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Aparna Singh 19021141023

Netflix began as a DVD rental service in 1998, charging $4 for multi-day rentals plus a $2 delivery fee. By 2001, Netflix was shipping 10,000 DVDs per day but only earning $5 million in total revenue. However, after the 9/11 attacks Americans stayed home more, causing Netflix memberships to soar. Netflix later expanded into streaming and developing its own content. It now has a large customer base and content portfolio but also faces threats from competitors replicating its model and potential content piracy issues.

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Aparna Singh
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72 views

Aparna Singh 19021141023

Netflix began as a DVD rental service in 1998, charging $4 for multi-day rentals plus a $2 delivery fee. By 2001, Netflix was shipping 10,000 DVDs per day but only earning $5 million in total revenue. However, after the 9/11 attacks Americans stayed home more, causing Netflix memberships to soar. Netflix later expanded into streaming and developing its own content. It now has a large customer base and content portfolio but also faces threats from competitors replicating its model and potential content piracy issues.

Uploaded by

Aparna Singh
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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APARNA SINGH 19021141023

Netflix first offer was for a multi day rental at the cost of 4 dollars, in addition to a 2 dollar
dispatching fee.Their first offer was for a multi day rental at the cost of 4 dollars, in addition to a
2 dollar delivery fee.Once a client had leased enough titles, Netflix could naturally recommend
new motion pictures that were probably going to premium them.For just 16 dollars for every
month, clients could lease the same number of DVDs as they needed, as long as they had close to
4 DVDs at some random time: no late expenses, no due dates.
By that point, Netflix was at that point getting 10,000 DVD arrangements each day, yet their all
out income was sitting at scarcely 5 million dollars. .
2001 additionally observed the 9/11 fear monger assaults. Americans took shelter in their homes,
and Netflix memberships soared.netflix started partnership with paramount,mgm,lionsgate and
also extended partnerships with apple,playstation,xbox. In 2011 netflix announced the launch of
house of cards that brought huge success to netflix and also fetched 14 emmy nominations for
netflix.
Swot Analysis
Strengths-
Global brand associated with video streaming
Netflix has a strong customer base and also strong content portfolio and content quality
Weakness-
Replication of business model by other companies
The recommendation engine needs a refresh and link with ai to improve user experience.
Opportunities-
To compete in new market it needs stronger content
Growth opportunities through partnerships
Threats-
A lot of already existing competitors
Piracy of licensed content is an issue across the worldwide and is widely practised in emerging
economies.

4ps of marketing-
Product-Netflix is presently a site that you register and pay to sit in front of TV shows, pictures,
narratives, and so on. The best part of Netflix is we don't need to perceive any commercial while
streaming. It is refreshed routinely so to it doesn't get out of date

Price-Netflix provides one month free trial service in order to attract customers and then convert
these prospective customers into actual ones. After the one month period is over, it charges a
minimum amount in the form of subscription which depends upon the type of plan opted for
which is Basic Plan, Standard Plan, Premium Plan which range from $7 to $12.You can drop
online membership whenever u want.
Place-Netflix is an online streaming business and hence available everywhere.The entire
business of Netflix is conducted online. Its services are accessible through Smart TVs, tablets,
smartphones, etc. with internet access.

Promotion-.Netflix uses all media channels to promote itself with the content which it offers It
makes use of social websites like Facebook and Twitter as well.

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