Toby Knows Content Calendar July 2020

SOCIAL MEDIA CONTENT CALENDAR

JULY 2020

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4
PRODUCT / SERVICE SHOWCASE THROWBACK THURSDAY QUESTION TIME INDEPENDENCE DAY

Showcase your best selling product / Share a previous milestone that your Ask your followers what the best thing is Independence Day! Wish all of your
service with a link to the relevant page on company hit. #ThrowbackThursday #TBT about using your product or service. followers a very happy Independence Day.
your website. Ask viewers to share if they #4thOfJuly
like what they see.

Select a 4th of July Image

5 6 7 8 9 10 11
SHARE A POST GOOD DEEDS BRAND BUILDING CUSTOMER APPRECIATION PROMOTION HIGHLIGHT A BENEFIT INSPIRATIONAL QUOTE

Share something meaningful from a friend, Publicize the details of a charity or good Talk about where you see your brand in 10 Share a quote on Customer Appreciation & Publish a limited time Discount Code and Promote one of the lesser-known benefits Post an Inspiratonal Quote and talk about

JUL
mentor or influencer and tag them along cause that you support. Tag the charity in years time. use the Call To Action (CTA) “Tag a friend or encourage your viewers to share. of using your product / service. something that inspired you in your life.
with a compliment about their content. your post. client who you appreciate”.

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12 13 14 15 16 17 18
INDUSTRY TIPS CONTENT CURATION PRODUCT / SERVICE SHOWCASE COMPETITION DEMONSTRATE EXPERTISE FAVORITE THINGS PROVIDE AN EXAMPLE

Describe a pain point that affects Share a relevant (industry/local/national) Provide a clear reason why your product or Create a contest on Facebook that requires Share a recent trend that has emerged in Ask your followers their opinion on a movie Show an example of your previous work.
customers within your industry and talk news article or story. service is better than your competitors. your followers to also follow you on your niche. or TV show that is currently trending.
about how your company solves it. Instagram to enter. Include a link to your
Instagram page.

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19 20 21 22 23 24 25
BLOG REPOST PROMOTION EMPATHY QUOTE TESTIMONIAL BUILD YOUR LIST FUN FRIDAY FILL-IN PROMPT

Choose & repost a relevant Blog post from Increase your sales revenue. Offer a "Buy Post a ready-made "Empathy Quote" from Ask your followers to provide their feedback Post a plug to sign-up for your Newsletter Ask your followers what they did on their Use a "fill in the blank" phrase to obtain
the popular examples featured at the link Two, Get Three" offer or similar incentive to the Toby Knows Content Library. on your product or service. and explain the benefits of doing so. best ever Friday night. some useful information from your
below. buy more now. audience.

View Blog Post Examples Choose Image from Content Library Select a Friday Night Image Choose from the Content Guide

26 27 28 29 30 31
ANSWER AN FAQ PRODUCT / SERVICE SHOWCASE CONTENT CURATION THOUGHT FOR THE DAY SHOUT OUT PHOTO OF THE MONTH

Create a post around a Frequently Asked Choose a popular product / service and ask Find a relevant video on YouTube, post a Post a ready-made "Thought Of The Day" @Mention your favorite influencer and tell Find an aspirational photo from any of the
Question (FAQ) and provide a link to your viewers to tag a friend who would benefit or link to it & add your commentary. quote from the Toby Knows Content Library. your followers what they can learn from photo libraries in Toby's Toolbox, explain
FAQs Page to get the answer. enjoy it. them. why it appeals to you & invite your followers
to post a photo that represents a dream that
they have.

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THE 8-STEP CONTENT MIX

Inform | Educate | Entertain | Engage | Humanize | Build Rapport | Demonstrate Value | Sell Your Stuff

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1
Toby Knows Content Calendar July 2020

JULY 2020

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DATE GOAL / CATEGORY IDEA SUGGESTED TEXT IMAGE ALTERNATIVES

Tuesday July 7th Sell / Brand Building Talk about where you see your brand Seeing the "Bigger Picture" has always Select a "Look to the Future" n/a
Image
in 10 years time. been part of who we are and looking to
the future is an important part of that.
It might seem crazy now, but in 10 years
time we see our company (insert your
vision here).

What's your vision for the future?

#10YearPlan
#Vision
#BiggerPicture

Saturday July 11th Engage / Inspirational Quote Post an Inspiratonal Quote and talk "The most common way people give up Download Image Click here for an alternative image in
this category
about something that inspired you in their power is by thinking they don't
your life. have any."

We got inspired to realize we had the

power to start our own business when
(insert your inspiration here).

What inspires you? Answer in the

comments below.

#Motivation
#Inspiration
#KnowYourWorth

Friday July 17th Humanize / Favorite Things Ask your followers their opinion on a Having more time to watch TV Download Image n/a
movie or TV show that is currently recently? 🙄 (insert trending TV show
trending. name) is getting really popular. Have
you seen it? What did you think? *no
spoilers please*

#TrendingShow
#YourCompanyName

Wednesday July 29th Engage / Thought Of The Day Post a ready-made "Thought Of The "Do something today that your future- Download Image Click here for an alternative image in
this category
Day" quote from the Toby Knows self will thank you for."
Content Library.
What are you doing today that will
benefit your future?

#FutureSelf
#ThoughtOfTheDay
#YourCompanyName

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