Scribd
Upload
248 views

Design Heuristic Workshop

The document introduces design heuristics as concept modifiers that can quickly lead to potential solutions and novel designs. It discusses challenges with traditional concept generation like fixation on existing products. Design heuristics are presented as a way to promote creativity and diversity to drive innovation. The document proposes using design heuristics cards to generate multiple different concepts in the early stages of design without evaluation. It describes a process of individuals and teams using the cards to spur idea generation for a class project.

Uploaded by

Maryel Lara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
248 views

Design Heuristic Workshop

The document introduces design heuristics as concept modifiers that can quickly lead to potential solutions and novel designs. It discusses challenges with traditional concept generation like fixation on existing products. Design heuristics are presented as a way to promote creativity and diversity to drive innovation. The document proposes using design heuristics cards to generate multiple different concepts in the early stages of design without evaluation. It describes a process of individuals and teams using the cards to spur idea generation for a class project.

Uploaded by

Maryel Lara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 22

DESIGN HEURISTICS

77 CARDS
Design Design space
problem exploration

Start with a problem


Research and gather information
Generate concepts
A

Design Design space


problem exploration c

e
Start with a problem
Research and gather information
Generate concepts
A
f

b
h

Design Design space


c i
problem exploration

d g

e
Further develop concepts
Challenges with
concept generation
§  Fixation
§  existing products
Design Design space §  previous experiences
problem exploration c
§  first idea

§  Difficulty generating


multiple ideas

§  Stuck in routine design


Design Design space
c f Narrow design space
problem exploration
How do we promote
creativity and diversity
that could lead to
innovation?
A

Design space
exploration c

e
How do we promote
creativity and diversity
that could lead to
innovation?
A

b
Use concept generation
techniques to generate multiple,
Design space different ideas
exploration c
Do not evaluate until later stages
of design
d

e
Cognitive heuristics
Reasoning processes that do not
guarantee the best solution, but
often lead to potential solutions
by providing a short-cut.

design heuristics
Concept modifiers that quickly
lead to a potential solution,
providing the opportunity for a
novel design to occur.
Award-winning Think-aloud
Products Design Task

Professional
Designer

design heuristics
Concept modifiers that quickly 77 cards
lead to a potential solution,
providing the opportunity for a
novel design to occur.
DESIGN SOLUTION SPACE

Initial Ideas
Obvious Ideas
DESIGN SOLUTION SPACE

Design Heuristics push you to


more fully explore the potential
solution space.
DESIGN SOLUTION SPACE

Design Heuristics push you to


more fully explore the potential
solution space.
QUESTIONS?

The cards?

The process?

How does using Design Heuristics differ from


your normal mode of generating ideas?

Any other observations?


CONCEPT GENERATION
WITH DESIGN HEURISTICS
Read through your set of 15 Design Heuristic Cards.
Be sure to look at both sides!
________________________________________________________________________

Use your set of cards to come up with ideas.


Do not worry about manufacturing details and materials.
Come up with as many ideas as you can.
Draw each concept on a new concept sheet.
Work individually.
________________________________________________________________________

Fill out the concept description and origin.


Identify which heuristics you used.
SHARE WITH YOUR TEAM
Each team member share your ideas with the team.
Briefly explain where the ideas came from.
________________________________________________________________________

Each team member select 2-3 Design Heuristic cards that


you feel would be useful to your class project.
Try to choose cards that you didn’t already use.
Share these cards with the team.
As a team, generate at least 5 more concepts using the selected cards.
________________________________________________________________________

Document the team-generated concepts on the concept sheets.


Write your team’s name on each sheet.
Fill out the concept description and origin.
Identify which cards you used.

You might also like