concepts the primary means of responding, or is justification/support instead conveyed through

excessive use of direct quotations? Effective Use of Information: Does the submission
demonstrate that the student has read, understood and can apply the background materials for
the module? If required, has the student demonstrated effective research, as evidenced by
student’s use of relevant and quality sources? Do additional sources used

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provide strong support for conclusions drawn, and do they help in shaping the overall paper?
Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by
inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have
all sources (e.g., references used from the Background page, the assignment readings, and
outside research) been included, and are these properly cited? Have all sources cited in the
paper been included on the References page? Timeliness: Has the assignment been submitted
to TLC (Trident’s learning management system) on or before the module’s due date? Module 2
– Case JOB ANALYSIS; STAFFING; EEO; DIVERSITY Assignment Overview Read The King Company
Background and Staffing at the King Company to review information that is needed for this Case
2 assignment. Case Assignment Address the following questions in a well-

integrated case assignment: How can The King Company reduce labor costs and still save as
many jobs as possible? How might up-to-date job analysis information aid King in determining
how to reduce labor costs? Discuss the short-term and long-term implications of downsizing. Be
sure to also discuss possible EEO issues that may occur in downsizing. Bring in information from
at least 4 sources from the Trident Online Library to help strengthen and validate your
discussion. When possible, provide private-sector employer examples of HRM programs,
systems, processes, and/or procedures as you address the assignment requirements. Provide
names of the employers. Use different employer examples in this course than what has been
used previously in your other papers and courses. Paper length: 4-5 pages (not counting the
cover and reference pages). Assignment Expectations Your paper will be evaluated

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using the criteria as stated in the Case rubric. The following is a review of the rubric criteria:
Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the
assignment addressed accurately and precisely using sound logic? Does the paper meet
minimum length requirements? Critical Thinking: Does the paper demonstrate graduate-level
analysis, in which information derived from multiple sources, expert opinions, and assumptions
has been critically evaluated and synthesized in the formulation of a logical set of conclusions?
Does the paper address the topic with sufficient depth of discussion and analysis? Business
Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and
vocabulary appropriate for graduate-level work? Are section headings included? Are
paraphrasing and synthesis of concepts the primary means of responding, or is

justification/support instead conveyed through excessive use of direct quotations? Effective

Use of Information: Does the submission demonstrate that the student has read, understood,
and can apply the background materials for the module? If required, has the student
demonstrated effective research, as evidenced by student’s use of relevant and quality
sources? Do additional sources used provide strong support for conclusions drawn, and do they
help in shaping the overall paper? Citing Sources: Does the student demonstrate understanding
of APA Style of referencing, by inclusion of proper citations (for paraphrased text and direct
quotations) as appropriate? Have all sources (e.g., references used from the Background page,
the assignment readings, and outside research) been included, and are these properly cited?
Have all sources cited in the paper been included on the References page?

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Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system)
on or before the module’s due date? Module 2 – SLP JOB ANALYSIS; STAFFING; EEO; DIVERSITY
Read The King Company Background to review information on the Company. Assignment When
business improves for The King Company, the company plans to build a facility in Detroit, MI.
Research and explain the demographic characteristics of the Detroit labor market. Would the
company find the diversity and the skill levels needed to build its technology component?
Discuss. If not, where is the closest location to Detroit you would recommend and why?
References: U.S. Department of Labor (https://www.dol.gov). U.S. Census Bureau
(http://censtats.census.gov/pub/Profiles.shtml). Note: These are both national databases. Also
check with the state department of labor and other sources for information. For this SLP

assignment bring in at least 2 sources from the Trident Online Library to help strengthen and
validate your discussion. Make reasonable, cost-effective assumptions in your paper, if needed.
State your assumptions in the beginning of your discussion. Paper length: 3 to 4 pages (not
counting the cover and reference pages). SLP Assignment Expectations Your paper will be
evaluated using the criteria as stated in the SLP rubric. The following is a review of the rubric
criteria: Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the
assignment addressed accurately and precisely using sound logic? Does the paper meet
minimum length requirements? Critical Thinking: Does the paper demonstrate graduate-level
analysis, in which information derived from multiple sources, expert opinions, and assumptions
has been critically evaluated and synthesized in the formulation

