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Graphic Design Is The Process of Visual Communication and Problem

Graphic design is the process of using visual elements like typography, photography, icons, and illustrations to communicate ideas and messages. Graphic designers create symbols and visual compositions to convey meaning. They apply these skills to things like logos, books, websites, packaging, and signage. Typography is the arrangement of text to make it readable, through choices of font, size, spacing, and layout. It is considered an art and is used in design fields but also unrelated decoration. Typography was traditionally the work of specialized typographers but digitization has made it accessible to a wider range of designers and general users, for better or worse.

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Aung Ko Min
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82 views

Graphic Design Is The Process of Visual Communication and Problem

Graphic design is the process of using visual elements like typography, photography, icons, and illustrations to communicate ideas and messages. Graphic designers create symbols and visual compositions to convey meaning. They apply these skills to things like logos, books, websites, packaging, and signage. Typography is the arrangement of text to make it readable, through choices of font, size, spacing, and layout. It is considered an art and is used in design fields but also unrelated decoration. Typography was traditionally the work of specialized typographers but digitization has made it accessible to a wider range of designers and general users, for better or worse.

Uploaded by

Aung Ko Min
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Graphic design is the process of visual communication and problem-solving through the use of

typography, photography, iconography and illustration. The field is considered a subset of visual
communication and communication design, but sometimes the term "graphic design" is used
synonymously. Graphic designers create and combine symbols, images and text to form visual
representations of ideas and messages.

They use typography, visual arts, and page layout techniques to create visual compositions. Common
applications of graphic design include corporate design (logos and branding), editorial design
(magazines, newspapers and books), wayfinding or environmental design, advertising, web design,
communication design, product packaging, and signage.

Typography is the art and technique of arranging type to make written language legible, readable, and
appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line
lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of
letters (kerning[1]). The term typography is also applied to the style, arrangement, and appearance of
the letters, numbers, and symbols created by the process. Type design is a closely related craft,
sometimes considered part of typography; most typographers do not design typefaces, and some type
designers do not consider themselves typographers.[2][3] Typography also may be used as a decorative
device, unrelated to communication of information.

Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art
directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words,
letters, numbers, and symbols for publication, display, or distribution, from clerical workers and
newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a
specialized occupation. Digitization opened up typography to new generations of previously unrelated
designers and lay users. As the capability to create typography has become ubiquitous, the application
of principles and best practices developed over generations of skilled workers and professionals has
diminished. So at a time when scientific techniques can support the proven traditions (e.g., greater
legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the
limitations of human vision, typography as often encountered may fail to achieve its principal objective:
effective communication.

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