NORTH SOUTH UNIVERSITY

BUSINESS PLAN ON MEDI-SEBA

COURSE: MGT 368 (ENTREPRENEURSHIP)

SECTION: 04

ARKAYON BISWAS 1711390030

MD. SIAM 1812581030
Mohammed Ariful Islam 1821184030
Md Muntasir 1811699030
Md. Golam Al-Wasi 1812524630

SUBMITTED TO
Muhammad Maruf Ibne Wali
Department of Management
School of Business & Economics
North South University

Date of Submission: MAY 17, 2020

 ACKNOWLEDGEMENT

Sir,

We would lie to take the opportunity to show our honour and sincere gratitude to all the people
who contributed so much to make this business plan successfully.

We would like to thank our instructor, Mr. Muhammad Maruf Ibne Wali, (Lecturer, North South
University) for his constant guidance, support, supervision, and suggestions to complete it
systematically. His methods of teaching and discussion of business plan outline contributed greatly
in making the business plan understandable and executable for us. Even, the topic of this paper was
highly praised and encouraged by him and without his superior support, this business plan would
basically be stuck in its primary segments.

The group members also worked hard enough for this business plan. Similarly, as a team we would
also like to thank our classmates who helped us by providing ideas and information needed for this
business plan. Also some seniors also helped by providing their experiences. Without their support
it would’ve been tough for us to make as informative as this business plan is now.

Sincerely,

Arkayon Biswas

MD. Siam

Mohammed Ariful Islam

Md Muntasir

Md. Golam Al-Wasi

Table of Contents
Introduction ............................................................................................................................................ 5
A. Name and address of the business: ................................................................................................ 5
B. NAMES AND ADDRESSES OF PRINCIPALS: .................................................................................. 5
Business Model ....................................................................................................................................... 8
B. Pricing Model: ................................................................................................................................. 9
C. Social Goal: .................................................................................................................................. 9
Business Environment Analysis ............................................................................................................. 11
Future Outlook and Trends: .............................................................................................................. 11
PESTEL Analysis: ............................................................................................................................ 11
Ventures Description ............................................................................................................................. 18
Mission and Vision: ........................................................................................................................... 18
Product/Services ........................................................................................................................... 19
Marketing Plan: .................................................................................................................................... 29
Customer analysis (Target customer and Customer needs): ............................................................ 29
Products or Services ...................................................................................................................... 31
Production plan/Service delivery model ............................................................................................. 35
Service Delivery Process ................................................................................................................... 35
Physical plant: ............................................................................................................................... 36
Operational plan .................................................................................................................................. 41
Description of company's operation:................................................................................................ 41
Action Plan and Time Table .............................................................................................................. 48
Flow of orders for goods and/or services: .................................................................................... 49
Organizational Plan .............................................................................................................................. 52
Form of Ownership: .......................................................................................................................... 52
Identification of partners .............................................................................................................. 52
Human Resource Management Plan ................................................................................................... 57
RISK MANAGEMENT.............................................................................................................................. 61
Evaluate the weakness/risk associated with the business. .............................................................. 61
Contingency and Mitigation Plan. ................................................................................................. 62
Financial Plan ........................................................................................................................................ 63
Assumptions:..................................................................................................................................... 63
Sales Forecast (2020-21): .............................................................................................................. 64
 Introduction
A. Name and address of the business:

NAME: MEDI-SEBA

ADDRESS: 173/a KURIL KAJI BARI MASJID, VATARA, DHAKA.

B. NAMES AND ADDRESSES OF PRINCIPALS:

● ARKAYON BISWAS,

Address: House 14, block-C, road 18, sector 14, Bashundhara, Dhaka-1229.

● MD.SIAM AHMED

Address: House 20/B, 1st colony, Mazar road, Mirpur, Gabtuli, Dhaka-1216

● GHULAM AL-WASI

Address: House 3, road 8, rupnagar R/A, mirpur, dkaka-1216

● MUNTASIR MAHMUD

Address: House 175/B, Road No-4,Bashundhara R/A,Dhaka-1218

● ARIFUL ISLAM

Address: House 175/B, Road No-4,Bashundhara R/A,Dhaka-1218

C. Nature of the business:

MEDI-SEBA would be an online based medical service system where people will get a lot of
medical services to make life easy and safe. We will provide all these services by our own
smartphone app to customers.

Bangladesh is a densely populated country and medical services are still not enough organized
and co-ordinated. A big percentage of population die every year for not getting immediate
primary treatments and quick services. We have decorated our business plan to reduce all
these mortality rates and to provide immediate medical guidance by our online medical
consultancy system, fastest ambulance system which will be provided by our brand new
‘’Ambu-Bike’’ services and quicker medicine home delivery system. This app will also provide
online doctor’s appointment service to reduce time and trouble.

MEDI-SEBA is also an Ecommerce business and will apply Business to Customer (B2C)
business model. This app will impose money from every appointment as a service charge and
it will serve to customers as a media and will charge directly from customers.
D. Statement of the financing needed:

To execute this business plan we will need a certain amount of asset. We have estimated this
financial amount around 3 crore Tk. We have 5 company founder members and every of them
will equally contribute to 20 lacs Tk. So over all 1 crore taka is coming from our company
shareholders but still we will be needed 2 crore taka to execute this business. So we opt to
meet bank loan for our company. We will opt this loan from Brac bank at 5% interest rate.
This debt will cover factory equipment, server cost, office space, initial supplies, and
advertising cost etc. Risk will present but the art of entrepreneurship lies on taking risks like
its nonentity. Also it’s a start up business which will show and educate customers that they
actually need the service and it’s so much important for saving a patient’s life and time.

E. Statement of confidentiality off the report:

There are some confidentiality and non-disclosure undertakings which will be given by the
‘’MEDI-SEBA’’ organization in consideration of employment.

● All confidential information shall be used only for the purposes required to fulfil
employment obligations, and shall not be used for any other purpose, or
disclosed to any third party.

● Confidential agreement to keep control or possession in a physical secure

location to which the persons had signed for access.

● Not to remove any confidential information and to the extent he/she will need
written pre-authorization.
 ● To maintain the confidentiality of information in recognition of the privacy and
proprietary rights of others at all times, and in both professional and social
situations.

● To comply with all privacy laws and regulations

● If management demands more confidential information than others have to

submit to the ‘’MEDI-SEBA’s’’ possession and the responsible manager/director.

● Not to disclose any confidential information to any employee, consultant or third

party unless they agree to execute and are bound by the terms of this agreement
and have been approved by ‘MEDI-SEBA’ in an official, legal capacity.

Business Model

Key partners Key Activities Product Valuation Customer Relation

1. Hospital 1. Online Service( Online 1. Firs aid service 1. Through Apps

medical consultancy, Online
2. Doctors 2. Medicine Home Delivery 2. Website
pharmacy)
Service
3. Medicine Retailers 3. Hotline Number
2. Off line service( Ambulance
3. Hospital and Doctor
4. Supplier and ambu cycle)
Information
5. data.govt.bd 2. Recommending
4. Online Consultancy
3. Marketing to Consumer
 Key Resources 5. Help to find blood donor Channel

1. Trademark 1. Mobile App

2. Patent 2. Hotline Number

3. APP 3. Delivery Cycle

4. Copyright 4. First Aid Service With Bike

Cost Structure Revenue Model

1. Technical cost 1. Home Delivery

2. Supply material cost 2. Doctors Commission

3. Servicing Cost 3. First Aid Service

4. Transportation 4. Hospital Commission

5. Advertisement cost 5. From Ambulance Service

6. Office Maintenance 6. Subscription

B. Pricing Model:

We will set up Service Based Price Model for our business. As our business is service based
and we will provide services through our apps.

C. Social Goal:

As our business is online service based medical health service so we will provide so many
services to our customer so that they can spend happy and easy life. We all know that as a
human being from our birth to until death we have to take medical services from doctors so
that we spend a happy life. Therefore our app will provide medical services for a better life.
As a human being it’s a right for an individual to get better medical health services. So by
using our app people get better medical health services and they can experience a new
medical health services which can save their time. Because in an immediate situation such
as like when a person face accident or get hearth attack in that situation our ambu-cycle
service can reach to that victim very quickly and give the first aid service. We will also
provide the emergency ambulance services. We are not only stuck with just ambu cycle or
emergency ambulance services moreover we will provide emergency consultancy and
medicine home delivery services to our customers. We will be added doctor’s information
and hospitals information so that our customer can easily find out those information and
customers can reach those doctors so quickly by getting those information.

