Business Writing

(Handout)
 E-MAIL WRITING
The e-mail is the mainstay of modern, corporate communication and as such, anyone and everyone must
possess some degree of proficiency in the art of writing e-mails. This section of the Business Communication
handout will provide you with the vital do(s) and don’t(s) of writing e-mails, guidelines to be followed while
writing e-mails which you may use as a guiding light in all your future electronic communication.

GUIDELINES
 Every e-mail is addressed to someone. This individual’s e-mail address is entered in the TO: dialogue
box.
 Some e-mails need to be forwarded to interested parties, who would want to remain updated about
inter-departmental and team dispatches. When forwarding e-mails, use the CC: dialogue box to insert
additional e-mail addresses. CC stands for ‘Carbon Copy’.
 Sometimes, if you do not want the recipient to know that an e-mail has been forwarded to another
party, then utilize the BCC: dialogue box to insert additional e-mail addresses. BCC stands for ‘Black
Carbon Copy’ and all e-mail addresses inserted in this box are hidden from the recipient’s view.
 The subject of the e-mail (the purpose, for which the e-mail is being written) must be typed in the SUB:
dialogue box. It must be concise, only one sentence, and grammatically complete. When replying to
forwarded e-mails, change the subject. When using the REPLY option in a previously received e-mail,
if the subject matter of the current e-mail is different, change the subject.
 Your name, designation, and address need NOT be mentioned in the conclusion. This guideline has its
origins in the 'signature' option. The signature contains any text you desire and this text is embedded
in each and every e-mail, which you send from your e-mail account. Therefore, your e-mail account's
signature should contain your name, designation, and contact information. This will automatically be
appended to every e-mail, by checking the option 'append / attach / include signature in all e-mails /
at the end of each e-mail'.The signature must be used in corporate e-mail accounts.
DO(S)
 Keep it short and to the point.
 The purpose of e-mails is to enable swift, small-scale communication across the globe.
Therefore, do not write novel sized letters or manuscripts in an e-mail. Keep in mind, however,
that wherever details are required, they must be given. The length of the e-mail is not a
challenge in such cases.

 Be courteous and pay attention to your grammar.

 Correct sentences, with proper punctuations and grammar, are an absolute MUST. An e-mail
lacking proper punctuation will not be considered seriously or it may be sent to the Trash folder,
if it is unintelligible.

 Fill in the 'SUB' (Subject) box with a proper subject.

 The subject must be a single sentence, which conveys the gist of the e-mail to the reader.
 The subject must be changed in accordance with the subject matter of the e-mail.
 The same subject of forwarded e-mails cannot be used, when sending a new e-mail.
 Do not use unconventional abbreviations / short-forms in the subject line.

 Double check the recipient's e-mail address, the attachments and the e-mail's
contents.

 Use "CC" to forward copies of your e-mail to your superiors and other
concerned colleagues and company personnel.
 The abbreviation 'CC' stands for carbon copy, which means that a copy of your e-mail will be
forward to all the e-mail addresses mentioned in this box. The recipients, to whom e-mails are
forwarded, will also be visible to the original / primary recipient of the e-mails. This feature
is used primarily in corporations, where copies of important e-mails must be shared with one's
superiors and employees.

 Use "BCC" to forward copies to your superiors, colleagues and friends, without
letting the original recipient know that the e-mail is being forwarded.
 The BCC feature is used while forwarding extremely sensitive information to one's superiors
and / or colleagues, where it is essential that the original recipient of the e-mail be kept in
the dark about the forwards being carried out.
DON'T(S)
 Do not use abbreviations for general words.
 For example, it is not acceptable to use 'u' for the word 'you', or 'r' for the word 'are'.
 General words must be used in FULL.

 Do not write incomplete sentences.

 Do not write sentences without beginning them with a capital letter.

 Do not write names of landmarks, people and places without starting with a
capital letter.

 Do not write your e-mail address, date and correspondence address at the
beginning of the e-mail.
 The sender's& recipient's e-mail addresses and date are already mentioned in the e-mail's header
and thus, there is no point in restating them again.
 The correspondence address is not necessary, unless you require a hand-written note or letter from
the recipient of the e-mail, or you are placing a purchase order.

