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Ninjacart

Group 8 presented information on Ninjacart, India's largest fresh produce supply chain company. Ninjacart sources fresh produce from farmers and delivers it to businesses like retailers within 12 hours. It operates in 7 major cities with over 1700 retailers and 60 collection centers. Ninjacart delivers over 1400 tonnes of fruits and vegetables daily using RFID tags for traceability. The company provides value to farmers through increased revenue and knowledge of demand, and to retailers through access to fresh produce at lower rates.

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Ritu Mendiratta
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
734 views

Ninjacart

Group 8 presented information on Ninjacart, India's largest fresh produce supply chain company. Ninjacart sources fresh produce from farmers and delivers it to businesses like retailers within 12 hours. It operates in 7 major cities with over 1700 retailers and 60 collection centers. Ninjacart delivers over 1400 tonnes of fruits and vegetables daily using RFID tags for traceability. The company provides value to farmers through increased revenue and knowledge of demand, and to retailers through access to fresh produce at lower rates.

Uploaded by

Ritu Mendiratta
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Group 8

REWATKAR MAYURI RAJESH 36KA


RITU MENDIRATTA 38KA
RUPARELIA PINANK MANISHKUMAR 39KA
SAMBARU PAVAN KUMAR 40KA
Introduction and
Business Model
Ninjacart is India's largest fresh produce supply chain
Add Text company.
Get a modern
PowerPoint
Presentation that is We source fresh produce from farmers and deliver them to
beautifully designed. businesses within 12 hours

Operates in 7 major cities

Farmer Ninjacart Retailer


Operations

30+
HEADQUARTERED IN
DISTRIBUTION
BENGALURU
CENETERS
NEW DELHI

AHMEDABAD
1700 PAYMENTS
RETAILERS & 60+ THROUGH
COLLECTION ELECTRONIC
MUMBAI
CENTERS TRANSFER
PUNE

HYDERABAD BENGALURU
1400 TONNES
CHENNAI OF FRUITS AND RFID TAGS FOR
VEGETABLES TRACEABILITY
DELIVERED
Value Proposition

Farmers Retailers
• Need not worry about • Need not go to market
sale of produce and invest in logistics
• About 15% increase in • Get Fresh farm produce
revenue at lower rates
• Know about demand and
appropriate price

Indirect Customers
• Quality and hygiene is
maintained
• Eventually end
customers have to pay
less
100% traceability
RFID powered supply
chain

Algorithms and
Data Science In-house ERP
Flexible and Mobile
based ERP

Problem
Social Security Solving Demand Forecasting
Cashless payment to Using machine learning
farmer within 24hr to reach 97% accuracy

Connected Logistics Price Intelligence


Route optimization to Predicting market prices
92% capacity; 12-14 and planning the harvest
hr delivery time
Ninjacart Supply Chain

Collection Fulfillment Distribution


Farmers Centre Retailer
Centre Centre
Produce the Collects the Trucks transport Batching of Delivery of food to
fruit and produce from the produce to produce and the end consumer;
vegetables farmers the centre route planning returns of produce
for delivery

Crate Collection
Potential of Growth

Invest in promoting its services to


SOCIAL MEDIA retailers by attracting consumers.
Increase visibility of programs like
MARKETING ‘HARVEST THE FARMS’

Partner with college and corporate


PARTNERING WITH canteens to increase visibility and
demand among people of a younger
CANTEENS generation, to promote more retailers
to be interested in Ninjacart’s
services

Take the flexible and adaptable


EXPANSION PAN
technology based supply chain
INDIA system and expand it to other cities
in India
THANK YOU

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