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of a logical set of conclusions? Does the paper address the topic with sufficient depth of
discussion and analysis? Business Writing: Is the essay logical, well organized, and well written?
Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section
headings included? Are paraphrasing and synthesis of concepts the primary means of
responding, or is justification/support instead conveyed through excessive use of direct
quotations? Effective Use of Information: Does the submission demonstrate that the student
has read, understood and can apply the background materials for the module? If required, has
the student demonstrated effective research, as evidenced by student’s use of relevant and
quality sources? Do additional sources used provide strong support for conclusions drawn, and
do they help in shaping the overall paper? Citing Sources: Does the student

demonstrate understanding of APA Style of referencing, by inclusion of proper citations (for

paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used
from the Background page, the assignment readings, and outside research) been included, and
are these properly cited? Have all sources cited in the paper been included on the References
page? Timeliness: Has the assignment been submitted to TLC (Trident’s learning management
system) on or before the module’s due date? Module 3 – Case PERFORMANCE/TALENT
MANAGEMENT; CHANGE MANAGEMENT—CONSULTING—OD Assignment Overview Read The
King Company Background and Human Resource Development to review information on the
Company. Case Assignment Address the following questions in a well-integrated case
assignment. Bring in information from readings and research to help strengthen and validate
your response. As an HR

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consultant, design a process you would follow to analyze what changes are needed in HRD
procedures, policies, and practices to improve the development of employees. Discuss the
process you would follow and why you selected those process steps. Be sure to bring in what
you have learned from your change management, internal consulting, and organizational
development readings. Provide private-sector employer examples of HRM programs, systems,
processes, and/or procedures as you address the assignment requirements. Provide names of
the employers. Use different employer examples in this course than what have been used
previously in your other papers and courses. Bring in information from at least 4 sources from
the Trident Online Library to help strengthen and validate your discussion. Paper length: 4-5
pages (not counting the cover and reference pages). Assignment Expectations Your paper

will be evaluated using the criteria as stated in the Case rubric. The following is a review of the
rubric criteria: Assignment-Driven: Does the paper fully address all aspects of the assignment?
Is the assignment addressed accurately and precisely using sound logic? Does the paper meet
minimum length requirements? Critical Thinking: Does the paper demonstrate graduate-level
analysis, in which information derived from multiple sources, expert opinions, and assumptions
has been critically evaluated and synthesized in the formulation of a logical set of conclusions?
Does the paper address the topic with sufficient depth of discussion and analysis? Business
Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and
vocabulary appropriate for graduate-level work? Are section headings included? Are
paraphrasing and synthesis of concepts the primary means of

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responding, or is justification/support instead conveyed through e $160.00 Total : Management

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kaplan MT459 Full Course Question kaplan MT459 unit 1 discussion Topic 1: Global Consumer
Culture What is meant by a “global consumer culture”? Give examples of this in the
marketplace. kaplan MT459 unit 2 discussion Topic 1: Surveys Describe the pros and cons of
mail, telephone, in-depth interviews, and online surveys. Which research method do you think
is the most cost effective? Which method would provide the potential for gathering the largest
sample size? Include whether each of the methods are considered a quantitative data collection
method or a qualitative data collection method. kaplan MT459 unit 3 discussion Topic 1: Power,
Affirmation, Achievement Find, describe, and discuss two advertisements that appeal to the
needs for power, affirmation, and achievement and discuss their effectiveness. kaplan MT459
unit 4 discussion Topic 1: Personality and Perception Based on the

