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Meero Campus Challenge: Team Constant Variables

The document summarizes Meero's plan to expand into the APAC region's eCommerce and real estate photography markets. Key points include: - The APAC market, especially in developing countries, has seen strong growth in eCommerce and real estate photography services. Meero's hypothesis is that these services will continue growing due to increased online shopping and social distancing amid COVID-19. - Target countries for expansion are China, Indonesia, Japan, India, and the Philippines due to their large market sizes, development levels, and projected growth rates. - Meero will build out their photographer and client networks through targeted ads, freelance postings, performance incentives for photographers, and introductory

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Jyotsna Mehta
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58 views

Meero Campus Challenge: Team Constant Variables

The document summarizes Meero's plan to expand into the APAC region's eCommerce and real estate photography markets. Key points include: - The APAC market, especially in developing countries, has seen strong growth in eCommerce and real estate photography services. Meero's hypothesis is that these services will continue growing due to increased online shopping and social distancing amid COVID-19. - Target countries for expansion are China, Indonesia, Japan, India, and the Philippines due to their large market sizes, development levels, and projected growth rates. - Meero will build out their photographer and client networks through targeted ads, freelance postings, performance incentives for photographers, and introductory

Uploaded by

Jyotsna Mehta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MEERO

CAMPUS
CHALLENGE
Team Constant Variables -
Jyotsna Mehta
Kanishk Bhawsar
Pallav Das
APAC MARKET
APAC has potential in both, the eCommerce and real
estate market. eCommerce market is worth $2.26 Trillion
while Real estate is going digital with flexible work
spaces and increased penetration of booking platforms

25% 5%
YoY Growth of YoY Net increase
eCommerce, in Absoption of
APAC Real Estate,
APAC
From the graph, it is evident that Photographic Services
have been growing, especially in the developing
countries of APAC. Our hypothesis is that with the
COVID-19 pandemic, the services will see an even
greater rise given the renewed eCommerce growth as
well as growth of food delivery in the near future
because people will try to follow social distancing norms

Thus, Target Countries: Countries are selected


● China based on current market
● Indonesia size, development index
● Japan and market growth rate.
● India Their market prospects are
● Philippines promising.
TOP COMPANIES COST STRUCTURES
Considering the Indian Photographic Services Market,
China Indonesia Japan India Philippines the labour costs form the largest chunk of costs,
followed by marketing/acquisition costs for businesses
eCom eCom eCom eCom eCom
AliBaba Shopee Amazon- Myntra Lazada

Total Spend in Rs. Million


Meituan- Tokopedia Japan Ajio Shopee
Dianping Bukalapak Rakuten BigBasket Zalora
JD.com Lazada Yahoo- Swiggy Carousell
Pinduoduo BliBli Shopping Zomato MetroDeal

Real Estate
Real Estate Real Estate
Mori-Trust Real Estate Real Estate
Country- Agung-
Mitsubishi- DLF Ayala-Land
Garden Podomoro
Estates Prestige SM-Prime
Evergrande Lippo
Mitsui- Lodha Megaworld
China- Sinar-Mas
Fudosan NBCC Alveo-Land
Vanke Agung-
Daikyo- IndiaBulls DMCI
Sunac- Sedayu
Incorporate Filinvest
China RDTX
d
The value proposition that Meero can provide to these
companies is high quality photographers at prices
cheaper than traditional agencies. The high quality
photos would make the products look more attractive
on their websites, thus improving their sell probability
PARTNER NETWORK MARKETING CHANNELS
The following strategies can be used to TARGETED FREELANCE

PHOTOGRAPHERS
build the photography partner network ADS POSTINGS
Targeted ads on social Posting opportunities
● Steady Income - A major concern for media platforms like on freelancer platforms
photographers is that their next Instagram and like Upwork will drive
paycheck is uncertain, Meero can solve photography portfolio freelance traffic onto
this problem by removing the pages like Squarespace the platform and
uncertainty regarding finding clients will increase brand increase the number
and thus assuring work and income awareness and lead to photographers signing
increase in visitors to up on the platform
● Performance-based incentives - Meero
the Meero platform
can incentivize high performance by
giving additional bonuses depending on INBOUND
ADWORDS

CLIENTS
quality of work
MARKETING
Search Engine Marketing
● Gamification - Gamifying the system by Creating a portfolio of
through keywords
including badges based on experience past projects on the
and skill levels would further motivate “photography”,
“freelance” etc would website and posting on
them to perform better social media sites like
generate a higher page
ranking for the platform Instagram would catch
● Opportunities - Partnering with Meero
and create brand the attention of clients
would broaden the type of work they
awareness among and bring them on to
get both geographically and skill-wise
potential clients the platform
GO-TO-MARKET STRATEGY
ONBOARDING ONBOARDING
MONETIZATION BUILDING MOATS ADDING SIDES
CLIENTS PHOTOGRAPHERS

The Penguin Cross-Side Network Cross-Subsidy Photographer The Model Network


Problem Effects The photographer Network A third side that
Clients won’t come Photographers would side needs to be Meero can build an Meero can add to
onboard unless they see value in the cross-subsidized as economic moat the network are
see other clients platform only when they add value to the around their platform freelance models.
using the platform. there are enough platform directly. by scaling up their The presence of
Introductory offers clients on the Monetization must photographer photographers and
like low prices, network. Once the be done from the network. This side of E-Commerce clients
guaranteed project clients start coming client side and their platform adds provides value to
completion dates, in, the cross side margins would be the most value and models and the
referral bonuses etc network effects earned by Meero will be the hardest for other two sides also
would make clients would automatically from taking competitors to benefit from the
sign on to the draw photographers commissions replicate presence of models
platform to the platform on the platform
Thanks
!

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