A8 - ET - Place-Destination-Tourism Brand Experience
A8 - ET - Place-Destination-Tourism Brand Experience
6 Saurabh Male 24
Saumya
12 Gaurav Male 31
13 Pallav Male 26
14 Ankit Male 26
15 Bhunisha Female 27
16 Sidra Qureshi Female 26
17 Nitya Singh Female 28
18
19 Utkarsh Bansal Male 24
20 Roli Gupta Female 28
21 Debparna Saha Female 28
22 Imtiyaz Ali Male 26
23 Jyotish Raman Male 26
24 Mayuri Sarmah Female 30
25 Tuhin Manna Male 28
26 Rohan Goswami Male 26
27 Dr. Krishna Lakhmani Female 28
28 Chanda Lakhmani Female 28
29 Ridhi Jain Female 26
30 Nikhil Gupta Male 27
31 Viral Patel Male 27
32 Henika Hirani Female 30
33 Bhautik Male 25
34 Yash Shah Male 22
35 Saahil Ahir Male 24
1. First of all, can you please introduce
Educational
Yeah.
yourself, Okay, so name,
your my name your is age
Mohitand Mathur.
your I
Qualification Iamam25Akshay
years Mittal.
qualification old. Myaqualification
I am
details? civil engineering is that I
MBA am a post-graduate.
graduate. from I've done master's in
Surely. So,Apartmy name that, I have
is Siddhika completed
Sarawagi.
computer
my post application.
graduation I'mSymbiosis
from working in Bangalore
IT
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So, amyself
qualified
Ayushchartered
Ritolia.accountant
I am 27Iand and
MBAa
industry
in MBA inassecretary.
a technical
marketing manager.
specialization. would be
MBA company
from Pune, andyear. Um,
basically I have like post
turning 40 this Yeah,right now
I love I'm doing
traveling and
qualification,
my
Yes,business
I to approximately
ownAgarwal.
amdifferent
Shrey business. five
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that'sof old.
it. I
CA, CS going places, that is19
myyears
interest.
experience.
am a studentCurrently I'm working with
in Delhi Technological University
B.Tech (pursuing) MasterCard.
and right nowSo, we year
in 3rd deal in all kinds
pursuing of
electronics
accounting advisory and
and communication engineering. such kind of
services.
I went for the vacation. We had a family trip last year. We went to
North Delhi, and places adjoining it. it was quite good
It was good. With family. Anything is good. And since we've had,
we had never been to the place, we pre-booked, everything in
advance. They, from the time we board daily station to the
returning, but we got a cab to the station, which dropped us to the
hotel, which again, and then the receptionist, I though test helped
us with the places where we can go in Delhi. We went to various
places in which the receptionist suggested, I guess, we booked
hostels through make my trip or, or oyo hotels. I don't remember
exactly either of the two. It was quite good actually, if, uh, without
planning, if, uh, just suppose without planning, we would have
proceeded. I didn't think that a planned, trip would have been this
good and memorable
so as far as I recall, uh, when I was working in Hyderabad, I went
to a beach in Andra pradesh called Suryalanka , so that was
somewhere around two days, And, uh, so that was the last trip I
could recall it's was around two years back.Okay. Sure. Okay. So, I
went with a couple of my friends who are my colleagues back in
that company. So we were around the six to seven members. So,
and the place, the beach was around 400 kilometres, uh, from my
place in Hyderabad. Right. So, what we did was we took a cab out
from zoom and, uh, that was a overnight journey. So, it took us
around six to seven hours and we went to the beach in early
morning, say 4:30 to 5:00 AM. And any kind of online booking was
not done. So, we, uh, inquired through a mutual friend about how
about staying there and which person to contact. Once that we got
the contact information we booked the lodge for staying there and
the lodge experience, if I were to describe, it was quite a good
experience. Uh, there itself rooms were clean, neat, and clean,
and, uh, though they were not providing eating services, but yes,
we can order, or we can bring from so nearby hotels were there.
So, we did. So as far as place is concerned, it was a very decent
and very calm and serene. So, we enjoyed it. Two days of
spending there, we enjoyed a lot. We went to the beach; the sole
purpose of the visit was to enjoy at the beach. So, we went there,
enjoyed, and we saw a couple of other destinations as well. And
overall my experience was very good. So, uh, yes, that is about,
uh, that particular day.
No, no. We plan for 12, 13 days while we one, once we plan
going somewhere, it is mostly for 12 to 13 days.
At the present stage of your life. So I'm a student right now.
So weekends or weekdays works fine with me. I mean, if we
can contribute to skip classes and, uh, arrange for our trip, it's
well and good. It works on weekdays also, but when you're
working in corporate, then I don't think weekdays plans are
successful. So weekends are something that we look for.
Oyo. Yeah.
it is quite good. The people are quite friendly around
whenever I booked a hotel with oyo. There's no interference
with respect to anything, unlike a managers of other hotels
when we book it, when we don't book it pre-hand . Managers
quite often in don't interfare with respect to where we are,
where we are not and with oyo we get a facility that we can
complain about online. If the service is not good. Okay. If
this restaurant managers is not providing us with the proper
staff and accommodation, we can complain it online. So
there is no chance. The manager will also take the risk. And
cleanness is one thing which attracts most in oyo rooms. I
have taken quite a few times, so I know.
Right. So my personal choices is makemytrip and goibibo.
Mainly these two app I use for travel bookings.
, the services, I mean, it's specific to tourism thing. It's again,
I told you it's once in a six month kind of a thing, uh, when
you are in a corporate and once in two or three months
when you are a student. Uh, so yes, I generally mean that is
a deal. That is a frequency of me using the app.
More than once. Yes, yes, of course. I mean, every time I
booked something, every time I booked my flight tickets, my
hotels or lodging, anything I booked is through make my trip
followed by goibibo.
, whenever I opened the sites to book my flights or book my
hotels or tourism packages you were telling, I generally
look , for me the experience is very good using these
services. It's very good. No, I do not encounter any payment
issues either. I get a lot of choices to select from, and again,
the customer service is also, uh, great, uh, on these
platforms, you know, once you call it, they reply to you and
they are not arrogant or rude. Sometimes, sometimes it's
happened that a few of the representatives might be
arrogant to you, but means mostly they are quite friendly and
quite, uh, uh, quite customer friendly. So my experience
overall is good and decent.
So are there different app I'm using like a TripAdvisor make my trip
and goibibo. These are the frequent sites that I seek help from.
They have provided us with the genuine hospitality and all the
arrangement that were provided at the starting of the trip was just
the way they said that it was going to, it was that like the way we
read explained. Okay. Makemytrip much of has got a discount at
times, they provide better services in a very genuine price to put
adviser gives us the fine idea of the place that we are going and
what other things we should must, must see and visit. And I
personally feel that make my trip and TripAdvisor has done a good
job. They have they have made the task easy to read somewhere.
there is a Agoda and there's this one more, I'm just forgetting the
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things
Andthat
everything. the in So,particular,
third thing
uh, we, is weparticular
what wentis tge things.
ahead culture Soand
because, yeah,whatyou that
are plays
know, the
an important
other places role to inseeselecting
and
some, some mutual friend of ours gave a very good reviewwhatthe destination.
are the things to, like in the
example
about that of Cambodia,
person. So, we thereknew arethat twowe things
can trust are inthat Cambodia
person.
first are Hindu temples and
And then we went ahead and it was a very good experience. second party place . So for that,
um, i prefer that , um, so yes, and we talked with them
Vietnam, we get everything from party to beat places and
adventurous things . So depending on what kind of activity I
want to do, like, uh, for example, um, people pay for the group
to Bali and MALDIVES depending on the taste of different
people.
Actually, uh, the image of the brand matters, like if I have to
compare goibibi and make my trip, I really prefer make my trip
because their services are good. They are reliable and
available twenty-four into seven. So yes, in that matter if I
know on like, i have to rely on them, so I'll prefer a brand
No, I try it. I likedwhich it. It'shasnot good aboutmarketa brand. I liked oyo ,I used it
value.
when it came in the market. They provided a lot. I tried it and I
liked it. And then afterwards, whenever I make plans for
anything I prefer them
I received my first service. I liked it. And then I'm reluctant to
change
I am not ready to try anything new, I'm quite more than
satisfied with what I'm getting.