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different motives covered in this unit’s reading, select a product or service, and apply the
concepts of these motives to the product or service you have selected. Provide a
comprehensive post that defines how well the motive you selected works with the product or
service you selected. kaplan MT459 unit 5 discussion Topic 1: Post Purchase Dissonance and
Buyer’s Remorse Think about the last big purchase you made for a high dollar item. Like most
people we experience post purchase dissonance or buyer’s remorse. Explain why this happens
to you and other consumers or explain why you did not experience post purchase dissonance or
buyer’s remorse. Provide details on what a retailer could do to make this purchase easier?
kaplan MT459 unit 6 discussion Topic 1: Celebrity Endorsements In today’s competitive
business world, many companies try to gain a competitive advantage by implementing a

successful advertising strategy. Some companies choose to use a celebrity or an endorser to

communicate the marketing message. In fact, it is a common practice to use celebrities in radio,
TV, print media, and Internet advertisements. Answer both questions below in the same post.
1. To respond to this topic, you will need to collect two different advertisements. Your first task
is to find one ad that displays what you perceive to be good ethical behavior by a celebrity
endorser. Now find another ad that displays what you perceive as poor ethical behavior by a
celebrity endorser. Describe your advertisements and comment on the ethical behavior
involved. 2. In the case of poor ethical behavior, did this ad hurt the company’s credibility? Why
or why not? 3. kaplan MT459 unit 7 discussion Topic 1: Ethics Please respond to these
Discussion topics. Take time to review the responses of your

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classmates and provide your feedback. Note: answer both questions in the same post! 1. Is it
ethically right or wrong for U.S. tobacco firms to market cigarettes in developing countries?
Please explain. 2. Is it ethically right or wrong for U.S. tobacco firms to sponsor sports events
such as NASCAR racing? kaplan MT459 unit 8 discussion Topic 1: International Expansion Please
respond to these Discussion topics. Take time to review the responses of your classmates and
provide your feedback. 1. Why are many U.S. companies choosing to expand internationally?
What are the pros and cons of expanding beyond the domestic market into China or other
Asian countries? Into European countries? kaplan MT459 unit 9 discussion Topic 1: Target
Markets GE® is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player,
picture-in-picture, and a feature that allows the viewer to

simultaneously view frozen frames of the last signals received over 50 channels. What strategic
recommendations would you make to GE regarding the initial target market for the new big
screen HDTV? kaplan MT459 unit 2 assignment Unit 2 [MT459: Consumer Behavior] Unit 2
Assignment Read Case Two: Please Talk to Me found at the end of Chapter 2. Complete the
question at the end of the case. Assignment Checklist: 1. Recognize trends in secondary data 2.
Describe changes that will be required to market strategy based on data 3. Compare the shifts
in behavior and its impact on overall market strategy 4. Paper should be 1–2 pages 5. Paper
must be in APA format and citation style 6. Review the grading rubric (below) before starting
this Assignment Directions for Submitting your Assignment Compose your Assignment in a
Microsoft Word document and save it as Username MT459 Assignment-Unit2.doc (

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Example: TAllen- MT459 Assignment Unit 2.doc). Submit your file by selecting the Unit 2:
Assignment Dropbox by the end of Unit 2. Unit 2 [MT459: Consumer Behavior] kaplan MT459
unit 3 assignment Unit 3 [MT459: Consumer Behavior] Unit 3 Assignment Read Case One:Hello
Starbucks! Found at the end of Chapter 5 in your text. Complete questions 1and 2. As with all
material you submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards. Assignment Checklist: 1. Discuss three basic types of research of design
(exploratory, descriptive and casual) 2. Discuss use of research design for each method 1.
Differentiate appropriate research design methods to use in consumer habits analysis 2. Paper
should be 1–2 pages 3. Paper should be in APA format and citation style 1. Review the

