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2017-State-Of-Mobile-App Performance

The document discusses the results of a study analyzing the performance of the top 100 retail mobile apps. It found that the average user interacts with 10+ apps within the first 3 hours of their day. A successful app is one that achieves business goals like increasing daily active users and conversion rates. However, apps face challenges in providing fast, consistent performance due to factors like cellular networks not being designed for performance and outages of cloud-based backend services. The document recommends initiatives like accelerating API requests and caching APIs at the edge to improve app response times.

Uploaded by

Jerome Wong
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
46 views

2017-State-Of-Mobile-App Performance

The document discusses the results of a study analyzing the performance of the top 100 retail mobile apps. It found that the average user interacts with 10+ apps within the first 3 hours of their day. A successful app is one that achieves business goals like increasing daily active users and conversion rates. However, apps face challenges in providing fast, consistent performance due to factors like cellular networks not being designed for performance and outages of cloud-based backend services. The document recommends initiatives like accelerating API requests and caching APIs at the edge to improve app response times.

Uploaded by

Jerome Wong
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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The​ ​2017​ ​State​ ​of​ ​Mobile 


 
App​ ​Performance 
 
Research​ ​Report 
 
 
Original​ ​research​ ​appeared​ ​in​ ​the​ ​Akamai​ ​Blog

 
 
 
 
 
 
 
 
 
 

THE​ ​METHODOLOGY
We​ ​leveraged​ ​a​ ​vendor​ ​called​ ​Headspin.io​​ ​for​ ​this​ ​exercise,​ ​as​ ​they​ ​provide​ ​a​ ​platform​ ​to​ ​profile​ ​mobile 
apps​ ​and​ ​analyze​ ​their​ ​performance​ ​over​ ​real​ ​devices​ ​and​ ​over​ ​a​ ​real​ ​cellular​ ​network​ ​across​ ​the​ ​globe. 
Think​ ​of​ ​it​ ​as​ ​webpagetest​ ​for​ ​mobile​ ​apps.​ ​Next,​ ​to​ ​understand​ ​what​ ​apps​ ​to​ ​profile​ ​and​ ​analyze,​ ​we 
used​ ​App​ ​Annie​ ​statistics​ ​to​ ​narrow​ ​down​ ​to​ ​the​ ​Top​ ​100​ ​retail​ ​applications​ ​in​ ​the​ ​app​ ​store. 

A​ ​typical​ ​user​ ​interacts​ ​with​ ​10+​ ​Mobile​ ​Apps​ ​during​ ​the​ ​first​ ​3​ ​hours​ ​of​ ​their​ ​day  

WHAT​ ​DOES​ ​THE​ ​MORNING​ ​OF​ ​A​ ​TYPICAL​ ​MOBILE​ ​USER​ ​LOOK​ ​LIKE? 
It's​ ​probably​ ​something​ ​like​ ​this: 
➔​​ ​6:00​ ​a.m.​​ ​Your​ ​alarm​ ​wakes​ ​you​ ​up​ ​and​ ​automatically​ ​starts​ ​increasing​ ​the​ ​brightness​ ​to 
your​ ​bedroom​ ​lamps.​ ​The​ ​snooze​ ​button​ ​is​ ​not​ ​an​ ​option​ ​today! 
➔​​ ​7:00​ ​a.m.​​ ​On​ ​your​ ​morning​ ​run,​ ​you​ ​track​ ​your​ ​total​ ​mileage​ ​and​ ​pace,​ ​and​ ​then​ ​share​ ​your 
workout​ ​details​ ​and​ ​scoreboard​ ​on​ ​Facebook. 
➔​ ​8:00​ ​a.m.​​ ​You​ ​check​ ​your​ ​phone​ ​to​ ​make​ ​sure​ ​your​ ​train​ ​is​ ​on​ ​time,​ ​you​ ​can't​ ​be​ ​late​ ​to 
work! 
➔​​ ​8:15​ ​a.m.​​ ​You​ ​catch​ ​your​ ​train​ ​and​ ​check​ ​Facebook,​ ​LinkedIn,​ ​Snapchat,​ ​and​ ​your 
standard​ ​news​ ​apps​ ​to​ ​get​ ​up​ ​to​ ​speed. 
➔​​ ​8:30​ ​a.m.​​ ​As​ ​you​ ​get​ ​off​ ​your​ ​stop,​ ​you​ ​choose​ ​your​ ​coffee​ ​order​ ​and​ ​pay​ ​for​ ​it,​ ​so​ ​it's 
ready​ ​and​ ​waiting​ ​for​ ​you​ ​-​ ​no​ ​more​ ​waiting​ ​in​ ​line​ ​at​ ​Starbucks! 
➔​ ​8:45​ ​a.m.​​ ​With​ ​coffee​ ​in​ ​hand,​ ​you​ ​walk​ ​to​ ​the​ ​office​ ​and​ ​check​ ​your​ ​office​ ​slack,​ ​Skype, 
and​ ​Whatsapp​ ​groups​ ​to​ ​prepare​ ​for​ ​the​ ​day​ ​ahead. 
➔​ ​9:00​ ​a.m.​​ ​You​ ​enter​ ​the​ ​office​ ​and​ ​get​ ​your​ ​day​ ​started. 

