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Research Assignment

This document outlines a research proposal to study the impact of a new shopping mall on small businesses near Long Acres and Mass Media in Lusaka, Zambia. The research aims to assess if small businesses will see a decline or increase in sales with the new competition. A mixed methods approach will be used, including surveys of 30 small business owners and employees in the area. Data will be collected through questionnaires and interviews, then analyzed using Excel and qualitative transcription. Reliability and validity will be ensured. The study aims to evaluate the economic effects on small businesses and how they will respond to the new competitive threat from the shopping mall.

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Alex Nkole Mulenga
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64 views5 pages

Research Assignment

This document outlines a research proposal to study the impact of a new shopping mall on small businesses near Long Acres and Mass Media in Lusaka, Zambia. The research aims to assess if small businesses will see a decline or increase in sales with the new competition. A mixed methods approach will be used, including surveys of 30 small business owners and employees in the area. Data will be collected through questionnaires and interviews, then analyzed using Excel and qualitative transcription. Reliability and validity will be ensured. The study aims to evaluate the economic effects on small businesses and how they will respond to the new competitive threat from the shopping mall.

Uploaded by

Alex Nkole Mulenga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SCHOOL OF BUSINESS, ECONOMICS AND MANAGEMENT

STUDENT NAME: ASSAN MBEWE

STUDENT NUMBER: AFIN 18212373

LECTURERS NAME: MRS JOAN MUTE

COURSE CODE: BBA 260

COURSE NAME: RESEARCH METHODS

MODE OF STUDY: DISTANCE

ASSIGNMENT: WORK ATTEMPT

DUE DATE: 28TH MAY 2020


1) MALL CONSTRUCTION

An evaluation on consequences of a shopping mall on small businesses surrounding Long Acres


and Mass Media.

2) OBJECTIVES

 To assess if there will be a decline/increase in sales at small businesses as a result of


opening the shopping mall.
 To evaluate whether the shopping mall will have a positive or negative impact on small
businesses.
 To investigate how small businesses will respond to the competition from the shopping
mall.
 To identify the concerns related to the upcoming shopping mall.

3) STATEMENT OF THE PROBLEM

The number of shopping malls has been increasing in the country particularly in Lusaka over the
years influenced by the growing congestion, traffic problems and the desire to be accessible to
consumers. This development is usually associated with positive effects such as the creation of
jobs for local people brought about by multinational chain stores that offer quality goods and
services.

Hence the problem being addressed in this study despite the existence of several significant
motives of constructing a shopping mall in the city of Lusaka, there exists consequences of that
development which deems this topic controversial because in a country where small business are
considered as the center of economic growth and employment ambitions, shopping malls present
a threat.

Shopping malls in Lusaka have a serious impact on retail businesses, Retail business is a source
of survival to the considerable sections of the community in the city of Kollam as they contribute
income generation and employment (Neethu Mathews 2018), therefore the increased competition
from mega shopping malls has seriously affected the small retail business profitability, growth
and jobs hence the small business near the university of Lusaka are no exception. IBID studies
indicate that 75% of businesses located less than 1km from a new shopping mall report decline
in profits owing to the shopping mall and that business situated further from the Mall are less
affected. According to Mathews (2018), it is important to understand the impact that
development of Mega shopping malls has on small businesses because these big shopping malls
have huge capital, labor and other infrastructural facilities. This would further increase the
difficulty for competent small businesses. With the impact of big shopping malls on small
businesses vivid to the public eye, an evaluation of this impact on small businesses is what this
research aims to achieve.

4) CONCEPTUAL FRAMEWORK

SHOPPING MALLS CONSEQUENCES

SMALL SHOPS ZAMBIA


SURROUNDING
LONG ACRES
AND MASS
MEDIA

ECONOMIC PERFORMANCE
5) CHAPTER THREE: METHODOLOGY
Research Approach
For this study, a mixed method approach will be used in order to answer questions regarding
complex nature of the consequences of constructing a shopping mall on small business around
Long Acres and Mass Media area, in order to understand and describe the participant’s point of
view.
Research Design
A case study and a survey research design will be used in order to understand and observe the
consequences of constructing a mall on small business.
Research Sampling
Study Location
The study will be conducted within the surrounding areas of long acres and Mass media, these
areas house many small scale businesses are within the same vicinity.
Study Population
The study population will consist of small business owners that surround the long acres and mass
media areas as well as employees who operate in these areas.
Sample Size
A sample size of 30 business owners within the location of study and will be feasible using
purposive sampling.
Sample Design
The sample technique that will be applied in this research will be simple random sampling
technique in order to better represent the majority of the study population.
Collection Of Data
Data in the study will be collected through handing out of questionnaires to the prospective
participants located within the surrounding location of Long Acres and Mass Media area, the
target population will be given questions regarding information related to the study.
Data Analysis
This study is going to use a combination of various approaches to analyze data collected and to
help gain a better understanding of data
Researchers are going to use excel packages in which data collected will put in tables and graphs
and also interview notes from individuals will be transcribed by writing them into reasonable and
meaningful information and grouping of some responses with related themes and then data will
be compared to research questions in order to make sure the data collected meets the objectives
of the research
Reliability And Validity
The questionnaires designed for the study that analyzes the impact of the upcoming shopping
mall on small businesses can be assessed as valid because each individual question addresses and
provides rich, relevant and detailed data about the situation. Therefore the research will ensure
that all the data collected is reliable and valid.
Ethical Consideration
A strict standard will be observe as the data to be collected will be treated with at most
confidentiality and respondents will be treated as anonymous to respect their privacy

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