 Do not write the recipient's name separately, before the salutation, at the
beginning of the e-mail.
 'To: Mr.Subhash Reddy' or 'Attention: Mr.AmolPandey' are not required in e-mails, as the
recipient of the e-mail is also the sole owner and manager of the e-mail address.

 Do not use the same subject line, when using forwarded e-mails to compose
new mails.
 ‘FWD: Team meeting notice’ is NOT the appropriate subject to be used for an e-mail, which
communicates ‘Completion of assigned project work’.Using incorrect subject lines is simply
confusing for everyone involved. Change the subject to something appropriate, according to the
purpose of the new e-mail.

 Do not fail to REPLY to an e-mail, which has been received by you.

 This reply is an acknowledgement of the receipt of the e-mail. Unless it is SPAM, an
acknowledgement of receipt must be sent. You may send a simple one or two line e-mail, with the
reply that you will shortly revert to the sender with an answer.
 Email Structure

When emails are structured, people perceive the content and its sender well. Good emails help
develop good perceptions. A structure in an email projects the organization in good light, helps the
receiver develop confidence in the sender and ensure smooth communication between the sender
and the receiver. The process leads to the formation of culture that runs deep into the system and
cements the organisation and its values. It is vital to safeguard the culture in the organisation as it
influences and inspires others to follow suit.

Introduction – An introduction is the section of the email where the purpose of writing is introduced
by the sender. The easiest way to start with the introduction is to look for a past reference. A
reference makes it easy for the receiver to recall the reference and connect with the purpose of the
email. A reference that is explicit leaves no ambiguity in the mind of the receiver. An introduction must
contain maximum two sentences.
Examples: -

With reference to our telephonic discussion regarding the changes in the XYZ proposal on 15 th June
2018, I would like to discuss some important points in this email.

With reference to our meeting regarding the frequency of post installation checks on 17th April 2018,
I’m writing this email to suggest strategies that can help us improve the frequency of the checks.

This is to inform you that we are now taking a plunge into the automobile sector and are planning to
collaborate with some giants in the industry. We would like to introduce our offerings to you so that
we can avail your valuable support once the operations are underway.

I’m writing this email to discuss the benefits of our new venture that will strengthen the purpose of the
initiative thereby allowing us to strategise effectively.

Details – The detail section of the email is exclusively to inform details about the project or concerned
task. It follows the introduction after proper segmentation. It purely focuses on information that is
available and needs to be shared.
Examples:
The attachment consists of.............
The agenda of the meeting is as follows:
The dimensions and special features of the MNO equipment are as follows:

Action- After the detail follows the action. Actions demand courtesy and politeness from the sender.
An action can be written in a persuasive language to highlight the importance of the task
Examples:
I request you to....... so that.........
It’ll be great if you...... so that........
Kindly review the document and ...... so that......

Closure – Closures contain the concluding statements and the signature. Closures help
communicate positivity to the receiver.
Looking forward to your support and co-operation.
Looking forward to meeting you tomorrow.
Looking forward to a meaningful association with your firm.
Looking forward to a long lasting association with your firm.

E-MAIL WRITING – EXAMPLES

The following are sample e-mails, which you may use as guidelines while composing your own electronic
communiqués. A diverse range of subjects have been covered in this section.

SAMPLE #1: ASKING SOMEONE TO RECOMMEND A PROFESSIONAL

TO: [email protected]
SUBJECT: Recommend a freelancer for a project

Dear Rajesh,

We will be beginning a very important equipment installation project (describe the project) within the next
week. The issue is that we don't have the skills we need in-house and we don't know of any freelancer with the
requisite skill set. I'd like to know, if you've used an engineer / technician, whom you would recommend.

The project will begin on the 20th of January, 2011 and it will need to be completed by the 23rd of January,
2011. If you have used anyone, whose work you trust and who would be available for that period, please have
him or her call me at +91 976 533 9120. I would really appreciate it and I'd be happy to return the favour
anytime. Thanks in advance for the help!

