A SPONSORSHIP PRESENTATION

A PUBLIC TELEVISION PROGRAM

HOSTED BY:
FRANCIS P. ARENA, M.D., F.A.C.P.
AND TANYA BASTIANICH MANUALI, PhD
Introduction

Please join two dedicated professionals on a fascinating journey. Dr. Francis Arena,
a medical doctor with a specialty in breast cancer, and Tanya Bastianich Manuali,
PhD, an art historian whose career has focused on the Italian Renaissance, take us on
a pilgrimage through history as we explore the evolution of women and breast cancer
through the intersection of art and science.

Through an exhaustive study that often reads like a detective novel, Dr. Arena and Dr.
Bastianich Manuali shine a light on breast cancer through the lens of art, medicine,
social mores and women’s rights, and arrive at a place where none have ventured
before.

This is a quest that contains the evolution of medicine, but it is much more than a
medical story. It is also a quest that contains the evolution of art, and yet it is much
more than a story about art. Reflections of the Breast is a saga that touches each and
every one of us in a continuum from old to new, and celebrates everywoman -- how
she has fought and rallied to make breast cancer a symbol of character, strength, and
hope through the ages.
Public Television Concept

Reflections of the Breast is a good read that will make a great public television program.
With Dr. Arena and Dr. Bastianich Manuali as the program hosts, Tavola Productions
plans to develop an hour-long Public Television documentary that traces the dramatic
highs and lows of breast cancer as seen through a period lens and depicted by some of
the most famous artisans of the day.

Using rich visual imagery, historical records and video, our hosts will travel the world
examining famous and obscure works of art and discussing scientific breakthroughs and
new medical technologies for battling breast cancer. As part of the journey, they will
meet with renowned doctors and scientists as well as art experts and social historians,
and will visually document the evolution of an illness -- from futility and despair,
through secrecy and social banishment, to treatment, hope, health and triumph.

We ask for your participation in the production of this important and exciting journey
from darkness to light, and invite you to become a part of the solution.
 Breast Cancer Through the Ages

EARLIEST ARTISTIC ADVENT OF

DIAGNOSIS OF CELEBRATION MAMMOGRAPHY.
ANESTHESIA. EARLY DIAGNOSIS.
BREAST CANCER. OF THE BODY. INFECTIOUS DISEASE
PRACTICE OF MAGIC. SUBMISSIVE LUMPECTOMY.
CONTROL.
HIGH MORTALITY TARGETED THERAPIES.
NO MEDICAL ACCEPTANCE OF
RATE CONTINUES. SURVIVAL. HOPE.
TREATMENT AVAILABLE. ILLNESS.
TRIUMPH.
.
ANCIENT BYZANTINE RENAISSANCE BAROQUE VICTORIAN DAWN OF MODERN TIMES
3000 –2500 B.C. 330 – 1450 1450 - 1600 18TH CENTURY 19TH CENTURY MEDICINE 1950s – NOW
1900-1940s

SECRECY. CRUDE BEGINNINGS OF RADIATION THERAPY.

INTERVENTION WITH SCIENTIFIC STUDY. RADICAL MASTECTOMY.
HIGH MORTALITY. STILL NO BEGINNINGS OF
ACCEPTABLE ANTIBIOTICS.
THERAPIES.
 Ancient

These anatomical votive bronze and terracotta

body part casts have been found in healing
sanctuaries in the Etrusco-Latial-Campanian region
from the fourth through first centuries B.C. They are
some of the earliest known objects in the history of
medicine and magic.

