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Dabur - Analysis

Analysis of Dabur Company using certain frameworks developed which can make the analysis standardized & gave a structured-approach in figuring out the organizations core-competencies and Identifying the core competency of a framework

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Hrishi Kesh
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99 views

Dabur - Analysis

Analysis of Dabur Company using certain frameworks developed which can make the analysis standardized & gave a structured-approach in figuring out the organizations core-competencies and Identifying the core competency of a framework

Uploaded by

Hrishi Kesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Analysis of

POLITICAL
Govt. supports the industry to expand.
Being an Indian brand trading policies are favorable
for it to export its merchandise.

LEGAL ECONOMICAL
Industry specific regulations are followed Having ‘Consumer Focus’ has helped in
by Dabur with care like the industry has to analyzing and developing the product as per
be established outside city. One of the people’s needs. Most of Dabur’s revenues are
most important legal factors is the generated from the Indian markets.
Protection of Intellectual property Rights. Economic slowdown didn’t effect Dabur as
most of its products are affordable.

ENVIRONMENTAL
As the products are eco friendly people are driven SOCIAL
towards Dabur. In a tropical country like India, the Dabur products popular among all age group.
beauty products like shampoos, juice will observe Government is raising awareness about
higher sales. Its adherence to Ayurveda is the key Ayurveda. Popular among the middle class
aspect. population. Social Media has raised
awareness about healthcare.

TECHNOLOGICAL
Competitors like Hindustan Unilever Limited seem
to be interested in heavily investing towards online
marketing and coming out with its e-commerce
portal, Dabur seems to be lagging in this aspect.
STRENGTH
• Unique “Ayurvedic and Health” positioning
• Extensive market penetration with 50 C&F agents, more than 5000 distributors
and over 2.8 million outlets in India
• High brand awareness and perception of Chyawanprash, Hajmola, Vatika
• Monopoly status in multiple product categories like digestives, branded honey
and Chyawanprash
• Healthy financials- investor friendly brand

WEAKNESS
THREAT
• Uneven Profitability across the
• Intense and increasing competition
amongst other FMCG companies
means burden of Dabur's market
SWOT product line.
• Lack of Brand stores to sell them.
• Still the knowledge of Ayurvedic
share.
•Demonetization impact to prevail in
India.
ANALYSIS is not known to many people.
Delay in entering the e-commerce
business.
•Competition from unbranded and
local products.

OPPORTUNITIES
• Growing acceptance of Ayurvedic and natural products by Indian consumers
• Capitalization on the Herbal wave in India
• Growth in urbanization and affluent households
PORTER’S 5 FORCES

THREAT OF THREAT OF NEW THREAT OF BUYER’S THREAT OF THREAT OF


SUBSTITUTION ENTRANTS BARGAINING POWER COMPETITION SUPPLIERS’
• Dabur is a leader in • The online e • 130 years of legacy, • There are significant BARGAINING POWER
herbal digestives commerce indeed hence a very strong number of • It purchases over
with 90% market helped the new bond with the competitors for 7000 products
share market entrants. suppliers Dabur like ITC, yearly. Volume really
• Premium personal • Patanjali with its • As Dabur produces NESTLE etc. and the matters for the
care products face disruptive marketing their products at major area it has to supplier as it indeed
competition from and retail push for affordable costs the work on is the rural converts to profit for
international brands stores is a challenger affordability indeed side where its them.
as well as boutique increases for the footprint is very less • The number of
products buyers. • The rising suppliers is low for
recognition of the Home Care
Patanjali as a brand category which
adds to the increases the
competition supplier’s bargaining
power
THANK YOU

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