With regards,

KiranThore,
Operations Supervisor,
Bluetech Systems Inc.
Mobile: +91 982 354 1761
http://bluetechsystems.in

SAMPLE #2: THANKING SOMEONE FOR RECOMMENDING A PROFESSIONAL

TO: [email protected]
SUBJECT:Thank you for your recommendation

Dear Rajesh,

I just wanted to drop you a line to say, “Thanks!” Ganesh(recommended freelancer’s name) was a great
suggestion to work on our equipment installation project (describe the project). He brought along some

great ideas and was worked wonderfully with our in-house people! The project was completed on time and
everyone was thrilled.

Please let Ganesh (freelancer’s name) know that I will give him a glowing reference, at any time. Thank you
again for the assistance!

Regards,

KiranThore,
Operations Supervisor,
Bluetech Systems Inc.
Mobile: +91 982 354 1761
http://bluetechsystems.in

SAMPLE #3: CONVEYING THANKS FOR ACCEPTANCE OF AN OFFER

TO: [email protected]
SUBJECT: Thank you for your acceptance

Dear Mangesh,

It's a real pleasure to work with visionary, progressive people! I wanted to thank you for agreeing to bring
Ironman Fixtures into a strategic alliance with Five Star Furnishings.

In the coming weeks, we will meet many more times to implement our plan of action (discussed plan or
agenda). I expect many more ideas to come out of these meetings, keeping all of us busy for months to come.

Thanks again for taking such a bold action. I'll be calling you at 9:00 AM (time that you’ll be calling) to set up
the initial meetings and discuss some other details. I look forward to great things for Ironman Fixtures and
Five Star Furnishings. Let us toast to a bright and prosperous future!

With regards,

Shyam. S,
Manager,
Five Star Furnishings,
Mobile: +91 963 472 3391
http://furnish5star.com
SAMPLE #4: E-MAIL INTIMATING PROMOTION OF AN EMPLOYEE
TO: [email protected]
SUBJECT: Congratulations on your promotion!

Dear Harish,

I'm pleased to confirm your promotion to Senior Software Developer. Through your dedication and hard work,
you've earned not only new responsibilities, but our gratitude as well.

Your new job will begin on 1st July, 2018. At that time, your salary will increase to `75,000/-. In addition, you
will also be entitled to the following benefits:

(List the additional benefits, which the employee will receive)

We value all of our employees, but we're especially pleased to watch someone, who rises to the challenges
presented and grows with the company. Congratulations and keep up the good work!

Regards,

Ravi Chandran,
Human Resource Manager,
Zensar India Ltd.,
Mobile: +91 888 613 4108
http://www.symantec.in

SAMPLE #5: APPRECIATING A TEAM MEMBER

TO: [email protected]
SUBJECT: Keep up the good work!

Dear Sumit,

Your solution to the logistics problem (employee’s commendable action must be mentioned here) has
saved us a great deal of time and money. I appreciate your prompt action in this regard and would like to
commend you for your quick-thinking and problem-solving skills.

Both the team and I are grateful for your efforts and would like you to continue delivering with the same
excellence and efficiency. We expect great things from you in the future. Keep it up and let’s strive to be the
best team in the organisation!

With regards,
Rohit Shah,
Human Resource Manager,
Larsen and Tubro India Ltd
Mobile: +91 888 613 4108
http://www.larsenandtubro.in

SAMPLE #6: NOTICE OF A MEETING TO ALL YOUR COLLEAGUES.

TO: All the e-mail addresses in the 'Employees' or 'Colleagues' mailing list / group.
SUBJECT: ABC Department meeting on 25th June 2018

Dear All,

A meeting of all the personnel in the marketing department has been scheduled, by Mr. Shankar (Manager,
Marketing Dept.), on the 25th of June 2018, at 10:30 a.m. Mr. Shankar will be chairing this meeting personally.
You are cordially requested to attend.

The agenda for this meeting has been attached to this e-mail.

With regards,

Sunita. M,
Administrator, Marketing Department,
Mobile: +91 982 278 1786
http://www.hyperiontech.co.in

* * *

BUSINESS VOCABULARY
The following section deals with upgrading your vocabulary in the realm of Business English. The vocabulary
listed in this section has been divided into three categories: Words, Power Words and Phrases. Examples
have been provided for each word and phrase. Please keep in mind that the vocabulary is context sensitive
(depends on where it is used) and is to be used in a business environment.