At least I have a guarantee in my hand that oyo will not
disappoint me.
Brand yes, yes. Definitely. I look for offer there as well.
Package is providing me decent offers, decent cashbacks
and easy to pay kind of service. Then I definitely go for such
a platform, but now, uh, now if you see today means in today's
scenario, most other platforms are quite user friendly. In one
or two clicks, only your payment is done, and everything is
selected. And then industry your ticket is emailed
automatically to your email ID and WhatsApp also in case of,
uh, make my trip. So, uh, yes, ease of use is one of the major
factor I consider should be even more important when you
book, uh, or when your recieve such services through these
kinds of platforms.
I think brand plays an important role are because you are sure
about the brand. A sense of privacy and security a keep in
your mind that nothing would happen to your private data
where you are going you data is quite secure. I think and in
case of any problem, I think the brand image also plays a
great role because you think that your problem put the salt
very easily as compared to others other brand You are not
very easily known. tools. A quite times because I previously
even told you that I have been using this sites only for last two
years.
So before that I was not using I was just exploring on my
terms only.
So I think it mostly does not but there have been a few states
which have been able to do it extremely well, like, like the one
I you
thinkmentioned or about Gujarat
it plays a really-really important or even rolefor that matter
because I feelthe like
Madhya Pradesh tourism,
when you go with a brand- first of all – they should value their I would say, they have done it
extremely
name and they well.should
So, justhave these 2 states,
positive points I would fromsay, all ofhave their
apparently done it in such
customers. That's why they maintain- I should say the a way that I was able to connect
value of
their with brand it. And andthat all. has
So of I made
think ame wantplays
brand to explore an importantMadhya
Oh- okay-okay, I kind get what you're saying uh- I kindrole of
Pradesh
butget I think for that matter. So, I would say yes, if done correctly,
what you're asking yeah. So I think yeah, I mean, I
I have always gone with brand only. Bus and all
booked iffrom
it with localresonates
office but me, when it definitely
it comes affects
to booking me resort
advertisements play a really a big role in- I mean in affecting
Well,
No-no-no. that
or
people's forisexperience
also,whatever
So,
decisions!I would orsay
And place something
anything,
uh- I generally
yeah, I which
I always
watch isgo
visit adestination
they
with
lot of are
brand. related.
already
television
No-no.
And
planned
I thinkI
there'sdon’tin
theabackthink
lot
way ofof so,
things
showmy I mean
that
mind:
the
and I watch a lot of movies and sometimes you get, I mean come
ads yes
its like
doesI
intowill
I the see
have
not make those
picture.
to ads
When
travel
that and
I say,like
there!
much IfI
the way
want
Yeah,
you to book
so brand,
talk theylike
thatportray,
depends
yeah.
I willIads but give
I always if I to
I'mthink
givegoing that with
preference myexample,
a decision
family or doesn’t
not,
to airrespective
particular or get
like,
I've brand, of-if
importance,
often
I'm going youabout have,
with the
India
like
family,
want
just
I related
would
visit
you
not to every
one
places,
try to
place travel
experiment
so
destinations,
a lot. And
seen
if I
affected
the like
means for
Gujarat by these
booking
that has
tourism,any things
been kind
some oflike
advertised hotel
timeI don’tor
back,asuh-
resort, alike I won’t
but
brand if orsay
I'm itBachchan’
getting
not, will
because make
some
and
know
different I really-
that I'm
opportunity I really
going in enjoyed
to
that chennai
price those
andor I'm
if ads,
thegoing I‘Amitabh
reviews mean,
to you
Trivandrum
are good get or
at to
the
a major part
of to
there
as are
their many
brand decide
places
ambassador inwhether
India and thatto
he go
are
comestonot this orwith
being
up not by
talked seeing
whenever about,I
have
something
rating kindof like
the an
that, overview
I would,
particular hotel Iof isall
would the
good. know popular
Or that,
ifplan
I have places
you know,
some that there
perhaps
like you
but
new Amitabh
I want
festivals Bachchan
to visit them.
orinsomething only. So So
this
good I would
particularly
isand happening asfor a some
in brand place
I don't
are to
would
know, visit
prefer
got the like
staying
reviews that a destination,
in from foura star, family five star
member yeah,
hotelor that
my I Gujarat,
I would knew
friend. say
So like
I that
already,
may
where
‘Kutch’ I want
consider, to go I and
just choose
travel travel
wherever services
I want which
to go! I would
like try the other option also, if not always stick to a brand, but the I
the Taj is famous
or, my
you for
decision
know, their
the isKiteaffected
Ramada festival.
or by
for So
it
thata I must
lot.
matter, sayany that
hotel,
was notfeel sureare safe
about and
going affordable though reviews and
which I know
preference that
wouldI have given visitedto to that visit
before,
brand Kutch andbefore
I will know
if a known buttheir
that yeah
resort wen
facilities
or
are Amitabh
anything really recommendations
is good.
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heard I'm, was
the of
showing
if particular,
I'm my
traveling friends
and along
another matter.
theresort
waymy
with hefamily,
that was
I'll may I
explaining
would
think of prefer
going, about
justyeah, Kite
booking let's festival,
ittryfrom thismake yeah
for ex. definitely
my trip andand
Udaipur itbooking
gave
Jaipur metheIf aww
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will
ofgo,mythey
moment choice haveandand I've
a Ilot
was ofalready
like I have
resorts stayed
apartto in.
from And
travel, brands, II know,
have theysotoalsoif I have
see thisato
offer
be The
very good
thing. Taj
So the or Leela,
serviceway over then
theythere. I probably
portray, So yeah, go
definitely to make
it depends my
it changes trip
upon my- and just
the placelikedoif
the bookings, but if I'm going
I'm travelling to somewhere else but when I see these videos I'm alone
going. and if I'm going my friends, I
want to have a sort of a budgeted, a hotel and not a luxury travel,
or ads, it makes me think like I can go to these places also.
then perhaps I would, I would just go from Airbnb or TripAdvisor. So
that And reallythen I will not
depends upon justthe don’tsort rely on that,that
of vacation then I willtodo
I want take. mySo
Google search, basis on all the
then brand doesn't really matter. So actually it's a 50 50 rate, which thing like if it’s worth to travel
to place or not because vacationif Iyou wantare to be traveling
with. to a new place,
you should take care of other things also. So I should not say
like entirely ads or these things play an important role.
Whenever we make a plan, I check out every offered plan otherwise casually. I
don't
Frequently as in, uh, I don't regularly check these apps on my phone. They are
presented 24×7, 365 days. But again, whenever I have a vacation in my mind,
uh, let's say from now onwards, 10 days after I have to plan a vacation with my
friends and I start looking from today and I keep on looking through different
platforms from makemytrip to goibibo and I try to compare these, uh, the
services offered and the type of destinations which are offered on these
platforms. And again, price is also an important factor. So whichever platform
is providing me, whichever platform is more sufficient for me, I generally select
like that.
I travel very rarely so I don't bother to take on these offers that are going on.
Um, I think I would not go to the site or the packages, particularly because I am
not really interested in the package because they just restrict our movements, I
would rather book a place and will explore with the help of locals. Nothing in
particular with the site.
it's not that I always check out those the services that they provide it's
whenever that I am that I’m sure that I have to explore places or I am on a
vacation or planning a trip then I definitely search for all those options.
Otherwise, I think I don't go for that.
planning in sense if you talk about planning a sense of booking
the flights or booking the hotels, I think five to six days before I start doing all
those things.
Okay. So, I think- like I said I prefer to take like 3-4 holidays in a year, so the
travelling which is close to my city, which is close to Bangalore, for that I do
check because it is very easy to travel right! So if there is any place which is
close by, suppose there’s Pondicherry or any such place for that matter, if
there is any good to there I do keep checking it. And so, if I'm getting
Yes, yes. definitely. something
As the long reallyweekends
good I plan andaccordingly,
many publicyes holidays are there,
when everyone is planning to go for a vacation. You know, you would find that
the places are totally packed and the amount charged by the hotels also
Honestly,
Uh- I- I no,
skyrocketed. can't I'm
So, really
say uh- bad
that
and at
I visit it.aAnd
it has lot I don't
of
happened travel doto that.
meI like
websites don't atdothe
on that.
checkout
time I tryofoffers,
to,
newbutyear.