D. Sustainability:

We focus on new technology and bringing so many new feature for the customer so that
they can experience a new medical health services. We will try to bringing new innovation
so that our customers get helpful by using our help. Our customer will have to use less
resource for using our app. Which is very helpful.

E. Ethical:

As our main aim is to give services to customer so our main priority is our customers. We
will give privacy and security about their information while they will use our app. We will
give the accurate information to our customers so they never confused. We will
representing the correct information to our customers. We will also maintain ethical
behaviour to customers in terms of all the services by the Medi-Seba.

Our all service provider will maintain all the services for our customers in an ethical way so
that no customers get wrong thinking of our service. As we are the online medical service
provider so when our customers make call for the online medical consultancy we will make
sure to our customers that we will hidden all the information of customers and maintain all
the privacy concern of our customers. When customers make call for the online consultancy
from a doctor or health specialist then there will be share information about the patient to
the doctor or health specialist by the patient, therefore there is some concern of using data
of the patient by the 3rd party. For that reason we will be maintain all the cyber security.
We will also be follow all the law and regulation which is provided from our government so
that no unethical action cannot be happen with our customers. We will follow digital
security act which is provided by the Government of Bangladesh.

Business Environment Analysis

Future Outlook and Trends:

Our service will be first of its kind being offered to consumers. Specifically, our service is first
offered to the Bangladesh market in an IT-based systematic way and the district-based cover
area which is planning to cover the whole country. So, there will be huge potential growth
and market to be capture. We will be having first mover’s advantages and disadvantages. The
key component will be proper marketing to our target segment.

PESTEL Analysis:
To identify and analyse the key drivers of change in the strategic or business environment,
the PESTEL Analysis is a great tool. The idea is, if our service is better placed, it would be
capable to respond more efficiently. It will facilitate an understanding of the wider business
environment. It will motivate the development of external and strategic thinking. It will
enable our business to anticipate future business threats and to take actions according to
minimize or avoid them.

Political

Our Company may be impacted by many factors including, tax legislation change, insurance
mandates, and consumer protection. Our government is funding more in healthcare than
before. It can be affected by the tax policy change. Political- Bangladesh was known to have
unstable political situations. That created lots of issues for companies and businesses to
operate. This stopped many foreign investments in the country and killed many startups from
growing further. However, the imbalanced political situation in Bangladesh lasts only for a
few months, so it hampers business in the short term, not in the long term. Also, the current
situation is improving with the government taking an active role in overseeing it.

Economical

The overall economic condition of Bangladesh is improving with time. Now it is a developing
country which is an achievement after the economic degradation of the liberation war.
Bangladesh’s GDP was grown by 7.9% in 2019 & the inflation rate was 5.69% in 2019. These
factors will affect our company. Also, unemployment and interest rates may affect. The labor
cost is very cheap here. Our target area is initially Dhaka city. The public and private based
economy is existing together In Bangladesh. It’s a country with a mixed economy system.
From the last few years, the economic transformation has happened in Dhaka city due to
changes in economic settings in terms of income, market demand, and employment
opportunities. Launching our service at this time in these areas would be beneficial for us.

Social

Our company socially relies on demographic and public value. Dhaka is a densely populated
area. All classes of the people live here. People have different beliefs and cultural norms. We
have to aware of these factors in making our strategy. Also, not everyone can get proper
medical service here because of the mess. In many ways, people get harassed by getting
medical treatment. Our service can create a remarkable positive impact on the people of
these societies. Additionally, we have to stay on the trends of modern healthcare.
Technological

In today’s world, technology plays a key role in all parts of our lives. Bangladesh is a digital
country now. Bangladesh is ready to open its market for breakthrough technologies and
innovations. Now Bangladeshi people are using more techs than before. Because it can make
their life easier. So, our service also gives them a one-stop solution to all health-related
problems through our app technology. Also, we provide our service through advanced
medical devices for our patients to better recover.

Environmental

Environmental sustainability practices have both environmental and financial benefits for us.
We will mostly use eco-friendly equipment for our emergency bike ambulance service. We
will focus on green environment practice that will illustrate Corporate Social Responsibilities
(CRS). It will be a key part of our strategic plan.

Legal

We are focusing to follow the government laws and legal procedures to establish and
implement our strategy. All kinds of healthcare-related and business law should all be taken
into consideration as part of our overall strategy.
Porter’s Five Forces
Buyer Power

In a firm, the presence of powerful buyers reduces the profit potential. Buyers increase
competition within a firm by forcing down prices, bargaining for improved quality, or more
services. In the beginning, we are targeting only in Dhaka city. Initially, the buyer power of
customers will be low. Because our service is going to be one of a kind which no one will offer
in the market. Though our service price is reasonable because it is medical related service and
many classes of people are going to use it. But there is a strong scope of earning a huge scale
of profits from our buyers.

Supplier Power

In our country, suppliers hold low bargaining power in the medical sector. For our emergency
bike ambulance service, we have to need various types of medical equipment. So, we have to
highly dependent on suppliers to deliver it. In our country, there are a lot of medical suppliers.
So, a highly competitive market is existing in the pharmaceutical sector. That’s why our
supplier power will be quite low and we will have a lot of options for suppliers.

Threat of Substitutions

There is no real substitution for the service that we are going to offer. The threat of substitutes
only is possible if a new direct competitor enters the market and offers a more attractive
service at a low price.

Threat of new entry

In an industry of new entrant refers to the threat of new competitor pose to existing
competitors. We are the first mover in this market. Our target market is previously untouched
and we will be the first to introduce our service there. There is a chance of risk for copying
our service. In order to maintain our market share and dominance, we need to create a strong
brand value to our customers so that customers will remain with us.

Competitive Rivalries

As our emergency bike ambulance service is going to be first of its kind in the market, there
will be no direct competitor. Although there are some NGOs and local community clinics have
modified local vehicle which can able to reach in remote areas. But all of these have a lack of
proper management, no route permission, and a small area base service. We count them as
our indirect competitors. They have a much lower market share. On other hand, our
healthcare service provider business has some competitors like Doctorola, Daktarbhai, Amar
Doctor, etc. But they are not providing all of the medical services that we are providing. For
example, blood donor finder, emergency ambulance service, etc.

Swot Analysis:

Strength

 We don’t have any direct competitors in the market.

 We have a few local competitors who aren’t able to deliver most of our service.
 Will have the first-mover advantage and able to enjoy a monopoly.

Weakness

 We might also face the first-mover disadvantages

 People might reject the idea
 Anyone can copy and able to deliver our service
Opportunity

 Initially, we will be targeting Dhaka city. Depending on how well it goes, we might be
able to expand to other districts
 Our business has enormous potential and incredible future since we are giving
complete medical support and a unique emergency responder in a single app

Threats

 Economic burden of developing a new market

 A huge risk of developing a new market. Some new problems can occur
 Not being successful in making people understand about our service with a
completely new formation.

Along these lines, in the wake of leading the SWOT examination, we can say that our business
has an extraordinary possibility to develop in future other than every one of the shortcomings
and dangers.

Stake Holders Analysis:

HIGH
Keep Satisfied Manage Closely
 Equipment Supplier  Clients
 Government  Land Owners
 Area Politicians  Consumers
 Area Law  Investors
Enforcement
 Employees
 Media and Banks

POWER

Monitor Keep Informed

 Indirect Employees  Hospitals and Clinics

 Indirect Suppliers  Local Community
 Diagnostic Centers
The people in the “keep satisfied” are the people who have high power to influence or disrupt
our business but do not have an interest in the business. Therefore, we do not want to get
into an argumentative position with them.

The “monitor” part consists of people who do not have much power to influence the business
nor have the interest in the business. We can let them be as it is and keep a watch out for
them from time to time.

“Keep informed” part is the people who are highly interested in the business but lack the
power.

Lastly, “Manage closely” consist of the people who are both highly interest and have the
power to influence the business.

Industry and Market Forecast

We are about to enter a market that does not exist like this before, so we will be creating it
from scratch. The best way forecasting it will be is to look at similar industries and their trends.
In recent years, people are becoming more health-conscious, increasing regular doctor
checkup and other healthcare activities. The number of people going to the diagnostic center
and hospital increased drastically in the last five years. Similarly, the number of hospitals,
doctors, and diagnostic centres are also increasing. It can make people confuse to find the
best doctor and the hospital. This suggests that there is a market for people who want the
information of doctors and hospitals and also try to reach easily to other health-related
factors.

