M.

S Aviation Pty Ltd T/A Australian School of Commerce

RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

BSBADV509
Create mass print media advertisements

Candidate Assessment Tool

STUDENT NAME:

STUDENT ID:

ASSESSOR NAME:

UNIT CODE AND TITLE: BSBADV509 - Create mass print media advertisements

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 1 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

ASSESSMENT RECEIPT FORM

NOTE:
1. This form must be attached on top of the completed Student Assessment Booklet when
submitting.
2. The Assessment Receipt Form must be signed and dated.

DECLARATION:
1. I am aware that penalties exist for plagiarism and cheating.
2. I am aware of the requirements set by my assessor.
3. I have retained a copy of my assessment.

Student Signature: _________________________________ Date: _____________________

Assessment received by Australian School of Commerce

(ASOC) Staff

Name: Signature:

=================================TEAR HERE ==================================

Students must retain this as a Record of Submission

Assessment handed on:
Unit code and title: BSBADV509 - Create mass print media advertisements

Assessment received by ASOC staff

Student ID: …………………………..

Name: ……………………………………………………
Student Signature: ……………………
Signature: ………………………...……...……...……..

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

About this booklet

This assessment booklet has been designed for students undertaking face-to-face mode of study
to provide information before they undertake these assessments. It also contains assessment
tools to assess the skills and knowledge required from you to be deemed competent in this unit.

Please read all the information given to you when you receive this assessment booklet. If you do
not understand any part of this booklet, please inform your assessor.

The assessment booklet contains two (2) parts:

PART 1: Assessment information: This part contains information on the assessment for this unit of
competency and how an assessment will be conducted throughout this unit to achieve the
competency. It includes:
 Application of the unit of competency
 Purpose of assessment
 Elements, performance evidence and knowledge evidence requirements of the unit
 Conditions, context, required resources and location of the assessment

 Assessment tasks 

 Outline of evidence to be collected

 Administration, recording and reporting the requirements including special adjustments,
appeals, reasonable adjustments and assessors’ intervention.


PART 2: Assessment tasks: This part contains the information to undertake the assessment task
successfully. In each assessment task, students will find the following information: 

 Task instructions 

 Role play/Practical Demonstration information
 Information on resources required, where applicable.


M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

PART 1

Assessment Information

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Application of the unit of competency:

This unit describes the skills and knowledge required to create mass print media advertisements
that communicate key features of a product, service or idea to consumers.

It applies to individuals working in a supervisory or management advertising role within an

advertising team or media organisation who are primarily responsible for development of mass
print advertisements. Individuals undertaking this unit may develop mass print media
advertisements themselves or coordinate a team to produce the advertisement.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Purpose of assessment:
The primary objective of assessment is to support and encourage your learning.
Assessment results give the assessor an indication of how well you learnt in class and or areas you
may need extra support

Performance evidence:
Evidence of the ability to:
 Create Three print advertisements incorporating design principles and clearly
communicating concept, for:
 a newspaper
 a magazine
 an outdoor forum
 Confirm accuracy of creative brief
 Incorporate time, schedule and budget requirements
 Ensure legal and ethical constraints are followed.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least
once.

Knowledge evidence:
To complete the unit requirements safely and effectively, the individual must:
 outline key features of industry, services, products and organisation
 explain principles and purposes of advertising
 outline principles of consumer behaviour and describe influences on buyer behaviour
 identify principles and elements of design used in print advertisements
 outline range of available advertising approaches for different markets
 identify and explain key provisions of relevant legislation, codes of practice and national
standards affecting business operations
 identify ethical principles relevant to advertising industry
 Identify requirements for advertising timelines, budget, central idea and resources as
specified in the advertising brief.

Context and conditions for assessment:

To comply with the assessment conditions of this unit:
 Skills for this unit of competency will be demonstrated in Australian School of Commerce
classroom/Computer lab located at Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Australia.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 You will have access to suitable facilities, equipment and resources, including template
documentation, style guide, policies and procedures to undertake the assessment tasks for
this unit of competency. (refer appendix 1,2 ,3 ,4 ,5 ,6 & 7)
 During the project work, you will undertake simulated case study assessment activities that
involve complex interactions with real time situations where you have to give your
suggestions.

Resources required:
The assessor will ensure that assessment is conducted in a safe environment and you have
access to the following resources for the unit:
• Computer with internet connection to refer to various resources
• Student assessment booklet
• Australian School of Commerce Learners’ resources for the unit BSBADV509 - Create mass
print media advertisements

Clustering/holistic assessment:
There is no provision for clustering of assessments in this unit.

Competency requirements:
To be judged competent in this unit, you must satisfactorily complete all assessment tasks to be
Competent (C) in the unit. Students with unsatisfactory completion of any of the assignment
tasks will be deemed Not Yet Competent (NYC).

Assessors will ensure that the evidence collected meets the requirements of the Rules of
Evidence (authentic, current, sufficient and valid) prior to entering results into the competency
record sheet.

Students unsuccessful at achieving “Satisfactory” for any assessment at the first attempt will be
given two opportunities for reassessment. If the student is still deemed Not Yet Competent (NYC)
after two reassessments in a unit of competency, student will be required to repeat the unit as
per the scheduled delivery of the course. For further details, refer to Australian School of
Commerce Re-Assessment Policy and Australian School of Commerce Course Progress Policy.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment tasks Assessment description Location of assessment

Assessment Task 1 (AT1): This assessment includes a series of

questions you are required to answer; You Australian School of
 Knowledge Test need to answer all questions correctly. Commerce training
campus

Assessment Task 2 (AT2): This assessment requires you to read the

 Project overview provided thoroughly and
complete the tasks. Australian School of
You are required to participate in role play Commerce training
activities and create an advertisement for campus
the newspaper in due timelines.

Assessment Task 3 (AT3): This assessment requires you to read the

 Project overview provided thoroughly and
complete the tasks. Australian School of
You are required to participate in role play Commerce training
activities and create an advertisement for campus
the magazine in due timelines.

Assessment Task 4 (AT4): This assessment requires you to read the

 Project overview provided thoroughly and
complete the tasks. Australian School of
You are required to participate in role play Commerce training
activities and create an advertisement for campus
outdoor forum in due timelines.

Assessment tasks:
To achieve competency in this unit, you must satisfactorily complete all the following assessment
tasks within the date and time specified by your trainer/assessor. This will demonstrate that you
have all the required skills and knowledge for this unit.

