CORPORATE IDENTITY

PROPOSAL
Company Name | Date
 Intro Project Process

“Agency Name” is made based on years of experience in changing the face of big names
1. Briefing
and help them communicate in the best way they can with their audiences. We know how
to deal with many challenges and find suitable approaches for them. We always try to learn The first step of the design project’s life cycle is briefing – that we try to get as
much information from the client - and brand stakeholders through a meeting.
Full Corporate Identity Proposal

from partners and also instruct them on how to have a better understanding of design. It
always results in a satisfactory partnership between two sides of the project.

Agency Name
2. Design Research

With a focus on competition to get insights into every potential competitor and
Outlook generate design ideas by the point of differentiation (POD), market, audience,
and trends to help us be more distinct than market.
For a big media and marketing agency with a comprehensive of services, It needed crucially
to have key touchpoints like “Corporate Identity” in B2B communications. Referring to the
3. Ideation
mentioned reasons, we need more time, focus, and creativity than what we put for other
clients to make this foundation. We will start to cooperate on this project, define your exact In this step, we put all the gathered information along the last step, to make

need - to provide a world-class quality work to get you and your audience satisfied. some ideas and refining them to present, then the designer will develop the
chosen one by the client.

4. Sketching and Prototyping

Project Needs
This is where we create sketches. We create tons of designs then strat to filter

• Market Research them to get some final good drafts.

We need to do some research on the media and marketing market (international &
5. Final Execution
local competitors) to know the trends, opportunities, and challenges.
In this point we put a keen eye on the designs, by using softwares we try to
finalize the design and presenting it to you by making some mockups.
• Regular Briefing Meetings

It is crucial to have regular weekly meetings to share the findings and results, getting
6. Refinement & Revision
your opinions and feedback on the process.
In this step, we will present you the final design to give us final comments.

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We will consider them and do the potential changes that are possible.
JULY 2020

• Identity Design

We need to design MMS (Multi Media Services) logo and corporate identity based on
7. Proofing & Approval
findings and results of researches and ideations.
We will send a final design to you, to get your approval that makes us able to
design all the deliverable materials based on the final approved design.

Project Target
8. Delivery & Launch

Designing a new logo, corporate identity, delivering the principles and guidelines via We will design, execute, and deliver all the materials via digital files and wrapping
Corporate Identity Book is the main target of this project. up all the identity in corporate identity book.
 Commitments
2-7. Imagery Identity
Interactions, compositions, castings, lighting & color, location, shot list.
• Quality & Originality

The result of the project will be in high quality, precise, and original that means we 2-8. Tone of voice
will take care to make sure none of the ideas and artworks are stock.
Full Corporate Identity Proposal

Core tone, supporting tone, editorial style.

Agency Name
• Sticking To Time 2-9. Motion Identity
Elements, grid & layout, states, type-motion, lower thirds and end cards.
We will adhere to estimated times, following the contract, but in a way, that be not
harmful to the quality of the final result. 2-10. Typography
En, Ar and Ku primary, and secondary type family, hierarchy, pairing.
• Close Collaboration With The Client
2-11. Digital Identity
We will be committed to work in close collaboration with the client in all the crucial
Social media layout, composition, style, email signature, Presentation template.
steps and take your approval to make sure you will reach your expectations.

• Deliverables 3. Collaterals

We will be committed to delivering all the following items: 3-1. Letterheads

Official A4 letterhead, official A4 continuation, A4 letterhead word template,
1. New Logo Internal A5 letterhead, 10×10 note-paper.

(Geometric structure, costume logo-type, primary colors, responsive structure,

logo usage guidelines) 3-2. Envelopes
DL envelope, A4 envelope, costume dieline.
2. Corporate Identity
3-3. Business Cards
2-1. Brand Story
General business cards, personal business cards.
Brand story, values, mission, audience, slogan.

3-4. Document Cover

2-2. Brand architecture
A4 portrait cover, A4 landscape cover.
Departments & sub-brands, partnership, events & programs, tagline.

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3-5. A4 Folder \ Document holder

2-3. Brand Colors
A4 presentation \ document holder, costume dieline.
Safe colors, secondary colors.

3-6. Invoice
2-4. Iconography
A4 invoice, A5 invoice, word template.
Generals, directions and departments, Icon construction.

3-7. Stamp
2-5. Brand Layout and Composition
Legal & official stamps.
Layout, grid.

2-6. Illustrations
Principles, composition, color pallets.
 4. Merchandise 5-17. Online Brand Guidline
4-1. Tote Bag
5-18. Creative Brief Questionair Template
4-2. Signages
5-19. Creative Brief Template
Interior directional, interior primary signage, media back drop
5-20. Online Brand Guidline
Full Corporate Identity Proposal

4-3. Vehicles

Agency Name
Cars & vans. 5-21. Online Brand Guidline

4-4. Required Uniforms 5-22. Presskit

4-5. Promotional Items

Pens, pin, mug, t-shirt, cap, flag, coaster, wrapping paper

5. Extra Items

The below list are requirements based on demand and are charged separately.

5-1. ID Card Template

5-2. Favicards

5-3. Services Rate Sheet Template

5-4. Postcards

5-5. Event Invitation Card Template

5-6. Compliments Slips

5-7. Special Occasion Cards

5-8. Proposal Template

5-9. Request For Proposal Template

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5-10. Administrative Documents

5-11. Financial Documents

5-12. Corporate Profile

5-13. Site Landing Page UI

5-14. Services Catalogue / Brochure Tempalte

5-15. Newsletter Style (online)

5-16. Email Style (HTML5)

 Estimated Milestones And Timeline
All provided days are working days

1. Briefing > 3 days

2. Design Research > 2-3 days

Full Corporate Identity Proposal

3. Ideation > 3-4 days

4. Sketching and Prototyping > 3 days

5. Final Execution > 2 days

6. Refinement & Revision > Client dependant

7. Proofing & Approval > Client dependant

8. Delivery & Launch > 14 days

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Project Pricing

• Price for full corporate identity : 3500 USD.

• Payment terms on the agreed price will be as follows:

1. %40 > Contract signing day.

2. %40 > Proofing & approval day.

3. %20 > Finale project delivery.

JULY 2020

• Any additional requests to the provided deliverables will be charged

separately.

• This offer is valid for 20 days upon recieving.