Marble statue revealing

right breast mass. Towards
the First Century AD, the
Romans placed votives and
statues in the tombs of the
The Edwin Smith Papyrus is in essence,
dead to commemorate the
a surgical manual dating back to ancient
diseases they had endured.
Egypt between 3000 and 2500 B.C.
Case #45 is about breast cancer, and
recommends no intervention; since
according to the entry, all attempts to
cure the illness are futile.
Byzantine

Woman in Despair from Tavant, France

(12th century). The woman presents with two vices:
she looks tousled and neglected, and reveals a
This mosaic of the Empress bare breast attacked by two snakes. Theodoric of Lucea surgically drains a
Theodora and her Court, dates breast abscess. His technique advocated
to the sixth century, and can be scrupulous cleanliness and the healing of
found in the church of San Vitale surgical wounds by granulation without
in Ravenna, Italy. sutures.
 Renaissance

Night by Michelangelo
From the tomb of Giuliano de’ Medici in the Medici Chapel,
San Lorenzo, Florence. It is believed that the left breast of
St. Agatha by Giovani Cariani
this statue is depicted with an advanced stage of breast
Saint Agatha of Sicily, a Virgin Martyr,
cancer.
is the patron saint of women suffering
La Fornarina by Raphael from breast cancer or undergoing
Margherita Luti, the painter’s Roman mastectomy.
mistress, poses with her right hand on
her left breast, which reveals a
cancerous breast tumor.
Baroque

Bathsheba at Her Bath by Rembrandt

In 1654 Rembrandt painted this picture
of his mistress. More than 300 years
later, an Italian physician noticed
several characteristics of the left
breast indicative of advanced breast
cancer.

St. Agatha by Francesco Guarino

There are 13 saints who are patrons of
breast disease, the most famous of
The Three Graces by Rubens these is St. Agatha who was martyred
The model on the right, Rubens’ second by mastectomy.
wife Helena Fourment, has an open
ulcer on her breast and other signs of
locally advanced breast cancer.
 Victorian

Before the Operation by Henri Gervex The Agnew Clinic by Thomas Eakins
The artist portrayed Dr. D. Hayes Agnew performing a
Surgical instruments laid on a white
mastectomy for students in the University of
cloth indicate the most recent scientific Pennsylvania's Medical Department.
progress and convey a message of The Death of Amy Robsart in 1560
modernity and hope. by William Frederick Yeames
Amy’s body lies bathed in light while her
murderers are obscured in darkness, adding
an air of secrecy and intrigue, and pointing to
the often clandestine nature of breast cancer.
Dawn of Medicine

The First Attempt to Treat Cancer The Picture of Breast Cancer by Kamata Keishu
With X- Rays by Georges Chicotot This illustration depicts the excision of a
A self-portrait by Dr. Chicotot, head cancerous growth from a woman’s breast, an
Of Radiotherapy at the Hopital Broca operation which renowned surgeon Seishu
In Paris, shows him treating cancer
Hanaoka first carried out using general
with x-rays.
anesthesia.
Modern

Renaissance Madonna by
Cindy Sherman
Sherman’s self-portrait Breast Cancer Warrior by Hella Hammid
photographs re-invent Beauty Out of Damage by Matushka Author, lecturer Deena Metzger, has a vine tattooed on
mass media stereotypes her chest where her breast was removed from
This 1993 New York Times
of women using make-up, cancer. “It is only those of us, as sisters, who know the
clothes and artificial body Sunday Magazine cover is a self- reality of this killer disease and who come to know and
parts. portrait by the artist and model, value ourselves before the enemy!”
and was chosen by Life Only in silence may breast cancer continue!
Magazine as 1 of 100 pictures
that changed the world since the
camera was invented.
Breast Cancer Statistics

Breast cancer is the most common cancer among American women, except for skin cancers.
12 percent of American women or 1 in 8 will develop invasive breast cancer.

Breast cancer is the second leading cause of cancer death in women -- 1 in 35 (3%).
An estimated 40,610 breast cancer deaths are anticipated this year.

In 2009, more than 192,000 new cases of breast cancer were diagnosed in American women.

Death rates from breast cancer have been declining since the 1990s, with larger decreases in women
younger than 50 -- the result of earlier detection, increased awareness, and improved treatment.

At this time there are more than 2.5 million breast cancer survivors in the United
States alone.