Ilike
don'tI
do that much. I just book it. And then later on I get to know that. There were some
yeah,
didn’tifplanI have to visitas
it were
before a place,
Ioffered
was not then sureI would
likeifwe probably
will get check- check
leavedepends
on 31stthe or websites
not and
packages
Yes, Uh- dothat
I time.means,
that. So, being
like- not
I will always.
just say sometimes
If that
more I'm looking
on I so that,
this- again,
for awhenever-
like place and getright.
Itravel
even some
you Ifknow
I'm on
at
thenthat when
a very budgeted I Other
checked than it,
trip, then that,
So I I really
found
I would, I checkdon't like
everything
would actually checking
searchwas out the
booked
those things or websites
overpriced,
and I wouldif
notifications
like how related
marketing
or travel towas-that,
thing
blogs Ilike
willseeing
Iworks!
or Like nameifit you
out. But
have otherwise
such I won’t.
something Means
you will
very,
prefertoo high.
to have Like itthings,
those butwon’t
if I'mtakenot, ifthe I justpackages
of
want that or lavishly
anything.
to particular
live hotel
and allbut ofitthat,
was
always
there, I’m I not
get
don’t in
popthe up
remembermood-
or like
something
actually.the plan
like,
So, is
atokay not
the on-
now
time I won't
the
of deal be
festivals,ischecking
going
long on, it out.
are
weekend you or
that I, then I don't check. So that also depends if I'm a member of a certain brand, like
are
anything travelling
like New or are
Years you andplanning
Christmas to travel
time,
a hotel group or something like that. And that makes sense if I go to their site and you to I Goa
do and
check all
for because
any offers that and
know, Not really.
happened
coupons
book Because
a hotelwith
etc.from
so yeah,
me.thatI was
there. when
theSo planningthere is
charges
it depends.I to any
comes go plan
to
would Goa
down of my
not in trip,
atFeb
say thatthen
least onlygo
ofItoreally
2020
the I'llbehind
but
normalcheck
the I the
because
thought
offers I think
that are like that
it was
being because
not
offered thethe rest
right
thesetime
bygenerally, of the time is
togogothrough
companies totally
because
and brands time
of mywaste,
and office to go.
work
everything, Andbutcheck
and I Igo
chargeable thing. And also,
resorts and offers,
I I think that's
some
what
very good offers even
thought
and I
check will go
out afterwards.
the places thatBut are till now
being I get
updated
if I am not travelling and discuss among with my friends so u know- like- if thoseor offer
that are and
being all like
exploredif now with you
people.is
anyone want
And I trytototravel
planning see
to go toI would
what Goa
is the, orshare
anywhere!
and what,
with what So isdefinitely,
them. the not
So placetoIthat
adogreatthat.
I canextent,
go? And, but
you I checkout if something good comes up. Like I will be checking some oftothe
know, what sort of facilities are being offered to those places? Say, if I want with
Bali, then I would prefer not to go, to make my trip and Book a hotel. I would rather do
coupons
a research of my own. What is new in Bali? Which place do we need to stay there and
things like that. So I would not say that I checked out based on brand and the offers
that they're offering, but rather on the, when it is related to place, if I really want to go
to some new places that I've seen it on, maybe Instagram or like that, then I would
check it out. And then I would then based on the place I would check the offers offered
by these companies. So it's more of that.
No, not really. As long, I'm not planning to go on an trip or get aways. I made sure not
to take any of the trip or just because they have providing good offers. It doesn't mean
that I have to take that offer.
Okay. So generally we know this, if there's any occasion or any weekend comes into,
we automatically, once we register on these websites, you automatically gets the text
message, which is saying that this is this offer either they're running by themselves or
if it's long weekend. So, you know, they just tend to give you the, Oh, you know,
Yeah.
offeringI dothis
have this habit
greedy offersofthat
checking
like, you out.know,
Not all. I have
you'll get this
this,habit of checking
this off and comeout andall,
notstay.
even just India but also international offers. I kept
So yeah. But when you get these messages, you may get, if you're stuck into on checking what particular price
and what particular date is this particular destination
something you avoided, but generally when you get these messages and if they offer is offering and what service with
service
some, provider?
you What offers, what kind of packages? seeWhat kind? Which place? What
Um, like weknow, nice
don'tkindneed discount
of to check
timing?
andbecause
All
all, you
these
tend
thingstheyto I keep
keep
their
on
website
onchecking.
sending once.
emails And or,that
youis
the case with me, I tend to see, and if I'm
know, uh, messages, uh, uh, so I think pretty much stay to that. Yeah, getting any weekend nearby, then I tend to
see,I let's
No, don't. just I seeonly
do howwhen much Iitneed is going to to be.
like if IAnd
am ifplanning
we can make a it to and
travel it or how
I thinklonga it
definitely
is going
while planning a tripatIthat check. It would save thatseemoney.
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week do.to
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do. us
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be
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secondary of myI often
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research ,this, like, I canifsay
sometimes youa
oncethat
take in a on
month if I'muh,
online, having
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if I'm notyou having extra often
andI need
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break. Likeon if there
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wouldn't
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able I do
to discovered
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reduce for situation,
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it. I would
packages have taken
because a drink
this really
year frequently
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Yes.
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frequently it, then
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would only sayI will see
becausesayfor the twice
offersgenerally
otherwise doIsearching
won't.
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planning this
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while can I was
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trip. So a
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myI Holidays
was checkaround
cutthese
outand4for
to 5looking
trips per year,
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for packages, even
so I couldif I'm
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take a certain
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give numberI generally plan.
of Holidays.
you a different activities and it's
But yeah,
really
No,
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events entire
what don't
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kept for
ison
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year never
isgoing
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and like
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getting
particular months
through
holiday country fromthe
packages now
and how or
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so that webiste,
much months
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look
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[different
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previously
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and aclose
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orthey're plan
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continuously So keep it's not
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checking.check and it
some, or, you know, uh [pleasing memories] and where you both do both, weekly
I visit or monthly
website, so [what
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slightly
lowest price higher in prices
right. I officiallywith this,
go forthis that.is aOkay.very good opt out for them compared
to others.
9. How do you select a destination/ place for your trip?
Uh, um, I told you about YouTube travel blogging. So the most of my
destination are based on that only. Whereas some channels, which I
regularly follow , So suppose if someone's visited chiyanve, shared their
experience about Russia , if I liked that experience, I'll prefer to go to
Russia. like that. So for me, um, it plays a medium.
First is budget, of Couse. Second thing is I am a vegetarian so it's really
difficult to find food but I ignore that part. And third thing is the
destination, like, um, what it can afford. I'm not a party freak, so I prefer
peaceful places and I don't prefer to go to the much touristing destination
like the Crowded place, I don't prefer to go there
We had not been to many places, but, uh, just so once we had to the
South India , depending on the time period for which my family, my
parents are free.
Mostly our trip depends on that. And uh, wherever we go, usually
something is connected with my father. He has some business there and
some extra days. So we accompany him.