 

 
 
So...what​ ​do​ ​all​ ​of​ ​the​ ​activities​ ​above​ ​have​ ​in​ ​common?​ M
​ obile​ ​apps.​​ ​And​ ​in​ ​the​ ​first​ ​three 
hours​ ​of​ ​a​ ​day,​ ​it's​ ​totally​ ​normal​ ​to​ ​have​ ​interacted​ ​with​ ​10+​ ​apps​ ​to​ ​accomplish​ ​a​ ​variety​ ​of 
tasks.​ ​This​ ​is​ ​the​ ​reality​ ​of​ ​today's​ ​mobile​ ​user.  
 

WHAT​ ​IS​ ​A​ ​SUCCESSFUL​ ​APP? 


 
We​ ​see​ ​the​ ​benefits​ ​of​ ​having​ ​a​ ​successful​ ​app​ ​to​ ​users​ ​in​ ​our​ ​example​ ​above​ ​-​ ​unparalleled 
convenience​ ​and​ ​ease​ ​of​ ​use.​ ​But​ ​what​ ​are​ ​the​ ​business​ ​benefits​ ​that​ ​warrant​ ​this​ ​high 
investment?​ ​For​ ​app​ ​owners,​ ​there​ ​are​ ​always​ ​sets​ ​of​ ​business​ ​goals​ ​they​ ​want​ ​to​ ​achieve 
each​ ​year.​ ​We​ ​have​ ​found​ ​that​ ​the​ ​three​ ​most​ ​common​ ​goals​ ​are: 

 
To​ ​determine​ ​if​ ​these​ ​goals​ ​are​ ​being​ ​met,​ ​there​ ​are​ ​several​ ​key​ ​metrics​ ​that​ ​app​ ​owners​ ​must 
identify​ ​and​ ​track​ ​to​ ​evaluate​ ​their​ ​success.​ ​For​ ​example,​ ​for​ ​an​ ​ecommerce​ ​app,​ ​these​ ​are 
the​ ​key​ ​metrics: 
 
1. Daily​ ​Active​ ​users  
Retention​ ​Rates  
2. Conversion​ ​Rates 
3. App​ ​Abandonment​ ​Rates 
4. Customer​ ​Loyalty​ ​Index 
5. Customer​ ​Acquisition​ ​Cost  
   
 

 

 
 

 
UNDERSTANDING​ ​TODAY'S​ ​TOP​ ​APP​ ​CHALLENGES 
 
Today's​ ​users​ ​expect​ ​faster​ ​performance​ ​than​ ​ever.​ ​And​ ​for​ ​apps,​ ​the​ ​stakes​ ​are​ ​even​ ​higher. 
Fair​ ​or​ ​not,​ ​users​ ​intuitively​ ​expect​ ​faster​ ​experiences​ ​on​ ​mobile​ ​apps​ ​than​ ​they​ ​do​ ​on​ ​mobile 
websites.​ ​Consider​ ​mobile​ ​app​ ​performance​ ​data​ ​from​ ​Dimensional​ ​Research​​ ​that​ ​shows: 

41%​ ​of​ ​users​ ​expect​ ​apps​ ​to​ ​respond​ ​in​ ​less​ ​than​ ​two​ ​seconds 

