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Marketing Strategy and Business Profitability Survey Questionnaire

The document is a survey questionnaire for a research study on the marketing strategies and business profitability of small fish stalls in Panabo City Public Market. It asks respondents to rate on a scale how often they observe certain marketing strategies related to product, pricing, promotion, and place. It also asks them to rate how often certain factors related to net revenue, gross margin level, return on assets, and business growth apply to their business. The questionnaire aims to gather data to help realize the research study on marketing strategies and profitability of small fish vendors.

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90% found this document useful (10 votes)
13K views2 pages

Marketing Strategy and Business Profitability Survey Questionnaire

The document is a survey questionnaire for a research study on the marketing strategies and business profitability of small fish stalls in Panabo City Public Market. It asks respondents to rate on a scale how often they observe certain marketing strategies related to product, pricing, promotion, and place. It also asks them to rate how often certain factors related to net revenue, gross margin level, return on assets, and business growth apply to their business. The questionnaire aims to gather data to help realize the research study on marketing strategies and profitability of small fish vendors.

Uploaded by

leizel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING STRATEGY AND BUSINESS PROFITABILITY SURVEY QUESTIONNAIRE

Dear Fellow Owners/ Vendors,

Greetings of Peace!

We are currently conducting a research on the MARKETING STRATEGY AND BUSINESS PROFITABILITY OF SMALL FISH
STALLS IN PANABO CITY PUBLIC MARKET under Research Project in University of Mindanao Panabo College. With this, we
would like to request you to be one of our respondents to this research study using the questionnaire that follows.

Instruction: (To the respondent) below are the questionnaire on the marketing strategy and business profitability. Please answer by
putting a check (/) on the space appropriate to your choice using the given scale. Your answer will be treated confidentially.

5-Always Observed 4-Often Observed 3-Sometimes Observed 2-Rarely Observed 1-Never Observed

MARKETING STRATEGY 5 4 3 2 1
I. PRODUCT
1. The product offers a quality and sustainability fish.
2. The product offers a plenty supply of fish.
3. The product uses improved technology on equipment in fish process.
4. The product has a pleasant cellophane to use.
II. PRICING
1. Giving discount to the customers.
2. Having great assistant like free delivery.
3. Giving gifts and souvenirs to the costumers.
4. No hidden charges.
III. PROMOTION
1. Giving a discount to the costumers.
2. Having great assistant like free delivery.
3. Giving gifts and souvenirs to the costumers.
4. Always greet to the costumer and has a good relationship among them.
IV. PLACE
1. Costumers can easily find the location.
2. The surrounding and area is clean and properly sanitized.
3. Area offers a comfortable atmosphere.
4. Pleasant and uncrowded area.
5. Having a comfortable waiting area.
BUSINESS PROFITABILITY 5 4 3 2 1
NET REVENUE
1. The capital is proportion to the value income of this business.
2. The business approval must present a containable business profit.
3. Business return on value develops by the current connections.
4. High business return on assets.
5. Gross Margin Level occur in this business.
6. The edge of business working is yearly.
7. This present business stock is returnable.
8. The smash development of the business is growing up.
9. The yearly benefit of the business stays normal.

Renato V. (2019) Marketing Strategies of Small Fish Vendors in Nueva Ecija, Philippines. International Journal of Advanced
Engineering, Management and Science (UAEMS). Nueva Ecija University of Science and Technology, Cabanatuan City,
Philippines. Retrieved From: https://dx.doi.org/ 10.22161/ ijaems.51.2.

Thank you for responding to this request. Your participation as a respondent will help us realize are research study.

Yours,

Francheska Gabriela Tutor Raul P. Ybañez Jayde Lou Monte de Ramos


Researcher Researcher Researcher

I hereby allow the researcher use the data for the researcher purposes only.

______________________
Respondent’s Signature
______________________
Respondent’s Signature

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