WORDS
Conceive – I thought of a solution for the problem.
I conceived a solution for the problem. Sign up – Enrol for the Employee Training
Programme.Sign up for the Employment Training
Notion– The support team has an idea to help us Programme.
out.The support team has a notion to help us out.
Sign in – Write your name in the register, when
Streamline – It is beneficial to make this process you come to work. Sign-in, when you come to
more efficient. It is better to streamline this work.
process.
Punctual– He comes to office on time, every day.
Conceptualise – Thinking of new ideas is a key He is punctual, every day.
strength in the creative department.
Conceptualising is a key strength in the creative Workload– Due to the new project, everyone has
department. more work. Due to the new project, everyone’s
workload has increased.
Concept– Rajesh’s proposal / idea was approved.
Rajesh’s concept was approved. Storm out–The manager became angry and
walked out of the meeting. The manager stormed
Introduce – You will tell the client about our out of the meeting.
organisation. You will introduce our organisation.
Step out – Could you please come out for a
Meet – The delegation will meet the visitors. minute and talk to me? Could you please step out
for a minute and talk to me?
Assist– The secretary helps her boss. Willing– Neerajwill agree to work on
The secretary assists her boss. Murex.Neerajis willing to work on Murex.

Compatriot – Alkesh is my team member. Assign – Give this responsibility to

Alkesh is my compatriot. Mangesh.Assign this responsibility to Mangesh.

Colleague–Skilled co-workers are invaluable. Assail– We are being troubled by this issue, since
Skilled colleagues are invaluable. March. We are being assailed by this issue, since
March.
Acquaintance – I met him at the conference.
I made his acquaintance at the conference. Unaware– I don’t know about this.I am unaware of
Slowing down – Our business is generating lesser this.
profits as compared to last year. As compared to
last year, our business is slowing down. Unknown – We do not know about this new
software.This new software is unknown to us.
Growing – Additional projects have resulted in
higher returns this year. Additional projects have Consensus – The team members agreed on the
resulted in higher growth this year. plan of action. There was consensus among the
team members on the plan of action.
Minimum wage – He works for the lowest salary in
his pay-grade. He works for minimum wage in his
pay-grade.
Participate– You must take part in the latest Renowned – Symantec Ltd. is a famous company
endeavour. You must participate in the latest in the computer industry. Symantec Ltd. is a
endeavour. renowned company in the computer industry.

Great team – They work well together.They are a Active– Our team is constantly doing something /
great team. engaged in work. Our team is constantly active.

Opinion– Tell me what you think.Tell me your Proactive–Rajesh anticipates problems and works
opinion. to prevent them. Rajesh is proactive.

Brainstorming – The project succeeded, due to Profiting – We are making money from this
the collective planning sessions. The project venture.We are profiting from this venture.
succeeded, due to the brainstorming sessions.
Profitable – This deal with Microsoft makes us a
Manage – Please supervise and direct this lot of money. This deal with Microsoft is very
operation.Please manage this operation. profitable.

