Scribd
Upload
331 views

Worksheet: Napkin Pitch

The document provides a template for writing a napkin pitch, which is a concise summary of a new concept. The pitch describes the target customers and their unmet needs, the proposed approach to meeting those needs, the benefits of the concept, and any other existing or potential service providers. The goal is to communicate a new idea simply and consistently using the napkin pitch format.

Uploaded by

proxy mail
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
331 views

Worksheet: Napkin Pitch

The document provides a template for writing a napkin pitch, which is a concise summary of a new concept. The pitch describes the target customers and their unmet needs, the proposed approach to meeting those needs, the benefits of the concept, and any other existing or potential service providers. The goal is to communicate a new idea simply and consistently using the napkin pitch format.

Uploaded by

proxy mail
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

 

What  wows?  

Worksheet: Napkin Pitch


 
Overall  goal:  Complete  a  napkin  pitch  for  each  concept.  
 
The  napkin  pitch  provides  a  simple,  consistent  format  for  summarizing  and  communicating  a  new  concept.  
The  name  derives  from  the  notion  that  a  good  idea  can  be  communicated  simply,  often  on  the  back  of  a  
napkin.  The  napkin  pitch  describes  the  target  customers,  their  unmet  need,  and  why  your  offering  creates  
novel  value  for  them;  the  main  elements  of  the  services;  the  channels  you  will  use  to  develop  the  service;  
and  the  other  entities  that  may  be  providing  a  similar  service  or  may  serve  as  partners.    
 

Napkin  Pitch:  [Concept  Name]  


Need     Approach    
Ø What  unmet  need(s)  does  the  concept  serve?     Ø What  is  the  approach?  
Ø For  what  customers?   Ø Who  is  it  for?  
  Ø What  are  the  key  features  of  the  approach?  What  are  
  the  different  ways  that  the  service  could  meet  the  
need?  
Ø What  exists  already  in  the  community  (assets,  
capabilities)  that  we  can  leverage  in  our  project?  
 
 

Benefit   Other  Service  Providers    


Ø How  will  our  customers  benefit?   Ø What  other  entities  are  providing  a  similar  service?  
Ø How  will  our  community  benefit?   Ø Is  there  any  other  provider  that  does  or  could  serve  
Ø What  other  parties  will  benefit?   the  same  customer?  
  Ø What  other  partners  are  essential  to  the  concept’s  
  success?  
   
 

You might also like