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Marketing Process of Bata LTD

Bata Ltd. is a shoe company operating in Bangladesh that follows a societal marketing concept. It focuses on understanding customer needs and producing high-quality, affordable products. Bata uses a network of partners and relationships inside and outside the company to effectively manage its marketing, distribution, and customer relationships. The document provides an overview of Bata's operations and marketing process in Bangladesh.

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Asif Rajian Khan Apon
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38 views

Marketing Process of Bata LTD

Bata Ltd. is a shoe company operating in Bangladesh that follows a societal marketing concept. It focuses on understanding customer needs and producing high-quality, affordable products. Bata uses a network of partners and relationships inside and outside the company to effectively manage its marketing, distribution, and customer relationships. The document provides an overview of Bata's operations and marketing process in Bangladesh.

Uploaded by

Asif Rajian Khan Apon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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M a r k e t i n g P r o c e s s o f B a t a L t d .

Contents
TOPICS
PAGES

Executive Summary 1
Introduction 2
Company Overview of Bata 2
Bata in Bangladesh 4
Marketing Concept of Bata 4
Marketing Model of Bata 5
Marketing Management Orientation 5
Production Concept 6
Product Concept 6
Selling Concept 7
Marketing Concept 8
Societal Marketing Concept 10
Customer Relationship Management 13
Partner Network 15
Network inside the Company 16
Network outside the Company 18
Markets 19
Recommendation 20
Conclusion 21
Bibliography 22

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