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Type of User: Ki Pathshala, #Makeinindia, Travel, Food, Recipes, Movies & TV and #Fightcorona

Trell is a visual blogging app with over 60% of users from Tier 2, 3, and 4 cities in India. The majority of users are younger, between 18-24 years old, and share experiences and recommendations in regional Indian languages like Hindi, Tamil, and Telugu. Trell allows users to create 3-5 minute short videos in their native languages and also has a shopping feature. It focuses on building communities of content creators and audiences in multiple Indian languages to help users make informed purchase decisions. As digital content consumption in India shifts more to video and vernacular languages on smartphones, Trell has an opportunity to engage the growing number of regional language internet users in the country through its video and language-

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Parth Hemant Purandare
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31 views

Type of User: Ki Pathshala, #Makeinindia, Travel, Food, Recipes, Movies & TV and #Fightcorona

Trell is a visual blogging app with over 60% of users from Tier 2, 3, and 4 cities in India. The majority of users are younger, between 18-24 years old, and share experiences and recommendations in regional Indian languages like Hindi, Tamil, and Telugu. Trell allows users to create 3-5 minute short videos in their native languages and also has a shopping feature. It focuses on building communities of content creators and audiences in multiple Indian languages to help users make informed purchase decisions. As digital content consumption in India shifts more to video and vernacular languages on smartphones, Trell has an opportunity to engage the growing number of regional language internet users in the country through its video and language-

Uploaded by

Parth Hemant Purandare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Type of User
Trell is a first of its kind visual blogging app with more than 60% of users who are from
the traditional or local regions majorly Tier 2, 3 or 4 territories.
The user base is vernacular, younger, adventurous and explorers with the highest traffic
coming from the age group 18 - 24
The users share experiences, recommendations in regional languages as a committee
outreach and there are 8 languages that are offered – Hindi, English, Tamil, Marathi,
Telugu, Malayalam, Kannada, & Bengali.
Attraction: Millennials
2. Type of Content
The platform allows users to create 3-5 minute short videos in their vernacular
languages. Trell comes along with an additional ‘shop’ feature that lets the users
purchase the products featured in the vlogs. 
Trell has its content divided in 9 categories namely: Comedy, Reaction Videos, Masti
Ki Pathshala, #MakeInIndia, Travel, Food, Recipes, Movies & TV and
#FIGHTCORONA.
Another major advantage that Trell has for influencer marketing is the unrestricted
experience that it offers. Trell allows you to use all kinds of media on your phone –
pictures, videos, even GIFs – be it from WhatsApp, Snapchat or Instagram. Which
means you don’t necessarily have to shoot a video every time you want to post
something. 
In addition to vlogging, it also gives an option of blogging which makes the app
attractive even to the writers’ community.  
According to their co-founder, they are focused on building a strong interest and
passion-based community of content creators (KOL's) and their audiences in multiple
Indian languages that enable our users to make well informed and suitable purchase
decisions for better lifestyle choices
3. Opportunity for the Brand
The world of content marketing is emphasizing on micro-moments today. The video
snippets have the power to drastically change consumer behavior. Having targeted
accurately in a diverse market like India through regional and vernacular penetration,
Trell has an opportunity to outdo many startups within the country. This vernacular
consumer segment of India is expected to reach 540 Mn by 2021, which will account for
75% internet users in the year. Most of this base will consume digital content on
smartphones and this is where digital startups like Trell can build their own brand. The
changing paradigm of content consumption and the value proposition of Trell based on
the need to tap 3 Vs - video, vernacular and variety- simultaneously makes it one of the
top contenders for the preferred short video based marketing and consumer
engagement platform.

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