BUNISESS COMMMUNICATION PROJECT

ON

PRESENTED TO

PROF. MRS. PRATIBHA PIA

H.R College of Commerce and Economics

MUMBAI
2010-2011

How Google changed the world? Page 1

 Acknowledgement

As one group we would like to thank for giving us

this opportunity to and chance to learn so much from
just one book. We will take what we have learnt and
definitely put it in practice so as to become
successful managers someday.

How Google changed the world? Page 2

 Sr. no.                            Index Pg no.
   1 Why did we choose this book      2

   2 Introduction      3

   3 Google founders      4

   4 History of Google      5

   5 Learning      7

   6 Conclusion      8

   7 Bibliography      9

   8 Credits      10

 
 

How Google changed the world? Page 3

Why did we choose this book?
“Google”…don’t you think we eat, drink and sleep technology. This is one
technology that we can’t do without some people call it a drug. Almost 90%
of people who surf the net daily use Google. We get everything we want at
just one click. But do we know how it started, when and why. What were
their plans and what dose Google intend on becoming???  Guess we don’t
have any answers to this. So this the reason we choose this book to go inside
the world of this search engine whose become such a success and has left all
its competitors in the dust.
On knowing all the secrets to their success. They not only give us access to
information we need but news, jokes, videos, blogs, interviews, shopping
etc.  And given an opportunity anyone would want to know who is
responsible in making their search so much easy without which we will all
definitely be doomed.  
                   

How Google changed the world? Page 4

 Introduction
It's the Universal dream - start a company, make a fortune, and retire early.
Google founders Larry Page and Sergey Bran struck gold with their search
engine. That vein of gold just gets richer and richer. How did these young
men and their company become so successful so quickly? How did they
influence the world to such a degree that the name of their company and the
act of using their search engine become a household word? How did they
gain the attention of over half of the people in the world searching for
information, leaving their competitors in the dust? These are some of the
questions this book answers. What started as a graduate school project with
the goal of perfecting how people search for information on the World Wide
Web grew into a company that shook not only the world of search but
dramatically changed the worlds of advertising and communication. It
changed the lives of those who use Google and who depend on it for
research, news, quick answers, shopping, communication, and collaboration.
It has even changed how we are able to view and explore our entire planet as
we marvel at and take advantage of the satellite images provided by Google
Earth. No one can deny: Google has changed the world.

How Google changed the world? Page 5

 Google founders
How does a profitable company with a huge impact on society, like Google,
come to being? There are many such ingredients, but u can usually follow the
roots of a company’s culture and ultimate impact back to one thing: the
personality and interest of the founders.
 The two founders of Google were Lawrence Edward Page and Sergey
Mihailovich Bran; each bought distinctive childhood experiences, education
background, social consciousness, and personality to bear on the formation of
their company. At the same time they had fascinating similarities on their
backgrounds their contributed to their strong friendship and shared the vision
of their company when it came into being.
Both, for example shared the some experiences in their somewhat unusual
childhoods. They both grew up with excess to computers when computers in
their home were rare. They both attended Montessori schools in their early
years-an experience that would later inspire them to require their engineers to
spend 20% of their work on projects that captured their imagination. They
both were curious, smart youngsters. Both had well educated parents whose
work revolved around computers and science. Both set of parents nurtured
their son’s curiosity and encouraged them to explore and try all kinds of new
things. They both ended up at Stanford University where they met-for
graduate work. Now isn’t that a happy coincidence?  One thing led to another
and before long Google was born.
                      