grading rubric (below) before starting this assignment. Directions for Submitting your
Assignment Compose your Assignment in a Microsoft Word document and save it as Username
MT459 Assignment-Unit3.doc (Example: TAllen- MT459 Assignment Unit 3.doc). Submit your
file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3. Unit 3 [MT459: Consumer
Behavior] Unit 3 Assignment Grading Rubric = 30 Points Criteria Maximum Maximum Percent
Points Content 15 Assignment answer provides correct and complete information: 1. Discuss
three basic types of research of design (exploratory, 50% descriptive, and casual). 2. Discuss use
of research design for each method. 3. Differentiate appropriate research design methods to
use in consumer habits analysis. Analysis and Critical Thinking 9 Answer demonstrates critical
thinking: • Provides a synopsis of situation • Analyzes key issues 30% •

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Defines the problem • Presents alternative solutions • Selects a solution • Implements solution
• Makes recommendations Writing Style and Grammar 10% 3 APA Format and citation style
10% 3 TOTAL 100% 30 kaplan MT459 unit 4 assignment Unit 4 [MT459: Consumer Behavior]
Unit 4 Assignment Review figure 6.12 Singapore Airlines ad and figure 6.13 Stella Artois ad in
Chapter 6 of your text. Write a 2-3 page paper in APA format and citation style for each figure
answering the questions listed for each ad as listed below. Figure 6.12: Singapore Airlines Ad
Questions Answer all of the following questions in a 2-3 page paper as they relate to the impact
of the ad on consumers from different cultures. 1. Explain how the imagery of the ad
communicates the product to the consumer? 1. Explain how the imagery could insult or upset
consumers in other cultures and why? 1. Explain if there are any sexual

overtones in this ad and why this ad would work better in some cultures? 1. How can this ad
affect the service’s perceived quality? Figure 6.13: Stella Artois Ad Questions Answer all of the
following questions in a 2-3 page paper as they relate to the impact of the ad on consumers
from different cultures. 1. Explain how the imagery of the ad communicates the product to the
consumer? 2. Explain how the imagery could insult or upset consumers in other cultures and
why? 1. Explain if there are any sexual overtones in this ad and why this ad would work better
in some cultures? 1. How can this ad affect the service’s perceived quality? Assignment
Checklist: 1. Explain how the imagery of the ad communicates the product to the consumer? 2.
Explain how the imagery would insult or upset other cultures and why? 1. Explain if there are
any sexual overtones in this ad and why this ad would work
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better in some cultures? 1. Explain how this ad can affect the service’s perceived quality? 2.
Discuss the behavior of consumers based on how producers represent their products. 3. Paper
should be 2-3 pages for each figure. 1. Paper should be in APA format and citation style. 2.
Review the grading rubric (below) before starting this Assignment As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper Submission Standards.
Directions for Submitting your Assignment Compose your Assignment in a Microsoft Word
document and save it as Username MT459 Assignment-Unit4.doc (Example: TAllen- MT459
Assignment Unit 4.doc). Submit your file by selecting the Unit 4: Assignment Dropbox by the
end of Unit 4. Unit 4 [MT459: Consumer Behavior] Unit 4 Assignment Grading Rubric =

30 Points Criteria Maximum Maximum Percent Points Content 15 Assignment answer provides
correct and complete information: 1. Explain how the imagery of the ad communicates the
product to the consumer? 2. Explain how the imagery would insult or upset other cultures and
why? 50% 3. Explain if there are any sexual overtones in this ad and why this ad would work
better in some cultures? 4. How can this ad affect the service’s perceived quality? 5. Discuss the
behavior of consumers based on how producers represent their products. Analysis and Critical
Thinking 9 Answer demonstrates critical thinking: • Provides a synopsis of situation • Analyzes
key issues 30% • Defines the problem • Presents alternative solutions • Selects a solution •
Implements solution • Makes recommendations Writing Style and Grammar 3 10% Essays
include introduction, analysis and conclusion APA Format and citation style

