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Bge-Csc02 Business Communication

The document outlines the syllabus for the Business Communication core course offered by the University of Madras for the B.Com General degree program. The course objectives are to facilitate an understanding of communication concepts and techniques of modern communication forms. The syllabus covers 5 units - (1) introduction to communication, (2) business letters, (3) correspondence, (4) reports and meetings, and (5) modern communication forms. It also lists 10 recommended textbooks and 4 e-resources for the course. The overall aim is for students to understand communication concepts and how to apply modern communication in a business context.

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707 views

Bge-Csc02 Business Communication

The document outlines the syllabus for the Business Communication core course offered by the University of Madras for the B.Com General degree program. The course objectives are to facilitate an understanding of communication concepts and techniques of modern communication forms. The syllabus covers 5 units - (1) introduction to communication, (2) business letters, (3) correspondence, (4) reports and meetings, and (5) modern communication forms. It also lists 10 recommended textbooks and 4 e-resources for the course. The overall aim is for students to understand communication concepts and how to apply modern communication in a business context.

Uploaded by

Sundramurthy M
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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UNIVERSITY OF MADRAS

B.Com. (GENERAL) DEGREE COURSE


SYLLABUS WITH EFFECT FROM 2020-2021

BGE-CSC02
CORE-II: BUSINESS COMMUNICATION
Common to BCom(A&F) as Allied, BCom(CS), BCom(BM) & BCom(MM)
Inst.Hrs : 6 YEAR: I
Credits : Core 4 / Allied 5 SEMESTER: I

OBJECTIVES:
 To facilitate the students to understand the concept of Communication.
 To Know the basic techniques of the modern forms of communication

OUTCOME:
 Students understand the concept of communication and familiarise with modern form of
communication.

UNIT I: Communication

Definition – Methods – Types – Principles of effective Communication – Barriers to


Communication – Business Letters – Layout.

UNIT II: Business Letters

Kinds of Business Letters: Interview – Application for a situation – Interview -Appointment –


Acknowledgement – Promotion – Enquiries – Reply letter – Orders – Sales letter – Circular
letter – Complaint letter.

UNIT III: Correspondence

Bank Correspondence – Insurance Correspondence – Agency Correspondence – Correspondence


with Shareholders, Directors.

UNIT IV: Reports and Meetings

Report Writing – Meetings – Agenda - Minutes of Meeting – Memorandum – Office Order –


Circular – Notes.

UNIT V: Forms of Communication

Modern Forms of Communication: Fax – E-mail – Video Conferencing – Internet – Websites –


uses of the various forms of communication.

Recommended Texts

1. Mallika Nawal –Business Communication – CENGAGE


2. Pragyan Rath, K. Shalini , Debankita Ray - Corporate Communication – CENGAGE
UNIVERSITY OF MADRAS
B.Com. (GENERAL) DEGREE COURSE
SYLLABUS WITH EFFECT FROM 2020-2021

3. C.B.Gupta - Essentil Business Communincation - CENGAGE


4. Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication - Sultan Chand &
Sons - New Delhi.
5. Shirley Taylor, Communication for Business - Pearson Publications - New Delhi.
6. Bovee, Thill, Schatzman, Business Communication Today - Peason Education Private
Ltd - New Delhi.
7. Penrose, Rasbery, Myers, Advanced Business Communication - Bangalore.
8. Simon Collin, Doing Business on the Internet - Kogan Page Ltd. - London.
9. Mary Ellen Guffey, Business Communication – Process and Product -International
Thomson Publishing - Ohio.
10. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

E- RESOURCES
www.newagepublishers.com
www.managementstudyguide.com
www.businesscommunication.org
www.smallbusiness.chorn.com

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