                                                    

Larry Page and Sergey Bran

History of Google
How Google changed the world? Page 6
Google began in March 1996 as a research project by Larry Page and Sergey
Bran, Ph.D. Students at Stanford working on the Stanford digital library
project (SDLP). The SDLP's goal was “to develop the enabling technologies
for a single, integrated and universal digital library." and was funded through
the National Science Foundation among other federal agencies. In search for
a dissertation theme, Page considered—among other things—exploring the
mathematical properties of the World Wide Web, understanding its link
structure as a huge graph. His supervisor Terry Wino grad encouraged him to
pick this idea (which Page later recalled as "the best advice I ever got) and
Page focused on the problem of finding out which web pages link to a given
page, considering the number and nature of such back links to be valuable
information about that page (with the role of citations in academic
publishing in mind).In his research project, nicknamed "Back Rub", he was
soon joined by Sergey Bran, a fellow Stanford Ph.D. student supported by
a National Science Foundation Graduate Fellowship.[2] Bran was already a
close friend, whom Page had first met in the summer of 1995 in a group of
potential new students which Bran had volunteered to show around the
campus. Page's web crawler began exploring the web in March 1996, setting
out from Page's own Stanford home page as it’s only starting point. To
convert the back link data that it gathered into a measure of importance for a
given web page, Bran and Page developed the page rank algorithm.
Analyzing Back Rub's output—which, for a given URL, consisted of a list of
back links ranked by importance—it occurred to them that a search engine
based on Page Rank would produce better results than existing techniques
(existing search engines at the time essentially ranked results according to
how many times the search term appeared on a page).A small search engine
called rank decks was already exploring a similar strategy.
Convinced that the pages with the most links to them from other highly
relevant Web pages must be the most relevant pages associated with the
search, Page and Bran tested their thesis as part of their studies, and laid the
foundation for their search engine.

How Google changed the world? Page 7

         Originally the search engine used the Stanford website with the
domain google.stanford.edu. The domain google.com was registered on
September 15, 1997. They formally incorporated their company, Google Inc.,
on September 4, 1998 at a friend's garage in Menlo Park, California. Both
Brin and Page had been against using advertising pop-ups in a search engine,
or an "advertising funded search engines" model, and they wrote a research
paper in 1998 on the topic while still students. However, they soon changed
their minds and early on allowed simple text ads.
The name "Google" originated from a misspelling of "Googol”, which refers
to the number represented by a 1 followed by one-hundred zeros (although
Enid Bytom used the word decades earlier in "Google Bun" - Chapter IX,
The Magic Faraway Tree). Having found its way increasingly into everyday
language, the verb, "Googol” was added to the Merriam Webster Collegiate
Dictionary and the Oxford English Dictionary in 2006, meaning, "to use
the Google search engine to obtain information on the Internet."
 
By the end of 1998, Google had an index of about 60 million pages. The
home page was still marked "BETA", but an article in Salon.com already
argued that Google's search results were better than those of competitors like
Hotbox or Excite.com, and praised it for being more technologically
innovative than the overloaded portal sites (like Yahoo!, Excite.com, Lycos,
Netscape's Net center, AOL.com, Go.com and MSN.com) which at that time,
during the growing dot-com bubble, were seen as "the future of the Web",
especially by stock market investors.
In March 1999, the company moved into offices at 165 University
Avenue in Palo Alto, home to several other noted Silicon Valley technology
startups. After quickly outgrowing two other sites, the company leased a
complex of buildings in Mountain View at 1600 Amphitheatre Parkway
from Silicon Graphics (SGI) in 1999. The company has remained at this
location ever since, and the complex has since become known as the Google
plea (a play on the word googolplex, a number that is equal to 1 followed by

How Google changed the world? Page 8

a googol of zeros). In 2006, Google bought the property from SGI for $319
million.[19]
The Google search engine attracted a loyal following among the growing
number of Internet users, who liked its simple design.] In 2000, Google
began selling advertisements associated with search keywords. The ads were
text-based to maintain an uncluttered page design and to maximize page
loading speed. Keywords were sold based on a combination of price bid and
click-through, with bidding starting at $.05 per click. This model of selling
keyword advertising was pioneered by Goto.com (later renamed Overture
Services, before being acquired by Yahoo! and rebranded as Yahoo! Search
Marketing. While many of its dot-com rivals failed in the new Internet
marketplace, Google quietly rose in stature while generating revenue.
Google's declared code of conduct is "Don't be evil", a phrase which they
went so far as to include in their prospectus (aka "S-1") for their IPO, noting,
"We believe strongly that in the long term, we will be better served — as
shareholders and in all other ways — by a company that does good things for
the world even if we forgo some short term gains."
  Finally Google was founded on 7th September 1998 at Menlo Park, C and
till then we’ve seen what a change it has really bought.
 
