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Dmec A3C KW Types: Submitted by Diksha Taneja (PGMB 1955)

The document discusses different keyword match types for interior designing services that could be used in Google AdWords. It provides examples of broad, broad match modifier, phrase, and exact match keywords and explains how each match type would impact the search results and traffic to a website.

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Diksha Taneja
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73 views3 pages

Dmec A3C KW Types: Submitted by Diksha Taneja (PGMB 1955)

The document discusses different keyword match types for interior designing services that could be used in Google AdWords. It provides examples of broad, broad match modifier, phrase, and exact match keywords and explains how each match type would impact the search results and traffic to a website.

Uploaded by

Diksha Taneja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DMEC A3c

KW Types

Under the Supervision of


Prof. Joy Patra

Submitted by
“ ”

Diksha Taneja (PGMB 1955)

JAIPURIA INSTITUTE OF MANAGEMENT


“

A-32 A, Sector 62, Institutional Area, Noida- 201309 (U.P.) ”

JAIPURIA INSTITUTE OF MANAGEMENT NOIDA 1


Keywords to be fed into Google AdWords in the four categories:

INTERIOR DESIGNING SERVICES

Match Type Keyword


Broad Match Interior designer

Interior designer comes under


broad match as it will bring more
and more traffic. It is flexible in
nature and usually the matches can
be irrelevant as it will take the
synonyms too which is less relevant
for the website.
Broad Match modifier Interior designing services

It will narrow down the search and


more specific and relevant traffic
will be shown. It will not take the
synonyms such as decorations,
home décor etc.

Phrase match Home interiors, office interiors

In this the keywords will appear in


sequence. The search will become
narrower and the sequence search
will come in order if the keywords
only.
Exact match Interior design services, software’s,

This is used only when you want


very narrow traffic and specific
search. Traffic will come only with
the mentioned keywords.

url: https://dikshat0987.wixsite.com/mysite

JAIPURIA INSTITUTE OF MANAGEMENT NOIDA 2


JAIPURIA INSTITUTE OF MANAGEMENT NOIDA 3

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