Obtaining Data
Obtaining Data
Data are facts and statistics collected together for reference or analysis.
Qualitative data are data which cannot be ordered in a logical or natural way. Examples
given are the color of the eye, brand of detergent and names of president. There is no
logical reason to list blue eyes before brown eyes and etc.
Quantitative data represent measurable quantities. The values which these data can be
ordered in a logical and natural way. Examples of quantitative data are shoe sizes, height
of a person, number of students.
Primary data is data that is collected by a researcher from first-hand sources, using
methods like surveys, interviews, or experiments. It is collected with the research project
in mind, directly from primary sources.
Secondary data is data gathered from studies, surveys, or experiments that have been
run by other people or for other research.
1. Surveys/Questionnaires
This is the most common method used in data collection. The data is collected by
asking questions or providing questionnaires to study participants. It can be self-
administered, administered by someone else and can be face-to-face, telephone, mail, or
web-based.
2. Pre/Post-Test
Surveys or measures are collected prior to an intervention among a target
population and then an intervention is implemented for a period of time before recollecting
the same survey or measurement data after the intervention is complete. The before and
after data is compared to detect changes that may be attributed to the intervention.
3. Existing Databases
This kind of secondary data is often used in conjunction with survey data. It
includes census data, knowledge/attitude/behavior (KAB) studies, criminal justice
statistics, performance data, non-confidential client information, agency progress reports,
etc.
4. Experiment
Experimental data is obtained in “controlled” settings. This can mean many things,
but essentially it is data which is generated by the researcher with full control over one or
many variables of interest.
5. Observations
Observational data is data which is collected routinely, without a researcher
designing a survey or conducting an experiment. The researcher concentrates on what
is happening than directly asking the participant. This method is used to understand
behavior and the meanings attached to them.
6. In-depth Interviews
In-depth interviewing is a qualitative research technique that involves conducting
intensive individual interviews with a small number of respondents to explore their
perspectives on a particular idea, program, or situation.
7. Focus Group
A focus group is a small, but demographically diverse group of people and whose
reactions are studied especially in market research or political analysis in guided or open
discussions about a new product or something else to determine the reactions that can
be expected from a larger population. The use of focus groups is a research method that
is intended to collect data, through interactive and directed discussions by a researcher.
1. Develop a clear and concise purpose statement – What the requester or researcher
wants to know and why they want to know it?
2. Develop the items (questions, etc.) for the instrument – Make sure they are clear,
unambiguous and bias-free.
3. Test the questions on a group of at least 20 volunteers to determine the face validity of
the items is adequate. Make any required changes in the items.
4. Develop the introduction to the survey and the letters that will precede the distribution
of the survey, accompany the distribution of the survey, and the reminders after the survey
has been sent out.
5. Determine the modality of the survey distribution (web, email, paper, etc.)
6. Schedule the sending of the initial letter, the launching of the survey instrument, and
the sending of the follow-up letter(s).
7. Avoid “coverage error” by gathering a sample list of potential participants that matches
the population of interest as closely as possible.
The following guidelines are provided for the preparation of survey items and all
correspondence surrounding the survey administration.
1. Where possible, have the most legitimate authority figure available sponsor the survey
and sign all of the correspondence.
2. Use a professional tone, a scholarly approach, and a business format for all survey
correspondence.
3. Write so as to demonstrate respect for participants’ time and regard for their opinions.
4. Set forth in very clear and concise language the purpose of the research and use of
the information being collected.
6. Be sure to clearly delineate how their voluntary participation in this survey can benefit
others (the entity, the profession, or society).
7. Stress the unique and limited opportunity that the survey provides them to affect
decisions, policies, procedures, etc.
The steps below should be taken immediately after the survey administration phase of
the research has been completed.
3. Decisions will be made on how to handle incomplete surveys and database fields.
4. Choose a control.
In a scientific experiment; the control is used as a standard of comparison. The
control is treated the same way as the other experimental group, except for the
independent variable. In the bean seed experiment, the control sample would not have
any fertilizer added to the soil.
6. Analyze your results Chart or graph the results of your experiment so that they can be
easily analyzed. For the bean seed experiment, you could make a bar graph. On the x-
axis (the horizontal axis), you would put your independent variable—the concentration of
fertilizer in each of your experimental samples. These are the numbers that you know in
advance. On the y-axis (the vertical axis), you would put your dependent variable. This is
the factor you will be measuring in your experiment—the number or height of bean seeds
that grow.
References:
https://en.wikipedia.org/wiki/Data_collection
https://www.ndcompass.org
https://betterthesis.dk/research-methods/lesson-1different-approaches-to-
research/collecting-data
https://www.statisticshowto.com/primary-data-secondary/
www.amnh.org
Introduction to Statistics and Data Analysis. Heumann, Christian and Shalabh, Michael
Schomaker