 

WHAT MADE GOOGLE SO MUCH BETTER?

How Google changed the world? Page 9
 Building a search engine that rapidly returned the best search results.
 Attracting venture capital to finance early growth
 Building an infrastructure-a computer network-to support growth that
eventually would be so huge that it serves as a barrier to new entrants into
the field of search who might challenge the company.
 Creating a business strategy based on its core competency of excellent
search results that generated revenue from alliances, partnerships and
acquisitions .
 Generating revenue from ads tied to search without compromising the
integrity of the search.
 Diversifying its products within the context of its mission of making all
the information in the world available to everyone by concentrating on
what google users need to better receive ,manipulate ,customize
,communicate and use the specific information they need and in a variety
of media
 Establishing strong ongoing global relationships with businesses that use
its products and services and individuals who use search.
 Creating a corporate structure and corporate culture that was designed to
let Google control its destiny and to attract and keep the most brilliant
team of engineers in the universe of search.

THE WONDERFUL WORLD OF

WORK AND PLAY AT GOOGLE

How Google changed the world? Page 10

 The Google philosophy :
 Focus on the USER and all else will follow
 It’s best to do one thing Really ,Really well
 Fast is better than Slow
 Democracy on the web work
 You don’t need to be at your desk to need an answer
 You can make money without doing evil
 There’s always more information out there
 The need for information crosses all borders
 You can be serious without a suit
 Great just Isn’t good enough

GOOGLE’S MOTTO
“Don’t be evil” is the google motto and it shapes how google meets it
mission , how decisions are made and the conduct of Googlers.

Top 10 reasons to work at Google:

 Lending a helping hand. With millions of visitors every month, Google
has become an essential part of everyday life –like a good friend –
connecting people with the information they need to live great lives.
 Life is beautiful. Being a part of something that matters and working on
products in which you can believe is remarkably fulfilling.
 Appreciation is the best motivation, so we’ve created a fun and
inspiring workplace you’ll be glad to be a part of ,including onsite
doctor and dentist ;massage and yoga ;on-site day care and plenty of
snacks to get you through the day.
 Work and play are not mutually exclusive. It is possible to code and
pass the puck at the same time.
 We love our employees and we want them to know it. Google offers a
variety of benefits, including a choice of medical programs ,company-

How Google changed the world? Page 11

 matched 401(k), stock options, maternity and paternity leave and much
more…
 Innovation is our bloodline. Even the best technology can be improved.
We see endless opportunity to create even more relevant, more useful
and faster products for our users. Google is the technology leader in
organizing the world’s information.
 Good company everywhere you look. Googlers range from former
neurosurgeons, CEOs and U.S. puzzle champions to alligator wrestlers
and former-marines. No matter what their backgrounds Googlers make
for interesting cube mates.
 Uniting the world, one user at a time. People in every country and
every language use our products. As such we think, act and work
globally-just our little contribution to making the world a better place
 Boldly go where no one has gone before. There are hundreds of
challenges yet to solve. Your creative ideas matter here and are worth
exploring. You’ll have opportunities to develop innovative new
products that millions of people will find useful.
 There is such a thing as a free lunch after all. In fact we have them
every day: healthy, yummy and made with love.

Google Hiring
Process
Job search
The process begins with searching for a job opening that interests you by

How Google changed the world? Page 12

 job department, location or even by key word.

Applying at Google
Once you apply for a job by submitting your resume, you will be
contacted by the recruiting team who will tell you what to expect and what
it's like to work at Google.

Phone interview
You've applied for the position and your skills fit the job. The phone
interview assesses your technical skills and proficiency, to the level of
determining whether you should be brought in for in-person interviews.
Typically phone interviews are conducted by someone in a similar roles
and lasts about 30-40 minutes.