Outline of evidence to be collected:

You must submit the following evidence to be marked competent for this unit. Your assessor will
ensure that the evidence submitted meets the Rules of Evidence which are valid, sufficient,
current and authentic.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task 1
 Answer all questions correctly in the Knowledge Test and submit
(AT1):
to your assessor.
 Knowledge  Complete and sign the cover sheet for assessment task.
Test

Assessment Task 2  Participate in the role play

(AT2):  Use and submit appendix 2 to record the outcomes of role play
meeting
 Project
 Create an advertisement for the newspaper
 Complete and sign the cover sheet for assessment task

Assessment Task 3  Participate in the role play

(AT3):  Use and submit appendix 2 to record the outcomes of role play
meeting
 Project
 Create an advertisement for the magazine
 Complete and sign the cover sheet for assessment task

Assessment Task 4  Participate in the role play

(AT4):  Use and submit appendix 2 to record the outcomes of role play
meeting
 Project
 Create an advertisement for outdoor forum
 Complete and sign the cover sheet for assessment task

You must read and follow this information carefully while completing assessments for this unit of
competency and if you are unsure of any instruction, please contact your assessor to clarify.
The assessments are intended to be equitable, fair and flexible.

Submission of assessment:
You must ensure that the completed assessment tasks are submitted along with the assessment
cover sheet:
 Your assessor will mark the submitted assessment, provide feedback to you and complete
the comments section against each task, where applicable.
 ALL tasks must be completed in legible English. It is preferred that the tasks submitted for
assessments are typed.
 You must submit all assessments on or before the due date specified by the assessor as per
the training plan.
 Extensions for individual assessment tasks may be negotiated in specific circumstances with
your assessor/trainer. However, you need to provide genuine evidence documents when
seeking an extension to due date (e.g. extensions due to illness will require a medical
certificate). To arrange an extension, you must speak to your assessor prior to the due date.
Extensions must be confirmed by the trainer in writing.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 You are permitted to use dictionaries and to seek support (as required) unless it puts in
jeopardy the integrity of the assessment, your assessor will let you know if this is the case.
 Unless the assessment task specifically allows pair work or group activities such as
brainstorming, you must submit your own original work and must not copy the work of other
students. Plagiarism is unacceptable.
 You can submit your assessment tasks as hard copies in the classroom.

Recording an assessment result:

Once the assessments have been completed, the assessor will record the assessment results on
the student assessment record sheets and all results will be approved by the Training Manager.

Assessors will check that you have completed the signed student declaration prior to filling out
the assessment sheet.

Retaining assessment records:

Australian School of Commerce will securely retain all completed student assessment items for
each student for a period of six months from the date on which the judgement of competence
for the student was made. Australian School of Commerce will also retain sufficient data to be
able to reissue AQF certification documentation for a period of 30 years.

The assessor will ensure that the student records are securely retained and stored in accordance
with the Australian School of Commerce record control policy accessible by the Student
Administration Officer.

Assessment outcomes: -

For unit of competency:

There are two outcomes for assessments: C = Competent and NYC = Not Yet Competent
(requires more training and experience).

You will be awarded C = Competent on completion of the unit when the assessor is satisfied that
you have completed all assessments and have provided the appropriate evidence required to
meet all criteria in line with the Rules of Evidence. If you fail to meet this requirement, you will
receive the result NYC = Not Yet Competent and will be eligible to be re-assessed in
accordance with the Australian School of Commerce Re-Assessment Policy and Australian
School of Commerce Course Progress Policy.

For assessment task:

There are two assessment outcomes for tasks. S = Satisfactory and NS = Not Satisfactory.
On the individual assessment cover sheet for assessment tasks you will be marked Satisfactory, if
you have completed the task successfully, submitted all evidence and satisfied the assessment
criteria and Not Satisfactory, if you have not completed the task, the evidence is not sufficient or
does not meet the requirements of the assessment criteria.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Re-assessment:
If you are unsuccessful at achieving competency at the first attempt, you will be given two
further opportunities for re-assessment at a mutually agreed time and date. For further details,
refer to the Australian School of Commerce Re-Assessment Policy and Australian School of
Commerce Course Progress Policy. As this is a competency-based program, the assessment
continues throughout the program until you either achieve Competency in the assessment tasks
or a further training need is identified and addressed.

Student access to records:

You have the right to access current and accurate records of your participation and results at
any time. You can request a copy of your records (results or attendance progress) by
contacting the student administration or assessor.

Support:
You may seek clarification about the assessment information and the instructions and tasks at
any time from the assessor.

Reasonable adjustments and special learning needs:

Australian School of Commerce works to ensure that students with recognized disadvantages
can access and participate in education and training on the same basis as other students.
Disadvantages may be based, for example, upon age, cultural background, physical disability,
limited or non-current industry experience, language, numeracy or digital literacy issues.
Where pre-training interviews and LLN assessments reveal that a student may require special
support or where, after enrolment, it is made apparent that the student requires special support,
reasonable adjustments will be made to the learning environment, training delivery, learning
resources and/or assessment tasks to accommodate the particular needs of the student. An
adjustment is reasonable if it can accommodate the student’s particular needs, while also
taking into account factors such as the student’s views, the potential effect of the adjustment
on the student and others and the costs and benefits of making the adjustment.

Any adjustments made must:

 be discussed, agreed and documented in the assessment record
 benefit the student
 maintain the integrity of the competency standards and course requirements as stipulated
in the training package
 be reasonable to expect in a workplace.

Reasonable adjustment may consist of:

 providing additional time for students to complete learning and assessment tasks
 presenting questions orally for students with literacy issues
 asking questions in a relevant practical context
 using large print material
 extending the course duration
 Presenting work instructions in diagrammatic or pictorial form instead of words and
sentences.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Complaints and appeals:

If you are dissatisfied with an assessment outcome, you may appeal the assessment decision. In
the first instance, you are encouraged to appeal informally by contacting the assessor and
discussing the matter with them. If you are dissatisfied with the outcome of such discussion, you
may appeal further to training manager. If you are still dissatisfied, you may appeal formally and
in writing to have the result reviewed. For more information, refer to the Assessment Policy and
the Complaints and Appeals Policy and Procedures available in Australian School of Commerce
Website.

Assessor intervention:
Assessors will check if you are ready for the assessment, and defer the assessment if you are not.
Feedback will be given to you at the completion of the assessment.
During role play, the
assessor may act as a client or employer, where required, but the assessor will not interfere with
the assessment. If the assessment activities might impact on your safety or that of others, the
assessor will stop the assessment immediately.

Plagiarism, cheating and assessment dishonesty:

Australian School of Commerce considers plagiarism and cheating as a serious misdemeanor.
Evidence of plagiarism and cheating is treated on a case by case basis and the consequences
for students engaging in such practices may include failure of the assessment or unit or exclusion
from the course. For more information, refer to Australian School of Commerce’s Assessment
Policy.

Note: Referencing is a way of acknowledging the source of information that a person uses to
research your assignment. References should be provided whenever someone else’s words.
Ideas or research is used. One should also provide references for any information used. Website,
journals, Research paper, Blogs, article and any other online sources needs to be referenced

Assessor feedback:
Assessors will provide feedback on the assessment that you have submitted. This can identify
your strengths and weaknesses or be an overall comment on your submission. A copy of the
feedback along with your submission will be given to you and you must keep a copy of it
throughout the completion of the course.