Go over – We should review the project report.We Trend – Utilising the latest business tools is the
should go over the project report. current or prevalent practise in HSBC. Utilising the
latest business tools is the trend in HSBC.
Fortune – We made lots of money in the last
quarter.We made a fortune in the last quarter. Trend-setter – Symantec sets standards in anti-
virus software. Symantec is a trend-setter in anti-
Top-level – This decision must be taken by senior virus software.
personnel. This decision must be taken by top-
level personnel. Prospects–Overseas clients are potential
customers.Overseas clients are prospects for
Top-notch – He is a highly skilled support business.
technician.He is a top-notch support technician.
Offers– He gives us a deal.He offers us a deal.
Respectfully – I politely disagreed with my boss.I
respectfully disagreed with my boss. Swap – The technician switched the parts in the
machine, with the spares. The technician swapped
Criticise–Due to many mistakes, many faults were the parts in the machine, with the spares.
pointed out in our project. Due to many mistakes,
our project was criticised. Alter – The programmer changed the script. The
programmer altered the script.
Critique – He pointed out the good and the bad
aspects in my work. He critiqued my work. Doubtful – I am unsure about our chances for
success.I am doubtful about our chances for
Margin– There is no possibility for error. There is success.
no margin for error.
Cite – I told him the law, which relates to
Start-up – The group has established a new maintaining proper records in an organisation. I
organisation. The group has established a start-up. cited the law, which relates to maintain proper
records in an organisation, to him.
Requirement – The HR department needs a lot of
employees these days. The HR departmenthas a Mislead – He took us down the wrong track during
large requirement of employees these days. the assignment. He misled us during the
assignment.
Misunderstand – The junior did not understand
my instructions. The junior misunderstood my Entice – We need to attract customers to buy our
instructions. products. We need to entice customers to buy our
products.
Misleading – The company’s statement misguides
the public. The company’s statement is misleading. Unlikely – It is not probable that we will see a
sudden increase in stock prices. It is unlikely that
Dispute – Due to a quarrel between the co- we will see a sudden increase in stock prices.
ordinators, the project was delayed. Due to a
dispute between the co-ordinators, the project was Pursue – He is trying to get a degree in
delayed. Electronics. He is pursuing a degree in Electronics.

Dissolve – The committee was disorganised after Move up – He got himself promoted to senior
the investigation. The committee was dissolved manager.He moved up to senior manager.
after the investigation.
Correspond – I write to the client on a regular
Discuss – We talked about the latest basis, to update him. I correspond with the client
developments. We discussed about the latest on a regular basis, to update him.
developments.
Compete–Two companies are challenging each
Recall – I cannot remember the date of the other.Two companies are competing with each
meeting. I cannot recall the date of the meeting. other.
Compliment – The team leader praised his best
team member. The team leader complimented his Denigrate – That person vilified / insulted the
best team member. reliability of our organisation. That person
denigrated the reliability of our organisation.
Complement – The small factory supports and
benefits its larger cousin. The small factory Dedicate – The team members give their best
complements its larger cousin. efforts to complete the project. The team members
dedicate themselves to complete the project.
Complicate – Do not make the matter complex,
unnecessarily. Do not complicate the matter, Input – Please give me your ideas / suggestions.
unnecessarily. Please give me your inputs.

Outspoken – John is frank, by nature. John is Attain – Josh achieved his dream position in the
outspoken, by nature. company. Josh attained his dream position in the
company.
Outstanding - ` 50,000/- needs to be paid still.
` 50,000/- is outstanding still. Ensure – Please make sure that all the accounts
are closed, today. Please ensure that all the
Outlandish – Why are you making such strange / accounts are closed, today.
weird suggestions? Why are you making such
outlandish suggestions? Excessive – Too much money is being funnelled
into this project. Excessive investment is being
Upfront – I have to pay 10% of the value of the funnelled into this project.
house in advance. I have to pay 10% of the value
of the house upfront. Milestone – We have set targets to achieve this
quarter. We have set milestones to achieve this
Assume – Don’t make up your mind / presume quarter.
without proper information. Don’t assume without
proper information.
Implement– We have to enforce / put into action Avert – His timely action prevented the loss of
the decisions of the management. We have to huge amounts of money. His timely action averted
implement the decisions of the management. the loss of huge amounts of money.

Imply – I suggested that the measures are Stellar – Excellent performance! Stellar
essential. I implied that the measures are performance!
essential.
Saturate – Many products have filled the market.
Jeopardise – Your actions are putting the entire Many products have saturated the market.
project in danger. Your actions are jeopardising the
entire project. Contemplate – He thinks about his career path,
frequently. He contemplates his career path,
Co-exist – The employees must work together for frequently.
maximum efficiency. The employees must co-exist
for maximum efficiency. Repercussions– The failure of this endeavour will
have dire consequences. The failure of this
Co-operate – We help each other out, whenever endeavour will have dire repercussions.
there is a huge workload. We co-operate (with
each other), whenever there is a huge workload. Platform– The company needs a foundation from
which to launch their new product. The company
Follow-up – Communicate continuously with the needs a platform from which to launch their new
concerned party, to resolve the issue. Follow-up product.
with the concerned party to resolve the issue.
Perception – This is my understanding of the
Tag – Label the files properly. Tag the files matter. This is my perception about the matter.
properly.
Forecast – The predicted profit for this quarter is
Commence – Start production of the cars. $100,000. The forecasted profit for this quarter is
Commence production of the cars. $100,000.