Okay. As far as my preferences are concerned, I am, I'm a person who
looks for calm and quiet places , which are very intense and which are
filled with a lot of vegetation. And also I like greenery. I would prefer any
day selecting locations in Monarch ,Kerala or ooty for that matter. And I
have had, uh, trips to when I was studying in Dehradun I was there for
around four years. So I had trips to different places surrounding there. So
kasol was one of the place which I went with my friends. So again,
console is a place where people go to relax and see greenery and snow
snowfall. So I am the person who likes such places
first of all, I think for selecting a destination for trip. I think word of mouth,
plays a great role By your family your friends or anyone who to whom
you have been. Closely known to each other. I think that plays a great
role apart from this. I think the different advertisement
Okay. So yes, I believe in doing an intensive research before going to a
place. So, I tend to read- I tend to read possibly all that I can find on the
web. So, I do read the I havetravel a blogs,
bucketI list definitely
for myself. do read the reviews and
all about the place and I
Uh – yes so given the time and like if it is a long weekend do book accordingly. Other than that, or I'm I try
takingto in
general personal time off for the travel, particularly for just for travelling andthat
follow certain bloggers or so who are very travel oriented so
Ivisiting
have asome perspective places.and So even uh- I will if I'm look not-forI have the factors not planned like how formuchgoingtime to a
Uh certain-are place-
you sayinga certainlike blogger
I'm getting means how much I can travel and how much budget I have.is
what qualitiesor somebodydo I look telling
for in you
my that
destination this place or
So they based itwent
like
onwhat and
all those Ikind
canfactors,plan
of accordingly
decisions, I do choose whatfor kindthatofplace
these factors
places. asbasically-
welluh-
So even yeah, if it so
Oh, wasn't yeah, on my
like cards
couple already.
of my
basically always according to the time I have, I have all the places inand
Yeah I definitely talk to my So,
friends
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See, for me, they do not play a much crucial role in
deciding the particular destination, because I've already
told you, I'm not personally, I'm, I'm talking about my
personal opinion. The thing is that I'm not influenced by
the advertisement campaigns, like we talked about
11. Are your travel decisions influenced
Amitabh Bachchan in endorsing Gujarat tourism. So, for
by the
No! notcelebrities
for me. I believe who are theypromoting
are paid.
me, it does not matter if it was Amitabh Bachchan or
10.
Not How
really. muchI mean, importance
I'll asee, does
I give WOM/reviews plays them?
Yes, For
actually example,
paid! So have you
basically, ever have
they been
Shahrukh
Word of mouth Khan or Aamir
plays veryKhanvitalorlike 30
anyone
role. Notodoubt.
40% ItIfwould
else. I
for
Uh, you
yeah,
weightage. on selecting
that
So, ofcourse
so Itohas
had a destination?
influences
abecause
very some my
badI experiencedecision of
for that influenced
to, they have by to Amitabh
showcase banchan
the good things
have not mattered
suppose, my friend mevisited don't
place want andto hevisit
is
choosing aofplace, but then promoting
about Guajrat
only that place,orfor SRK promoting
example Amitabh
matter.
Gujarat.
very fondLike
That Ithat
went
is my to
place and Ihe
Kerela,
personal getismore
uh,
opinion. idea
last, So,
last the
recommending from
year photos
and
same me isto No, No really.
on google than from reviews because, uh, Bengal/Dubai
Bachchan is as
getting brand
money ambassadors?
for, um, for
then,
theto
go uh,
case Iplace,
thatwith went the only,
reviews
without andany only
and because
the
other ratings.
doubt, Idifferent
someone
I'llonly see
definitely toldthego No, no, no. Not at all!
The
people
me reviews
have
thatplace
ofit'sthe play
a different a
beautiful major part.
perceptions. It's like,
isSome you know
people the
may showcasing Gujrat in a very good way.
ratings
to that hotels because
because Iplace,
believe you
that
thingsknow,
the, you're,
mightthat is you're
showcase
destination
like
goingcrowded
somethingto enjoy because
whichplaces
it! It
is if
and
will
from people,
be maybe other
completely
the
you. They might be in the bad way. They might, they I,
customersI people
don't like
regenerating
end. or my
that
What isI the Right!
soand Never! I know,
That is Inot
mean,
much
I that
knowhas Gujrat
neveris played
of an importance
a very good
any
to me
friends
can get
something haven't
a
servicebeofbad, better
like
the hotel?found
idea
that, but the
from place
thatthe
Whatactually interesting
photos
turned
is the quality out howto beor
the
of the satisfying
place
literally is. place,
role in but
our still,
decisionI just thought,
factors of for example,
deciding
might but people showcase infood
a very because like, um, I'm not much influenced
or
veryof hectic.
away
good level,
And, then I would ofalso not like it and I will if you say like, Shahrukh Khan is a
provided?
good What
but theisandthethe
word choice
quality
of mouth of
the food is,
mattresses?
actually showswe from
The
you the
the those
by thedestinations.
actors. I don'tNever! follow Bollywood that
not
Northwaste my
was completely time going there.
different. Even
is So, if
only I prefer a place, I branding that, uh, Dubai and Ranbir
cleanliness
right thing. of the
So yeah! room.Word Thatof mouth playsout
something of like
awhich
very is,five much either. So
vital that won't be a major
know Kapoor Singapore, so basically everyone
places
which
role inthere
we
is mustthe
visited
a concern
selecting be more
intoKerela,
me. But
destination.people
only
apartwewho prefer
found
from one
that, thator place
the two factor for me.
like mereally
places
reviews, andI don'tI'llgood.
ask
think themso. or
Apart seethat,
I from
don't theiritthe
read reviews noton
wasreviews the
a very
very is getting paid for that. So, I don't, I don't
much.experience. So it does play a role, but again, the get into all this.
place.
good
choice is ultimately yours, like what you really want.
Yeah, I make my perception based on the experience
that other people shared. Either YouTube or my
friends , it plays an important role.
I think, um, I go through quora for like reading some No, not I'm not influenced by them
reviews like where they're the best time and some good
cities to visit like that.
Not Much No
I think word of mouth plays a very crucial
role in, you know, making your mind if
some of my friends come up to me and
say that, okay, we visited, we had a trip to
this particular place, and we are really
happy that we made this decision to go
there and everything was okay. Everything
worked pretty well. Then I'm highly
motivated to go to that place rather than
someplace, which, uh, my, uh, my friends
or colleagues are not so happy about. So
yes. Word of mouth, I think is a very, very
See, I think, uh, as far as my experiences, I think word
crucial factor in motivating people's
of mouth plays a very crucial role in, you know, making
decisions.
your mind if some of my friends come up to me and say
Okay. So I don't think I'm a kind of person
that, okay, we visited, we had a trip to this particular
who do not follow celebrities that much,
place, and we are really happy that we made this
especially Indian celebrities. So I don't
decision to go there and everything was okay.
generally follow these people and what
Everything worked pretty well. Then I'm highly
they say. So my decisions are based on
motivated to go to that place rather than someplace,
my instincts and my friend circle, what they
which, my friends or colleagues are not so happy about.
recommend me, you know, word of mouth,
So yes. Word of mouth, I think is a very, very crucial
which I just said, so I don't follow. I don't
factor in motivating people's decisions.
follow blindly because these celebrities are
paid for it. Some, some company
approaches these celebrity to promote
their product or their destination. So I don't
really think that would change my mind or
their perceptions. I don't think they have
really important, actually this one time , comes to my
any backups, but again, this is solely my
mind. I planned a trip to some place and one of my
point of view. So it might be different for
friends went there. It was in Goa actually he showed me
someone who follow celebrities and would
photos and videos of the place. It was really great. But
like to copy the lifestyle and everything. So
when I went there, it was all sunny and scorching heat
it might work well in that case, but not in
so time and word of mouth plays a big role, I think for
my case.
everyone because traveling or planning a trip is a very
personal experience and everyone wants the best I would have to say not at the very least. I
effect. So the Best way of convincing are your friends or am not even bothered by these ads.
who already have been there.
I do. Sometimes don't really matter to me because I
know what My family likes, So I can relate with them
more if they liked it and then probably I'm going to like it
too. But on these sites, I don't really know what that
person was looking for.
the first one I think I told you about the I think climate condition
also plays a great role the second avaibility of
I can compromise on the factor of journey, if it is not that flight and car.
comfortable, I am okay with a normal journey or long Good time-saving and even I even, I like
journeys between places and accommodation you're talking railways, I don't have any problems with
about, It can also be average if the need, not the must be a respect to any mode of transport.
very good accommodation. I can go for the two star instead I like to make use of bus ,car or railway .
of a five star. I don't mind if the place I'm going to visit is Whichever is convenient at that time. I
interesting and I'm getting more options in the place I'm don't mind being in any of them.
going to visit apart from the things available.
