GUIDELINES

Table of Contents

The Brand

Brand Mark

The Logo & Colours

The Logo Size

Improper Logo Usage

Font

Logo Usage

• Mobile Banking App

• Website
Logo Usage: Communication to partners
• UPI App

• Mobile App
Communication Guideline
• Print Ad

• Cinema / TV

• Poster

• Dangler

• Standee

• Tent card

• Banner/Backdrop

• Leaflet/Pamplets

• Brochure

• Stall/Canopy
NETC Brand Mark, mnemonic & contactless indicator can be downloaded from Brand Centre @ npci.org.in
• Acceptance sticker

• Social media If after reading the branding guidelines, you still haven’t found the answer to your query,
• Web banner please contact us on: [email protected]
The Brand

NETC FASTag, brings ease to your travelling experience. Now one doesn’t
need to wait in the long queue at the toll-plaza. One can ZIP through the
toll-plaza. NETC FASTag offers the convenience of cashless payment with
added benefit of saving fuel and time as the customer doesn’t need to
stop at the toll plaza.

National Electronic Toll Collection (NETC) program to meet the electronic

tolling requirements of the Indian market. It offers an interoperable
nationwide toll payment solution. Interoperability, as it applies to National
Electronic Toll Collection (NETC) system, encompasses a common set of
processes, business rules and technical specifications which enable a
customer to use their FASTag as payment mode on any of the toll plazas
irrespective of who has acquired the toll plaza.

FASTag is a device that employs Radio Frequency Identification (RFID)

technology for making toll payments directly while the vehicle is in motion.
FASTag (RFID Tag) is affixed on the windscreen of the vehicle and enables
a customer to make the toll payments directly from the account which is
linked to FASTag.
Brand Mark

NETC ECOSYSTEM

BANKING/MERCHANTS/PARTNERS/3rd PARTY Website BANKING/MERCHANTS/PARTNERS/3rd PARTY APPS

OFFLINE & ONLINE ACCEPTANCE or COMMUNICATION

 Brand Mark

With India heading towards a brighter future and NETC

assisting in its growth by taking a progressive initiative to give
a “seamless drive” to our country which is moving forward
rapidly every day. The Tricolor arrows, created by combining
the fast-forward symbol with our National flag and taking
inspiration from the stance of an athlete, visually captures this
statement. Capturing the same elements from the official
NPCI logo, the sharp edges of the arrows in the symbol point
towards the future, reflecting accelerated commitment to the
country’s progress, forward-thinking with its nationalistic and
traditional values.

Logotype Symbol
The Logo & Colours

The primary colours used for the NETC logo have

been taken from the NPCI colour palette. The orange
brings an element of the future and freshness to this
new payments solution, while the green represents
the technology that powers the NETC platform.

C 000 R 109 C 100 R 043 C 000 R 217

M 000 G 110 M 000 G 139 M 065 G 120
Y 000 B 113 Y 100 B 075 Y 100 B 045
K 070 K 020 K 000
The Logo Size

Every piece of material that goes to the customer from the

NPCI acts as a medium of communication and hence it is
important to maintain uniformity with respect to design.
The sizes mentioned here are for your reference only.
Care should be taken to maintain proportions while
resizing the logo.

The NETC logo can be used in multiple sizes, but the size
cannot be lesser than 20mm as shown here.

20 mm
The Logo Size

• Print: In case of a print related communication, size of the FASTag logo

unit must be 15% in width of the layout or 30 mm (whichever is higher).
For example, size of the logo unit would be 31.5 mm in width for
an A4 layout.
• Digital: In case of a digital communication, size of the FASTag logo unit
must not be smaller than 15 pixels height X 62 pixels width.

Print 31.5 mm

Print 15 mm
The Logo Size 1/2x height

Combined Logos - NETC and FASTag x height

Since FASTag is the product it needs to be highlighted and

NETC being the parent logo should also be part of it.

The combined logo has 2 variations shown in this page and 2x height
the next page. The logo usage will depend on the layout as
shown in the coming slides. The logo should be used in
such a manner that the NETC logo must be visible to read.
1/2x height
The Logo Size 2x height

x height

2x height
Improper Logo Usage

The example given on this page shows incorrect

usages of the logo by editing the typeface, colour
or placement of the unit.
Improper Logo Usage

The example given on this page shows incorrect

usages of the logo by editing the typeface, colour
or placement of the unit.