Student Declaration:
I.............................................................................. (Student Name) have read and understand the
information provided above and also understand and accept that any act of plagiarism and
academic dishonesty may have penalties including cancellation or suspension of my enrolment
with Australian School of Commerce. I further declare that:
 All assessment work submitted for this unit competency is my own original work and
plagiarism and collusion has not occurred.
 Assessment work has not been copied or submitted for any other unit/course.
 I have taken proper care and effort to ensure my work has not been copied by another
person.
 I have retained a copy of this assessment for my own records in the event I have to
reproduce my work.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 I am aware that any assessment deemed unsatisfactory will require me to undergo

reassessment which may be different to the one originally submitted.

Student signature: ............................................................... Date: ....../....../.......

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 12 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

PART 2
Assessment tasks

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task Cover Sheet Task 1 (AT1)

Student details
Student Name: Student ID:

Assessment details

Unit of Competency: BSBADV509 - Create mass print media advertisements

Assessment Task 1: Knowledge Test

Date of Submission:

Assessment Outcome: Satisfactory Not Satisfactory

Feedback:

Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.

Assessor: I declare that I have conducted a fair, valid, reliable

and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken Student: I have received,
the indicated assessment integrity checks discussed and accepted my
Check for plagiarism Software Yes No result as above for this
Check for copying/collusion Yes No assessment and I am aware
of my appeal rights.
Check for authenticity (own work) Yes No

Cheating or use of model answers Yes No

Signature: ......................................................... Signature: ..................................

Date: ................................................................. Date: .........................................

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment task 1: Knowledge Test

Required documents and equipment:

 Computer with internet connection to refer to various resources.
 Australian School of Commerce Learners’ resources for the unit BSBADV509 - Create
mass print media advertisements (organised by the trainer/assessor)
 Learner’s notes

Instructions for students:

 This assessment will be conducted in Computer lab with access to the resources listed
above.
 You must answer all knowledge questions as part of this assessment and submit answers
in electronic copy.
The assessor will verify the authenticity of the work by asking
questions regarding the answers provided. You must satisfactorily answer all questions to
be deemed Satisfactory for this assessment.
 Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
 Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
 When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
 You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.

Planning the assessment

Access all resources mentioned in required resources, either printed copies or access via the
internet.

 You must answer all questions in the knowledge test assessment.

 Time allocated to complete this assessment is 3 hours.
 Complete and submit the assessment on the same day of the assessment.
 Assessor will set a time to provide feedback.

Evidence specifications:

At the end of the assessment, student will be required to submit the following evidence on
the same day of the assessment.
 Completed assessment task with all questions answered.
 Completed and signed cover sheet for the assessment.

Evidence submission:

 Documentation must be submitted electronically.

 Assessor will record the assessment outcome on the assessment cover sheet.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Knowledge Test

QUESTION QUESTIONS Students

NUMBER response
(to be
complete
d by the
assessor)
Write a short note on creative idea in advertising? (80 – 100 words) S
Question 1:
NS

Describe and explain in 2-3 sentences each, the ten (10) steps involved in S
Question 2: preparation of creative idea in advertisement? (80 – 100 words) NS

List the three (3) types of mass print media used? (20 – 30 words) S
Question 3:
NS

List the eight (8) techniques used to express creative ideas in advertisement? S
Question 4: (30 – 50 words) NS

Suppose you are the manager of an advertisement company. How will you S
Question 5: check advertisement content for accuracy and completeness?
NS
(30 – 50 words)
Write short note on the importance of confirming time and schedule for S
Question 6: creating advertisements. (30 – 50 words) NS

Write a short note on “budget requirements” of an advertisement? S

Question7:
(30 – 50 words) NS

Write a short note on “codes of practice” for advertisement agency? S

Question8:
(70 – 100 words) NS

List any seven (7) elements of print advertising? (30 – 50 words) S

Question9:
NS

Question10: Suppose you are working as a manager in advertisement company. How S

would you specify the size and position of elements in print media
advertisement to your subordinate? (150 – 200 words) NS

Question11: List the five (5) rules for good design of a print media advertisement?
S
(30-50 words)
NS

Question12: Define “typography” and write any three (3) rules for typography? S

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 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

(50 – 100 words) NS

Question13: List any seven (7) layout formats for print media advertisements? S

(30–50 words) NS

Question14: Suppose you are working as a manager in advertisement company. How S

would you check that the advertisement meets all the requirements? List any
seven (7) factors? (50-100 words) NS

Question15: What is the purpose of advertising? (100 – 150 words) S

NS

Question16: Answer the following:

a) List key features of advertising industry and services. (20-30 words)
S
b) Importance of key features of products in advertising (50 -100 words)
NS
c) List and explain in 3-4 sentences each, the types of advertising
organisations. (50-100 words)
Question17: Describe the factors that influence consumer’s buying behaviour. (100 – 200 S
words.
NS

Question18: List eight (8) types of advertising media. (20-40 words) S

NS

Question19: Explain the principles of advertising. (100 – 150 words) S

NS

Question20: Describe the principles of consumer behavior. (250 – 300 words) S

NS

Question21: List and explain in 1-2 sentences each, the four (4) principles of an effective S
advertisement. (50-100 words)
NS

Question22: Explain in 50-70 words each, any five (5) legal provision for various advertising S
techniques in Australia.
NS

Question23: Explain the advertising regulations in Australia. (150 – 200 words) S

NS

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 17 of 55
Version 10.0
 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task Cover Sheet Task 2 (AT2)

Student details
Student Name: Student ID:

Assessment details

Unit of Competency: BSBADV509 - Create mass print media advertisements

Assessment Task 2: Project

Date of Submission:

Assessment Outcome: Satisfactory Not Satisfactory

Feedback:

Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.

Assessor: I declare that I have conducted a fair, valid, reliable

and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken Student: I have received,
the indicated assessment integrity checks discussed and accepted my
Check for plagiarism Software Yes No result as above for this
Check for copying/collusion Yes No assessment and I am aware
of my appeal rights.
Check for authenticity (own work) Yes No

Cheating or use of model answers Yes No

Signature: ......................................................... Signature: ................................

Date: ................................................................. Date: .....................................

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 18 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task 2: Project

Required documents and equipment:

 Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
 Australian School of Commerce Learners’ resources for the BSBADV509 - Create mass
print media advertisements (organised by the trainer)
 Learner’s notes
 Appendix 1 (provided by trainer/assessor)
 Appendix- 2 (provided by trainer/assessor)
 Appendix- 3 (provided by trainer/assessor)

Instructions for students:

 This assessment will be conducted in ASOC’S Campus with access to the resources listed
above.
 You must answer all questions as part of this assessment and submit answers in electronic
copy.
The assessor will verify the authenticity of the work by asking questions regarding
the answers provided. You must satisfactorily answer all questions to be deemed
Satisfactory for this assessment.
 For this assessment, you can choose any other organisation, which must be
approved by your assessor.
 Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
 Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
 When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
 You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.

