Scribd
Upload
59 views

Challegenes Faced by The Company

The document outlines 5 major challenges faced by CCBPL (Coca Cola Beverages Pakistan Limited) and their remedies according to an interview with a manager. The challenges are: 1) meeting increased product demand, 2) ensuring customer satisfaction, 3) competition from other brands, 4) hiring the right employees, and 5) effective product marketing. To address these challenges, the company employs strategies such as maintaining reserve stock, quality control measures, emphasizing their brand quality, rigorous hiring processes, and promotional activities.

Uploaded by

kanza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
59 views

Challegenes Faced by The Company

The document outlines 5 major challenges faced by CCBPL (Coca Cola Beverages Pakistan Limited) and their remedies according to an interview with a manager. The challenges are: 1) meeting increased product demand, 2) ensuring customer satisfaction, 3) competition from other brands, 4) hiring the right employees, and 5) effective product marketing. To address these challenges, the company employs strategies such as maintaining reserve stock, quality control measures, emphasizing their brand quality, rigorous hiring processes, and promotional activities.

Uploaded by

kanza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
You are on page 1/ 5

challegenes faced by the company.

1.the first and foremost challenge faced by ccbpl


nowadays as per the manager that i interviewed is
meeting the increased demand of their several products
as coke being the market leader when it comes to the
urban market places it gets very tough sometimes to
meet the needs of the entire agencies and at times the
sales supervisors have to borrow the stock from an other
distribution to meet their requirement.
2.customer satsfaction is the key element and core
objective for ccbpl which in one way or the other also
becomes a challenge for the company and especially the
managers to deliver product that is 100% upto the mark
and that is tested and proven ok by the quality control
measures that are set by the company.
3.the competitors.
in the earlier times the only competitor of coke
happened to be pepsi but with the advent of new
enterants in the market like gourmet,rc,colanext and
master cola it has now become very difficult and
challenging for this company to make it happen with an
incresed price as the competitors are offering the same
product with a much lesser price.
4. acquiring the right people for the right job is another
challenge here by faced by the managers in particular
because whatever mistake in hiring is made the suffering
is to be fac ed by the managers as they are the ones who
are held responsible for hiring and selection. having the
right team in the right spirit at the right time doing the
right job is another challenge hereby.
5.marketing of the product. now coke being an
established brand also has to face some of the marketing
relating challenges such as product placement and
product pricing in order to compete with the competitors
and to be the apple of the eye of the customers is
another big challenge faced by the company and its
management .
> Remedies to the issues.
1.now the first mentioned challenge was meeting with
the incresed demand in the urban areas especially what
the managers do is at every production plant there is a
reserve that they keep in order to meet any surplus
orders or an uncertain demand that arises suddenly the
other way to meet the demands is that the sales
supervisors ask their fellow officers at other areas nearby
them if they have any surplus stock of the product left
with them if yes then they privde them with the surplus
stock and this meets there target as well.
2.in order to satisfy the customers a quality control
measure is observed by the production plant headed by
the chief engineer at the plant who after ensuring that
each and every bottle that is produced is upto the mark
and is fulfilling the QCR laid doesnt let the bottles leave
the production plant after he is okay with the stock. He
then lets it out for loading purposes. furthermore the
company through various channels keeps taking the
feedback of the end customer in order to know whether
they are satisfied or not.
3. The team at ccbpl knows that no matter how many of
the competitors they get to have they have a certain
market holding and that they are the market leaders at
especially the urban market and even in the rural market
coke as a brand is flourishing based on just one thing and
that is QUALITY, its evident that the taste and quality that
coke offers is explicit and exquisite in every way and no
competitor is even close in terms of taste to coke.
4. the HR team of ccbpl is continuously working and
finding the best of the best new recruits in order to fill
the new job openings that they have nationwide they
induct graduates from the top universities of the country
in order to make sure that their hiring pays off in the end
and that they have the right people inducted that will
contribute to the betterment of the company.
5.in order to mantain the marketing strategy in an
appropriate fashion and manner the managers make sure
that their product be advertised and placed in such a
fashion that it becomes the apple of the customers eye
by having the product endorsed by celebrities who are
well known they are trying to capture as much customers
as they can. making the availability of the product a must
even at the outskirts of the town is the priority and not
only the product but equipment like coolers freezers free
makeover of the shops billboards and hoardings are also
given tp the retailers as a source of cheap marketing and
advertisement .
the above mentioned are the 5 major challenges and
their remedies as per told by the middle line manager
Mr.Amir Mahmood CCBPL grw pakistan. and the
information is drawn through an interview conducted in
which he spoke about the above issues.

You might also like