Okay. So, uh, since there is a paucity of
time, every time we plan a trip, we've got
only two or three days, uh, that too on
Okay. So I would generally draw a comparison between
weekends. So I generally means I tend
means positives, I will jot down the positive things and I will
to give the minimum time to the traveling.
jot down the negative things on the same paper. And I try to
So I prefer a flight. Uh, so I prefer, yeah,
evaluate those alternatives, those differences. If I found that
flights is the best option with me. And
there is a value, if I go there and I, I am achieving more than
95% of the time I'm making any such
I'm losing right. Then I generally make a positive decision.
plan. I opt for flight as my mode of
And if the negatives are on the higher side, I tend to drop
transport mode of travel.
that destination.
Yes, definitely. Uh, yeah, definitely. I
Okay. I got that. I don't recall as of now, okay, so the cultural
would go for flight only if there is a, some
thing that you mentioned, I generally attend to all of the
scarcity of time with me. And if not, if, if
culture of that place since I am going there to enjoy myself
the route, yes, it also depends on the
and enjoy my leisure time, or that I'm not so concerned
route of your destination. And if so, if the
about the culture and habits of people who are based on
route is quite exotic, you know, there'll be
that place. So I generally overlook that. That being one and
beautiful mountains in between, uh, the
all of that.
travel I will look for rail travel if the path is
really good.
No, I think this did happen to me yet, but yes, of course they
asked for the feedback after the trip is over but I didn't get any
communication from them during my trip.
They can go to Delhi, Agra, places that are going food. And if
they are mentioned in, even if they are mentioned in search
engine, they are worth visiting at least once in their lifetime.
Friends and families are two separate entities. So friends, I
would recommend kasol which, I mentioned I would
recommend Massuri. I would recommend Munaar. Uh, okay.
So Munaar is a place. I can recommend my friends. Also my
family also, and talking about family, uh, I would recommend
Jammu. I also paid a visit to Jammu when I was kid long time
back well that, that was with family. So there are certain places
which you can, you would want to go with family. And then
there are certain places that you want to go with your friends,
so Kasol, I don't think you would go with your family for certain
reasons.
I think there are many places actually and and I think giving
them an option to visit those places would differ from person to
person what that person actually liked. What are the factors
that person keep in mind while exploring the places so, I think it
depends on person to person. That what I recommend to all
those people.
Independent travel:
35 Positive : I did not have to Division of work among
spend a lot of money friends
Positive : people are very
Independent: With
36 hospitable
Positive : thereand they're very
are people Independently:
friends Usually
37 nice and
that areNegative
always ready friendly.
: my to offer more economical and
38 accommodation,
their guidance and was not
help Touristflexible
Service: With
Negative : it wasorraining
very hygienic and
not very family
39 at times comfortable
inconvenient for me
40 Negative : to food go wasout not good
41 Positive : Destination was
mesmerising
Positive : good service
42
43 Positiveprovider
: good group or
circle
44 Negative : journey
Negative : acclimitazition was hectic
in
45 Himalaya for trekking was
46 Negative : difficult
difficult to arrange
food in
Positive : people hilly areas
there are
47
very friendly
Positive : places were very
48
Positive : we scenicliked the food
49
there
Negative : weather is
50
extremely
Negativehumid there
: not that
51 Negative : prices quite high
economical place to travel
52 as compared to the Indian
53 Negative market
:communication
was a barrier
54 Positive
Positive :interesting
: thrilling and
experience
55 adventurous area for those
who love to not stay in the
56 Positive
Negative :less
hotel crowd
:lack of
57 communication ;
Negatives : for trekkings It access
58 problems
will be difficult if you don't go
through sources
59 Negative: "very expensive"
POSITIVE
hospitality
weather
stay
food
service
environemnt
culture
itenary
Negative: Accommodation
Negative: Bad roads
Negative:
Negative: Research
Travelling (non
availabity of cabs due to
Negative: Verylocation)
remote crowded due
to tourist
No travel agent:season
Higher
prices
Positive: Familiar to place so
no probloms
Positive: Good familt time
Positive: Good location
Positive: Good location
Positive: Hostel experience
Positive: Not bound by fixed
itinerary
Positive: Relaxing
environment
Positive: Scenic beauty
Positive: Scenic beauty
D E F
6. If you book your
tourism destination
online, which is your
5. You like to travel on 7. What importance does a
preferred website?
long weekends or Whether you used this brand plays in selecting your
weekdays? destination/package?
service before or was it
your first time? How
Weekend: "weekends was the experience?
since difficult to travel on "makemytrip and oyo" "plans decided based on mutual
weekdays "to
Weekend: being utilizea concensus with family"
student" "good discounts" "brand jingle motivates"
Weekend: holidays" "to utilize
Weekdays: "going for a "hazzle free bookings" "I was able to connect with it",
saturdays and sundays" "if it with resonates me, it
very high-end
weekdays: place ,
"weekdays "airline website"
definitely affects me",
"good experience: not
tend toluxury"
Weekdays: be aoffer
littleme bit a misleading"
"does not affect me",
difficult " "avid traveller: check out "good thing, i prefer branded
better deal
Weekend: in theto
"prefer "MakeMyTrip:
offers " over non-branded"
weekday ", "like "like
more to stick
branded to renowned
places since
travel on a weekend
Weekdays: "need or "instrumental in booking
brands in the market"
Weekend: long weekend"
"usually travel MMT: offersmy trips , fairly
" good the phots of the place attract
weekends to do shopping deals "when
"when
people Amitabh
it
and comes
they Bachchan
to
like booking
my was
social
with
before parents
starting
Weekends:"Definitely who thefind trip"Iit "experience has been showing
resort orandfor the way
experience, he was
I
Weekdays: "going foron a quite pleasant" media posts"
convenient
should say to travel
weekends explaining
always about
go with Kite festival,
brand"
long duration, weekends" Cost will not "GoIbibo for budget "
bebecause
so muchuh- andliketheI'm a
travel "Makemytrip: convenient,
yeah not
"will definitely
just don’t it gaverelyme on aww
that,
working
Weekdays:
will be quite woman"
"notgood,
possible so "better deals" moment
then I will anddo I
mywas like
Google I have
search" to
Weekend: "I will take a genuine ratings and "think that my decision
travel" doesn’t
because
many I am
people a working
not be
long weekend and then a excellent customer "reviews get affected"
professional"
around" "Makemytrip"
support" "wouldand planrecommendations
for some place
week day, so make it a
Weekend: "prefer to travel "will not necessarily go where I want of my friends
to gomatter"
and choose
very
Weekdays:
long long weekend" I "Makemytrip:
"weekdays
weekends" back to sameapplication
vendor" travel services which I would
"TravelTriangle’, "No, I just travel wherever I
can't travel because of my is"Ieasier search to in
use Google
and goodin "I feelreally are safe
enjoyed and affordable"
those ads and I
"my preference job" is always whichever ‘Tripadvisor’
three or
user-interface" orfour want to go"
the long weekends" ‘MakeMyTrip’:
websites come"Ion usually
the would say that my decision is
Weekdays: Travelling affected
go and visit
top" website
"I should not say exactly to I brand notby it a lot"
important
alone
Weekend: Travelling with have read about the blogs
used
"If other
I am on their
tightservices-
budget reviews most important
family or group
doesn't matter if it's a entirely people thehave
for days tour" It's always my first choice
and it’s a 2-3
written" trip, I I search accommodation after
weekend or a weekday "OYO:very good service Airbnb
Weekend : a short trip and go atwith OYO service" going to
a very reasonable government backed packages, the app or website of
Weekdayswith my: friends
a long trip Airbnb, rather than searching
like trekking
"place should rate" have the I usually don’t prefer anything
Weekdays : inorweekends
a major "used
basicMakeMyTrip
facilities " , it in google
trip Ispecific
use Yatra doesn't
most of matter the time what for
we choose to
Weekdays : I prefer tostay home service,was very
"used ‘MakeMyTrip’ or hassle- brand
free , goodfor experience" travel purposes
I will choose Oyo as they have
Weekend
take the andentire
:take rest
Specially
weeklong off "MakeMyTrip:
‘GoIbibo’ booking
provides if I am travelling greater standardto Gujarat I will
weekends then as it is difficult bankflights offer: and hotels get choose bus service provider like
‘Citibank’,
weekdays:
to get leaves "itin is the
less MMT: "service provider is I generallypatel prefertravels
either Indigo or
weekends:"when you're a certain discount"
crowded and you'll
service industry. find a also good only" Vistara
working
better
weekdays: in corporate,
deal on the hotels."
