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Value Chain of Coffee

This document summarizes the coffee value chain and key stakeholders at each stage. It identifies economic, social, and environmental issues associated with coffee production. At the production stage, issues include low prices paid to small farms, low wages, poor working conditions, child labor, and environmental impacts like deforestation. Wholesalers and exporters can benefit financially but also choose whether to export fair trade coffee. Importers and retailers market the coffee and face issues around fair trade, pricing, and influencing consumer behavior.

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Sujay Chandra
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64 views

Value Chain of Coffee

This document summarizes the coffee value chain and key stakeholders at each stage. It identifies economic, social, and environmental issues associated with coffee production. At the production stage, issues include low prices paid to small farms, low wages, poor working conditions, child labor, and environmental impacts like deforestation. Wholesalers and exporters can benefit financially but also choose whether to export fair trade coffee. Importers and retailers market the coffee and face issues around fair trade, pricing, and influencing consumer behavior.

Uploaded by

Sujay Chandra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Coffee value /Chain

Stage/Stakeholders Issues: Economic/Social/Environmental


Producers of Product (raw form):  Low prices, especially to small farms
 Large plantations  Low wages for labour
 Small farms   Armed guard supervision
All in developing countries.  Working conditions: long hours with
Stakeholders: modest food in high temperatures
 Farmers  Health issues from work
 Labourers  Demographics of labour: children,
 Plantation owners women, elderly, uneducated
 Local governments  Lack of safety equipment
 NGOs  Small farms have difficulty competing
with large operations
 Sun growth vs. shade growth
 Deforestation
 Water pollution
 Pesticide use
 Disruption of migratory birds
 Small number of large owners benefit
 Fair trade issues
 
Wholesalers and Exporters (Processors  Profitable operations
and Traders)  Can work to get higher prices on the
Stakeholders:  market that they can send back down the
 Owners chain
 Governments  Can choose whether or not to export
 Competitors social (fair trade) coffee
 Suppliers  Unstable commodity markets
 
Importers/Roasters/Distributors  Fair trade legitimacy
Stakeholders:  Markups
 Owners   Regulation
 Competitors
 Government
 
Marketers/Retailers/Vending Machines  Marketing strategies
Stakeholders:  Attempts to lower age of consumption
 Employees  (advertising to young)
 Government  Opportunity to purchase “fair trade”
 Competitors coffee
 Business customers  Initiatives to stop exploration of
 Consumers industry/labour in producing areas
 High prices of “final” cup
 

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