Instead of asking other people, people can use our service and get their desired information
and service. Not it will be very helpful but it will also easy and fast. Bangladesh is an
overpopulated country where it is very tough to cover all the people in a proper medical
facility. There are 70% of people live in rural area those can’t get proper medical service
especially emergency medical service. So, our services can be a make great revolution of
medical service in our country.
 Ventures Description

Mission and Vision:

Mission:

Our mission is to provide alternative option to book doctor’s appointment virtually

and to provide online doctor service for emergency and remote places. We have also
added for the first time ‘’Ambu-bike’’ service with a mission to provide the fastest
ambulance service.

Vision:

Our vision is to provide quicker online appointment system to save time and trouble.
Anyone will be able to book an appointment staying at home and in a second with
online payment system. We also have a vision to provide an approximate time for
arrival, so a patient won’t have to wait a long time for his/her coming serial.

Another vision to provide E-pharmacy service so anyone can get medicines by home
delivery at any time (24 hours). The latest vision of our company is ‘’Ambu-Cycle’’
which will be the fastest ambulance service by motor-bike. It will take the least time
and we will make sure it by our automated IT system. Definitely it will be the fastest
service than any hospital ambulance service.
Product/Services

Our company is a service oriented business and it will provide through the latest
online digital media. So our smart app will use artificial intelligence to make services
quicker and easier as much as possible.
Our company name ‘’Medi-Seba’’ is basically a medical service provider app with the
latest options for the first time in Bangladesh. We will provide 4 types of services and
these are:

I. ‘’Online medical appointment service’’ it is to book doctor’s appointment

virtually staying at home and in a minute. So there will be no long awaited
lines for booking. Our intelligent app will also provide an estimated time to
arrive to doctors so patients won’t have to wait a long time. We are also
providing online transaction system by mobile banking system to make
transaction process easy and hassle free.
II. ‘’Medi-Seba’’ will provide an ‘’E-Pharmacy’’ service to provide emergency
medicines home delivered. This service will be opened for 24 hours and will
be served from nearest medical stores for quick delivery.
III. ‘’Online Medical Consultation’’ is another attractive feature. Anyone from
anywhere in Bangladesh will be able to take medical consultation at any time.
This consultation will be very much effective for primary treatment and a lot
of people die for not getting proper primary treatment in our country. This
online consultation will be also helpful for rural people where hospital
services are not adequate.
IV. Our app will also provide ambulance services. But the most attractive feature
of this sector is ‘’Ambu-cycle’’ which is actually a bike ambulance service. For
the fastest reach this service has been added and this bike will be equipped
to provide primary medical services too.
Size of business:

Size of our business will not small or huge, it will be fair and medium size
business. As this concept is fully new in our country and it is a totally
new industry in the market so we are planning to start with a fair size to
meet customers demand. Our business will be located in Kuril, Dhaka.

Office Equipment:

There are some office equipment that will be needed for setting up our
office:

Furniture:

I. Desk
II. Safe
III. Filing cabinets
IV. Tables
V. Waste basket
VI. Shelves
VII. Chairs
VIII. Recycling bin
IX. Bookcases
Electrical Equipment:

a. Computer and monitor

b. Keyboard
c. Mouse
d. Speakerphone
e. Toner or print cartridges
 f. Telephone
g. Printer
h. Headset
i. Digital camera
j. Projection device
k. Photocopier
l. Postage meter
m. Scanner
n. Label maker
o. Laminating machine
p. Lamps
q. Fax machine
r. Shredder
s. Extension cords
t. Wi-Fi router
u. Web cam
Office storage:

a. Bookends
b. Push pins
c. Magazine holders
d. Bulletin board
e. Paperweight
f. Supply trays and containers
g. Pen holder
h. In/Out box
i. Document sorter/holder
j. Letter opener
Writing Equipment:

a. Pencils
b. Pencil sharpener
c. Mechanical pencils
d. Mechanical pencil lead refills
e. Erasers
f. Pens
g. Black all-purpose markers
h. Highlighters
i. Rubber stamps
j. Ink pad
k. Correction fluid
l. Dry/Wet erase board
m. Dry/Wet erase markers
n. Dry/Wet1 erase spray
o. Ruler
p. Protractor
q. Compass
r. T-square
Small office equipment:

a. Stapler
b. Staples
c. Scissors
d. Stapler remover
e. Box cutter
f. Binder clips (small, medium, large)
g. Paperclips (small, medium, large)
h. Clear cellophane tape dispenser
i. Clear cellophane tape
j. Masking tape
k. Bookmark sticky flags (small, medium, large)
 l. Duct tape
m. Sticky notes (small, medium, large)
n. Packing tape
o. Bookmarks
p. White glue
q. Rubber cement
r. Magnifying glass
s. Tacky wall mount gum

Filing Cabinet:

a. Manila folders
b. Folder Tab
c. Hanging folders

Notebook & Notepads:

a. Steno Pads
b. Spiral-bound notebooks
c. Legal pads
d. Composition notebooks

Paper:

a. Printer paper
b. Three-hole punched paper
c. Colour card stock
d. Tracing paper
e. Carbon paper
f. Graph Paper
g. Heavy-duty card stock
h. Letterhead
i. Business cards4
 j. Wrapping paper
We will buy most of our equipment and some will be taken as rent.

Background of entrepreneurs:
ARKAYON BISWAS

CEO, MEDI-SEBA

Education:
Studying Bachelor of Business Administration (BBA) at North South University (NSU).
Present senior member at ‘Marketing and International Business Club of North South
University’ and senior member at ‘North South University Shangskritik Shangathan’.
Experience:
 Experience of working in ‘SUMASH TECH’ mobile company.
Skills:
 Digital marketing skills
 Presentation skills
 Video editing
 Graphic designing
 Power point
 Customer Service
Md. Siam,
CMO, Medi-Seba

Education:
Studying Bachelor of Business Administration (BBA) at North South University (NSU).
Doing dual major in Marketing and Human Resource Management (HRM).
Past: Dis HSC from DHAKA Commerce College.
Experience:
 Participated in VIVO phone marketing campaign.
Skills:
 Digital marketing skills
 Presentation skills
 Video editing
 Graphic designing
 Power point
  Customer Service

Md. Golam Al-Wasi,

CHRO, Medi Seba

Education:
 Studying Bachelor of Business Studies in North South University.
Present senior member of Marketing and International Business Club (MIBC).

Experience:
 Experience of working as Marketing executive in Bizbond IT Ltd.

Skill:
 MS Word
 Power Point
 Digital Marketing
  Business Management
 Communication

Md. Muntasir,
CFO, Medi Seba

Education:
Currently studying in North South University. Doing Bachelor of Business Administration
(BBA) majoring in finance.

Skills:
 Photographer
 Digital Marketing
 Entrepreneurial skills
 Communication and networking
 MS word and PowerPoint
Mohammed Ariful Islam
COO, Medi Seba,

Education:
Currently studying in North South University. Doing Bachelor of Business Administration
(BBA) majoring in finance. 7th semester.

Skills:
 Digital Marketing
 Graphic designing
 Communication and networking
 MS word and PowerPoint
 Managerial skill
 Marketing Plan:

Medi Seba is the online based medical service platform where we will provide 24 hours online
medical service by which customers can talk to health experts and doctors anytime they want
24 hours a day. Not only that we will be provide emergency ambulance service specially ambu
cycle so that patient can get immediate treatment. By using our online platform customers
can order medicine anywhere of Bangladesh. Especially outside Dhaka we will provide
medicine home delivery service which medicines are not available outside of Dhaka. Blood
donors will be also be founded on our Medi Seba web portal.

We try to understand customer needs and based on those needs we try to deliver our service
to customers. We ensure that by using our Medi Seba, customers will treat well as an online
medical service.

Customer analysis (Target customer and Customer needs):

Target Customer:

As our business is online based therefore we segment our markets into some variables so that
we clearly identify of our target customers.

