Guide

Cisco partner confidential

Intent Based Networking

Discussion script (Audience: C-SUITE, including CIO, CISO, CFO, COO, CMO,
Chief Digital Officer)

Problem: Yesterday’s networks are not able to deliver tomorrow’s business objectives.

Opening
Manifestation 1: Your business is facing a Manifestation 2: These business requirements will stretch today’s networks beyond their ability
series of challenging transformations to deliver
• Business and digital transformation are Siloed networks are too complicated and costly to -- 50% of the global connected devices will be IoT
one in the same, and technology is at the meet the demands of the business by 2022
core of the business achieving success -- There was a 27% increase in security breaches
• Today there are Multiple silo’d networks Wired
-- The business is focused on three in 2017, and a security breach can really cost a
LAN +wireless LAN + Wide Area Networks business, according to the Cisco Annual
critical outcomes:
+data center + cloud infra + applications security report:
-- Improve your customer’s experience delivered via Software as a Service. All of
-- It takes 11.2 months for a company to
-- Enhance employee satisfaction these “networks” are managed and maintained recover from a breach
-- The ability to deliver both in a separately and independently, making it difficult
-- Costs on average $9.5M
secure environment and reduce to gain visibility into who and what is accessing
compliance risk the network -- And, longer term, a breach lowers brand
value by 31%
• What changed? • Plus, security is often an afterthought, bolted
on, as a band-aid to address problems, often • It is all unsustainable, resulting in the inability
-- IT has changed from being a
exacerbating the complexity issue IT is facing. to move at the speed of business. (manual
participant to an enabler of
these transformations With no clear perimeter to the network, changes, downtime due to human error,
risk only grows. And with more users and troubleshooting burden, maintenance costs).
devices coming onto the network, the issue For example:
only multiplies -- 95% of network changes are manual in nature
-- 71% of the world’s population will be mobile users -- Over 43% of IT’s time, and 75% of IT OPEX cost is
by 2022 spent on troubleshooting the network

© 2020 Cisco and/or its affiliates. All rights reserved.

Guide
Cisco partner confidential

The solution 1. One network: Transition

a. Cisco is the Market Leader in all domains - LAN, How do I get started?
Transition Wireless, WAN, Security and Data Center and is
taking the lead in integrating each domain so that Third insight: Start with your highest priority
Some companies have found a way out of the you achieve 1 network policy for the Enterprise
vicious cycle. So, how did they get there? business outcome.
b. A network that can automatically detect a user,
1. Optimize Your Cloud Edge to Provide better a
First insight: The network of the future has to be devise, or thing, categorize it, allow you to set a
customer experience
policy for it, and enforce that policy across the
intentionally built back from business outcomes.
Campus/Branch, WAN, and Data Center and 2. Build the campus of the future to enhance
To bridge the gap between business intent and hybrid cloud employee satisfaction
IT performance the network must be built up of c. Continuously monitoring network that provides 3. Integrate security into my network to
4 pillars: 100% visibility into what is happening from a user, maintain compliance
1. A single network that merges wired, wireless, devise, and applications perspective., supported
data center, cloud, etc. by A.I. and Machine Learning Transition
2. Consistently secure – integrating security into 2. Cisco is able to integrate best of breed security We’ve covered a lot of ground, so let
the networking model IN to a market leading network: me summarize.
3. Provide end to end visibility – constantly a. Because the network itself can act as a sensor
as well as an enforcer it can detect malware in Closing
learning and optimizing performance
encrypted traffic without decrypting which allows Let’s recap quickly. Years ago IT was
and security
the network to identify and respond to threats participating in business outcomes, but now IT
4. Comprehensively automated – Continuously automatically across the network
enables those outcomes. But, complexity and the
monitoring network that can adapt to change b. And when Security is IN the network it reduces patchwork approach to modernizing the network is
the impact of a breach by 48% actively undermining our ability to deliver. We need
Transition 3. According to Current Analysis – “For an to take a different approach and [Partner Name]
How to I get to this network utopia? Can it enterprise to be successful with intent and Cisco can help you make this transformative
be achieved? based networking, it needs to fully embrace change by starting with a workshop that explores
automation in the data center, the campus, your network’s ability to deliver your most urgent
Second insight: [Partner Name] and Cisco are the wide area, and in the branch” business outcome.
uniquely able to deliver on these pillars. • This capability can result in real savings Are you ready to get started?
• Only Cisco offers an integrated Intent Based according to IDC:
Network that spans the entire enterprise, with -- 67% savings in network provisioning time
consistent policy and embedded security from
-- 80% improvement in issue resolution
the end user to the application
-- 61% lower operating expense

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Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C07-742444-02  08/20