Information from Cancer Facts & Figures 2009, American Cancer Society and Breast Cancer Facts and Figures
2007-2008, American Cancer Society
The Public Television Audience
Sophisticated. Loyal. Engaged. Everywhere.
Public Television programming reaches 99% of all television households.

Nearly 80 million viewers tune-in to Public Television every week.

Audience Potential

PUBLIC TELEVISION AUDIENCE:

80 MILLION U. S. HOUSEHOLDS

BREAST CANCER
SURVIVORS: 2.5 MILLION; ART LOVERS: 19,763,000
FRIENDS AND FAMILY MEMBERS: – NUMBER OF VISITORS TO
MORE THAN 20,000,000 TOP TEN U.S. MUSEUMS
IN ONE YEAR
Sponsorship Opportunity

Package Price: 500K

Francis P. Arena, M.D., F.A.C.P.

Dr. Francis Arena is Board Certified in Internal Medicine and in

Medical Oncology. He is co-founder of the SASS Foundation for
Medical Research, and is on the Advisory Board of the "1 in 9”
Breast Cancer Coalition.

He received his Bachelor of Science Degree from Fordham

University and his Medical Degree from Cornell University Medical College. His internship and
residency were carried out at New York Hospital/Memorial Hospital, after which Dr. Arena served
as Chief Medical Resident and later as the Assistant Chairman of Medicine for Education at the
world-famous Memorial Sloan-Kettering Cancer Center of New York City.

Today Dr. Arena is Clinical Assistant Professor of Medicine at New York University and Adjunct
Clinical Assistant Professor of Medicine at Cornell University Medical College. He holds
appointments at The New York Presbyterian Hospital in Manhattan, North Shore University
Hospital and The Long Island Jewish Medical Center.
Tanya Bastianich Manuali PhD

Tanya Bastianich Manuali has been immersed in Italian art and culture her
entire life. She graduated from Georgetown University summa cum laude
with a Bachelor of Arts in Art History, and spent her junior year in Florence,
Italy, studying Italian Renaissance art history, which was to become her passion.

She continued her studies in Italian Renaissance art history with a full scholarship
for a Masters program from Syracuse University. This two year program took
place in Florence, Italy, and was the beginning of Tanya’s six year sojourn in Italy.

Upon completion of her Masters, Tanya continued her studies with a merit-based scholarship at Oxford
University (UK), again focusing on Italian Renaissance art history. She completed her PhD in 2000, and
co-created Esperienze Italiane, a travel company that specializes in upscale, individualized trips to Italy
incorporating travel, art, food and wine. She is one of the forces behind the Lidia’s Italy brand including the
12-year old Public Television cooking series, several restaurants around the country, and a growing product
line. Tanya recently co-authored Lidia’s Italy (Knopf 2007) and Lidia Cooks from the Heart (Knopf 2009)
with her mother, Lidia Matticchio Bastianich.
About Tavola Productions

Tavola Productions LLC, located at 243 East 58th Street in New York, is an award-
winning television production house that was founded in 2004. It has produced the
Emmy nominated and James Beard Foundation award winning Lidia’s Italy and the
James Beard nominated Lidia’s Family Table.

Through efficient studio and field productions, highly competitive Marketing, Stations
Relations and Public Relations campaigns, shows such as Lidia’s Italy and Lidia’s
Family Table reach over 95% of U.S. Households and command viewer numbers of 1.5
to 3.5 million viewers weekly. The shows are also part of the digital CREATE channel,
a lifestyle channel that currently reaches over 83% of U.S households.

The company is currently producing Nonna Tell Me A Story: Lidia’s Christmas Kitchen,
a 30-minute holiday classic due out in the fall of 2010; and Lidia Celebrates America,
four one-hour specials focusing on the celebration of culture through food. Due out in
the fall of 2011, Lidia Celebrates America is a co-production of Tavola Productions and
WGBH, the multi-award winning Public Television station in Boston, MA.
Be a Part of The Solution
Contact

Tavola Productions
243 East 58th Street
New York, NY 10022
(212) 758-1488
[email protected]