A. Demographic Segmentation: We divide our market based on Age and Education

Qualification.
I. Age: The reason is that as we make our business on online and right now most
of the internet users are young age population as a result through them we
can reach their parents.
II. Education Qualification: As we deliver medical service through online for that
reason educated people can understand it much better. On our web portal
customers can by medicine and get home delivery.
B. Psychographic Segmentation:
I. Tech Savvy: We are the online based medical service platform and those who
are very much involve with technology and want most the things on online
based for those our online platform will be matched. Because now a days
 people wants to use a complete package. Therefore our app is complete
package where our customers can get everything related to the medical
service by using our Medi Seba web portal.
II. Health Conscious: People. Because those who are wants to get service through
online they will use our app as well hotline number to get the service. This a
modern generation for that reason people are more health conscious than
before. Therefore Health Conscious people will be our target customer.

Customer Needs:

I. Blood Donor: By using our app anyone get find blood donor when a patient needs
emergency blood. Because most of the time it’s hard to find exact blood donor and
it’s harder to find exact blood donor so quickly. So will provide blood donor for
everyone so that a patient can get blood when he or she need it.
II. Emergency Ambulance and Ambu Cycle: whenever people need ambulance we will
provide then emergency ambulance service so that a patient can get immediate
treatment. And our ambu cycle work for the first aid. Because ambu cycle can reach a
person so quickly than an ambulance. As we all know the traffic condition of our Dhaka
city. So ambu cycle reach quickly to the patient and be able to give the first aid service
so that the patient can get the primary treatment.
III. Medicine Home Delivery: We will provide medicine home delivery to anyone. In this
modern days where everything becomes online based. So our customers can get
medicine home delivery service. Sometimes people can got their prescribe medicine
in their exact location as a result the need to go other place to get their prescribe
medicine. So we will provide medicine home delivery to any places very quickly.
IV. Emergency Consultancy: Not all the time people can get immediate medical service
very quickly. So by using our app customer can get emergency consultancy by using
our app 24 hours a day. Because our platform will work to make connect with Doctors
and Patients. Sometimes people find very difficulties in that time they need suggestion
from the experts. So those people can get connect easily with the doctors through our
app and hotline number. Our customers also can get information of the doctors and
hospital information. As a result they can also reach those doctors physically.

7ps of Medi Seba:

Products or Services:
we are online platform deliver online medical facilities. We have various type of services
by which our customers get benefit. On our web portal customers can get everything
related to medical services. Those are fulfill their needs as well.
 Medi Seba Web Portal: we will give services to our customers through online. We
will have our app and website beside that we have hotline number so that our
customers can get service manually.
 Ambu Cycle: we will provide quick fast aid service by our own ambu cycle within
very short period of time.
 Ambulance: on our web portal we do link hospital’s ambulance. Customers can
get immediate ambulance service by using our app or call to our hotline number.
 Blood Donor: whenever any person needs immediate blood they can get if from
us. As we will provide blood donor facilities.
 24 hours emergency consultancy: we link with so many doctors and health
specialist on our web portal. People can get talk to the doctors any time by using
our web portal or just making call to our hotline numbers.
 Medicine Home Delivery: people now a days wants to buy everything from online.
So we will provide medicine home delivery service inside Dhaka and outside Dhaka
as well. Because sometimes some medicine is not available in some places or
sometimes people cannot find any pharmacy near to their house and this kind of
problem mostly faces rural areas people. Therefore Medi Seba will provide
medicine home delivery service.

Pricing:

Medi Seba will follow service based pricing strategy. As we are create value for our
customers by giving services for that reason we will follow service based pricing strategy.
Ambu Cycle Service Charge: 500 taka
 Emergency Consultancy: 1500 taka

Normal Consultancy: 800 taka

Emergency Appointment: 500

Membership Charge: For one month 100 taka. For 3 month 250 taka. For 6 month 500
taka. For 1 years 750 taka.

Emergency Ambulance Charge: 350

Medicine Delivery Charge: 60 taka

We maintain our price based on our service to our customers. As we will be provided various
type of service to our customers ambu-cycle is one of them. Ambu cycle is a one kind of bike
which will be provided quick fast aid service to our customers.

We will provided two types of consultancy to our customers one is emergency consultancy
another is normal consultancy. For emergency consultancy our customers have to pay more
money than the normal consultancy.

We will also provide emergency appointments where our customers have to pay a certain
amount of money for the service.

We will be also provide membership to our customers. For being member of our Medi Seba
our customers will get extra facilities such as they will get certain discount in our selected
hospitals. Those who will get the membership package for 1 year they will get free check-up
in our selected hospitals.

People can get emergency ambulance facilities by using our apps or hotline number.

As people can buy medicine from us therefore they have to pay medicine delivery charge.

1) Place:
 We will do have multi-channel for our business. Basically our business is online based and
people can get medical service through our web portal. When people needs any medical
advice from the doctors and health specialist then customers can get it from online. But
in terms of ambulance service, medicine home delivery service, hotline call service and
blood donation service it will be happen physically. In those scenario our supply chain
partner or distribution channel partners will do this.

2) Promotion:
we will promote Medi Seba in several ways.
 Television commercial ad
 Social media ads
 Ads on website
 Pop up ads
 Banner ads
 Campaigning in Hospitals, Medical colleges and Universities

5) People:

From our doctors to medicine delivery man all are ours people of Medi Seba.

 Doctors
 Health Specialist
 First Aid service provider
 Medicine Home Delivery man
 Call center Stuffs

6) Process:

We are the medical service online based company. People who wants to get medical service
through our Medi Seba web portal can do it or they can get this service manually by using our
Hotline number. When our customers wants to consultancy from our doctors on online
through our web portal they can do it automatically or they just call to our hotline numbers
and our hotline service provider connect them with the doctors not only just that customers
can meet the doctors physically by just given their serial to the doctors through our app or
hotline number. We have ambulance service and for the first aid we have ambu cycle. We will
provide medicine home delivery and people can buy medicine through our app or from our
website. On our platform we will have blood donor.

7) Physical Evidence:

Most of the service we provide through our web portal on online. Therefore, most of things
Medi Seba are presence on online. But we have our own first aid service Ambu cycle by which
we will provide physical service to our customers. Not only that we will have our own delivery
man who will deliver medicine to our customers as our customers can buy medicine from us.
On our Ambu Cycle customers can see our own logo as well on our service provider’s t-shirt.
Customers can see our presence on our website and app from where they can learn much
more about us. During the blood donation time customers also can see our own receipt to
the blood donor.

Customer Service Policy:

As Medi Seba is a service-based platform so customer is the top priority for ours business. We
give highly priority to our customers so that they can get the best service from us. We treated
everyone equally we do not treat our customer based on gender, age, and ethnicity, social or
economic status. Giving the best service to our customers is the key priority for Medi Seba.

1. All the employee of Medi Seba is responsible to give the best service to our customers and
we give the support to our employee so that they can take immediate decision to giving the
best service to our customers.

2. We have our hotline number so that customer get 24 hours medical service from us and
beside that we have app which is also the part of the service for our customer. When our
employee will get any phone call from our customers our employee have to give their identity
to the customer and immediately our employee have to treat our customers according their
needs.

3. We have Ambu Cycle which will give the fast aid service to our customers very quickly by
just getting our customers phone call. So it is the main priority for our customer that
whenever our employee will gate phone call from our customers immediately our Ambu Cycle
team have send someone to the customer’s destination very quickly.
4. If we get any issue of our service from the customer we will take immediate action and we
will try our best to give the best service to our customers.

Production plan/Service delivery model

Service Delivery Process

For getting our healthcare and medical related service, firstly customer have to download the
‘Medi Sheba’ app which will be available in Google play and i store. Then they have to register
with giving their name and other information that we might need. After sign in, now customer
can choose their desire service from our offered services. We will give them best alternatives
of our suggested options and they can choose their option with own priority. After selection
process, they will get a recorded phone call within a minute for confirmation. Then they will
get appointment for service.

Medi Sheba App

Download the app Sign in Select the Service

Select desire option Give Confirmation Ready for get the service
from best alternatives

Emergency Bike Ambulance service

Download ‘Medi Sheba’ Call Hotline

App

Select ‘Emergency
Bike Ambulance’
option

Provide Information to
the responder team

Paramedics collect the

information out for
service
And for our Emergency Bike Ambulance service, customer can use this app through given
process. Or they can call to our hotline number. Responder team will collect the information
they need and pass to the paramedic team. Then paramedic team will out for giving first aid
service.

Physical plant:

As we are providing service, we don’t have any physical plant. However, we will initially
provide our service in Dhaka city.