Agenda – Show me the schedule of what will be Gauge– You need to measure your performance
covered in the meeting. Show me the agenda of during this year. You need to gauge your
the meeting. performance during this year.

Timeline – The manager wants to inspect the Prompt – I want this issue to be dealt with,
historical record of the project. The manager wants immediately! I want this issue to be dealt with,
to inspect the timeline of the project. promptly!

Feasible – Your request is affordable. Your Restructure – The management wants the
request is feasible. departments reordered. The management wants
the departments restructured.
Demographics – We need to understand our
target population / target customer base. We need Callous– Your careless conduct is unbecoming.
to understand our targeted demographics. Your callous conduct is unbecoming.

White paper – The management’s decision has Cater to – Our company fulfils your requirements.
been officially authorised / officially written. The Our company caters to your requirements.
management’s decision is on white paper.
Interact – Talk to the client and understand his
needs. Interact with the client and understand his
needs.
 Competent– Anuja is a capable supervisor. Anuja
Engage – Involve yourself in this task. Engage is a competent supervisor.
yourself in this task.
Leverage – Manoj used the advantage of his
Expressly– You were told specifically to refrain success to gain a promotion. Manoj used his
from doing this! You were told expressly to refrain success as leverage to gain a promotion.
from doing this!
Liquidate – The companyconverts its assets to
Pertinent – Tell about the important / relevant cash. The company liquidates its assets.
issues. Tell me about the pertinent issues.
Authentic – We need to import genuine material.
Assortment – Nokia offers a wide variety of We need to import authentic material.
mobile phones. Nokia offers an assortment of
mobile phones. Prioritise – I must give utmost importance to the
completion of this task. I must prioritise the
Sustainable – We can keep this business going. completion of this task.
We can support this business. We can sustain this
business. Convene – Please arrange a meeting. Please
convene a meeting.
Leading players – Wipro and Infosys dominate
the industry. Wipro and Infosys are the leading Penetrate– The company wants to enter the Delhi
players in the industry. market. The company wants to penetrate the Delhi
market.
Retain – We need to keep our employees loyal /
with us. We need to retain our employees. Interrupt – Why do you disturb my meeting? Why
do you interrupt my meeting?