53%​ ​of​ ​users​ ​blame​ ​an​ ​app​ ​for​ ​performance​ ​issues​ ​irrespective​ ​of​ ​the 
network​ ​and​ ​device​ ​conditions 

But​ ​it's​ ​not​ ​just​ ​speed.​ ​Consistency​ ​of​ ​experience​ ​is​ ​critical​ ​as​ ​well.​ ​The​ ​combination​ ​of​ ​user 
situations​ ​in​ ​today's​ ​market​ ​are​ ​infinite,​ ​and​ ​with​ ​mobile​ ​users​ ​check​ ​their​ ​phones​ ​on​ ​an 
average​ ​of​ ​221​ ​times​ ​per​ ​day​,​ ​growing​ ​your​ ​mobile​ ​app​ ​business​ ​requires​ ​consistency​ ​across 
device,​ ​network,​ ​or​ ​browser.​ ​Additionally,​ ​the​ ​availability​ ​and​ ​reliability​ ​of​ ​an​ ​app's​ ​API​ ​services 
compound​ ​a​ ​growing​ ​list​ ​of​ ​problems​ ​that​ ​a​ ​mobile​ ​app​ ​needs​ ​to​ ​be​ ​resilient​ ​from. 

Some​ ​of​ ​the​ ​challenges​ ​that​ ​a​ ​mobile​ ​app​ ​business​ ​face​ ​to​ ​deliver​ ​fast,​ ​consistent​ ​and​ ​reliable 
experiences​ ​include: 

Mobile​ ​backend​ ​infrastructure​ ​is​ ​not​ ​built​ ​for​ ​being​ ​reliable​ ​while 
maintaining​ ​performance 

Referencing​ ​the​ ​latest​ ​AWS​ ​outage​​ ​that​ ​happened​ ​on​ ​Feb​ ​28th​ ​2017,​ ​this​ ​outage​ ​has​ ​halted 
apps​ ​and​ ​websites​ ​alike.​ ​Cloud​ ​based​ ​services​ ​like​ ​AWS​ ​are​ ​used​ ​commonly​ ​today​ ​to​ ​provide 
backend​ ​services​ ​for​ ​mobile​ ​apps. 

Cellular​ ​networks​ ​are​ ​not​ ​designed​ ​for​ ​performance 

According​ ​to​ ​the​ ​latest​ ​Ericsson​ ​annual​ ​report​​ ​it​ ​was​ ​observed​ ​that​ ​higher​ ​the​ ​number​ ​of​ ​users 
connected​ ​to​ ​a​ ​cell​ ​tower​ ​the​ ​longer​ ​users​ ​have​ ​to​ ​wait​ ​to​ ​send​ ​and​ ​receive​ ​data.​ ​This​ ​is​ ​a 
common​ ​problems​ ​in​ ​metropolitan​ ​areas​ ​where​ ​you​ ​have​ ​more​ ​users​ ​per​ ​sq​ ​area. 
 
 

 
LET'S​ ​DIG​ ​A​ ​LEVEL​ ​DEEPER​ ​INTO​ ​KEY​ ​APP​ ​INITIATIVES: 

1. Accelerating​ ​API​ ​requests​ ​over​ ​the​ ​Internet​ ​to​ ​improve​ ​dynamic​ ​transaction​ ​speeds​ ​like 
checkouts​ ​and​ ​ticket​ ​purchases 
2. Caching​ ​APIs​ ​at​ ​the​ ​edge​ ​to​ ​improve​ ​overall​ ​app​ ​response​ ​times​ ​for​ ​product​ ​APIs,​ ​deal 
API​ ​etc. 
3. Instantly​ ​loading​ ​images​ ​based​ ​on​ ​client​ ​side​ ​network​ ​quality​ ​and​ ​resizing​ ​them​ ​based 
on​ ​the​ ​user's​ ​device​ ​to​ ​improve​ ​user​ ​experience 
4. Augmenting​ ​the​ ​app​ ​based​ ​on​ ​client​ ​side​ ​network​ ​quality​ ​improve​ ​product​ ​or​ ​flight 
search​ ​response​ ​times 
5. Preloading​ ​content​ ​within​ ​the​ ​app​ ​to​ ​provide​ ​an​ ​instant​ ​load​ ​experience​ ​and​ ​improve 
new​ ​user​ ​satisfaction 
6. Ensure​ ​API​ ​endpoints​ ​are​ ​reliable​ ​and​ ​smooth​ ​fallback​ ​capabilities​ ​in​ ​case​ ​of​ ​flash 
crowds,​ ​increasing​ ​reliability​ ​and​ ​reduce​ ​crash​ ​rate​ ​for​ ​an​ ​app. 
7. Understanding​ ​transaction​ ​speed​ ​and​ ​measuring​ ​app​ ​performance​ ​using​ ​a​ ​simple​ ​to 
use​ ​SDK 