Machinery and Equipment:

1. Application

This is one of the most important things that we required. This application software is the
main media for giving service to our customers. Using this app, a customer can get his/her
desired medical service and all kinds of medical support and information. We include many
important and emergency medical services in this application. Like,

 Hospitals and diagnostic centers address

 Hospitals and diagnostic centers emergency phone numbers
 Doctors information
o Appointment number
o Personal chamber’s number and address (if any)
o Consulting hour
o Review
o Rating
 Online consultancy
 Ambulance service
  Prescribed medicine home delivery
 Blood donor finder

2. Call center

We need a call center service for customer relations as well as operational purposes. For our
bike ambulance service, we will use hotline service so that people from rural areas can use it
comfortably. Emergency call will be received within 6 seconds and notify paramedics within
30 seconds. Also, for medicine home delivery we need a call center. On the other hand, we
have to contact our client hospitals and doctor for various reasons. It can make our tasks easy.
 3. Server

We need a server for storing information of our clients and customers. Our business is service-
based. Also, it is linked to IT. So, we have to do the maximum amount of work online. So, a
personal server is mandatory for us.

4. Paramedic motorbikes and bikes

Motorbikes and bikes are for the emergency medical service. Trained paramedics will be hired
for this service. Using motorbikes and bikes, they can reach patients very quickly and start to
give life-saving treatment while an ambulance is on the way or unable to reach the place.
These motorbikes will be prepared with all kinds of life-saving equipment. After getting an
emergency call, these bikes will reach the place between 5 to 10 minutes.

And bikes are for medicine home delivery.

 5. First Aid Items

First aid equipment is an essential item for our emergency bike service. Motorbikes carry the
same life-saving equipment as ambulances, including a defibrillator—a machine used to
restart a patient’s heart when they have had a cardiac arrest. Some of the life-saving items
which they will carry are,

 Alcohol wipes
 Blood pressure monitor
 Burn gel and spray
 Cotton rolls and balls
 EMS kit
 Elastic bandages
 Eye and wound wash
 Gauze
 Gloves
 Hand sanitizer
 Manual resuscitator
 Suturing kit
 Tape
 Thermometer
  Stethoscope

6. GPS

GPS is needed for our both operational and security purpose. We and also clients can locate
the paramedics using GPS. As we are providing bikes for the paramedic service, we have to
make sure the location of every bike continuously. It is for security purposes. At emergency
calls, we can use GPS for searching nearby available paramedics and notify them.

7. Paramedic’s accessories

Some accessories will be needed for our paramedic crew. These are for their safety and
operational purpose. The accessories are,

 Helmet
 Safety guards
 Saddlebag
  Paramedic dress
 Suppliers

Names of suppliers of raw materials

This operation would require some foreign suppliers. Initially, we have chosen Alibaba
which is Chinese online suppliers. We would import the electrical machinery from
them. For some products, we would source locally. Preferably from the BMA market
as they offer various products at an inexpensive rate. Some items will also be sourced
from various online shops in Bangladesh.

Operational plan

Description of company's operation:

Medi Seba will be an online service-based company. Its main objective will be to provide quick
and instant medical service. Like: Online doctor’s appointment, instant consultation with
doctor, 24 hours emergency medicine home delivery service across the Dhaka city,
Emergency ambulance service and considering the traffic of Dhaka city motor bike ambulance
service will also be there. These activities will support the strategic objectives and planning of
Medi Seba.

Online Medical Appointment

Our first and foremost target is to provide people with hassle-free health service. In order to
ensure that we would like create a platform from where patient can make an appointment
through our website or hotline. It's an alternative option to book a doctor's appointment
virtually and to provide online emergency service. Considering the people living in the rural
areas as well. Here our main vision is to provide quicker online service and save the time and
trouble of the patients. And it will provide an approximate time for arrival and a patient won’t
have to wait for his/her serial.

Online Consultation

In order to provide superior service Medi Seba will provide online consultancy service. And it
is both convenient and easy to use especially for those who lives in a remote or have busy
schedule. And considering the recent Corona virus pandemic around the globe this
consultancy service will be very useful. By using a video conferencing platform, smartphone
apps doctors can connect with the patients and diagnose them.
Medicine delivery service

Medi Seba will also provide 24 hours emergency medicine delivery across the Dhaka city.
Specially focusing on the drugs which are not available everywhere like: medicine of a cancer
patient. Also considering the recent pandemic around the world it will serve a greater purpose
to the society. Customer can place an order through our website or using our Medi Seba
Application or simply providing the prescription. Our 24 hours delivery service will provide
the drugs to the location earliest of time.
Ambulance service

Medi Seba will also provide emergency ambulance service in the Dhaka city. Here our main
objective will be to make an ambulance service more convenient and effective considering
the infrastructure and traffic system of Dhaka city and that’s why we are going to introduce
motor bike ambulance service. These, motor bikes will be prepared with all kind of life saving
equipment. After getting an emergency call these bikes will reach the place in just 5 to 10
munities.
Ambu-Bike service

One of our main addition will be is to introduce Ambu-Bike service in this healthcare process.
Considering the roads and the traffic system of Dhaka city this will be a very useful addition.
And there are many rural areas where ambulance can reach in time so it's so tough to provide
emergency medical service to the patients. This Ambu-Bike service is will provide fast medical
service in the time of emergency. Recently in India a private healthcare service provider
introduced ambo-bike and it's been very successful so far. And we think it will very successful
in Bangladesh as well.
E-Pharmacy
Medi Seba would like to introduce E-Pharmacy in the health sector in Bangladesh as well. It
simply means internet pharmacy or mail order pharmacy that operates over the internet. It's
not a new term in the healthcare sector though it’s a bit controversial throughout the world.
But Medi seba will follow some well-defined safety and quality benchmark and uncomplicated
privacy and security policies.
Help desk
Medi Seba will also provide 24 hours dedicated customer service through our hotline and
website. This platform will also be used as call centre service for customer relations and as
well as for operational purpose. Through this a customer will get his or her desired medical
service and all kind of medical information. Like

 Hospitals and diagnostic centers address

 Hospitals emergency number
 Doctors information
 Blood donor finder
 Ambulance service
 Prescribed medicine home delivery etc.
 The operational cycle

The blueprint of Medi-Sebas business operation:

Customers/Pati Request placed

ents via phone or
online

Server
 Desk Operators Doctors

Ambulance/ The desired Receive

Medicine service will be payment
delivery team provided.

Action Plan and Time Table

Medi Seba will conduct a strategical plan and will try to achieve its goals within 5 years of time
frame. For this purpose, initially we will identify the problems we have in health sector. And
how we are going to solve them. Through our market research we found lots of lickings in our
health sector
Medi Seba will conduct its operational activities in order to fulfill the short comings and
ensure superior health service for the people. So, for the next 3 to 5 years we will be focusing
the following objectives:

 Increase access to essential health services

  Enhance the performance of health workforce
 Establish healthy and safe work settings
 Raising awareness of the extent of illness, suffering and death
 Improve on health information management
 Improve on leadership and ownership of healthcare facilities by communities
 Reduce the need for avoidable medical cost and improve health outcome.

After ensuring these objectives Medi Sebas next mission will be to create a big impact in the
health sector of Bangladesh. The goal is to establish a Hospital in Bangladesh and serve people
with the best healthcare service.

Flow of orders for goods and/or services:

As our service is medical oriented still we have decided not to add any subscription system.
Subscription system will hamper our online traffics and who are not members will be
deprived of our services.

Business location:

Although Medi Sebas activities will be conducted across the Dhaka city through all its health
care services. Our main business location will be in kuril, Pragati Ave, Dhaka, Bangladesh. It's
a nice place to operate your business. The advantages we thought before locating our
business location are:

 The main attraction is its very close to Jamuna Future Park the largest shopping mall
in Bangladesh.
  Gulshan (1.31 mi) ,Hatirjhil (3.70 mi)
 Many universities and banks are also located near about 1 or 2 miles.
 So, this place is a huge public gathering in Dhaka city and its huge advantage for us.

Lease option

Medi Seba will require a big space to start its business activities. Having said that it’s a huge
task and much expensive in a place like Kuril. It's very difficult for a starter like us to buy land
or space for its excessive price. In this case we are going to lease a big space for 5 years.

Lease details

For Medi Seba we will lease a 5000 square feet commercial space in Kuril. Initially we have to
pay them BDT 20,00,000 (2 million).

