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AccorHotel Case Questions

Airbnb is a peer-to-peer hospitality network that enables hosts to rent out their properties, such as rooms or entire homes, to guests through Airbnb's website. It has seen rapid growth. Some critical success factors for Airbnb include providing a platform to facilitate transactions flexibly, allowing guests to pay securely into escrow accounts, and ensuring listings accurately portray amenities so guests' expectations are met or exceeded, building trust and loyalty. Airbnb also aims for transparency through reviews and social connections to form organic relationships between users, providing a more memorable hospitality experience. It particularly appeals to young travelers by offering an authentic local living experience through unique accommodations.

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SMRITI MEGHASHILA
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1K views

AccorHotel Case Questions

Airbnb is a peer-to-peer hospitality network that enables hosts to rent out their properties, such as rooms or entire homes, to guests through Airbnb's website. It has seen rapid growth. Some critical success factors for Airbnb include providing a platform to facilitate transactions flexibly, allowing guests to pay securely into escrow accounts, and ensuring listings accurately portray amenities so guests' expectations are met or exceeded, building trust and loyalty. Airbnb also aims for transparency through reviews and social connections to form organic relationships between users, providing a more memorable hospitality experience. It particularly appeals to young travelers by offering an authentic local living experience through unique accommodations.

Uploaded by

SMRITI MEGHASHILA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACCORHOTELS’ DIGITAL TRANSFORMSTION: A STARTEGIC RESPONSE TO

HOSPITALITY DISRUPTOR AIRBNB

Assignment Questions:

1. What do you expect from an accommodation provider, as a leisure guests and as a

business traveller? In each case, how well do AccorHotels and Airbnb meet your

expectations?

2. How different are AccorHotels’ and Airbnb value propositions? What are the

strengths and weaknesses of their respective business models?

3. What are Airbnb’s critical success factors? How sustainable are they?

4. Assess AccorHotels’ business strategy. How effective do you think it is for competing

against Airbnb?

Airbnb is the fastest growing peer-to-peer hospitality exchange network. It enables hosts
around the world to connect via Airbnb to rent out their properties (rooms or houses) to
guests who used the Airbnb website to find accommodations for shorter durations. The guests
can rent out a whole Villa or choose to share a room with an unknown person. It operates
with vivid offerings to the customer and they provide them various advantages.
1. Airbnb also allows guests to smoothen up purchases with escrow accounts, introduce 
financial coverage.  
2. To ensure trust and transparency they ensure each listing offered an accurate portrayal
of amenities and the type of experience guests would find, by listing the
accommodation’s advantages as well as potential negative aspects.
3. In terms of young, leisurely travellers who opt for Airbnb, it provides
AirBnb defines itself as a “a trusted community marketplace for people to list, discover, and
book unique accommodation around the world.” Airbnb is the fastest growing peer-to-peer
hospitality exchange network. It enables hosts around the world to connect via Airbnb to rent
out their properties (rooms or houses) to guests who used the Airbnb website to find
accommodations for shorter durations. The guests can rent out a whole Villa or choose to
share a room with an unknown person.
Some of the critical success factors of AirBnb are:
AirBnb provided a “platform to facilitate the transactions”, this allowed AirBnb higher
flexibility and modularity in terms of growth.
Airbnb also allows guests to smoothen up purchases with escrow accounts, introduce financia
l coverage.  
AirBnb ensured that each listing has an accurate portrayal of the amenities and the type of
experience guests would find, by listing the accommodation’s advantage as well as the
potential negative aspects. This instilled trust in the minds of the customers, as their
expectations are fulfilled and as an extension satisfied. Accurate listings helped create a loyal
customer base, which also acted as ambassadors for the brand itself.
AirBnb tried to achieve high levels of transparency, by creating a platform that engaged the
hosts and the guests. People could find reviews and social media connections to build trust
amongst users. This enabled people to form more organic connections, extending to a more
memorable and positive hospitality experience.
In terms of young, leisurely travellers who opt for Airbnb, it provides them an authentic
experience, a way to discover out how it felt to live like a local. It provides a unique
experience to their customers, it further ensures that they will be attracted to this idea as the
cross-cultural experiences are valuble to the opinion of millienals.
AirBnb provided an online reputation system.

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