 
AKAMAI​ ​ANALYSIS  
THE​ ​PERFORMANCE​ ​OF​ ​THE​ ​TOP​ ​100​ ​RETAIL​ ​APPS 
 
For​ ​this​ ​report​ ​we​ ​profiled​ ​the​ ​Top​ ​100​ ​retail​ ​apps​ ​in​ ​the​ ​app​ ​store​ ​to​ ​explain​ ​how​ ​you​ ​can 
leverage​ ​Akamai​ ​features​ ​to​ ​meet​ ​the​ ​three​ ​success​ ​criteria​ ​for​ ​mobile​ ​apps. 

We​ ​had​ ​three​ ​key​ ​goals​ ​in​ ​our​ ​mind​ ​when​ ​profiling​ ​these​ ​mobile​ ​apps: 
 
1. How​ ​many​ ​first​ ​party​ ​domains​ ​are​ ​going​ ​over​ ​Akamai​ ​from​ ​a​ ​mobile​ ​app 
2. How​ ​many​ ​mobile​ ​apps​ ​serve​ ​oversized​ ​images​ ​to​ ​user's​ ​devices 
3. How​ ​many​ ​mobile​ ​apps​ ​are​ ​leveraging​ ​IPv6​ ​and​ ​HTTP/2 

 

 
API​ ​ANALYSIS:​ ​FIRST​ ​PARTY​ ​VS​ ​THIRD​ ​PARTY 

A​ ​mobile​ ​app​ ​consists​ ​of​ ​two​ ​categories​ ​of​ ​APIs​: 


  
1. APIs​ ​that​ ​are​ ​critical​ ​for​ ​app​ ​load​ ​and​ ​responsible​ ​for​ ​user​ ​experience. 
2. Third​ ​party​ ​APIs​ ​responsible​ ​for​ ​collecting​ ​analytics,​ ​collecting​ ​crash​ ​information, 
enabling​ ​ad​ ​tracking,​ ​and​ ​social​ ​media​ ​integrations.​ ​This​ ​category​ ​of​ ​APIs​ ​are​ ​not 
critical​ ​for​ ​user​ ​experience. 
 
 

“ 
Our​ ​analysis​ ​shows​ ​that​ ​on​ ​average,​ ​a​ ​mobile​ ​app​ ​consists​ ​of​ ​8​ ​third​ ​party​ ​APIs 
and​ ​4​ ​first​ ​party​ ​APIs. 
-Akamai 

” 
 

 
 

 

 
 
 
 
 
 
We​ ​also​ ​discovered​ ​the​ ​top​ ​third​ ​party​ ​APIs​ ​used​ ​inside​ ​a​ ​mobile​ ​app​​ ​are: 
 

“ 
73​ ​of​ ​the​ ​top​ ​100​ ​retail​ ​apps​ ​use​ ​Google​ ​Analytics​ ​and​ ​Ad​ ​SDKs​ ​in​ ​their​ ​mobile 
app. 
-Akamai 