"because then
the "used a lot of different
I don't think weekdays OYO and MMT:
websites" I branding
will definitely does not selectaffect
the
local crowd also comes out "experience "I had really good
in plans are successful" was good website which is giving me the
"Itthe weekend.
depends upon Sothe it gets
timea "itexperiences with
both thealltimes"
compare the the
hotels if theypackage
better advertisebetter betterservice
then I
bitFactor"
hectic." matters:"i
matters:
would "make have myto rely
thaton
trip. So,
andonline
"with givewe
oyo
booking
you getthe best
a facility
also choose
weekend
price platforms"
according to your uh,them,
yes, so
easeI'll prefer
of use aisbrand
one of
free time
"Ithat
get wea lot
canof complain
choices to whichdosen't
the has
major matter:
good
factor "No,
market
I I try it. I
value."
consider
needs."
" select
about
I never from,
had aand
online. Ifagain,
very the liked
good should dosen't it.be
It'smatter:
not about
even more a
"Nothing,brand."
important I
busy schedule the customer
service is not service
good." is guessyou because
experience with OYO,
also, uh, verygreat,low uh,cost,
on when book, ifuh, a group
or when is
depending upon the time although
Long weekends: matters:
deciding
your recieve then
"Nothing,I
such don’t think
I guess
services
"they
but these
the platforms"
tryservice
to solveatyourthe because if a these
group is deciding
Convenient for other brand
through plays a majorkinds role.
of
same problem quite
time, it's noteasy"
there." then I don’t think " brand plays a
people as well platforms."
major role."
stay I have used Airbnb,
Long weekends: Due to booking.com for my stay very rare
word schedule and their booking was
pretty convenient
Goibibo
Goibio
Good prices
Makemytrip
Makemytrip
Makemytrip
Makemytrip
Paytm
Trivago
Trustable
Yatra
G H I
"prepare a budget and check out "doing an intensive research "don't see the reviews of
offers that suit my needs" beforeall
"read possibly going",
that I can find destination"
"nothing comes for free" "follow on all the
suchweb",reviews and "only see the reviews of stay"
"prefer to check out few websites "different people have different
bloggers and it does affect my
"if I'm gettingonly" something really " look for reviews decision"about travelling "prefer perceptions"
to browse photos on
good I plan accordingly" in ‘Facebook’
"how much I can travel and ‘Instagram’"
and how "important role google"
because there is
"i"offers
keep notifications
prompt you to onplan
for offers"
a trip
"- I want to basically visit "every
much budget I have. so much outwho
"somebody there resonates
on the web with"
even when you are not willing to placeI read
in India" the kind of travelling I like and I
"check-outinitially"
offers only when "sometimes about travel definitely think metheir
well word",
specifically plan a trip" "blog : weblogs had someonline" similarities "very "served
great recommendations ",
yes: "So, at the time Yes of festivals, long "my and friends,
thus took a few advantage from word of mouth and as well
weekend, New Years and Christmas if they have visited "i wouldasprefer
some point
place, from
they him"
tell their some WOM reviews over", online
"Itime,
go through
I do checksome forvery
any good
offersoffers
and "like to go by word of mouth, but "not really, went for a Kerela trip
reviews"
even if I am not travelling and experience
it depends on and whoif that suits me"
is suggesting based
coupons" "will noton review
waste timewhich
goingturned
a place
discuss among with my friends"
"not always" look for groups
that place" expenses
so that out to be actually
which is not liked by friends hectic" and
" notifications related to place I am online informations are sharedare most family"
"I really don't "very much,its 100
verypoints for that"
looking for, like
I willchecking
check it outout"the helpfulwho have "I think important to
travel websites or travel blogs or withlook for people
family i choose comfortable know how you can travel in the
like seeing already visited "when I wanted to go, I was just
savesthe packages "
money hotel, with good facilities, the
best way"
reading blogs"
My primaryfood sourceis good of research is "the ratingauser
"definitely verygives also plays
big part:as I go
only when I am planning a travel an important part"
usually
Offers or anything would definitely I follow the Instagram handle Instagram handles called through all kinds of reviews,
not make me change my decision there is another website called the
trip to community "Ipositive
ask about as their
well as experiences
negative
saves lot of my money TripAdvisor
I generallytheirsearch content is very
from net , :from my friend reviews circle
" or group
helps to negotiate google , about good,
places that are has"the gone
"playstoathat
fresh veryparticular
experience
good rolethatplace
"my "
if some of my colleague is aware of
unexplored frined had shared and at that
When I need it, then only some place point only I decided that next
it's really the entire year I am web search only Google "a heavy
"Yes, I looking
do. Whenever I get free yearweightage
I have to go" for me"
for offers If somebody in my circle has because people are putting real
"I keep ontime, lookingI dothrough
check. different when you timeare walking through
I'm a price
platforms from sensitive"
wemakemytrip
make a plan"to you pick offtravelled
places from your experiences
"Whenever the reviews, I think it is more
goibibo and I try to compare these, if any friend already
" I would not go to the site or the wish list has visited reviews aregenuine a better source of
packages, particularly
uh, the services because
offered and theI am someplace information
nottype really interested inwhich
of destinations the package
are research on net there's a big role
Advance
offered planned
because they
on thesejust bookings
restrict our
platforms" for
"YouTube travel blogs" I definitely, I, listen to them
better
movements" offers Also It depends on my interest
No " looks for calm and quiet places"
pickyourtrail.com for customizable " if my friends or family have I about that particular
will definitely place.
do a tripadvisor
Yes, forinternational
weekend getaway trips if "I think something
word of mouth, in plan"plays a search
I always cross verify without
Yes, regular getting a goodof
checking dealflight and great role " reviews are trusting blindly
the most important
either beach/mountains
hotel deals thing
I won't trust a hundred percent
depends upon group but everything is so readily
on his reviews
upon season It's available,
very tangible reallybecause
to judge a lot
personal liking of whether
people visit a lot of areas
those are authentic and
share everything, and now it's
Accommodation & amenites "Not Much"
very visible
"I make my perception based on
Budget the experience that other people
shared"
Accommodation
Mode of travel flight for any long distances Off season: For good deals
more than 12-14 hrs journey I will Off season: For peace of
None prefer to go by flight
below 12-14 hours I will prefer to go mind
for Hill stations you wont get any
by train On season
choices like train , so you have to On season: For good crowd
if that place is accessible
choose car or bus by car, On season: Good crowd
then
domestic I will be
travel traveling
I would by car
say flight
"I'm traveling between countries. of On season: Operational
course flight toissave time
my preferred mode hotelsProper
On season:
"Ioftend
travel, but the
to give within the country
minimum time toi ambience
On season: Weather
prefer cars."
the traveling. So I prefer a flight" conditions
On: Season: All activities
"it depends upon the distance "
available
flight On: Season: Good crowd
train is very cost effective On: Season: Local festivals
depends upon the location
budget
Individual: Flight
Large group: Car
Long distance: Flight
Long distance: Flight
Long distance: Flight
Long distance: Flight
Long distance: Flight
Short distance: Car
Short distance: Car
Short distance: Car
Short distance: Bus or car
Goa, 2018
Goa, 2019
Good company
Good company
Good company
Good food
Good
Jaipur, anproperty
economical
place with lots of place to
Kaziranga, visit
2017: Cheaper
tourist
Kaziranga, 2017: spots
Journey
with friends
Kaziranga, 2017: More
flexibility in decisions
Night clubs
On season visit
Pondicherry, 2016
V W X Y
Family: Kaziranga,
"Goa" beautiful and relaxing
national park
" I would like to
revisit Family:
Family: Kerala or
Neemrana
Yes I was quite
Kanyakumari"
Wouldsatisfied
like to change Agra for luxury
it to have a new
Friends: Goa, Tosh or
experience
Goa, for exploring Kasol for relaxing
experience
the unexplored part Friends:
Good weekend Friends:Jaisalmer
Tawang cityor Leh
in
of the state Arunachal Pradesh for
getaway Jaipur: if residing in
Jaipur beauty
NCR, and trek
for cheap and
Luxurious relaxing experience
Munnar, Kerala
experience
Multiple places
Neemrana
Shillong: Good
getaway destination
6. If you book
your tourism
2. When was
destination
the last time
online, which
you went for 4. Do you
is your
vacation and 3. In a year, prefer to use
Goa Positive: 5. You like to preferred
where
"Good was it—
Facilities,
Goa Positive: how many Localtourist
taxi rather Make My Trip,
than a tourist travel on long website?
code describe
Beach, Open
"Accomodation, times you go services or Trivago, Airbnb,
Arunachal
space, Services one to atwo times Depends
guide on
or a weekends
With or Whether
Family-Long Hotels/Resorts you
16 (positive
Beach,
Pradesh and
Spa
Positive for trip / location tour- 1. no for weekdays? Make Mythis
Trip,
andServices
negative and -
hospitality. in a year
destination?
