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Statement of Intentfinal

The candidate intends to use various media theories in their magazine and website products. For their magazine on Black Lives Matter, they will use Paul Gilroy's ethnicity and post-colonial theory to discuss how races are seen as "us vs them". They will also use Neale's genre theory to create a magazine that fits conventions while being modern. For their website, they plan to include behind-the-scenes content from a photo shoot and link to social media pages to demonstrate convergence between platforms. They aim to promote cross-promotion through advertising exclusive online content in the print magazine.

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39 views

Statement of Intentfinal

The candidate intends to use various media theories in their magazine and website products. For their magazine on Black Lives Matter, they will use Paul Gilroy's ethnicity and post-colonial theory to discuss how races are seen as "us vs them". They will also use Neale's genre theory to create a magazine that fits conventions while being modern. For their website, they plan to include behind-the-scenes content from a photo shoot and link to social media pages to demonstrate convergence between platforms. They aim to promote cross-promotion through advertising exclusive online content in the print magazine.

Uploaded by

api-517335829
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

62441 THE HENLEY COLLEGE

Candidate number Candidate name

Brief chosen:
#4 : MUSIC VIDEO + ARTIST WEBSITE
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1
I plan on using theoretical framework to communicate meaning across my front covers and content
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pages. For the magazine that focuses on Black Lives Matter and the oppression of black people, I
decided to look at Paul Gilroy’s ethnicity and Post Colonial theory, and how people now a days see
races as an “us and them” attitude. My magazine more tackled this to say we are equal to one
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different
another, and the challenges that black people face in modern day society.
My magazine in general also focuses on Neale’s genre theory, where I want my magazine to be similar
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to others of its kind but also a new modern take on how magazines can be delivered in a technologically
advanced world.
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With my magazine I also wanted to focus on Gerbner’s Cultivation Theory, and how people have been
represented through years of newspaper/magazine articles and how you can break that trend. Also
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taking a look at Gerbner’s “meal-world syndrome” and how during the outbreak of the Coronavirus
how people are looking at media a lot more often and how that can affect peoples behaviour.
terms of media industries, I looked at Hesmondhalgh’s “Cultural Industries” theory and how
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In
typically larger companies play safe, and how I wanted to break that chain.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations
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Product 2

My…………………………………………………………………………………………………………………….
website is going to include an interview/behind the scenes of the first
photo shoot (lockdown entertainment) as well as the same article included in
the magazine. In relation to the 2nd edition, the whole photo gallery of the
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photo shoot at the protest will be included, and an article on the recent black
lives matter movement and ways people can help. The website is also going to
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contain links to other social media pages of the magazine and the link to our
YouTube channel which is where the interview/behind the scenes will be
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uploaded. With my website and magazine in particular I wanted to focus on the links between the
magazine and website, and working on cross promoting between the 2 platforms in different ways
including advertising a magazine subscription on the website and also on the content pages of my
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magazine promoting the website.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations
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How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
I will attempt to show convergence in my magazine and website by advertising
things in my magazine content pages that are exclusive to the website, such as
……………………………………………………………………………………………………………………
advertising the behind the scenes videos and the rest of the photo shoot from the
protest. I also plan on creating multiple social media pages for the magazine,
……………………………………………………………………………………………………………………
particularly a Twitter page, as I feel it links to the target audience of my magazine
the most, and also an Instagram to post photos/videos to. I also plan on running a competition on my
website to try and promote cross promotion between the website and social media pages for the
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magazine.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations

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