​ ​ ​ ​ ​ ​” 
WHY​ ​IS​ ​THIS​ ​IMPORTANT? 
This​ ​goes​ ​to​ ​show​ ​that​ ​third​ ​party​ ​SDKs​ ​are​ ​used​ ​predominantly​ ​for​ ​analytics​ ​and​ ​tracking​ ​app 
crashes​ ​for​ ​a​ ​mobile​ ​app.​ ​Keeping​ ​a​ ​tab​ ​on​ ​how​ ​many​ ​third​ ​party​ ​APIs​ ​your​ ​app​ ​requests​ ​for​ ​is 
critical​ ​since​ ​having​ ​too​ ​many​ ​third​ ​party​ ​SDKs​ ​and​ ​API​ ​in​ ​your​ ​mobile​ ​app​ ​can​ ​harm​ ​mobile 
app​ ​performance.​ ​ ​For​ ​example​ ​we​ ​observed​ ​that​ ​mobile​ ​apps​ ​that​ ​have​ ​a​ ​webview​ ​page​ ​as 
part​ ​of​ ​the​ ​user​ ​journey​ ​in​ ​a​ ​mobile​ ​app​ ​gets​ ​bombarded​ ​with​ ​third​ ​party​ ​ad​ ​tags​ ​which​ ​leads​ ​to 
socket​ ​contention​ ​between​ ​critical​ ​APIs​ ​and​ ​non-critical​ ​ones.   

 

 
MOBILE​ ​APP​ ​PERFORMANCE​ ​ANALYSIS 
To​ ​learn​ ​more​ ​about​ ​mobile​ ​performance​ ​struggles​ ​today,​ ​we​ ​analyzed​ ​the​ ​.har​ ​files​ ​in​ ​each 
app​ ​to​ ​identify​ ​performance​ ​gains.​ ​Our​ ​findings​ ​are​ ​as​ ​follows: 

WHY​ ​ANALYZE​ ​.HAR​ ​FILES? 


 
.HAR​ ​files​ ​provide​ ​insight​ ​into​ ​every​ ​request​ ​that​ ​the​ ​app​ ​makes​ ​and​ ​also​ ​provides​ ​us​ ​with 
timing​ ​data​ ​for​ ​DNS​ ​connections,​ ​TCP​ ​and​ ​TLS​ ​connect​ ​times,​ ​Time​ ​to​ ​first​ ​byte​ ​and​ ​Time​ ​to 
total​ ​download​ ​for​ ​each​ ​individual​ ​request.​ ​Apart​ ​from​ ​scanning​ ​timings​ ​data​ ​we​ ​also​ ​looked 
for​ ​cacheability​ ​of​ ​content​ ​and​ ​the​ ​size​ ​of​ ​content​ ​served​ ​to​ ​the​ ​mobile​ ​app​ ​users​ ​as​ ​well. 
Looking​ ​at​ ​.HAR​ ​files​ ​gives​ ​us​ ​an​ ​exhaustive​ ​view​ ​into​ ​the​ ​network​ ​chatter​ ​that​ ​an​ ​app​ ​makes 
upon​ ​launch. 
 
NOT​ ​ENOUGH​ ​MOBILE​ ​APPS​ ​USE​ ​IPV6 

84.2%​ ​of​ ​mobile​ ​apps​ ​today​ ​are​ ​not​ ​leveraging​ ​the​ ​benefits​ ​of​ ​having​ ​an​ ​IPv6​ ​connection 

WHY​ ​IS​ ​THIS​ ​IMPORTANT? 

Discovering​ ​what​ ​percentage​ ​of​ ​apps​ ​use​ ​IPv6​ ​connections​ ​vs.​ ​IPv4​ ​was​ ​step​ ​one​ ​of​ ​our 
analysis.​ ​The​ ​reason​ ​is​ ​simple​ ​-​ ​an​ ​IPv6​ ​connection​ ​over​ ​a​ ​cellular​ ​network​ ​is​ ​relatively​ ​faster 
than​ ​an​ ​IPv4​ ​connection.​ ​For​ ​more​ ​on​ ​the​ ​performance​ ​improvement​ ​between​ ​IPv6​ ​and​ ​IPv4, 
Akamai's​ ​own​ ​Erik​ ​Nygren​ ​addressed​ ​this​ ​in​ ​his​ ​blog​ ​which​ ​references​ ​RUM​ ​(Real​ ​User 

 

 
Monitoring)​ ​studies​ ​conducted​ ​by​ ​Facebook​ ​and​ ​Linkedin​ ​that​ ​show​ ​significant​ ​performance 
improvement​ ​for​ ​the​ ​top-4​ ​US​ ​mobile​ ​networks. 
 