3-4 times in a planned
independently
unexplored itinerary
places weekends
Long stays -
used
Websites
Trip Advisor,
-
17 Local culture
Negative: and
Fast
hospitality. Make
service
Reliable My Trip,
before
and good
points,
experience. year by a
2. yes forservice
? famous Whole week
Anything - Airbnb,
Trip HotelsGo-
Advisor,
solution
Negative:
Kashmir to the
no
Positive Yesprovider
- they are depends on work or services
was it Trip,
your
18 Negative - Large -
hospitality,
problem.
medical facilities 2 times a year tourist locations Reliability
Ibibo
Make - My
Services,
Beauty.
group Negative
of people. -3 times a year. If or helpful
major Anything
cities weekdays
schedule - first
Prices time?
and ease to
Pushkar
service
and Positive
cab -
etc)?
hectic Only ticketing dependsdue Yatra
on to Make My and GoGo
Trip,
19 Covered with nearby then once Short trip - by
So, everyone's
Travelling
booking
snow locally.
so not a lot a month platforms
myself less crowd.
schedule How
Ibibo
Ibibo, -was
use
Agoda the
Discountand
20 timing to get
Negative - 4 times a year offers
of places
Experience
to visit.
ready.due to Long trip - Online Weekends if the Airbnb
group is in
- Offers,
experience?
services and
covid platforms consensus. proper reviews
influenced by
the celebrities
8. Do you who are
frequently promoting 12. What kind
7. What 10. How much
check out the them? For of
importance 9. How do you importance
Depends on offers/ example, have feelings/difficu
does a brand select a does
destination and packages you ever been lties you face
plays -in1. Not really -byonly destination/ WOM/reviews
company
Yes - depends If
on offered Location,
Onlyforwhen influenced by 1. Connectivity.
while
selecting your when place for and
your plays you Yes - sometimes Timing, Budget,
solo then
reviews is
brand Service a
planning Weather
Company, reliable
Start sources
with Amitabh Tight and rigid
selecting
Connectivity
2. a
destination/pa
very imprtant like trip when
No - only trip?
Events
Weather and on selecting a itinerary and
providers/ Yes - areviews.
negative lot. banchan
No destination/pa
Communication.
Yes -ckage?
Taj and Radisson planning a trip unexplored/less destination?
Group/Company, schedule in
Authenticity
2. If Travellers/Hot
No - only when crowded
Budgetlocation
and due to past promoting
Not really.
No But ckage?
3. Stay
packages
and genuinity
Major role - For
friends/family planning
els? trip
a Location experience if fishy infleuncers
Guajrat or 4. Food
expert time, mood and research more posting beautiful Duration
5. Customerof
then guidance
can be Yes
Yes - during long location/place
Weather,
Yes - a lot.
SRK vacation
Consensus pn
and services
compromised about
Yes - ifthe
theyplace
are pictures of service by service
Yes - Reliability weekends and Location/Nature, reliable No
promoting
location does. location. duration,
provider
vacations. Mode of transport Bengal/Dubai budget.
as brand
ambassadors?
15. Which is
you preferred 18. Which
17. What is the
mode for service you
16. You like to first thing you
13. According travel? prefer on
visit places check out
to you, what (flight/car/ bus spending
14. And On On-season or about that
are top 3 etc.). How was more?
which factors
Compromise on Off-season destination
deciding your travel Location and (shopping/
Location, can
timing you
due to
location Flight and
Depends Car
on - (lots
Off and on of
season (places/ -
attractions 1. Stay
points
Company,
Weather in
and budget or mode of experience?
depends
location on
and time.
time - depends on cuisines/
compromise?
depending tourists and cuisine/ local
travel of Sometimes Depends on Preferably
Location and 2. Shopping
Sighseeing,
selecting
Weather and
Events a Would you
available -train.
Leh timing and place adventure
Culture and
consensus of the and Rajasthan via events
weather ORand community/
mountains
attractions - close adventure
Cuisineand
place?
unexplored/less
Group/Company, choose the mood. to nature sports/
Budgetlocation
crowded and company.
Accomodation Road. Goa
Road via via
car. less people)?
Off season-less
Depends on special events
community, food. Shopping
Accomodation
1. Cuisine service again crowded history and food. accommodatio
only if its of
Location
time, mood and flight.and
Railways location. If its on season)
location/place 2. and
Mode mode of
of travel for your next
road via car. Depends on on
worth visiting
n/ Sightseeing,
travelling)?
Place/Location significance
Experience to the
Weather, place.
Location/Nature,
transport
Budget(consensu trips?and
Railways location. If its
or off season. Place/Location Experiencing
Mode of transport s) road via car. worth visiting on and food. culture and
or off season. shopping.
19. During 22. Have you 23. What next
your trip, did 20. Which was 21. Which was written destination
24. Which
the service your best your worst feedbacks of are you
destination
providers destination destination the service planning to
Europe(Leh
Kashmir - would you like
contact
No. Afteryou
the tourism
Rajasthan - Road
Goa - Bad odour Yes(Travel/
tourism - online and visit Rajathan
trip and Explored
Rajasthan - Vishakhapatnam
Experience
Laddakh) - for to revisit-and
To
and inquired
vacation if
and stay. experience in the room. - Hospitality)
experience offline (considering
Culture explore more.
Gokarna -
sometimes for with comfort
Culture and Language barrier Only if its really experience why?
you are facing
International.
Sometimes -
and why? -
Experience
Dharamshala
and why?
and Less after
good oryour
bad non
Laddkah
Havent
COVID
Domestic
- -
rider's
decided.
Unexplored -
Dharamshala
any problem? Ajmer - cheated experience?
Yes - online and Darjeeling
situation)?
dream andata beaches
to drive and safe
Experience,
Mostly after the everything
Nature
Pune - and
comfort. planning. place
Sikkim with water
rohighest
explore people, service
Onlyvacation
if there any Mcleodganj -
arrangement. by resort offline world's
body
issueuntil
from Udaipur - Kashmir - Stuff Only offline if the unexplored andKashmir -
hospitality.
Not wetheir
call Experience and stolen from hotel. asked.
motorable road. Udaipur
Beautful -location.
want to
themend.
with an Arrangements
Nature. Pushkar - Hotel Yes - positive and Seychelles
Jibhi Kulluand
- explore more
and culture,
issue or after the hospitability, falsified info and negative both prague - beautiful
Beautiful locaion culture and
Goa bad service. locations.
stay. - Beach resort and attractions.
Nature
26. Which
25. And would
place/
you choose
destination
the same
would you
online
Yes - service Family - Rajsthan
coz of recommend
Rajasthan - it
for booking for the
familiarity with toExperience culture
and
andyour friends
experience.
and
the
Yes travel
platform
if experience Shopping
and
Kerala Family
Friends
- - Goa
Culture,
services?
was great
Compare different Gokarna or
services and and why?
cuisine,
Goa - Explore the
Hampi to relax
plantations,
decide.
Depends
Differenton offers unexplored
- want and enjoy.
experience.
Pushkar
places
and
rather than
to explore Udaipur
tourist -places.
explore
another place something
next time. unique.
