Consider The Setting Upfront: Act 1 - The First Act Is The Introduction, The Setup of Your Presentation. This
Consider The Setting Upfront: Act 1 - The First Act Is The Introduction, The Setup of Your Presentation. This
Act 1 – The first act is the introduction, the setup of your presentation. This
is where you grab the audience’s attention early on, giving them an
expectation of what they are going to get out of it and a reason to keep
listening. A compelling story or illustration can serve as a powerful opener.
Additional thoughts on the opening: You’ve got mere seconds to hook
your audience, so open with a bang! Absolutely, positively, DO NOT be
salesy or self-deprecating in your opening (or at any point in your
presentation for that matter). And unless you want to lose the audience’s
attention and respect out of the gate, don’t open with those token and
boring slides that talk about you, your firm and all those accolades. Jump
right into the real content!
Act 2 – The middle act is where you sustain their interest. Typically you are
detailing a problem and offering a solution, while educating and informing
along the way. It’s here where you really build your case and sell the
benefits. This is where you’ll want to provide compelling examples, data,
statistics, etc. to support your points.
Act 3 – The final act is where you resolve the problem, recap and remind
the audience of the high points of your presentation. Then leave the
audience with a call-to-action. What is the audience supposed to take away
from your presentation? That should be clearly defined in your closing act.
Also, a final story or illustration and questions from the audience are a great
way to draw the presentation to a close.
7. Less is more
Keep in mind, your slides are there to support your presentation, not BE
your presentation. So it’s best to always keep things as simple as they can
be, because your slides are slides, not Word documents! Many presenters
have entirely too much text on a slide and include way too many visuals,
leaving audience members dizzy wondering what they’re looking at. And
don’t design your PowerPoint presentation to be a leave behind. If you want
to give your audience a substantive leave-behind, that should be treated as
an entirely different document altogether