Too​ ​many​ ​mobile​ ​apps​ ​have​ ​a​ ​non-standard​ ​User-Agent​ ​string​ ​when 
requesting​ ​content 

 
WHAT'S​ ​A​ ​NON-STANDARD​ ​USER-AGENT​ ​STRING? 

A​ ​well​ ​formed​ ​User-Agent​ ​string​ ​contains​ ​device​ ​information​ ​and​ ​the​ ​browser​ ​type​ ​that​ ​the 
mobile​ ​app​ ​uses.​ ​Non-standard​ ​User-Agent​ ​strings​ ​are​ ​malformed​ ​User-Agent​ ​strings​ ​that​ ​do 
not​ ​relay​ ​information​ ​about​ ​the​ ​device​ ​or​ ​browser.​ ​For​ ​example,​ ​the​ ​most​ ​common​ ​android 
non-standard​ ​User-Agent​ ​are​ ​okhttp/2.X,​ ​CFNetworking,​ ​etc. 
 

67.9%​ ​of​ ​mobile​ ​apps​ ​has​ ​a​ ​non-standard​ ​User-Agent​ ​string​ ​when​ ​requesting​ ​for​ ​content 

WHY​ ​IS​ ​THIS​ ​IMPORTANT? 

A​ ​lot​ ​of​ ​mobile​ ​apps​ ​today​ ​make​ ​decisions​ ​-​ ​like​ ​resizing​ ​images​ ​based​ ​on​ ​device​ ​type, 
redirecting​ ​API​ ​requests​ ​based​ ​on​ ​app​ ​version​ ​-​ ​but​ ​when​ ​a​ ​mobile​ ​app​ ​has​ ​a​ ​malformed,​ ​or 
Non-Standard​ ​User-Agent​ ​String,​ ​all​ ​logic​ ​based​ ​on​ ​User-Agent​ ​strings​ ​fails.​ ​Based​ ​on​ ​our 
findings​ ​we​ ​learned​ ​that​ ​most​ ​of​ ​the​ ​image​ ​manipulation​ ​services​ ​do​ ​not​ ​resize​ ​images​ ​based 
on​ ​device​ ​type​ ​which​ ​leads​ ​to​ ​downloading​ ​really​ ​large​ ​images​ ​to​ ​the​ ​device. 
 
Pro​ ​Tip:​ ​The​ ​Akamai​ ​Image​ ​Manager​ ​is​ ​immune​ ​to​ ​this​ ​problem.​ ​We​ ​are​ ​able​ ​to​ ​apply 
perceptual​ ​quality​ ​settings​ ​to​ ​images​ ​which​ ​means​ ​we​ ​are​ ​able​ ​to​ ​compress​ ​the​ ​image​ ​without 
sacrificing​ ​on​ ​any​ ​visual​ ​fidelity 

 
10 

 
MOBILE​ ​APPS​ ​CDN​ ​USAGE 

We​ ​evaluated​ ​CDN​ ​usage​ ​for​ ​all​ ​the​ ​domains​ ​used​ ​by​ ​a​ ​mobile​ ​app​ ​and​ ​found​ ​that​ ​it​ ​was​ ​very 
much​ ​in​ ​line​ ​with​ ​recent​ ​data​ ​published​ ​by​ ​a​ ​startup​ ​in​ ​the​ ​mobile​ ​app​ ​accelerator​ ​space.​ ​When 
we​ ​examine​ ​this​ ​data​ ​it​ ​becomes​ ​clear​ ​that​ ​there​ ​are​ ​many​ ​inaccuracies​ ​in​ ​this​ ​graph​ ​and​ ​their 
logic​ ​was​ ​flawed,​ ​two​ ​main​ ​points​ ​being: 
 
1. Most​ ​of​ ​this​ ​data​ ​are​ ​caused​ ​due​ ​to​ ​repetitive​ ​API​ ​calls​​ ​from​ ​Crashlytics,​ ​Leanplum, 
Crittercism​ ​SDKs,​ ​which​ ​are​ ​pointing​ ​to​ ​AWS 
2. Third​ ​party​ ​domains​ ​are​​ ​typically​ ​non-blocking​ ​APIs​​ ​and​ ​not​ ​critical​ ​for​ ​user 
experience 
 
 