Planning the assessment

 Access all resources mentioned in required resources, either printed copies or access
via the internet.
 This assessment will be conducted partially at ASOC’s campus.
 Time required for assessment: 20 hours for full assessment (this will be completed over
multiple sessions but student must submit assessment on or before the due date
provided by the trainer/Assessor) and 10-15 minutes for role play (per student)
 Complete and submit the assessment on the date given by the Assessor.
 Assessor will set a time to provide feedback.

You must:
 Produce all evidence as required in this assessment.
 Complete and submit in due timelines.
 Submit with a completed and signed assessment cover sheet.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 19 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Evidence specifications:

At the end of this assessment, you will be required to submit following evidence before due
date specified by the assessor:

 Participate in the role play

 Use and submit appendix 2 to record the outcomes of role play meeting

 Create an advertisement for the newspaper

 Complete and sign the cover sheet for assessment task

Evidence submission:
 Documentation can be submitted electronically or paper-based.
 Assessor will record the assessment outcome on the assessment cover sheet.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 20 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Project (For this assessment, you can choose any other organisation, which must be
approved by your assessor.)

Lux stands for the promise of beauty and glamour as one of India's most trusted personal
care brands. Since its launch in India in the year 1929, Lux has offered a range of soaps in
different colors and world class fragrances. Lux is a beauty soap of film stars. Lux soap was
first launched in 1916 as laundry soap targeted specifically at 'delicates'. Lever Brothers
encouraged women to home launder their clothes without fear of satins and silks being
turned yellow by harsh dyes that were often used in soaps at the time. The flake-type soap
allowed the manufacturer some leeway from lye because it did not need to be shaped into
traditional cake-shaped loaves as other soaps were. The result was a gentler soap that
dissolved more readily and was advertised as suitable for home laundry use. Lux toilet soap
was introduced in 1925 as bathroom soap. The name 'Lux' was chosen as a play on the word
"luxury." Lux has been marketed in several forms, including bar and flake and liquid (hand
wash, shower gel and cream bath soap). Lux in step with the changing trends and evolving
beauty needs of the consumers, offers an exciting range of soaps and Body Washes with
unique elements to make bathing time more pleasurable. One can choose from arrange of
skincare benefits like firming, fairness and moisturizing. From the 1930s right through to the
1970s, Lux soap colors and packaging were altered several times to reflect fashion trends. In
1958 five colors made up the range: pink, white, blue, green and yellow. People enjoyed
matching their soap with their bathroom colors.

Categories of soaps: Soaps are categorized into men's soaps, ladies' soaps and common
soaps. There are few specialty soaps like the Glycerin soaps, sandal soaps, specially flavored
soaps, medicated soaps and baby soaps. Specialty soaps are high valued which enjoy only
a small share of the market in value terms. The market is growing at 7% a year. This means
that the incremental demand generation is 5% over and above the population growth. With
increasing awareness of hygienic standards, the market for the Soaps could grow at a rate
higher than 8% annually. Interestingly, 60% of the market is now sourced from the rural sector.
This means that the variance between the two segments is not very large. Since upper- end
market focus is the urban areas, margins come from the urban sector.

Lux Fresh Splash Soap: This sea green lux beauty soap is infused with cooling mint, sea
minerals and fine fragrance making it best for your early morning bath. The soap energizes
the body and makes the dull skin, sparkling and refreshed. The soap gives a cooling
sensation to the skin while bathing and makes the body fragrant and energized.

Mark is the new marketing manager of the Lux soaps. Mark intends to increase the sale of the
soap through effective advertisement. Mark decided to publish the advertisement for the Lux
fresh splash soap in the Herald sun newspaper. Mark contacted Herald sun newspaper in this
regard.

John is the assistant manager of Herald sun newspaper. John decided to discuss with Mark
about the interpretation of creative brief of the advertisement.

Task:

2A) Perform a role play:

Student must assume himself/ herself as John and perform a role play on interpretation of
creative brief of the advertisement. The trainer / assessor will play the role of customer, Mark,

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 21 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

marketing manager of Lux soaps. At the end of the role play, student will fill the template for
outcomes of discussion with customer.

The following points must be covered in the role play:

1: Discuss and confirm creative idea of the advertisement with the customer.
2: Discuss the advantages and disadvantages of various techniques used for
expressing the creative idea and confirm with customer which technique he wishes
to use in advertisement.
3: Confirm with customer about supporting information and discuss ways to check
advertising content for accuracy and completeness.
4: Discuss about the various time schedules for advertisement such as production
schedule.
5: Discuss about the estimated costs of producing and placing print advertisement
and the varying costs between different techniques.
6: Discuss various legal and ethical constraints to print media advertisement.

(Use Appendix-2 Template to record the outcomes of discussion with customer)

2B) Task: Create an advertisement for the newspaper

As per the template for outcomes of discussion with Mark, John developed creative brief of
the advertisement. John has the task to create an advertisement in the newspaper for the
Lux fresh splash soap.

John will be responsible for following tasks:

1. Selection of elements of print advertisement.

2. Selection of size and position elements of print advertisement.
3. Selection of the typeface.
4. Selection of the layout.
5. Making sure that advertisement brief complies with legal and ethical requirements.

John decided that the components of advertisement in the newspaper will have a Headline,
Subheading, Body copy, Signature, Disclosure. Terms or Conditions and Illustrations.

For layout and design: John choose to follow the rule of thirds. He chooses san serif font such
as Arial for headlines and a serif font like Times New Roman works best for text located in the
body copy. John believes that using more than three different font sizes reduces the
readability of the document and the heading text should be twice as large as the copy text
and the subheading text should be half-way between. John set the headlines font size to 24
points, subheadings at 18 points and copy text at 12 points. He also chooses upper and
lower-case type face to make headlines more readable. John knows that over use of styles
will deemphasize the message.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 22 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

John will use white space help put more focus on a specific aspect of your composition and
adding meaning to design without adding in another physical element.
John performed general percentage breakdown of the different elements of an ad as rule
of thumb guideline:
o Visual (the main photo or illustration) — 65%
o Headline — 10%
o Ad Copy — 20%
o Logo — 5%
The percentages are how much space each major element should take up in the ad. The
main visual should be very large, and in the top portion of the ad, to take advantage of
where the reader instinctively looks first.
The headline doesn't take up a lot of space on the page, yet it stands out because it's
succinct, contrasts with the page, and set in large type. Copy describes the benefits of what
you're promoting or selling. The logo should be placed in the bottom right area of the ad,
because that's where the eye is drawn to last.

The positioning of advertisement is very important in the publication. John decides that the
advertisement will be placed in the outside edge on the right-hand side above the fold in
the newspaper.
To check the layout of advertisement, he will create a test layout and typeface pattern in
the space for advertisement. Then he will print this page first to check that one has got the
100% scale correct. He will measure the test layout pattern, and if it does not measure
correctly, he will check layout and typeface selection again.