Placement of typeface below unit. Unit placed before typeface. Size of unit larger than typeface.

Colours interchanged between logo Incorrect colour used in unit. Greyscale logotype.
and typeface.

Typeface in italics. Logotype squeezed. Logotype stretched.

 Helvetica Neue - Light
Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The official typeface for NETC is Helvetica and the Helvetica
1234567890
family. The Helvetica font is designed for easy reading and offers
a clean and sharp typeface, much like the ease and simplicity
Helvetica Neue - Regular
that NETC brings to payments.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Helvetica Neue - Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Helvetica Neue - Italic Helvetica Neue - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

HelveticaEXT - Normal Helvetica Neue - Condensed Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

Helvetica Rounded LT STD - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
NETC FASTag Logo Usage
BANKING PARTNERS | NON BANKING PARTNERS | MERCHANTS
 Logo Usage

In case of an online, offline, Web, Mobile app, etc.

size of the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant /
Partner logos and to have clear readability
10:10

PARTNER’S LOGO

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
THE LOGO USAGE:
 Mobile Banking App

NETC FASTag logo application on the UPI platform.

Unblock UPI ID

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Mobile Banking App

NETC FASTag logo through the recharge and

the payment confirmation pages.

Transaction page Payment confirmation page

UPI ID:

UPI ID: NETC.VehicleNumber@BankUPIHandle

UPI ID:

NETC.VehicleNumber@BankUPIHandle

POWERED BY

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Website

NETC FASTag recharge through a Net banking

website of a Bank partner

abcbank.com

ABC
BANK

NETC FASTag

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Website

Payment mode selection page

abc.com

PARTNER’S LOGO LOGO

RuPay

RuPay

UPI Money transfer

NETC.VehicleNumber@BankUPIHandle

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Website

Payment transaction page

Enter your NETC FASTag UPI ID

NETC.VehicleNumber@BankUPIHandle

BHIM UPI

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
THE LOGO USAGE:
Communication
to Partners
 UPI App

First page where the NETC FASTag can be selected for a

recharge purpose.

NETC FASTag ID : NETC.VehicleNumber@BankUPIHandle

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 UPI App

Transaction page Payment confirmation page

NETC FASTag ID
NETC.VehicleNumber@BankUPIHandle

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Mobile App

In a Merchant/Partner, where NETC FASTag can be recharged.

First Page

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Mobile App

Transaction page Payment confirmation page

UPI ID:
NETC.VehicleNumber@BankUPIHandle

UPI ID:
NETC.VehicleNumber@BankUPIHandle

POWERED BY

POWERED BY

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
COMMUNCATION GUIDELINES:
BANKS | PARTNERS | MERCHANTS
 Print Ad

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Cinema / TV

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo
and to have clear readability.

LOGO X

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Poster

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Dangler

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Standee

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Tent card

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Banner / Backdrop

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo
and to have clear readability.

LOGO X X
LOGO

LOGO X

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Leaflet / Pamphlet

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Brochure

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Stall / Canopy

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo LOGO X
and to have clear readability.

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Acceptance stickers

A Bank/Partner/Merchant must use NETC FASTag logo in all

it’s communication and the NETC FASTag logo unit must be in
equivalent proportion to the size of the Merchant/Partner logo
and to have clear readability.

X inch LOGO
LOGO

X inch

ACCEPTED ACCEPTED

HERE HERE
The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.
No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Social media

The NETC FASTag logo unit must be present in all Social Media
Communication pertaining to NETC FASTag as a service.
While the NETC FASTag logo unit must be in equivalent
proportion to the size of the Merchant/Partner/Bank logo and
to have clear readability.

LOGO X X
LOGO

LOGO X

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
 Web banner

The NETC FASTag logo unit must be present in all Digital

Communication pertaining to NETC FASTag as a service.
While the NETC FASTag logo unit must be in equivalent
proportion to the size of the Merchant/Partner/Bank logo
LOGO X
and to have clear readability.

LOGO X

LOGO X

The NETC FASTag mnemonic is a copyrighted and trademarked property of NPCI.

No part of the mnemonic or artwork may be reproduced by any means or in any form whatsoever without written permission.
THANK YOU