
Before moving to another area, a detailed statistical survey is carried out to understand
the customer's behavior, decisions and preferences and to get enough information about the
restrictions. RS Techno Mobile intends to enter markets where purchasing power is low rather
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than creating countries. In fact, customers from these countries are interested in buying an
imported mobile phone at an attractive rate. All leading products and nature are suitable for users
at reasonable prices. The problem with the nations created is that individuals are quite confident
in their preferences because they are smarter in the brand and don't like to connect with brands
that are new to the market. The laws and guidelines of the creative nations are also somewhat
tolerant, as they need new organisations to enter the market in order to get positions that will
legitimately influence the economy and enable them to get into and organise their business more
easily. Although the laws and guidelines for nation building are very strict, you must accept a
summary of the SOPs before you can start your business (Preuss, 2020).
Results
According to the balance sheet the company is short of assets as there is no working
capital in the business to pay off its liabilities. This indicates that there is liquidity problem in our
firm. The income statements also further confirms that the business is not able to generate
revenue this year probably because of loan that needs to be paid. Also the cash flow statement
indicates that there is no cash in the business to invest and the company needs to take loan in
order to carry out its operations. It is solely the responsibility of finance department to analyse
the situation and formulate relevant strategies in order to cope up with the situation (Samara,
2017).
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Targets
As evident by the above analysis of financial statements that this KPI is not achieved and
the finance department needs to make appropriate strategies to generate profits for further
Our company manages to achieve this goal because we are leading the market at second
position as the manufacturer of smartphones at affordable prices and providing them with higher
quality. This is because our research and development team have managed to identify ways in
We failed to achieve this KPI as the market is very concentrated in this rapidly growing
environment where everyday a new technological advancement is being so with low costs it is
quite difficult to innovate and that effects our overall position in the market.
We successfully manage to reduce days of inventory from 30 days to 9.43 days that
means we have established trustworthy relationships with our distributors and suppliers. Also
this indicates that our sales are increasing and our stock is getting into the market at higher rate.
More work needs to be done to motivate our employees by making new bonus and
Conclusion
So we conclude that there is strong rivalry in the advanced mobile phone industry. The
fundamental source of this opposition is the extreme argument between the players. Our process
is to manage imaginative new items, affordable prices for customers, new ideas and innovations
that trigger rivalries between large companies, and existing companies need to position
themselves to keep their share. The serious dispute between these organisations is also a
remarkable source of the rivalry with which they are generally confronted. Each of these
organisations is viewed with caution and does its best to shine and drop its opponents. It turned
out that this argument included value wars, the promotion of struggles and serious new articles,
and therefore each of the organisations must be constantly ready and aware of the opposition.
The elements and the administrations are comparable, but each player tries constantly to separate
his, so that the customers can lean towards them compared to the competitors. This may be the
best test our company has to face to make sure customers look at something else, but the
instructions don't differ. Faced with opposition and disputes, our RS Techno Mobile organisation
The second point of this report was therefore the creation and updating of reputable
systems for our organisation. The systems provided by management included, so to speak, cost
customer service, expansion and personnel for employee development and traffic technology in
order to maintain a close relationship with suppliers and wholesalers. The organisation has used
the reduction in association costs in every possible way to reduce the cost of activities. This
allows us to sell our items and management at lower prices, thereby extending our general
agreements. With all of this organisation's considerations, the separation is also used to increase
Techno RS 21
industry expansion and overall productivity. Customers are becoming more and more fascinated
by new adjustments and advances related to global innovations and at a reasonable price that
represents the best offer. The separation therefore offers protection against serious disputes
resulting from brand loyalty with customers and fewer downturns. Cost constraint. It also helps
you to be part of a larger industry in a new market. Likewise, RS Techno has adapted the
advertising processes in this industry taking into account all aspects, whilst our organisation tries
to shed light on another. Based on our extensive research, it is evident that many improvements,
strong promotions, and enduring programs are helping to expand the user base. Our organisation
has also excellently adopted the methodology of innovation to keep up with the mechanical
advances in this industry and to keep an eye on customer needs. This was particularly noticeable
in the development and further development of the programming, since the newly designed
programs offer customers extraordinary events and an incredible experience. Enlargement is also
another process that our organisation has received in an unusual way. The development would be
due to the expansion of the scope of articles and administrations, the improvement of access to
retail and customer service across the country, and the increase in financing channels. Likewise,
entering a different market with our products for the development of everything is a success for
our company, as this makes the brand aware of our business. This has helped our organisation to
grow its customer base and thus part of the industry in general. Our organisation has also
introduced an expansion process in which our management constantly communicates with the
innovative work office to invent the most important things and the latest customer programs. The
various techniques used were customer service and human resources, and the interview
concluded that all methods provided for internal and external customers are binding for the
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