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Siddharth Andani: Content, Digital & Thought Leadership Marketer HCL Technologies

Siddharth Andani is a content, digital, and thought leadership marketer at HCL Technologies with over 2 years of experience in marketing functions and insurance counseling. He is proficient in digital marketing, social media marketing, and thought leadership marketing. At HCL Technologies, he is responsible for high impact content creation and driving pipeline and revenue through marketing activities. Previously, he worked on the Straight Talk program and generated over $1.2 billion in funnel influence. He also interned at Zydus Wellness Ltd in new product development and sales at PnB Metlife as an insurance manager.

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Ronak Patel
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119 views

Siddharth Andani: Content, Digital & Thought Leadership Marketer HCL Technologies

Siddharth Andani is a content, digital, and thought leadership marketer at HCL Technologies with over 2 years of experience in marketing functions and insurance counseling. He is proficient in digital marketing, social media marketing, and thought leadership marketing. At HCL Technologies, he is responsible for high impact content creation and driving pipeline and revenue through marketing activities. Previously, he worked on the Straight Talk program and generated over $1.2 billion in funnel influence. He also interned at Zydus Wellness Ltd in new product development and sales at PnB Metlife as an insurance manager.

Uploaded by

Ronak Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Siddharth

Andani
Content, Digital & Thought Leadership Marketer
HCL Technologies

CONTACT PROFILE
• A dynamic professional offering 2+ years of experience in 360-degree
+917874327269
marketing functions, sales and insurance counselling.
[email protected] • Proficient in digital, social media and Thought leadership marketing with
hands on experience of running paid campaigns, SEO incorporation and
Noida Sector 137, 201305 Account based marketing.
• Resourceful in liaising with multiple business stakeholders in generating
web leads, pipeline and revenue through paid campaigns.

EDUCATION WORK EXPERIENCE

Masters Degree HCL Technologies, Jun’18- Present


MBA, MARKETING Content Marketer & Category Manager- Engineering and R&D Services
International Management Institute Part of Corporate Marketing team as a Content, digital & social media strategist
New Delhi for Engineering and R&D Services division at HCL Technologies.
2016-2018 • Sole point of contact for ERS Sales and Account Management teams to
drive impact through marketing and branding activities.
Bachelors Degree • Responsible for high impact content co-creation.
Mechanical Engineering • Increasing margins by impacting pipeline & revenue through lead-gen.
Gujarat University • Optimization and promotion of HCL Tech ERS Webpages applying best
2011-2015 techniques to achieve top Alexa and search rankings.
• Analysis and reporting of social media traffic, user behavior with
respect to ERS products, solutions, and services, deal influence
campaigns performance based on campaign objective.
• Ensuring an overall 10% increase in booking impact through marketing
activities year on year.
Technical Skills
Program Manager- Straight Talk by HCL Technologies
• Account Based Marketing Part of the Thought Leadership marketing team helping build better relationships
with existing HCL Customers and also bringing in new accounts.
• E-mail Marketing Eloqua & Octane • Associate Editor for the flagship CIO Straight Talk yearly Magazine
Issue.
• Successfully launched CIO Straight Talk Issue 11 Magazine featuring
• Social Media (Paid and Organic)
prominent CxOs from organizations like United Nations, BBC,
Allscripts, NCR Corporation at the as a part of HCL’s overall marketing
• Google Search Marketing
activities at World Economic Forum’19.
• Generated $ 1.2 Billion of funnel influence with 80Mn+ Booking
• Google Display Marketing influence through CIO Straight Talk program.
• Data Analysis and reporting of overall Straight Talk performance
• Google Analytics including high impact engagements, funnel influence, IT decision
makers touched etc.
• MS Office • Successfully launched email marketing brand campaigns & weekly
newsletters through Eloqua and Octane with 30% open rate and CTR
of 8%.
• Adobe Photoshop
• Hands on experience in launching digital campaigns on Twitter,
LinkedIn, Facebook & Instagram for promotions during major events
• LinkedIn Paid Campaigns like World Economic Forum, Adobe Summit, Mobile world congress etc.

• Web Lead-gen
Siddharth Andani
C o n t e n t , D i g i t a l & T h o u g h t L e a d e r s h i p M a r k e t e r , H C L T e c h n o l o g i e s


SKILLS WORK EXPERIENCE CONTINUED

• Program Management Program Manager- Straight Talk by HCL Technologies


• Program owner for Tweet-chats, a social media event for engaging
multiple CxOs in order to create brand resonance and social footprint
• Brand Management
for Straight Talk & HCL Technologies.

• Internal Reporting
Zydus Wellness Ltd.
Management Intern, Apr-June’17
• Brand Management Part of the new product development team under the brand “Everyuth” for an
overall marketing research and product launch strategy.
• Content & TL Marketing • To design a Go-to market strategy for a new product to be launched
soon under the brand Everyuth.
• Digital Marketing • Provide recommendations on packaging, distribution and future sales
projections for the same
• Social Media Marketing • Analysis of Existing Competitors in the aloe-vera gel segment
• Analysis based on consumer behavior for aloe-vera gel usage factoring
in seasons, usage and buying power.
• Created open ended questionnaires for an exploratory research
pertaining to aloe-vera gel usage and Everyuth’s brand positioning.
Awards &
Certifications PnB Metlife
Insurance Manager, May’15-May’16
Responsible for generating business through existing and new leads from
• ITSMA certified Account demand generation portal.
based Marketer • Generated premium revenue of INR 60,00,000 for FY’16, sold
customized products to suit customer’s specifications after analyzing
• Won the Sales Hero Award financial needs of the clients which includes retirement and health.
for being a “Top Collaborator” • Guided and mentored clients with their cash flow management,
for extraordinary investments and tax planning using insurance products.
performance during World • Organized and managed frequent client reviews to ensure customer
Economic Forum’19 at HCL satisfaction and retention.
Technologies.

• Campus winner at RPB


Blizzard 6.0, Corporate Interests and Extracurricular
competition during MBA for
creating an integrated Make a Difference, Ahmedabad, May’15- Jun’16
marketing and branding Part of Education Support team responsible for teaching underprivileged children
campaign for CEAT Tyres. under a mentor-mentee program.

• Second prize in Aditya Birla Student Council, International Management Institute, New Delhi, Jun’17-Jun18
Online Fashion National level Part of the Student Council, centralized governing body responsible for hosting
corporate competition for a big events and Fests like Tedx at IMI Delhi.
low-cost marketing solution.

• Stood third in Axis Bank


Pragatishala 2017, a National Personal Details
Level Digital Literacy
campaign. • Name: Siddharth Haresh Andani

• 2nd position in a Strategy • Address: C/1602 Supertech Ecociti, Sector 137 Noida, 201305
Case study competition
organized by a leading • Date of Birth: 11 Sept’1992
premier business school.
• Marital Status: Single
• Won at district level Karate
Championships twice. • Languages Known: English, Hindi, Gujarati

• Nationality: Indian
• 1st Position in multiple intra
and inter college football
tournaments.

George Harrison
Grey Enterprises

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