INTERN DETAILS

Intern Name
College Name
Area Assigned
City Type (Tier 1/Tier 2)
Manager Name
Internship Start Date
Internship End Date
Date of Report Submission

Instructions
You need to submit the responses of the customers basis the questions as per the format which is templatised.
There are 7 sections in the format with 44 fields.
For questions : 23-32 & 34-28 Please select the relevant option as below:
Very Important 1
Important 2
Neutral 3
Somewhat Important 4
Not important at all 5
For questions 33,39,40,41 - Please specify the details
In case the the response is "Other", please mention the details
For all rest of questions, select relevant option by the drop down otherwise mentioned as free text)
is templatised.
 Select 'Yes' for choosing the applicable option or Select from 'Dropdwon'

Market Mapping Survey Response Sheet

Intern Details Unique Intern Code (BNTxxx)
Date
1. Respondent Name (free text)
2. City (free text)
3. State (Dropdown)
4. Age (in years)
Select One option

5. Gender
Select One option

6. Education
Select One option

Demographic Details

7. Occupation
Select One option

8. What is your annual family income? (in INR

p.a.)
Select One option

9. How many times you go for shopping at malls

in a month? 
Select One option

10. How many times you do online shopping in a

month?
Select One option

11. How many times you go for watching movies

at the theater in a month?
Select One option

12. How many times you go for dining outside in

a month?
 Select One option

13. How many time do you go for holiday within

India?

Spending Preference Select One option

14. How many time do you go for holiday outside

India?
Select One option

15. What all items do you own?

Select all applicable options

16. Do you own credit card?

Select One option

17. What are benefits of credit card usage?

Select all applicable options

18. Which all benefits have you availed in last 1

year
Select all applicable options

Credit Card 19. How many times do you use credit card in a
Awareness month?
Select One option
 20. What is your monthly credit card spend?

Select One option

21. Select the areas of your spent through credit

card.
Select all applicable options

22. How did you apply for the credit card?

Select One option

23. Issuing Bank

24. Reward Rate and Reward redemption
options
25. Joining Fee
26. Annual Fee
Credit Card Selection 27. Rate of Interest on Revolving Credit
Criteria
Rate on a scale of 5 28. Complimentary Airport Lounge Access
1-Very Important 29.Customer Service and ease of access

5-Not Important at all 30. Concierge Service

31. Card Design

32. Application Process
33. Other (Please specify)

34. Redemption catalog with multiple options

Reward Redemption 35. Shopping Vouchers like Big Bazaar,

Options Pantaloon, Make Trip etc

36. Digital Wallet Credit Vouchers like Paytm,

Rate on a scale of 5
Amazon Pay 
1-Very Important 37. Conversion to Air miles

5-Not Important at all 38. Statement Credit (Paying Credit Card Bill
using Reward Points)
39. Other (Please specify)
 40. While taking your last credit card, did you?

Select all applicable options

New Credit Card 41. What is most important reason which will
Evaluation deter you from getting credit card.

Select One option

42. Will you consider changing your lead card if

you get a card with better features?
Select One option
 r Select from 'Dropdwon'

ey Response Sheet
1 2 3 4 5
ntern Code (BNTxxx)
Date
dent Name (free text) Aruna Mahesh Sharad Yogita
City (free text)
ate (Dropdown)
18-25 yes yes
26-40
41-60 yes yes
above 60
Female yes yes
Male yes yes
Prefer Not to say
Matriculate
Higher Secondary yes
Diploma yes

Graduate
yes yes
Post Graduate yes
Other yes
Salaried Yes yes yes
Self Employed yes
Retired
Other

Less than 5 Lakh

5 Lakh - 10 Lakh
10 Lakh - 15 Lakh
15 Lakh - 25 Lakh
More than 25 Lakh
Prefer Not to say yes yes yes yes

0-2 times
yes yes yes yes
3-4 times
5 or more

0-2 times
yes yes yes yes
3-4 times
5 or more

0-2 times
yes yes yes yes
3-4 times
5 or more

0-2 times
yes yes yes yes
 3-4 times
5 or more

Less than once in 2 years

Once every 2 year

Once a year yes

Twice every year yes yes
More than 2 time in a year yes
Less than once in 2 years
yes yes yes
Once every 2 year yes
Once a year
Twice every year
More than 2 time in a year
Two Wheeler yes yes yes yes
Four Wheeler yes yes yes yes
Fridge yes yes yes yes
Television yes yes yes yes
Washing Machine yes yes yes yes
Laptop yes yes yes
Computer yes
None
Yes
No no yes yes yes

Free 45 Days Revolving Credit

Offers and Discounts

Reward Points for regular spend
Ability to convert big purchases to
EMI
Airport Lounge Access
None

Free 45 Days Revolving Credit

Offers and Discounts

Reward Points for regular spend
Ability to convert big purchases to
EMI
Airport Lounge Access
None
I don’t own credit card yes yes yes yes
0-2

2-5
5-10
More than 10
I don’t own credit card yes yes yes yes
 Less than 10000

10000-25000
25000-50000
More than 50000
Prefer not to answer

Online Shopping

Movie Ticket Purchase

Supermarkets
Petrol Pumps
Dining
Travel Ticket purchase
Rent
Other
Not Applicable yes yes yes yes
I applied for it
I applied for through bank
representative
It was given to me by my
organization
I use a supplementary card
Not applicable yes yes yes yes
Compared cards offered by multiple
banks/companies
Went with a suggestion of
friends/family
Took the card basis the
recommendation of card
representative
Just responded to invitation of
specific card
Received a partially pre-completed
application form
I don’t own credit card
Other (Please specify)

Don't Know how to get

Don't know any benefit of credit card

Concerns regarding security

No one ever approached
Other (Please specify)

Yes

No
Maybe
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