Scribd
Upload
215 views

Ben Chan and Bench Instructions: Read The Short Article and Answer The Questions After. Additional Research Can Be Done On

Here are 3 potential responses to the questions: 1. Ben Chan made a difference in clothing/apparel through Bench by starting as a small T-shop in Manila and expanding internationally over time. He grew Bench into a large clothing chain known for its fashionable and affordable styles. Bench now has stores across Asia and in some Western markets like the US. 2. What makes Bench click is its ability to offer on-trend fashion at accessible price points. Bench clothes appeal to style-conscious consumers looking for affordable options. The brand also diversified into other businesses like hair salons to engage different customer segments. 3. In expanding internationally, Ben Chan demonstrated an ability to scan the environment where Bench operates. He successfully entered

Uploaded by

Gillienne Roze Timan Godio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
215 views

Ben Chan and Bench Instructions: Read The Short Article and Answer The Questions After. Additional Research Can Be Done On

Here are 3 potential responses to the questions: 1. Ben Chan made a difference in clothing/apparel through Bench by starting as a small T-shop in Manila and expanding internationally over time. He grew Bench into a large clothing chain known for its fashionable and affordable styles. Bench now has stores across Asia and in some Western markets like the US. 2. What makes Bench click is its ability to offer on-trend fashion at accessible price points. Bench clothes appeal to style-conscious consumers looking for affordable options. The brand also diversified into other businesses like hair salons to engage different customer segments. 3. In expanding internationally, Ben Chan demonstrated an ability to scan the environment where Bench operates. He successfully entered

Uploaded by

Gillienne Roze Timan Godio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Ben Chan and Bench

Instructions: Read the short article and answer the questions after. Additional research can be done on
Mr. Chan and Bench. You make also observe Bench boutique. Identify the types of customers that
patronize Bench products. Characterize them and provide inputs also on how sales personnel handle
customers’ inquiries/complaints.

Ben Chan is the founder of a large clothing chain, Bench under Suyen Corporation. Known for
being hardworking and innovative, Ben Chan has expanded his clothing chain in the international
markets.

The word bench which means “long seat”, now connotes a different meaning in the business
world. The word Bench stands for a clothing store offering fashionable clothes.

Coming from a family of entrepreneurs (his father, Chan Lib put up Liwayway Marketing and his
brother expended it), Ben Chan established Dimensione, a modern furniture store and Finale, an art
gallery.

In 1987, Chan started a T-shop in SM department stores in Manila. This marked the beginning of
Bench.

Aside from Dimensione, Suyen Corporation has diversified to Fix Salon for hair salon services
and Human for the hip-hop fashion conscious market.

By 1994, Bench opened its first fashion store Al-Khobar, Saudi Arabia, then followed by another
store in Shanghai, China. Another one also built in Kuwait.

In 2007, Bench had established stores in Eagle Rock, Los Angeles; Riyadh, Saudo Arabia; Bahrai;
Guangzhou, Xian; and Dubai. The primary location, however, is still China with 27 company store and 19
franchises.

Question for analysis:

1. How did Ben chan make a difference in clothing/apparel through Bench?


________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. What makes Bench click?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
3. In your own analysis, how has Ben Chan scanned the environment where bench operates?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

You might also like