Technology utilization

In order to operate a business in modern days you have make the best out of technology. So
Medi Seba will also use some modern equipment and Technology in order provide superior
healthcare service to the people. For an example the emergency ambulance we will use will
provide the following service:

 Freezing ambulance support

 ICU Ambulance services support
 General Ambulance Support
 Emergency medical equipment and kits
 Oxygen therapy re breathing circuit
 Scoop stretcher
 Specially designed Modern Ambo Bike etc.

Research and Development

The main mission and vision of Medi Seba is to provide superior healthcare service to
Bangladeshi people. we will operate our operational activities in order to ensure that. Medi
Seba will continue to research and develop its activities how a better service can be provided
to the people.

 We will always encourage our employee's opinion to do our work in a better way
possible. Entrepreneural thoughts and ideas will be encouraged highly in order to
improve our services. We will ensure a work environment where ideas can be
generated.

 And as we will provide healthcare services to the people their valuable feedback and
opinion will always be welcomed in order to provide them hassle free health service.

 Medi Seba will continue to explore and continue its research to develop its services
and provide people up to date healthcare service.
 Organizational Plan

Form of Ownership:

The form of ownership of this business is decided to keep in limited partnership

rather than corporation. Our business ‘’Medi-Seba’’ falls between small and/or mid-
range businesses. So company has opted to give the full authority of control to the
partners on the day to operations of the business. Investing partners will also get
their interest on the basis of their investments with no additional control.

Identification of partners

Name: Arkayon Biswas (Chief Executive Officer)

Address: House 14, block-C, road 18, sector 14, 1229.

Name: Md. Siam (Chief Marketing Officer)

Address: House 20/B, 1st colony, Mazar road, Mirpur, Gabtuli, Dhaka-1216

Name: Md. Golam Al-Wasi (Chief Human Resource Officer)

 Address: House 3, road 8, rupnagar R/A, mirpur, dkaka-1216

Name: Md. Muntasir (Chief Financial Officer)

Address: House 175/B, Road No-4,Bashundhara R/A,Dhaka-1218

Name: Mohammad Ariful Islam (Chief Operating Officer)

Address: House 175/B, Road No-4,Bashundhara R/A,Dhaka-1218

Roles and responsibilities:

Chief Executive Officer (CEO):

I. Communicating with shareholders, stakeholders, government and public on

the behalf of that company.
II. Assessing risks and ensuring that they are being monitored.
III. Creating company’s own mission and vision.
IV. Developing company’s long term and short term strategies.
V. Creating awareness of the competitive business and keeping track of their
progress.
 Chief Marketing Officer (CMO):

I. Researching market to gather crucial information about the target market

company’s products.
II. Brand management by creating relationship between our products and our
desired or target market.
III. Advertising, sponsored events, direct marketing etc. marketing
communication tools are used for communication to get important
information about target markets.
IV. Developing new products and marketing of products.
V. Analyse proven data and market condition.

Chief Human Resource Officer (CHO):

I. Implementing strategies to create strong pipelines for future hiring system.

II. Responsible for running a company’s human capital management and
human resource technology systems.
III. Designs talent strategies to find encompass recruiting, hiring, retaining and
developing employees.
 IV. He has to oversee to setup employee compensation rates, employee
relations positive employee experiences and also has to handle grievances,
complaints and collective bargaining too.
V. Responsibility to help an organization’s workforce contribute overall
financial performance of that company.

Chief Financial Officer (CFO):

I. Company’s top level financial controller who handles everything

related to financial planning and cash flows.
II. Oversees taxation issues for a company.
III. CFO helps to ensure a project or campaign is feasible or not and also
to take decisions by CEO with forecasting.
IV. Resolving financial disputes and being a key point of contact for any
financial issues of that company.
V. Assisting and analysing to prepare a budget for the company.

Chief Operating Officer (COO):

I. Oversees day to day operational and administrative functions of a

company.
II. Reports directly to CEO and the second highest in the chain of
command.
 III. Oversees implementation of strategies for a company and
spearheads new initiatives.
IV. Plays as a mentor to counsel new company members.
V. Participate in expansion of business and managing relationships with
partners and vendors.

Authority of principals:

We have planned to our business to a privately owned business. So in stock

business we will not have any issued stocks. We are also going for a participative
admission style which is to incorporate all the board individuals and there will
not have any voting, non-voting power.
In the time of critical administrative decision taking every one of the individuals
from the board will be able to take effective decisions for the company as every
of them will be given equal rights. So five board members will be given equal
share of the business at the beginning, therefore 20% share for the every board
member. Any kind of documents, deeds and materials must contain the sign of
each and every of the individuals from the board.
 Human Resource Management Plan

A. Organogram/Organizational Structure:

As Medi Seba is a service based start-up so we follow the Classical Hierarchy. This structure
starting from the CEO. After CEO there will divide four other departments which are: Human
Resource, Finance, Marketing and Operation departments. Our structure are given below:

CEO
Arkayon Biswas

CFO CHRO CMO COO

Md. Muntasir Md. Golam Al-Wasi Md. Siam Mohammad Ariful
Islam

Marketing Operation
Finance Executive HR Executive
Executive Executive

Figure: Organizational Hierarchy Structure Chart

 Chief Executive Officer (CEO)

 Chief Finance Officer (CFO)
 Chief Human Resource Officer (CHRO)
 Chief Marketing Officer (CMO)
 Chief Operating Officer (COO)

C. Key Employees:
CEO, CFO, CHRO, CMO and COO they are top rank executive and basically from CEO
the chain of command started in our company. Under CFO, CHRO, CMO and COO
there is line managers who are the key employee of Medi Seba.
  Finance Executive
 HR Executive
 Marketing Executive
 Operation Executive

C. Management- t Team Background:

Name Title Duties & Education

Responsibilities Qualification

Arkayon Biswas CEO Responsible for the company’s Undergraduate

overall decision and
observation all works

Md. Golam Al-Wasi CHRO Responsible for the company’s Undergraduate

all day to day HR related work
and decision

Md. Siam CMO Responsible for the company’s Undergraduate

all marketing related strategy
and marketing campaigning

Md. Muntasir CFO Responsible for the company’s Undergraduate

all day to day financing
related work

Mohammad Ariful Islam COO Responsible for the company’s Undergraduate

all day to day operation
Here CEO, CFO, CHRO, CMO and COO all are c-suite executive and all of them have an
individual responsibility for this startup. Here are the chain of command started from the
CEO.

CEO: The CEO is the highest ranking executive who is responsible supervision all the works.
He will get notified what is happening throughout the company and make strategic decision
for the company.

CFO: The CFO who is responsible for our accounting and financial statements. He will do
make budget for our startup.

CHRO: he CHRO who is responsible for tracking and developing all human resource strategy
of our startup and implement HR guideline of our startup.

CMO: The CMO is responsible all the marketing related strategy. He will be responsible of
making new and innovative marketing strategy by which our company get more customers.

COO: The COO who is responsible the daily activities and operation of our startup and give
those information to CEO.

D. HR Policies and Procedure:

 All the partners have to maintain any dealing with appropriate and ethical way and
should respect rules.
 For all the partners if anyone do anything unlawful things then he or she will be
terminated from the Medi Seba.
 This company provide priority to everyone who are working in here. As a result this
company may not compromise any harassment and discrimination in the workplace.
If it finds any harassment and discrimination in the workplace then it will review all
the things regarding that issue and will take immediate steps.
 This company provide appropriate manner to prevent offering any illegal offer
among the company. If any incident occur to will be viewed in a serious manner and
Medi Seba have right to take legal action against it.
 Safety policy is one of the important priority for Medi Seba. For all among the
company Medi Seba concern of the safety for the employers and employee. If any
 employers and employee get injure during the working time for the company then
Medi Seba will take immediate steps for that.
 Medi Seba has some trade secret which is prohibited to share with outsiders of the
company. So If anyone from the company share those information then Medi Seba
has the right to take actions for that issue and it will be consider a serious crime.

CEO
Arkayon Biswas

CHRO COO
CFO CMO
Md. Golam Al- Mohammad Ariful
Md. Muntasir Md. Siam
Wasi Islam

Marketing Operation
Finance Executive HR Executive
Executive Executive
RISK MANAGEMENT

Evaluate the weakness/risk associated with the business.

-From pandemics to violence in hospitals, alarm fatigues to healthcare-acquired infections,
healthcare companies can be put to the test inside the coming months and year.