 
In​ ​order​ ​to​ ​analyze​ ​performance​ ​for​ ​a​ ​mobile​ ​app​ ​we​ ​need​ ​to​ ​understand​ ​what​ ​domains​ ​are 
crucial​ ​for​ ​user​ ​experience,​ ​since​ ​most​ ​of​ ​the​ ​apps​ ​contain​ ​Crashlytics,​ ​Facebook​ ​and​ ​Google 
analytics​ ​beacons​ ​we​ ​decided​ ​to​ ​ignore​ ​all​ ​third​ ​party​ ​domains​ ​that​ ​are​ ​not​ ​crucial​ ​for​ ​a​ ​user 
experience​ ​from​ ​our​ ​CDN​ ​usage​ ​calculation. 
 
 
 
 
 
 

 
11 

 
 
Below​ ​is​ ​the​ ​CDN​ ​usage​ ​of​ ​user​ ​critical​ ​domains​ ​inside​ ​top​ ​100​ ​retail​ ​apps 

41.7%​ ​of​ ​user​ ​critical​ ​domains​ ​are​ ​being​ ​served​ ​out​ ​of​ ​Akamai​ ​today 
 

Fewer​ ​than​ ​10%​ ​of​ ​Mobile​ ​Apps​ ​leverage​ ​HTTP/2.  


 
WHY​ ​IS​ ​HTTP/2​ ​IMPORTANT? 

HTTP/2​ ​has​ ​features​ ​like​ ​header​ ​compression​ ​and​ ​socket​ ​reuse​ ​to​ ​avoid​ ​you​ ​from​ ​creating​ ​a 
new​ ​TCP​ ​socket​ ​and​ ​negotiating​ ​TLS​ ​for​ ​every​ ​request​ ​which​ ​adds​ ​to​ ​content​ ​download​ ​time 
for​ ​resources​ ​within​ ​your​ ​mobile​ ​app. 
 

90.9%​ ​of​ ​top​ ​100​ ​retail​ ​apps​ ​do​ ​not​ ​use​ ​HTTP/2 

 
12 

We​ ​have​ ​enabled​ ​HTTP/2​ ​on​ ​our​ ​domain,​ ​shouldn't​ ​our​ ​app​ ​be​ ​able​ ​to​ ​speak 
HTTP/2​ ​as​ ​well? 
 
No,​ ​your​ ​mobile​ ​app​ ​need​ ​to​ ​speak​ ​HTTP/2​ ​for​ ​it​ ​to​ ​work,​ ​that​ ​means​ ​you​ ​will​ ​need​ ​to​ ​upgrade 
your​ ​mobile​ ​app's​ ​networking​ ​library​ ​to​ ​support​ ​HTTP/2.​ ​Your​ ​mobile​ ​app​ ​developer​ ​should​ ​be 
able​ ​to​ ​help​ ​you​ ​with​ ​this​ ​question. 
 
THREE​ ​KEY​ ​TAKEAWAYS: 
 
● 85%​ ​of​ ​android​ ​mobile​ ​apps​ ​don't​ ​leverage​ ​IPv6​ ​today​,​ ​which​ ​means​ ​these​ ​apps​ ​are 
slower​ ​on​ ​a​ ​cellular​ ​connection​ ​compared​ ​other​ ​apps​ ​that​ ​are​ ​IPv6​ ​ready 
● 60%​ ​of​ ​android​ ​mobile​ ​apps​ ​have​ ​a​ ​non-standard​ ​User-Agent​ ​string​,​ ​which​ ​means 
these​ ​apps​ ​are​ ​likely​ ​being​ ​served​ ​an​ ​oversized​ ​image​ ​leading​ ​to​ ​high​ ​user 
abandonment 
● 91%​ ​of​ ​android​ ​mobile​ ​apps​ ​don't​ ​leverage​ ​HTTP/2​ ​today​,​ ​which​ ​means​ ​there​ ​are 
unnecessary​ ​time​ ​spent​ ​creating​ ​TCP​ ​sockets​ ​and​ ​negotiating​ ​TLS​ ​for​ ​every​ ​mobile​ ​app 
request.

 
 
 
 
 
 
 

 
 
For​ ​a​ ​free​ ​HeadSpin​ ​trial,​ ​go​ ​to: 
 
http://www.headspin.io/trial 
 

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