John decide that the advertisement will come every Sunday in the newspaper for eight
consecutive Sundays to make it more effective.

Student must assume himself as John, assistant manager, The Herald Sun, and create an
advertisement for Lux fresh splash soap.

The newspaper advertisement must be incorporating the following evidences:

7: Produce elements of print advertisement to communicate required image,

features and benefits of product or service.
8. Size and position each element of print advertisement to achieve required
balance and focus for the advertisement.
9: Make sure the typeface suits the product and central idea of the advertisement.
10: Select layout to balance white space and margins.
11: Confirm the layout of advertisement to highlight the focal point so that it attracts
the reader, guides the reading sequence and combine the elements of print
advertisement.
12: Confirm that advertisement comply with legal and ethical requirements.

(Use Appendix-3 Create an advertisement for the newspaper))

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 23 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Project checklist - Assessor to complete:

Student Assessment Assessor to tick the appropriate Assessor to tick

Criteria box the
appropriate
box
Section 1 Section 2

Communication | Is the  Yes Safety | Is the  Yes

learner able to: learner able to:
 No  No
 Communicate  Work safely at
clearly with others all times

 Ask for help when  Ensure your

needed actions do not
put the safety
 Follow instructions
of yourself or
 Identify the task others at risk
requirements
including
document purpose
and proposed
audience

 Consult with others

to determine
meeting concepts
and requirements

 Clarify task
requirements with
supervisor (assessor)
as required

Assessor to tick the appropriate

Section 3 document completed by the
student.
 Confirmed central idea, techniques used for  Yes
expressing the idea by discussing:
 No
 List of techniques used

 Creative idea of the advertisment

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 24 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 Checked advertising content and supporting  Yes

information for accuracy and completeness through:
 No
 Proofreading the content
 Confirming about content with customer
 Confirmed time, schedule and budget requirements  Yes
for creating advertisement as per the instructions.
 No

 Identified legal and ethical requirements of the  Yes

advertisement correctly
 No

 Communicated the required image, features and  Yes

benefits of product or service by producing elements
 No
of a print advertisment

 Achieved balance and focus for the advertisment  Yes

through size and position of each element such as:
 No
 Selected correct font size

 Selected elements of advertisement appropriately

 Selected typeface as per the given instructions which  Yes

suited the product and central idea of the
 No
advertisment.

 Confirmed to layout requirementsby ensuring:  Yes

 Balanced white space and margins  No

 Combining elements appropriately
 Highlighted the focal point to the reader
 Confirmed that advertisement meets requirements of  Yes
advertising brief and complied with legal and ethical
 No
requirements.

 Detailed evaluation report attached  Yes

 No

 Assessor’s feedback:

 Student outcome:  S

 NS

 Assessor Name and Signature:

 Date:

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 25 of 55
Version 10.0
 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task Cover Sheet Task 3 (AT3)

Student details
Student Name: Student ID:

Assessment details

Unit of Competency: BSBADV509 - Create mass print media advertisements

Assessment Task 3: Project

Date of Submission:

Assessment Outcome: Satisfactory Not Satisfactory

Feedback:

Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.

Assessor: I declare that I have conducted a fair, valid, reliable

and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken Student: I have received,
the indicated assessment integrity checks discussed and accepted my
Check for plagiarism Software Yes No result as above for this
Check for copying/collusion Yes No assessment and I am aware
of my appeal rights.
Check for authenticity (own work) Yes No

Cheating or use of model answers Yes No

Signature: ......................................................... Signature: ................................

Date: ................................................................. Date: .....................................

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 26 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task 3: Project

Required documents and equipment:

 Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
 Australian School of Commerce Learners’ resources for the BSBADV509 - Create mass
print media advertisements (organised by the trainer)
 Learner’s notes
 Appendix 4(provided by trainer/assessor)
 Appendix 5(provided by trainer/assessor)

Instructions for students:

 This assessment will be conducted in ASOC’S Campus with access to the resources listed
above.
 You must answer all questions as part of this assessment and submit answers in electronic
copy.
The assessor will verify the authenticity of the work by asking questions regarding
the answers provided. You must satisfactorily answer all questions to be deemed
Satisfactory for this assessment.
 For this assessment, you can choose any other organisation, which must be
approved by your assessor.
 Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
 Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
 When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
 You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.

Planning the assessment

 Access all resources mentioned in required resources, either printed copies or access
via the internet.
 This assessment will be conducted partially at ASOC’s campus.
 Time required for assessment: 20 hours for full assessment (this will be completed over
multiple sessions but student must submit assessment on or before the due date
provided by the trainer/Assessor) and 10-15 minutes for role play (per student)
 Complete and submit the assessment on the date given by the Assessor.
 Assessor will set a time to provide feedback.

You must:
 Produce all evidence as required in this assessment.
 Complete and submit in due timelines.
 Submit with a completed and signed assessment cover sheet.
M.S Aviation Pty Ltd T/A Australian School Of Commerce
Student Assessment Booklet Page 27 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Evidence specifications:

At the end of this assessment, you will be required to submit following evidence before due
date specified by the assessor:

 Participate in the role play

 Use and submit appendix 2 to record the outcomes of role play meeting

 Create an advertisement for the magazine

 Complete and sign the cover sheet for assessment task

Evidence submission:
 Documentation can be submitted electronically or paper-based.
 Assessor will record the assessment outcome on the assessment cover sheet.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 28 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Overview: For this assessment, you can choose any other organisation, which must be
approved by your assessor.)

Media plan of Dove shampoo and conditioner: “It’s not about glamour or fame. It’s about
every woman and the beauty that is in each of us. That’s what Dove is all about. And that’s
why more women trust their skin to Dove”.
About the brand: Dove is a personal care brand owned by unilever. It started in 1957. In the
year 2004, unilever won the “marketer of the year” award for its brand Dove. The product
range of Dove include:
 Antiperspirants/ deodorants
 Body washes
 Beauty Bars
 Lotions/ moisturisers
 Shampoo and conditioner
 Facial care products.
Market strategies of Dove: The market strategies of Dove are as under:
Presence, relevance, performance, advantage and Bonding.
Target Audience: The target audience for the mass print advertisement in magazine are
woman of all ages especially the working woman with busy schedules, who cannot take out
time for themselves. Dove will use the market specialisation concept while defining the target
audience.
Segmentation: Dove segments the market based on:
 Demographic segmentation: Females in high income group and upper middle class.
 Psychographic segmentation: To try to change the psychology of an average looking
women that she can look equally beautiful.
Jess, the marketing manager selected “Woman’s World” magazine for the print
advertisement of Dove’s range of shampoos and conditioners.
Ramen, creative director of Woman’s World magazine called Jess for a meeting to discuss
the creative brief of the advertisement.