The following are the some of the top critical issue associated with hospital business-
1. Cyber Risk- The healthcare industry’s move to digital healthcare record has created new
patient privacy exposure as records are extra without difficulty accessed via consultants,
companies and third party for operation and targeted by cyber criminals.

2. Telemedicine- Advances in technology, the current physician scarcity and the dramatic
growth within the quantity of sufferers seeking care below the affordable care act have led a
growing quantity of healthcare facilities to extend their use of to deliver services to patients
in hospitals in addition to in far flung locations.
Telemedicine can also result in allegations of negligence if healthcare companies do not have
the right training experience and credentials. Currently, there may be no federal standard of
clinical hints for telemedicine.

3. Violent Incident in Hospital- Hospital may be the place of healing, but they also have end
up the scene of increasingly violent incidents. Such incidents not most effective put patients
at risk but also medical professionals, who are often the targets of attacks, harassment,
intimidation and other disruptive behaviour.

4. Alarm fatigue- hospital nurses hear them consistently- the beeps and chirps of alarm on
medical devices, such as ventilators, cardiac video display units and pulse oximetry devices.
While alarms are designed to draw attention to a potential problem, they can easily be tuned
out through overwhelmed clinical professionals, who can also the fail to respond as they
should

5. Healthcare Infection-.
6. Disruptive staff behaviour.
7. Healthcare Reform
8. Preparedness for Pandemics
9. Emergency Preparedness.
All of the above mentioned risk are associated with hospital business.

Contingency and Mitigation Plan.

Contingency plan- we all recognize that the unexpected generally take place at the most
inconvenient times. Be organized for these conditions by running with a depended on
partner to broaden a formal contingency plan. A contingency plan will help your facility
decrease downtime and decrease the chance of economic loss, liability and care disruption
due to a lack of HVAC or electrical system.

There are some benefit of having an organized contingency plan-

- Reduction of risk
- May lower insurance rate
- Having a comprehensive process that identifies everything.

Contingency plan development process-

- Financial analysis
- Risk Assessment
- Equipment Identification
- System connection
- Power Availability
- Electrical Connection
- Temporary equipment location
- Plan Creation
- Implement and review

Mitigation Plan- Mitigation is the process of prevention of harm by evaluating the data
from the assessment of risks and data collected.

Looking at the probability of a negative or positive event occurring that causes impact and
the interventions to reduce the negative effect is called risk mitigation. Risk mitigation is an
ongoing process of preparation and prevention of event impacts in and organization and
contains many elements to examine. Steps in the process include-

- Assessment- what are the risk or threats?

- Planning – what can we do to prevent or lessen the impact?
- Response to an event- when an event occurs, work on plan
 - Evaluation of the response- what went well? What went wrong?
We have to assess what are the risk or threat associated with the business. Then we have
make plan how we can avoid those threat so that these threat cannot affect our business.
We have to identify when and event will occur and work on that base on the plan. After the
event is done we have to evaluate the event result and see what went well and what went
wrong.

Financial Plan

Assumptions:

Medi-Seba is the first medical service with doctor appointment system and
instant ambulance service. By combining all our business plans we assume
that approximately 30,000,000 Taka will be needed for execution. The five
owners will initially invest 20 lac each and the rest 20000000 Taka will be
borrowed from Brac bank at the rate of 5%. Our assumption is to reach break-
even within 2 years. Our vast and big business plan will help us to generate
success.
As, Medi-Seba is the first medical service and appointment-based app
business, we have a great opportunity to grab the vast market of this essential
needed sector.
Our assumed growth rate is,
Sales:
Year 2020-21 2021-22 2022-23 2023-24 2024-25

Growth 0% 15% 20% 20% 25%

Expenses:
Year 2020-21 2021-22 2022-23 2023-24 2024-25
Growth 0% 5% 5% 5% 5%
We expect to increase our business sales and revenues every year and our
objective is to set service around the whole country. Although we will start our
journey from Dhaka division.

Economic Growth:

Sales Forecast (2020-21):

Revenue
Hours per Charge per Revenue Revenue per
lanes per
day hour per day year
month
Phase 1 12 3000 36000 900000 10800000
Phase 2 12 3000 36000 900000 10800000
Phase 3 8 5000 40000 1000000 12000000
Phase 4 8 5000 40000 1000000 12000000
Phase 5 6 8000 48000 1200000 14400000
Total 46 200000 5000000 60000000

*Phase 1 & 2 for Beginner

*Phase 3 & 4 for Professionals
*Phase 5 for Extremes
# assuming 300 working days in a year
 Year 2020-21 2021-22 2022-23 2023-24 2024-25

Total Revenue 60000000 69000000 82800000 99360000 124200000

All the revenue streams are estimated and these streams can fluctuate due to
economic downturns and political factors.

Cost of Sales:

There are many service-based companies which have various products to sell.
However, not all businesses can claim a cost of sales deduction, because many
service companies like ours do not have any cost of goods sold at all. Not only
do service companies have no goods to sell, but purely service companies like
ours also do not have inventories. If there is no inventory or direct labor costs
associated with the service COGS cannot be listed on the income statement.

Expenses:
Assume expenses will go up for 5% then previous year.
Year 2020-21 2021-22 2022-23 2023-24 2024-25
Growth 0% 5% 5% 5% 5%
Monthly Basis (2020-21):

Month January FebruaryMarch April May June July August SeptemberOctoberNovemberDecember Total
Trade License 10000 0 0 0 0 0 0 0 0 0 0 0 10000
Initial app cost 670000 0 0 0 0 0 0 0 0 0 0 0 670000
App develpment cost 140000 140000 140000 140000 140000 140000 140000 140000 140000 140000 140000 140000 1680000
Functional app service 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 192000
Servers 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 960000
Data storage 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 288000
Content Delivery Network 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 288000
Images data 32000 32000 32000 32000 32000 32000 32000 32000 32000 32000 32000 32000 384000
Develpment tools and support 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000
iOS and Android updates 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 792000
App update submissions 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 16000 192000
APIs 33000 33000 33000 33000 33000 33000 33000 33000 33000 33000 33000 33000 396000
Administrative costs 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000
Salary 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Advertising fee 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 720000
Operating cost 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000
Expert salary 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000
It costs 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
Interest 37500 37500 37500 37500 37500 37500 37500 37500 37500 37500 37500 37500 450000
ambulance service cost 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Depriciation 106533 106533 106533 106533 106533 106533 106533 106533 106533 106533 106533 106533 1278396
Insurance 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 54000
Maintenance cost 10000 10000
Total 1465033 785033 785033 785033 785033 785033 785033 785033 785033 785033 785033 795033 10110396
Yearly Expenses (2020-25):

Year 2020-21 2021-22 2022-2023 2023-24 2024-25

Trade licence 10,000 0 0 0 0
initial App cost 670000 0 0 0 0
App development cost 1680000 1764000 1852200 1944810 2042050.5
Functional App service 192000 201600 211680 222264 333377.2
servers 960000 1222000 1182400 1211320 1166886
Data Storage 288000 302400 317520 333396 450065.8
Content delivery network 288000 302400 317520 343489.23 450065.8
Images Data 384000 403200 423360 444528 466754.4
Development Tools and
96000 100800 105840 111132 116688.6
Support
iOS and android update 792000 1031600 873180 916839 962680.95
App update submissions 192000 401600 411680 422264 333377.2
APIs 396000 515800 436590 458419.5 581340.475
Administrative costs 36000 37800 39690 41674.5 43758.225
Salary 600000 630000 961500 994575 729303.75
Advertising Fee 720000 756000 793800 833490 875164.5
Operating Cost 30000 31500 33075 34728.75 36465.1875
Expert Salary 360000 378000 396900 416745 437582.25
IT costs 24000 25200 26884 27783 29172.15
Interest 450000 472500 496125 520931.25 696977.8125
Ambulance Service cost 600000 630000 661500 694575 749073.672
Depreciation 1278396 1342315.8 1509431.59 1579903.17 1553898.328
Insurance 54000 56700 59535 62511.75 65637.3375
Maintenance Cost 10000 10500 11025 11576.25 12155.0625

Total 10,110,396 10615916 11121435.6 11626955.4 12132475.2

Pro-forma income statement:

