REPORT ON FLIPKART

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Table of Contents
Introduction.................................................................................................................................................1
Importance of E-commerce.........................................................................................................................2
Evolution of Flipkart...................................................................................................................................3
Analysis & Discussion................................................................................................................................4
Features and functions of E-commerce....................................................................................................4
History of Flipkart.......................................................................................................................................5
Findings.......................................................................................................................................................6
Pros and cons...........................................................................................................................................6
Security concerns and Recommended ways................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9
Bibliography..............................................................................................................................................10

Introduction

E-commerce or electronic exchange refers to Internet purchases. We engage in e-commerce any

time people and businesses buy or sell goods and services online. Others include online auctions,
internet banking, payment gates and online ticketing. This term covers eCommerce.
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A platform where different types of goods can be purchased and sold over online. Along with
buying and selling of goods, transfer of money and different transactions can also be handled
through this platform. The purpose of E-commerce is to make the process of purchasing and
transfer of goods easier and flexible for the users such as different online retailers and different
marketplaces. In 1994, the first ecommerce transaction took place. A guy called Phil Branden
Berger used his Mastercard to buy $12,48 from the site for Sting's Ten Summoners' Tales. This
has become a tradition and has shown the world that the 'internet is' open to ecommerce. How
does it happen? Since the encryption technology was used for the first time to make an Internet
buy. Obviously, ecommerce has increased since then, with leaps and limits. Throughout the mid-
1990s, the emergence of ecommerce companies such as Amazon and Alibaba dominated the
retail market.

Importance of E-commerce

E-commerce is providing an approachable online marketplace for every aged people. People can
take the advantage of buying and selling anything with minimal investment making the platform
for doing business without any complications with proper training sessions and organized
workshops, sellers can simply convert their sales into a higher rate. Billion-dollar company like
Flipkart, provides the opportunity to start a business without any extra manpower and at the same
time partnering with a certain E-commerce company can help improve the business at a faster
rate. In addition, sellers do not require any special techniques to handle the business, as the right
amount of education and knowledge are enough to run a business like this. This reality helps you
to bring your goods on sale anywhere in the world in direct relation to the above argument. You
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won't have to fly directly to where you want to see what you have to sell. If you run a physical
store, the geographical area you can serve will be limited, but the possession of a website for
eCommerce will allow you to increase its coverage. This will sell consumers worldwide,
irrespective of time and distance, their goods and services. In addition, this eliminates all kinds
of barriers to tango geographical and linguistic. Translated into multiple language variants, the e-
commerce allows you to buy from different countries.

Evolution of Flipkart

The formerly online bookstore started making a change by delivering books all over India but in
order to expand the business, the brains behind the business, The Bansals decided to change the
face of online shopping by introducing the idea of shopping online with the help of smartphones
with the click of a button. Flipkart reached success among the book lovers and later as the
business grew it was time to take the business to a next level. Flipkart grew faster as business
was booming and doubled every six months which kept pumping millions of dollars.
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At the start of revenue records and soon after having secured a $1 million cheque from Accel
Partners in its first venture capital fund, it became interested in music, movies and electronics in
2010. Flipkart capitalize on India's increasing purchasing power and access to the net to expand
its online market rapidly, with more investment coming out of Tiger Global and others. By 2012,
Flipkart had a valuation of $1 billion five years after its launch.

Analysis & Discussion

Features and functions of E-commerce

• Features includes
• Discount tools
• Promotion opportunities
• Easy checkout facilities
• Reporting tools for any issues
• Multiple and flexible payment options
• Wide variety of features to encourage repeating customers
• Wide range availability of products.
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Ideal for individual projects. The success of an eCommerce store is more important than the
products it offers or its marketing. Extensive features and functionality are the basis for
successful websites of eCommerce to optimize conversions, encourage repeat customers and
increase sales. It is critical that you, as a business owner, have the resources to manage your
website and that the administrative features are suitable for your business processes. You will
require, for example, a platform with the ability to fix credit limits per client if you provide your
client with payment terms.

History of Flipkart
Started in a Bengaluru apartment in India, Sachin Bansal and Binny bansal, the two software
engineers in India, introduced an internet business idea called the “Flipkart”. On September
15,2007, Flipkart which was formerly an online bookstore website changed the face of online
shopping and became one of the biggest online shopping websites in India.
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The long-awaited deal was revealed on 9 May 2018 by Flipkart and Walmert. Walmart will pay
$16 trills, estimated at $21 billion, to 77 percent of Flipkart 's stake. The company's press release
was followed by the shaking of hands with Doug McMillon, a photograph of Binny Bansal, Co-
founder and then Group CEO, Flipkart. Yet it was a much more compelling picture of the next
day.

Findings
Pros and cons

Being the most fastest growing and largest online market in India, Flipkart has managed to
maintain a constant customers satisfaction but at the same time every growing network comes
with certain pros and cons.
Advantages
Providing wide variety of products to meet customer demands and products are also available in
multiple categories. Music downloads and games available along with clothing and sportswear
from the best brands in the market. Products are offered with great discounts and only good
quality products are sold.
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Disadvantages
Only available in India and can only be made available outside India if willing to pay extra
money. Empty packages are delivered most of the times which results in poor delivery services
and most of the times customer service fails to deal with the issues faced by the customers.
packages are delayed depending on the areas they are being delivered to. Unable to deliver
proper service at all parts of India and selective customers are kept satisfied Minimum order are
claimed to be pricey compared to other online websites and free home delivery are not available
most of the times claimed by the customers.

Security concerns and Recommended ways

• Security concerns
• The programmers can harm the clients and their personal data and privacy can be
compromised.
• Data must be protected from any unapproved parties or buyers.
• Before checking or selling anything, precautions must be taken in order to avoid
unnecessary leak of personal information’s.
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• When making any payments, sellers or buyers' information’s must only be shared
with authorized parties.
• Recommended ways
• Buyers or sellers do not have to travel to make any purchase or while doing
business.
• Numerous web-based business stages in India offer enlistments liberated from
cost and dealers can begin selling very quickly, if they have the necessary
documentation and enough stock to satisfy orders. With a web-based business
stage, venders can maintain a retail business without the problem of lease,
stockpiling, and recruiting labor.

Conclusion

In this year in particular, Flipkart embodied the anxieties of the position of the Indian economy
in the world, its strong awareness of its inferiority towards China and the West and, of course, its
vast assurances. The answer to Amazon and Alibaba seemed to be that Flipkart would take India
into the internet's age. But Flipkart is a parabola of the post-liberalization era with its ultra-
consumeristic vision, its assumption, that it is rightly placed in front of the American and
Chinese website giants as well as its successive failures and its extraordinary yet narrow creating
wealth.
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