2. When was the last time
you went for vacation and
3. In a year, how many 4. Do you prefer to use
where was it—describe
code times you go for a trip / tourist services or tour
(positive and negative
destination? tourindependently?
points, hospitality, indepenedently:"I
service etc)? prefer to travel
independently, as I told
Negative: "very expensive" "two to three times."
you, I'd give you the
flexibility to go anywhere
1 you want."
Tour independently:
positive:"It was good. With "it depends what kind of "I'd give you the flexibility
family. Anything is good" life stage you are at." to go anywhere you
want."
4
matters: "make my trip. So, uh, yes, "I keep on looking through different
ease of use is one of the major factor I platforms from makemytrip to
consider should be even more important goibibo and I try to compare these,
when you book, uh, or when your recieve uh, the services offered and the
such services through these kinds of type of destinations which are
platforms." offered on these platforms"
"Delhi-Because of the
accommodation was good . And
"Yes. They do care about the we explored some new places
consumer experience which were actually good and
throughout " better than what we expected " "Banglore- not properly planned"
"Ladhak with a few of my friends, "Since I told you I had not been
but not many friends, only two or to many places, I don't think so. I
"yes" three of them" want to revisit to any of them."
"Yeah, I'm pretty happy with the "Delhi- they are worth visiting at
services " least once in their lifetime."
"I would really go for the one, "I would again recommend Goa,
which is, giving the best service as I liked it the best of all places I
to me" have visited."
Tour Independently :
Negative : Hotels not good as two to three, small trips trying to get information
Tour with Service
3 Negative : not good
pictures shown during food and one major trip from
Tour internet
Independently : if I
Provider :if I am going
4 booking
Positive :: cost
scenic thrice go for a trekking
Positive of beauty
living ,Itofwas to rajasthan
Tour or
Independently
Package :if I
: If It's a first
5 the place
pretty less and the food and five Karnataka
know fortheyou.
place very
timer
Independently So there
: Places
6 everything
Positive were very cheap
: Transportation was well have to take
you a
easier to access have
7 cheap
Positive package about them
Positive :: Ipeople
did notare have to
very information
8 spend a
hospitable lot of money
and they're very everywhere.
Positive
Negative : :there
my are people
9 nice
that and friendly.
are always ready to offer
accommodation, was not
10 their
very guidance
hygienic and
or not help
very and
Negative : it was raining
11 comfortable
at times inconvenient for me
12 to go out
13 Negative
Positive : :Destination
food was not wasgood
14 mesmerising
Positive : good service
15 provider
Positive : good group or
16 circle
Negative : acclimitazition in
17 Negative
Himalaya :for journey
trekkingwaswas hectic
18 difficult
Negative : difficult to arrange
19 food in hilly
Positive areasthere are
: people
20 very friendly
Positive : places were very
21 scenic
Positive : we liked the food
22 there
Negative : weather is
23 extremely
Negative humid there
Negative :: notpricesthatquite high
24 economical
as comparedplace to theto Indian
travel
25 market
Negative :communication
26 Positive :interesting and
was a barrier
adventurous area for those
27 Positive
who love: to thrilling
not stayexperience
in the
28 hotel
Negative :lack of
29 Positive :less crowd
communication ; access It
Negatives : for trekkings
30 problems
will be difficult if you don't go
31 through sources
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
6. If you book your
tourism destination
online, which is your
preferred website? 7. What importance 8. Do you frequently
Whether you used this does a brand plays check out the offers/
5. You like to travel on service before or was in selecting your packages offered by
long weekends or it your first time? How destination/package Service providers/
weekdays?
Weekdays: Travelling was the experience? ? Travellers/Hotels?
alone
Weekend: Travelling with make my trip brand
reviews not important saves
most only when money I am
family or group yatra Iimportant
search planning a travel
accommodation after Offers or anything
going to the app or would definitely not
government backed
doesn't matter if it's a It's always
website of Airbnb, my first make me change my
packages, I usually
weekend
Weekend or a weekday reviews very helpful choice Airbnb decision
Weekdays: :aashortlong trip
trip stay I have used Airbnb,
rather
don’t prefer than searching
anything
with my friends
like trekking: in
or weekends
a major refund process smooth
better comparison in google, it doesn't saves lot of my money
Weekdays booking.com for myofstay Ispecific
use Yatra most of
trip
we choose :toI prefer
stay home hotels,flights
and their booking was matter
the time what brand
for Oyo
travel helps
When to negotiate
I need it, then
Weekdays
Weekend : Speciallytolong Iifwill choose as it's really the entire
and take rest pretty convenient I am
purposes travelling to only
take
weekends as itweek
the entire off
is difficult There's no additional
price mentioned in the they
Gujarat have greater
I will choose year I am looking for
then
to get leaves in the charges
website and actual price standard
bus service provider offers
service industry. were
feedbacksame and reviews Ilike
willpatel
definitely
travels select
first site came into my I generally prefer either
are also genuine the
Indigowebsite which is
or Vistara
mind is make my trip giving me the better
Make
and Myadvisor
Trip :
reallytrip
customized solution branding
package does
betternot affect
transparent
provider and crystal if they advertise
service
better
WFDC
Iclear :That
generally
aboutuse issites
their theonly
site then I would also
from where
information you
gaining can get choose that
package,
Make My their
Tripof:Iamount,
like that
the bookings the
their
their services
customer care
lodges and resorts,
service
cheap resorts but they
are good
11. Are your travel
decisions influenced
by the celebrities who
are promoting them?
For example, have you
ever been influenced
10. How much by Amitabh banchan
importance does promoting Guajrat or
WOM/reviews plays for obviously
SRK promoting
if any celebrity
9. How do you select a you on selecting
because people are a Bengal/Dubai as brand
is promoting it will be
destination/ place for your trip?
look for groups so that expenses putting destination?
real time ambassadors?
crowded place. So I
when you are walking
are shared
online informations are most experiences
through the reviews, I avoid that place
it does not depend who is
helpful think it is more genuine promoting
Yes I was quite satisfiedRann Utsav because of it's culture and diversity
Kedarnath because of iWould like to change it to have a new experience
Yes, regular
checking of Weather and Yes, reviews Airport
about new No Accessibility
flight and hotel climate season places to visit connectivity
Accommodatio
deals Word of Mouth
n Preference of
Yes, for Very much: type of place
weekend Genuine
getaway if Type of place reviews from No Mode of travel Type of place
getting a good Accommodatio trustable Accommodatio
deal n & amenites sources Amenities
n and
Deals offered services
provided
15. Which is
you preferred 18. Which
17. What is the
mode for service you
16. You like to first thing you 19. During
travel? prefer on
visit places check out your trip, did
(flight/car/ bus spending
14. And On On-season or about that the service
etc.). How was more?
which factors Off-season destination providers
Negative
your travel (shopping/
can you (lots of (places/ contact you
experience:
experience? cuisines/
compromise? tourists and
On season: cuisine/ local and inquired
Conacted onlyif
Would
Short you
distance: Things banned adventure
Hotels events OR
Proper
On season: community/ Cuisine you are facing
at the
choose
Long the
Busdistance:
or car in the events
state sports/
less people)?
ambience
Weather special
Prohibitions accommodatio
Travelling any problem?
beginning &
service again
Flight On season: Accommodatio
conditions on season)
Ambience of n/ travelling)? end of the
for your next Operational n: When visiting
trips? the place package
hotels Local events with family
Uniqueness of
the place
Mode of travel Short distance: On season: Historical Accommodatio No
Busdistance:
Long or car Good crowd monumentsof
Uniqueness n
Adventure
Flight place Localsports
authentic
cuisine
Accommodatio Short distance: Off season: For Sightseeing Clean and No
n Car peace of mind
Long distance: On season: For Cafes and hygienic room
Adventure
Flight good crowd Restaurants Foodsportslocal
and
Large group:
Local festivals authentic
Car
Individual: cuisine
Flight
Munnar, Kerala
Family:
Neemrana or
Friends:
Agra Goa,
for luxury
Tosh or Kasol
experience
for relaxing
Family: Kerala
Friends:
Jaisalmer or
Leh
Jaipur: if
residing in NCR,
for cheap and
relaxing
experience
Question number Code number
A a1, a5 ,
a2
a7
a5
a56
b
Themes Category
positive
budget
weather
time
leisure
findings and conclusion
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Category
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