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10% 3 TOTAL 100% 30 kaplan MT459 unit 5 assignment Unit 5 [MT459: Consumer Behavior]
Unit 5 Assignment Review Figure 7.3 Gillette® ads in Chapter 7 of your text. Why did Gillette®
create two different ads? Assignment Checklist: 1. Describe segmentation of markets for these
2 ads 1. Identify advantages/disadvantage of each market segment for these 2 ads 2. Discuss
the impact of consumers on the different ads 1. Paper should be 2 to 3 pages 1. Utilize APA
format and citation style 2. Review the grading rubric (below) before starting this assignment As
with all material you submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards. Directions for Submitting your Assignment Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-

Unit5.doc (Example: TAllen- MT459 Assignment Unit 5.doc). Submit your file by selecting the
Unit 5: Assignment Dropbox by the end of Unit 5. Unit 5 [MT459: Consumer Behavior] Unit 5
Assignment Grading Rubric = 30 Criteria Maximum Maximum Percent Points Content
Assignment answer provides correct and complete information: 50% 1. Describe segmentation
of markets for these 2 ads 15 2. Identify advantages/disadvantage of each market segment for
these 2 ads. 3. Discuss the impact of consumers on the different ads Analysis and Critical
Thinking Answer demonstrates critical thinking: • Provides a synopsis of situation • Analyzes
key issues • Defines the problem 30% 9 • Presents alternative solutions • Selects a solution •
Implements solution • Makes recommendations Writing Style and Grammar 10% 3 APA Format
and citation style 10% 3 TOTAL 100% 30 kaplan MT459 unit 6 assignment Unit 6 [MT459:

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Consumer Behavior] Unit 6 Assignment Read Case One:Keeping up with the Joneses and Case
Two:Will the real Costco Shopper PleaseStand Up? Both cases are found at the end of Chapter
10 in your text. Please create a 1–2 page paper for each of these cases by answering the
question at the end of each case. Please submit these in APA format with Citations to support
your work. As with all material you submit to the Instructor, check for correct spelling,
grammar, punctuation, mechanics, and usage. Please refer to the Online Communications
Guidelines for Paper Submission Standards. Assignment Checklist: 1. Evaluate possible methods
of measuring cultural impact on consumer behavior 1. Determine the impact of culture on
market strategy and segmentation 1. Assess the impact of religion on consumer behavior in
today’s market 1. Paper should be 2 to 4 pages (1-2 pages per case study) 2. Paper should

be in APA format and citation style 1. Review the grading rubric (below) before starting this
assignment Directions for Submitting your Assignment Compose your Assignment in a
Microsoft Word document and save it as Username MT459 Assignment-Unit6.doc (Example:
TAllen- MT459 Assignment Unit 6.doc). Submit your file by selecting the Unit 6: Assignment
Dropbox by the end of Unit 6. Unit 6 [MT459: Consumer Behavior] Unit 6 Assignment Grading
Rubric = 30 Points Criteria Maximum Maximum Percent Points Content Assignment answer
provides correct and complete information: 1. Evaluate possible methods of measuring cultural
impact on 50% 15 consumer behavior 2. Determine the impact of culture on market strategy
and segmentation 3. Assess the impact of religion on consumer behavior in today’s market
Analysis and Critical Thinking Answer demonstrates critical thinking: • Provides a synopsis of

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situation • Analyzes key issues • Defines the problem 30% 9 • Presents alternative solutions •
Selects a solution • Implements solution • Makes recommendations Writing Style and Grammar
10% 3 APA Format and citation style 10% 3 TOTAL 100% 30 kaplan MT459 unit 7 assignment
Unit 7 [MT459: Consumer Behavior] Unit 7 Assignment Review Tables 12.2 Top 25 U.S. Hispanic
Markets, 12.3 Traditional Characteristics of the Hispanic American Market, 12.4, Ways in Which
“Hispanic” Has Been Defined, and 12.5 Demographic Characteristics of U. S. Hispanic Ethnicity