Onsite interview
Our interview process for technical positions evaluates your core software
engineering skills including: coding, algorithm development, data
structures, design patterns, analytical thinking skills. During your
interview, you'll meet with several engineers across different teams who
will give a cross-section view of Google Engineering. Interviewers will
ask you questions related to your area of interest and ask you to solve
them in real time. Our interview process for business and general positions
evaluate your problem solving and behavioral abilities. Remember, it's not
a question of getting the answer right or wrong, but the process in which
you use to solve it. Creativity is important.

Hire by committee
Virtually every person who interviews at Google talks to at least four
interviewers, drawn from both management and potential colleagues.
Everyone's opinion counts, ensuring our hiring process is fair while
maintaining high standards as we grow. Yes, it takes longer, but we
believe it's worth it. If you hire great people and involve them intensively

How Google changed the world? Page 13

 in the hiring process, you'll get more great people. We started building this
positive feedback loop when the company was founded, and it has had a
huge payoff.

What happens next

Following your interviews, we will decide if you are suitable for the job
opening. We take hiring very seriously and like to make consensus based
decisions. To that end, it can take up to two weeks for us to make a
definitive decision as to whether we'd like to have you join the team.
Please be patient with us – your recruiter will keep in touch with you when
feedback has been received and decisions made. Also feel free to get in
touch with your recruiter at any time.

How Google changed the world? Page 14

How Google uses fun to attract customers

 Google doodles
 April fool’s day pranks
 Google lunar X prize
 Making and keeping friends
 Google video
 Shopping
 Google sketchup
 Blogging and creating a web page
 Google labs
 Joy of pure search
 Google Earth

How Google changed the world? Page 15

 Learning’s
 
   Learning’s are a part of our lives. And at no stage can we stop learning.
We learn from different experiences, situations, books, news, movies and so
on. But what we’ve learn from this book is that no idea is small or big, we
always have to look at the big picture and take every opportunity we get to
make it possible. Because what we usually end up not doing is done by other
people. And no doubt there’s no success without ups and downs. We may fall
a thousand times before even coming close to winning. But that shouldn’t
count, what matters is our goal. And nothing can be done alone we always
need that shoulder in which we could rely on when we think we want to give
up.   
We can now say that we live in a really small world, Google gives world
information within a few minutes. We not only get information but also can
express our own views about different things and ideas that we have.
Google itself is learning by the way we react towards it. In turn both of
benefiting in the long run.

How Google changed the world? Page 16

 Conclusion

Change…something that we all come across every time. But not

every change is good or bad nor you intend for that change but it just happens
with time.
But the Google founders knew they wanted to bring a change in the world
but didn’t expect it to become this huge. We now know that Google has been
successful in attracting all its customers and will keep its goodwill forever. In
fact the reason behind this is the workforce they have, how they treat their
employees and the facilities they offer them which is so vital for every
organization.
So this change that Google has bought is extraordinary something that we
hadn’t even imagined. Making everything really so easy and convenient with
just a click for everyone of us and in every way possible.
Google transforms our world as consumers. I mean, we can search the
Internet for anything and Google gives us this information in the language we
want. It used to be that the Internet made information available, but Google
makes it accessible — and that’s a big difference

Thus we can say that,

“GOOGLE HAS REALLY CHANGED THE WORLD”

How Google changed the world? Page 17

 Bibliography

1. www.wikipedia.com
2. www.advertisement.com
3.

As a company, Google focuses on three key areas: Search, Ads and Apps.
Search is our core technology; ads are our central business proposition; and
apps are the umbrella over our web-based software that you can access
anywhere, any time. While each of these has a lot of technology under the
hood, the basic tenets for Search, Ads and Apps are very simple.

How Google changed the world? Page 18

 Credits

 Rhea Fernandes
 Gayatri Motwani
 Aman Vijay
 Kunal Chhatwani

How Google changed the world? Page 19