POWER WORDS
1. Accelerate - We must accelerate (increase the speed of) the progress of this project.
2. Accomplish - You must accomplish (fulfill / complete) the goals set before you.
3. Achieve - Achieve (complete) your targets on time to get additional incentives.
4. Address - Please address (speak to) the gathering, sir.
5. Administer - We must administer (implement / put 'something' into action) the correct policies for the
benefit of the organization.
5 Advise - He advises (guides : gives guidance to) me on several matters.
7. Allocate - The team must be allocated (given) roles as per their capabilities.
8. Answer - We must answer (respond to the challenge in an appropriate manner.
9. Answerable - You are answerable (responsible) for your actions.
10. Appear - This task appears (seems) to be quite difficult.
11. Apply - Why don't you apply (register / submit an application) for the vacancy?
12. Appoint - A qualified person should be appointed (hired) for such an important post.
13. Appraise - Appraise (review / judge / evaluate) the situation and get back to me.
14. Approve - Your proposal has been approved (endorsed / authorized / sanctioned).
15. Assign - Assign (give / consign / hand over / transfer) this task to a capable person.
16. Brief - The supervisor has been briefed (informed / updated) about the latest output.
17. Broaden - One must broaden (expand / widen) one's outlook in today's society.
18. Budget - The budgeted (planned) data does not tally with current figures.
19. Built - A business has to be built (developed /fostered) upon solid principles.
20. Catalogue - The changes have been catalogued (indexed / recorded).
21. Chair - Mr. Buckman chaired (read /managed) the project and ensured its success.
22. Comment - Could you comment (remark / observe something) on the situation. sir?
23. Conceive - John Laker conceived (dreamt up / created / thought up) this project.
24. Conclude - Please conclude (end / finish) the celebrations for the day, sir.
25. Conceptualize - These are our thoughts and we would like you to conceptualize (form a concept) a
concrete business plan for us.
26. Consolidate - You must consolidate (strengthen / firm up) your presentation skills.
27. Consult - When in doubt, consult (turn to / refer to / ask) your colleagues.
28. Critique - Ask someone to critique (evaluate / review! appraise) your work.
29. Deal - A merchant deals (does business) with many clients everyday.
30. Demonstrate - If you want me to buy, demonstrate (show / display) the efficacy of
your product.
31. Devise - We need to devise (work out / formulate / develop) a solution to this issue.
32. Document - The proceedings in the meeting must be documented (recorded) and presented later for
review.
33. Double - The deadline is drawing near. Double .:increase twofold) your efforts!
34. Draft - I would like you to draft (prepare ; write; a requisition letter for me.
35. Effect - The boss wants to effect (bring about make something happen / get something done) some
changes in the manufacturing process.
36. Eliminate - We must eliminate (get rid of - eradicate / remove) inefficient practices.
37. Endorse - The team needs someone to endorse (sanction / approve) their proposal.
38. Enlist - Shouldn't we be enlisting (hiring recruiting I soliciting) the brightest minds for this task?
39. Expedite - The factory requires materials urgently. Please expedite (speed up / accelerate hurry up)
production!
40. Explore - It is our duty to explore (discover! . sercn look for) all the possible solutions to this
issue.
41. Express - You must express (state convey articulate) your opinions clearly and concisely."
42. Forecast - Our financial analysts are forecasting (predicting / estimating / calculating / projecting /
foretelling) the annual profit as we speak.
43. Found - He wants to found (establish / set up / create / start) an educational institute for the poor.
44. Generate - The team needs to generate (produce / create / make) an in-flow of revenue to fulfil their
targets.
45. Grade - At the warehouse, we grade (classify / sort / rate / rank / mark). the goods according to their
content and quality.
46. Halve - He has halved (divided / cut in two split fifty-fifty) his targets to achieve important goals rapidity.
47. Handle - Someone needs to handle (manage) this situation with a deft hand.
48. Incorporate - The latest technology needs to be incorporated (included / absorbed / have as a feature)
into our processes.
49. Initiate - Why don't you initiate (start / begin commence) the procedures?
50. Innovate - He's innovative (come up with new ways / creative) in his work.
51. Institute - When will the management institute (introduce / establish / start) the new rules and
regulations?
52. insure - Are our assets insured (covered / assured) against potential losses?
53. Issue - We have been issued (given out / handed out / distributed) new identity cards and
uniforms.
54. Lease - We have leased (rented out / let out) some machinery to Shree Ram Productions Inc.
55.Lecture - He dared to lecture (criticize / scold / tell off) me about my work ethics!
56. Match - The current standards do not match (meet / reach) with my expectations.
57. Measure - measure (value: rate r calculate /gauge) quality. Quantity is less
important in my book.
58. Mediate - I would Iike you to mediate (referee / umpire / intercede / arbitrate) the meeting tomorrow.
59. Monitor - Jake, monitor (scrutinize / watch / observe) his progress and get back to me.
60. Navigate – We Il have to navigate (steer / pilot / cross / traverse) through an entire settlement on )
the deal ?
61 Negotiate -- How long will it take you to negotiate (agree / settle / discuss ! reach a
,Settlement on the deal %
62. Operate - Do you know how to operate (work / run / control) this machine?
63. Perceive - I have perceived (picked out ! identified / recognized / noticed) several important points in the
report.
64. Procure - Well need to procure (obtain / acquire / get / buy / order) the necessary resources.
65. Projected - A high turnover has been projected (anticipated) for this quarter.
66. Promote - Well need to promote (endorse / advertise / publicize / market / campaign for) this feature, so
that it becomes popular with the clients.
67. Reconcile - I know you're angry. but do reconcile (patch up) with him.
68. Represent - You have been selected to represent (act for / speak for / stand for i act on behalf of
someone) the company at the All India Business Conference.
69. Revamp - Coleman Ltd. wants to revamp (refurbish / restore / give a face-lift) their office.
70. Revise – Revise (amend / modify / adjust / change /b r ush up / correct) the dates for the meetings.
There have been some alterations.
71. Seek - The employees are seeking (looking to / aiming to) to redress of their
grievances.
72. Streamline - The queue system needs to be streamlined (made for efficient / modernized /
updated / restructured / simplified) fled) for better public access.
73. Stress - You need to stress (emphasize / underscore / point out / highlight) on the important points during
the presentation.
74. Substitute - Substitute (replace / exchange / switch / swap) the figures in the report