Task:

3A) Perform a role play

Student must assume himself as Reman, creative director of Woman’s World magazine and
perform a role play on interpreting creative brief with marketing manager of Dove company.
Trainer/ Assessor will act as Jess, the marketing manager of the Dove company.After the role
play, you will fill template for outcomes of discussion with the customer.

Role play must contain the following evidences:

1. Discuss and confirm creative idea of the advertisement with the customer.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 29 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

2. Discuss the advantages and disadvantages of various techniques used for

expressing the creative idea and confirm with customer which technique he
wishes to use in advertisement.
3. Confirm with customer about supporting information and discuss ways to
check advertising content for accuracy and completeness.
4. Discuss about the various time schedules for advertisement such as
production schedule.
5. Discuss about the estimated costs of producing and placing print
advertisement and the varying costs between different techniques.
6. Discuss various legal and ethical constraints to print media advertisement.
7. Fill out the template for outcomes of discussion with customer.
(Appendix-4)

3B) Create an advertisement for the magazine

After discussion with Jess and as per the template of outcomes with jess; Ramen developed
the creative brief for the advertisement of Dove shampoo and conditioner in the Woman’ s
World magazine.
Ramen worked out the components of the advertisement such as Headline, Subheading,
Body copy, Signature, Disclosures, Terms or Conditions and Illustrations.
Ramen developed layout and design considerations as under:
 The rule of thirds will be followed for the advertisement design.
 A san serif font, Arial will be used for headlines and san serif font, Times new roman will
be used for text located in the body copy.
 There will be no more than use of four different font sizes. The headlines font size will
be set to 24 points, subheading to 18 points and copy text at 12 points.
 Upper and lower-case typeface will be used in headlines to make it more readable.
 Besides capital letters, only italic styles will be used.

There will be white space in the advertisement as per the size of advertisement. Ramen
performed percentage breakdown of the different elements of a magazine ad as your rule
of thumb guideline:
Visual (the main photo or illustration) — 60%
Headline — 12%
Ad Copy — 22%
Logo — 6%
The percentages are how much space each major element should take up in the ad. The
main visual should be very large, and in the top portion of the ad, to take advantage of
where the reader instinctively looks first.
The headline doesn't take up a lot of space on the page, yet it stands out because it's
succinct, contrasts with the page, and set in large type. Copy describes the benefits of what
you're promoting or selling. The logo should be placed in the bottom right area of the ad,
because that's where the eye is drawn to last
The location of the advertisement will be in between the pages designated for woman
makeup and beauty products.
To check the layout of advertisement, he will create a test layout and typeface pattern in
the space for advertisement. Then he will print this page first to check that one has got the
100% scale correct. He will measure the test layout pattern, and if it does not measure
correctly, he will check layout and typeface selection again.

The advertisement will be repeated for a year and will publish each month in the magazine.
M.S Aviation Pty Ltd T/A Australian School Of Commerce
Student Assessment Booklet Page 30 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Student must assume himself/ herself as Ramen and create an advertisement for the
magazine.
Student must create the advertisement by incorporating the following requirements:

7. Produce elements of print advertisement to communicate required image,

features and benefits of product or service.
8. Size and position each element of print advertisement to achieve required
balance and focus for the advertisement.
9. Make sure the typeface suits the product and central idea of the
advertisement.
10. Select layout to balance white space and margins.
11. Confirm the layout of advertisement to highlight the focal point so that it
attracts the reader, guides the reading sequence and combine the elements
of print advertisement.
12. Confirm that advertisement comply with legal and ethical requirements
(Appendix - 5)

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 31 of 55
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Project checklist - Assessor to complete:

Student Assessment Assessor to tick the appropriate Assessor to tick

Criteria box the
appropriate
box
Section 1 Section 2

Communication | Is the  Yes Safety | Is the  Yes

learner able to: learner able to:
 No  No
 Communicate  Work safely at
clearly with others all times

 Ask for help when  Ensure your

needed actions do not
put the safety
 Follow instructions
of yourself or
 Identify the task others at risk
requirements
including
document purpose
and proposed
audience

 Consult with others

to determine
meeting concepts
and requirements

 Clarify task
requirements with
supervisor (assessor)
as required

Assessor to tick the appropriate

Section 3 document completed by the
student.
 Confirmed central idea, techniques used for  Yes
expressing the idea by discussing:
 No
 List of techniques used
 Creative idea of the advertisement.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 32 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 Checked advertising content and supporting  Yes

information for accuracy and completeness through:
 No
 Proofreading the content
 Confirming about content with customer
 Confirmed time, schedule and budget requirements  Yes
for creating advertisement as per the instructions.
 No

 Identified legal and ethical requirements of the  Yes

advertisement correctly
 No

 Communicated the required image, features and  Yes

benefits of product or service by producing elements
 No
of a print advertisment

 Achieved balance and focus for the advertisment  Yes

through size and position of each element such as:
 No
 Selected correct font size

 Selected elements of advertisement appropriately

 Selected typeface as per the given instructions which  Yes

suited the product and central idea of the
 No
advertisment.

 Confirmed to layout requirements by ensuring:  Yes

 Balanced white space and margins  No

 Combining elements appropriately
 Highlighted the focal point to the reader
 Confirmed that advertisement meets requirements of  Yes
advertising brief and complied with legal and ethical
 No
requirements.

 Detailed evaluation report attached  Yes

 No

 Assessor’s feedback:

 Student outcome:  S

 NS

 Assessor Name and Signature:

 Date:

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 33 of 55
Version 10.0
 M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task Cover Sheet Task 4 (AT4)

Student details
Student Name: Student ID:

Assessment details

Unit of Competency: BSBADV509 - Create mass print media advertisements

Assessment Task 4: Project

Date of Submission:

Assessment Outcome: Satisfactory Not Satisfactory

Feedback:

Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.

Assessor: I declare that I have conducted a fair, valid, reliable

and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken Student: I have received,
the indicated assessment integrity checks discussed and accepted my
Check for plagiarism Software Yes No result as above for this
Check for copying/collusion Yes No assessment and I am aware
of my appeal rights.
Check for authenticity (own work) Yes No

Cheating or use of model answers Yes No

Signature: ......................................................... Signature: ................................

Date: ................................................................. Date: .....................................

M.S Aviation Pty Ltd T/A Australian School Of Commerce

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Assessment Task 4: Project

Required documents and equipment:

 Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
 Australian School of Commerce Learners’ resources for the BSBADV509 - Create mass
print media advertisements (organised by the trainer)
 Learner’s notes
 Appendix 6 (provided by trainer/assessor)
 Appendix 7 (provided by trainer/assessor)

Instructions for students:

 This assessment will be conducted in ASOC’S Campus with access to the resources listed
above.
 You must answer all questions as part of this assessment and submit answers in electronic
copy.
The assessor will verify the authenticity of the work by asking questions regarding
the answers provided. You must satisfactorily answer all questions to be deemed
Satisfactory for this assessment.
 For this assessment, you can choose any other organisation, which must be
approved by your assessor.
 Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
 Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
 When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
 You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.