Income Statement
2020-21 2021-22 2022-2023 2023-24 2024-25
Items
Revenue 11100000 12765000 15318000 18381600 22977000
Less: Expenses
Trade licence 10,000 0 0 0 0
initial App cost 670000 0 0 0 0
App development cost 1680000 1764000 1852200 1944810 2042050.5
Functional App service 192000 201600 211680 222264 333377.2
servers 960000 1222000 1182400 1211320 1166886
Data Storage 288000 302400 317520 333396 450065.8
Content delivery network 288000 302400 317520 343489.23 450065.8
Images Data 384000 403200 423360 444528 466754.4
Development Tools and
96000 100800 105840 111132 116688.6
Support
iOS and android update 792000 1031600 873180 916839 962680.95
App update submissions 192000 401600 411680 422264 333377.2
APIs 396000 515800 436590 458419.5 581340.475
Administrative costs 36000 37800 39690 41674.5 43758.225
Salary 600000 630000 961500 994575 729303.75
Advertising Fee 720000 756000 793800 833490 875164.5
Operating Cost 30000 31500 33075 34728.75 36465.1875
Expert Salary 360000 378000 396900 416745 437582.25
IT costs 24000 25200 26884 27783 29172.15
Interest 450000 472500 496125 520931.25 696977.8125
Ambulance Service cost 600000 630000 661500 694575 749073.672
Depreciation 1278396 1342315.8 1509431.59 1579903.17 1553898.328
Insurance 54000 56700 59535 62511.75 65637.3375
Maintenance Cost 10000 10500 11025 11576.25 12155.0625
Total Expense 10,110,396 10615916 11121435.6 11626955.4 12132475.2
Net Income/Net
Profit 989,604 2,149,084 4,196,564 6,754,645 10,844,525
Pro-forma Balance Sheet Items:
Assets:
Long Term Current
Assets TK Assets TK
Cash and
Website 50000 Equivalents 1,000,000
A/R or Trade
A/C 300000 debtors 628,000
Furniture 200000 Insurance 600,000
Generator 500000 1 piece Other Assets 1,300,000
25
Computers/ Laptops 1500000 pieces Total 3,528,000
Security Camera 15000 4 pieces
Ambulance Car 10000000 5 pieces
Ambulance Bike 1500000 12pieces Depreciation TK
Leasing 1000000 5 years On Fixed Assets 120,533 (per month)
Server 500000 5 years 5 Years Basis
(BDT Per
Refreshment Centre 100000 Total 1446396 year)
Building 1000000
Other Equipment 250000
Total 16915000

Liabilities Owner's Equity

Long term TK 5 Owners Each 20 lacs 10,000,000 TK

Bank Loan 10,000,000
20,000,000
at 15% Total Investment TK
Short term
Accounts payable 443,000

#Loan will be paid back within 8 years.

 Pro-forma Balance Sheet Balance
Balance Sheet Items 2020-21 2021-22 2022-23 2023-24 2024-25
Assets
Cash and Equivalents 1,000,000 1100000 1,200,000 1300000 1,400,000
A/R or Trade debtors 628,000 643000 922680 785800 950000
Insurance 600,000 600,000 600,000 600,000 600,000
Other Assets 1,300,000 1,500,000 1148320 1099800 1117000
Total Current Assets 3,528,000 3,843,000 3,871,000 3,785,600 4,067,000
Total Long-term
Assets 16915000 14642000 12949000 10766000 8783000
Total Assets 20,443,000 18,485,000 16,820,000 14,551,600 12,850,000
Liabilities
Accounts payable 443,000 485000 570000 51600 100000
Bank Loan 10,000,000 8750000 7,500,000 6250000 5,000,000
Owner's Equity 10,000,000 9250000 8750000 8250000 7750000
Total Liabilities and
OE 20,443,000 18,485,000 16,820,000 14,551,600 12,850,000
 Chart Title

Total Liabilities and OE

Owner's Equity
Bank Loan
Accounts payable
Liabilities
Total Assets
Total Longterm Assets
Total Current Assets
Other Assets
Insurance
A/R or Trade debtors
Cash and Equivalents
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000

Pro-forma Balance Sheet Balance 2024-25

Pro-forma Balance Sheet Balance 2023-24
Pro-forma Balance Sheet Balance 2022-23
Pro-forma Balance Sheet Balance 2021-22
Pro-forma Balance Sheet Balance 2020-21
 Break-Even Analysis

Service Revenue Per Unit

Unit Hour
Daily 46
Hours Hours
Revenue per day 200000
Revenue per Hour (200000 tk/ 46 4347.826 Tk per
hours) hour

46 hours a day*300 working

Total Hours in a year days
13800 hours in a
Providing service year

Variable Costs: Tk

App update submissions 192000 Fixed costs: Tk

Development Tools and Support 96000 initial App cost 670000
App development
600000
Ambulance Service cost cost 9283060.5
Administrative costs 36000 Depreciation 7263944.888
Functional App
Advertising fee 720000 service 1160921.2
Operating cost 30000 servers 5742606
It costs 24000 Data Storage 1691381.8
Content delivery
Interest 1000000 network 1701475.03
Maintenance cost 10000 Images Data 2121842.4
iOS and android update 792000 APIs 2388149.975
Total Variable cost 3500000 Salary 3915378.75
Variable cost per hour Expert Salary 1989227.25
(3500000 Tk/13800 hours) 253.623 Tk per hour Insurance 298384.0875
Total Fixed costs 38226371.88

So, Break-even is, Total Fixed costs/ (Revenue per unit-Variable cost per unit)

= 38226371.88/ (4347.826 - 253.623)

= 9336.7065 hours to achieve the break even
 = 389 days
= 1.0657 years
So, we can reach at Break-even point only after 1.0657 years later.

Performance Indicators

Ratios Formulas 2020-21 2021-22 2022-2023 2023-24 2024-25

Current Assets/ Current
Current Ratio liabilities 7.96388 7.92371 6.7912 73.36 40.67
Debtors Total Revenue/ Account
Turnover Ratio Receivables 95.54 107.3 89.7 126.44 130.7368
Interest Net Income/Interest
Coverage Expense 2.2 4.548 8.45868 12.966 15.559
Profit Margin Net Income/Net revenue 0.01649 0.031 0.051 0.06798 0.0873
Total Debt to
Equity Long Term Debt/OE 1 0.9459 0.8571 0.75 0.645
Return on Net Income/Total
Investment Investment 4.95% 10.75% 20.98% 33.77% 54.22%
Net Profit/ Average Total
Return on Assets Assets 4.84% 11.63% 24.95% 46.42% 84.39%
Asset Turnover Sales/ Total Assets 2.93 3.73 4.92 6.828 9.665

12. Appendix

Letter to Investor:
This might be one of the best times to invest in healthcare sector considering the recent global
pandemic. As COVID 19 continues to spread throughout the world, many companies have
already seen significant increase in revenue as demand for the services grows. So, we as a
healthcare company also expecting the desired growth and sustain it.

Medi Seba’s initial investor are their Directors. And for additional fund we would like to
welcome interested investors. And investors will get all the papers of legal agreement related
to investment and will get all the information related to the Medi Seba by personal meeting
and through Medi Sheba's website.

Market Research Data:

After all the market research we did, we can't say that we are the pioneer in the market.
there are some existing organization who are providing more or less same services like Medi
Seba. there is competitor in the market. But still we believe that there are more to explore.
So, we can use it as a competitive advantage.
We don’t have specific target customer. We provide service to low level to high level
customer. We have found in the market research that there are one group of people whom
are all day busy in their work and because of that they cannot get the service physically. As
we provide online consultation our service will get a good response in the market. There are
many places located in the city where Ambulance can’t go considering the traffic of Dhaka
city. As we are going to provide Ambu cycle service we will also have a good response in
this.

Lease to contract:
A medical apartment lease agreement is a different type of lease and specially use for health
service providers . It is much longer agreement then a normal agreement.
Generally we have signed an agreement with the owner of the apartment who have agreed
to give us the apartment for rent. We have given advance for 6 month to the owner. If we
want lo leave the apartment, we have to notify the owner 2 month ago before leaving.
Price List of Suppliers:
Initially Medi Seba will buy 30 Ambulance and 15 Ambu Cycle and 20 emergency medicine
delivery bikes. Maven Autos a reputed vehicle importer in Bangladesh will be our main
supplier. For Ambu cycle we have to pay 30% more than the regular bikes to our suppliers.
for its additional parts

Maven Autos gave us the following price list for an idle Ambulance:

Fuel Type Minimum price Maximum price

Diesel 2200000 \Piece 3000000\Piece
Petrol 4000000\Piece 6000000\Piece