PHRASES
Is/Are fairly green – The new employees are very The performance of the team was better-than-
new to their jobs. The new employees are fairly expected.The performance of the team beat my
green. The new employees are wet behind the expectations.
ears.
Scheduled visit – We need to go to this
Better-than-expected–The performance of the conference, for which we have already made an
team was higher than what I thought it would be.
appointment / we have already allotted time. We Area of expertise – Troubleshooting is what I am
need to go to this conference, on a scheduled visit. good at. Troubleshooting is my area of expertise.

Bring to his attention – Tell the boss about this Sound decision – You’ve made a good decision.
event.Bring this event to the boss’s attention. You’ve made a sound decision.

A hard time – We are finding it difficult to perform Informed choice – The manager analysed the
this task. We have a hard time performing this task. information available and chose the best option.
The manager made an informed choice.
A good run – The product has performed well so
far. The product has had a good run so far. Reap the benefits – You will gain a lot from / get
the benefits of your good performance. You will
Let’s get something straight – Let’s clear all the reap the benefits of your good performance.
doubts about this issue. Let’s get this issue straight.
See eye-to-eye – We do not agree with each other.
In touch – I am in contact with the customer. I am We do not see eye-to-eye.
in touch with the customer.
The way I see things – As per my understanding,
Have something to offer – He can contribute this is what should be done. The way I see things,
beneficially to the organisation. He has something this is what should be done.
to offer to the organisation.

At the end of the day – Finally, your integrity and

dedication truly matter. At the end of the day, your
integrity and dedication truly matter. A little short of time – Saurabh does not have
enough time to finish the job. Saurabh is a little
Drop the ball – You have made a bad / terrible short of time to finish the job.
mistake. You have dropped the ball.
Outside the scope – The meeting will not address
On my plate – I have to take care of a lot of things. this challenge. This challenge is outside the scope
I have to discharge several responsibilities. I have a of the meeting.
lot on my plate.
On someone’s radar – The team leader is being
On my mind – I am thinking about several issues. I watched closely by the manager. The team leader
have a lot on my mind. is on the manager’s radar.

Walk me through it – Tell me all about the Lose sight of – The committee cannot forget its
presentation. Walk me through the presentation. purpose. The committee cannot lose sight of its
purpose.
Core competency–Providing installation and
maintenance services for high-tech equipment, is New approach– The scientist found a new way to
our key / main strength. Providing installation and tackle the problem. The scientist put forward /
maintenance services for high-tech equipment, is advocated a new approach to tackle the problem.
our core competency.
Get in on the race–Microsoft needs to start
Bouncing ideas off each other – Share your competing with the other companies in the mobile
ideas with your team and decide on the best course phone market. Microsoft needs to get in on the race
of action.Bounce your ideas off your team and in the mobile phone market.
decide on the best course of action.
A disconnect – The link has been lost between the
two projects. There is a disconnect between the Figuring out– I am trying to solve this challenge. I
two projects. am figuring out this challenge.

Bottom line – The crux / core of the matter is that Wrack your brains – Think deeply and come up
we are in deep trouble. The bottom line is that we with a new design, please. Wrack your brains and
are in deep trouble. come up with a new design, please.

On the same track – Both teams are working off Put your thinking caps on – It is time to think of
the same plan / common plan. Both teams are on something new. It is time to put your thinking caps
the same track. on.