Planning the assessment

 Access all resources mentioned in required resources, either printed copies or access
via the internet.
 This assessment will be conducted partially at ASOC’s campus.
 Time required for assessment: 20 hours for full assessment (this will be completed over
multiple sessions but student must submit assessment on or before the due date
provided by the trainer/Assessor) and 10-15 minutes for role play (per student)
 Complete and submit the assessment on the date given by the Assessor.
 Assessor will set a time to provide feedback.

You must:
 Produce all evidence as required in this assessment.
 Complete and submit in due timelines.
 Submit with a completed and signed assessment cover sheet.
M.S Aviation Pty Ltd T/A Australian School Of Commerce
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Evidence specifications:

At the end of this assessment, you will be required to submit following evidence before due
date specified by the assessor:

 Participate in the role play

 Use and submit appendix 2 to record the outcomes of role play meeting

 Create an advertisement for outdoor forum

 Complete and sign the cover sheet for assessment task

Evidence submission:
 Documentation can be submitted electronically or paper-based.
 Assessor will record the assessment outcome on the assessment cover sheet.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 36 of 55
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Scenario (For this assessment, you can choose any other organisation, which must be
approved by your assessor.)

Background of the company: Nivea is a German personal care brand that specialises in
skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. The
company was founded on March 28, 1882, by pharmacist Paul Carl Beiersdorf. In 1890, it was
sold to Oscar Troplowitz. Troplowitz kept working with his scientific consultant Paul Gerson
Unna and the German chemist Isaac Lifschütz on a new skin care cream. In 1900, Lifschütz
developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its
kind. This was the basis for Eucerin and, later, Nivea. Nivea comes from the Latin word
niveus/Nivea/niveum, meaning "snow-white".

Nivea soft cream: Nivea Soft is a highly effective, revitalising moisturising cream for everyday
use. The light formula is quickly absorbed and refreshes the skin. Our all-purpose cream:
o Rehydrates dry skin for face and/or body
o Treats dry hands
o Is suitable for the whole family
It contains Aqua, Glycerin, Paraffinum Liquidum, Myristyl Alcohol, Butylene Glycol, Alcohol
Denat., Stearic Acid, Myristyl Myristate, Cera Microcristallina, Glyceryl Stearate,
Hydrogenated Coco-Glycerides, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate,
Lanolin Alcohol (Eucerit®), Polyglyceryl-2 Caprate, Dimethicone, Sodium Carbomer,
Phenoxyethanol, Linalool, Citronellol, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional,
Limonene, Benzyl Alcohol, Benzyl Salicylate, Parfum.

Mark is the marketing manager for Nivea products in Australia. Mark want to advertise Nivea
soft cream on Roadside Billboards, Bus/ tram shelters and Mobile Billboards.

Alpha advertisers: Alpha advertisers is a company that creates advertisement on billboards.

Mark contacted Greg, assistant manager of Alpha advertisers and asked him to create mass
print media advertisement for the Nivea soft cream on billboards.
Mark told Greg that he wants the advertisement not only on roadside Billboards, but also on
Bus/ tram shelters and mobile billboards. Greg recommended Mark that the advertisements
must stay on outdoor forum for two months.

Greg organised a meeting with Mark to discuss about the creative idea of the
advertisement.

Task:

A) Perform a role play

Student must assume himself/ herself as Greg and perform a role play on interpreting
creative brief for the advertisement. Trainer/ Assessor will act as Mark, the marketing

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 37 of 55
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

manager of Nivea. At the end of the role play, student will fill the template for outcomes of
discussion with customer.

The following points must be covered in the role play:

1. Discuss and confirm creative idea of the advertisement with the customer.
2. Discuss the advantages and disadvantages of various techniques used for expressing
the creative idea and confirm with customer which technique he wishes to use in
advertisement.
3. Confirm with customer about supporting information and discuss ways to check
advertising content for accuracy and completeness.
4. Discuss about the various time schedules for advertisement such as production
schedule.
5. Discuss about the estimated costs of producing and placing print advertisement and
the varying costs between different techniques.
6. Discuss various legal and ethical constraints to print media advertisement.
(Appendix-6)

B) Create an advertisement for outdoor forum

Greg, Assistant manager of Alpha advertisers is going to create an advertisement for outdoor
forum of Nivea soft cream. Greg developed creative brief of the advertisement after
discussion with Mark and as per the template filled for outcomes of discussion.

Greg will be responsible for following tasks:

1. Selection of elements of print advertisement.
2. Selection of size and position elements of print advertisement.
3. Selection of the typeface.
4. Selection of the layout.
5. Making sure that advertisement brief complies with legal and ethical requirements.

Greg developed the advertising strategy for the Nivea soft cream and noted following in the
advertising strategy:
1. Primary purpose
2. Primary benefit
3. Secondary benefit
4. Target audience
5. Audience reaction
6. Company personality.

When designing the billboards, Greg, keep the following guidelines in mind:
1. Simple Layout – less is more – keep it simple. The most effective messages are always the
simplest. Billboard should be a clear and brief expression of one idea.
2. Short Copy – Use short simple words with quick and easy comprehension. Limit or
eliminate punctuation and edit down to the bare bones of your message. Rule of thumb: 7
words or less.
M.S Aviation Pty Ltd T/A Australian School Of Commerce
Student Assessment Booklet Page 38 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

3. Viewing time – does your message communicate effectively within 5-10 seconds?
remember: target audience is travelling past your billboard at 65 miles per hour.
4. Large fonts and text – The goal is for people to read your message from as far away as
possible. Be sure the words are large and the type is clear and easy to read. Bold, straight
fonts work best. Avoid thin, ornate fonts. Sans Serif fonts work best. Adequate spacing
between letters, words and lines improves visibility. Drop shadows can help readability.
5. Contrasting Colors – High color contrast is the key to good readability. Colors that work
best: black, white and bold, primary colors like red, yellow and blue. Black text on yellow
rates the highest in readability. Colors to avoid: brown, earth tones, pastels.
6. Single Image – Use one large image to attract the reader’s eye to the billboard.
7. Simple Background – Use a simple background that does not interfere with your image,
copy or logo. Too much blank space isn’t a good thing. Blank space doesn’t translate well
from magazine ads to billboards. Use the blank space and make your fonts, image and logo
bigger.
8. Call to Action – Is the call to action clearly found in the ad? Does your target audience
have the necessary information to respond to your ad?
9. Balanced Logo – There has to be balance between the image and the logo. The logo is
typically not as big as the image. About 1/8 of the board size is a pretty good guideline for
the smallest the logo should be.

To check the layout of advertisement, he will create a test layout and typeface pattern in
the space for advertisement. Then he will print this page first to check that one has got the
100% scale correct. He will measure the test layout pattern, and if it does not measure
correctly, he will check layout and typeface selection again.

