Scribd
Upload
43 views

Poster Design Principles

When designing a poster or marketing material, use consistent fonts and symmetry, keep the layout simple, focus on key information like what, where, when and how, use consistent alignment of text and images, make the poster self-contained and easy to view from a distance with large typeface sizes of at least 24pt.

Uploaded by

JoséFerreira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
43 views

Poster Design Principles

When designing a poster or marketing material, use consistent fonts and symmetry, keep the layout simple, focus on key information like what, where, when and how, use consistent alignment of text and images, make the poster self-contained and easy to view from a distance with large typeface sizes of at least 24pt.

Uploaded by

JoséFerreira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Poster design principles

When designing a poster or other marketing material, there are some basic principles to use in order
to present your information as clearly as possible.

Consistent font. Use just one or two different fonts to keep the appearance uniform and easy to
read. Font variety can be achieved using the BOLD, ITALIC and UNDERLINE choices on the font
toolbar. Sans serif fonts, such as Arial, are preferred for reading from a distance.

Symmetry. Keep the layout symmetrical. Try to space text evenly and keep design proportions
balanced.

Keep it simple. Don’t try and squeeze every last piece of information into your design. Be strategic,
focus on the elements that are most likely to entice visitors and make these clear and concise. Don’t
forget the What, Where, When and How information.

Consistent alignment. Align the text boxes and illustrations in the poster by using guides in order to
make the poster easy to navigate when seeing it for the first time.

Self-contained. A poster should be self-contained, self-explanatory and designed to allow several


viewers to view it simultaneously.

Viewed from a distance. The narrative text should be minimised into short, separated paragraphs
using a large typeface. The minimum size recommended is 24pt; larger typefaces (28pt+) are easier
to read from a distance.

Backgrounds. The best legibility is achieved by using black text on white backgrounds. Backgrounds
made of dark images or texture patterns can cause the text to be obscured.

You might also like