Greg recommended Mark that the advertisements must stay on billboards for two months.
As advised by Mark, that advertisement should also be put on Bus/ tram shelters and mobile
billboards, Greg contacted the advertisement department of transport authority, city, to put
billboard advertisement in Buses and tram shelters. Greg will also deploy mobile billboards
throughout the city which will travel in the city during weekends for two months.

Student must assume himself/ herself as Greg and create an advertisement for outdoor
forum of Nivea soft cream.

Student must create the advertisement incorporating the following points:

7. Produce elements of print advertisement to communicate required image, features

and benefits of product or service.
8. Size and position each element of print advertisement to achieve balance and focus
for the advertisement.
9. Make sure the typeface suits the product and central idea of the advertisement.
10. Select layout to balance white space and margins.
11. Confirm the layout of advertisement to highlight the focal point so that it attracts the
reader, guides the reading sequence and combine the elements of print
advertisement.
12. Confirm that advertisement comply with legal and ethical requirements.
(Appendix-7)
M.S Aviation Pty Ltd T/A Australian School Of Commerce
Student Assessment Booklet Page 39 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Project checklist - Assessor to complete:

Student Assessment Assessor to tick the appropriate Assessor to tick

Criteria box the
appropriate
box
Section 1 Section 2

Communication | Is the  Yes Safety | Is the  Yes

learner able to: learner able to:
 No  No
 Communicate  Work safely at
clearly with others all times

 Ask for help when  Ensure your

needed actions do not
put the safety
 Follow instructions
of yourself or
 Identify the task others at risk
requirements
including
document purpose
and proposed
audience

 Consult with others

to determine
meeting concepts
and requirements

 Clarify task
requirements with
supervisor (assessor)
as required

Assessor to tick the appropriate

Section 3 document completed by the
student.
 Confirmed central idea, techniques used for  Yes
expressing the idea by discussing:
 No
 List of techniques used

 Creative idea of the advertisment

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 40 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

 Checked advertising content and supporting  Yes

information for accuracy and completeness through:
 No
 Proofreading the content
 Confirming about content with customer
 Confirmed time, schedule and budget requirements  Yes
for creating advertisement as per the instructions.
 No

 Identified legal and ethical requirements of the  Yes

advertisement correctly
 No

 Communicated the required image, features and  Yes

benefits of product or service by producing elements
 No
of a print advertisement.

 Achieved balance and focus for the advertisment  Yes

through size and position of each element such as:
 No
 Selected correct font size

 Selected elements of advertisement appropriately

 Selected typeface as per the given instructions which  Yes

suited the product and central idea of the
 No
advertisement.

 Confirmed to layout requirements by ensuring:  Yes

 Balanced white space and margins  No

 Combining elements appropriately
 Highlighted the focal point to the reader
 Confirmed that advertisement meets requirements of  Yes
advertising brief and complied with legal and ethical
 No
requirements.

 Detailed evaluation report attached  Yes

 No

 Assessor’s feedback:

 Student outcome:  S

 NS

 Assessor Name and Signature:

 Date:

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 41 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Final Assessment Record

Student name: Student ID:

Date of
Assessor name:
completion:

Unit of competency: BSBADV509 - Create mass print media advertisements

Student results
Assessments Not Yet Not
Satisfactory Satisfactory Submitted
Assessment task 1: Knowledge Test
Assessment task 2: Project
Assessment task 3: Project
Assessment task 4: Project

Comments/ Feedback:

Unit outcome: Competent Not Yet Competent

Is re-assessment required? Yes No

Assessor Signoff
By signing this final assessment record:
 I confirm that the student has attempted all requirements of this unit of competency

 I am satisfied the work submitted is their own work.

 I have informed the participant of the assessment decision.

Assessor signature: Date:

Student Signoff
By signing this final assessment record:
 I have received, discussed and accept the outcome from my assessment as above for this unit
of competency and I am aware of my right to appeal.

Student signature: Date:

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 42 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Candidate Feedback Form

Unit: BSBADV509 - Create mass print media advertisements

Candidate’s Name:

Assessor’s Name:

Please provide us some feedback on your assessment process.

Information provided on this form is used for evaluation of our assessment systems and processes.

This information is confidential and is not released to any external parties without your written consent.

Please tick  Yes or No for the questions below: Yes No

Did you receive information about the assessment prior to the date?

Were the instructions to the assessment clear and easy to understand?

Did you understand the purpose of the assessment?

Were you advised of the performance criteria?

Were you advised of the process of the assessment?

Were there any surprises in your assessment?

Did you feel the assessment was fair?

Was your assessor professional?

Did you feel the assessment was accurate?

Were you comfortable with the outcome?

Did you receive feedback about your assessment?

If you answered no to any of the above questions are you aware of the appeals process?

Comments:

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 43 of 55
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix1- Assessment resource in simulated business

environment

Australian School of Commerce will conduct this assessment in computer lab by setting simulated
business environment which is safe and experiences typical writing field of work. The following
resources will be made available to the learner:

 Australian School of Commerce’s office equipment and resources

 sample organisational policies and procedures

Copyright: Instructions in this tool have been developed by NTA and Australian School of Commerce for sole purpose of use by Australian
School of Commerce. Any part of these assessment instructions cannot be reproduced in full or part for without approval of Australian School
of Commerce and NTA which holds authorship rights.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 44 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix 2: Template for outcomes of discussion with customer

Creative idea finalised

Time and schedule requirements and delivery

date

Advertisement technique finalised and the

reasons for it

Budget requirements as discussed with the

customer.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 45 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Advertisement design finalised as per the

customer requirements

Finalised typeface for the advertisement and

the reasons for it.

Finalised layout for the advertisement and the

reasons for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 46 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix - 3

Create an advertisement for the newspaper

Student must print and attach the copy of advertisement here.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 47 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix - 4
Template for outcomes of discussion with customer

Creative idea finalised

Time and schedule requirements and delivery date

Advertisement technique finalised and the reasons

for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 48 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Budget requirements as discussed with the

customer.

Advertisement design finalised as per the customer

requirements

Finalised typeface for the advertisement and the

reasons for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 49 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Finalised layout for the advertisement and the

reasons for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 50 of 55
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix-5

Create an advertisement for the magazine

Student must print and attach copy of advertisement here.

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Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix-6

Template for outcomes of discussion with customer

Creative idea finalised

Time and schedule requirements and delivery date

Advertisement technique finalised and the reasons

for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 52 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Budget requirements as discussed with the

customer.

Advertisement design finalised as per the customer

requirements

Finalised typeface for the advertisement and the

reasons for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 53 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Finalised layout for the advertisement and the

reasons for it.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 54 of 55
Version 10.0
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: [email protected]
W: www.asoc.edu.au

Appendix-7
Create an advertisement for outdoor forum

Student must print and attach copy of advertisement here.

M.S Aviation Pty Ltd T/A Australian School Of Commerce

Student Assessment Booklet Page 55 of 55
Version 10.0