SAN PEDRO COLLEGE

Davao City

PC 100 – Purposive Communication

S.Y. 2020 - 2021

Professor: Angilly C. Librea, LPT, MAEd-ELT

EXPECTED
SESSION TOPICS LINKS TO LEARNING RESOURCES
OUTCOME

Introduction to the  Instructor-  http://www.healthknowledge.org.

course made Rubric uk/public-health-
textbook/organisation-
Online class netiquette management/5a-understanding-
itd/effective-communication
Course requirement
 http://promeng.eu/downloads/tr
Chapter 1 aining-materials/ebooks/soft-
1 “Communication in the skills/effective-communication-
skills.pdf
Now-where you are PC
student”
.
Communication
process, elements,
functions, principles and
ethics

Chapter 2 “Me in the  Instructor-  See “Communicating in a

Global Community” made Rubric multicultural society and world”
 Article “Flight from conversation”
 Online Quiz  http://www.nytimes.com/2012/04
/22/opinion/sunday/the-flight-
Communication and
from-conversation.html?_r=0
globalization  Video “Connected but alone” in
Local and global TED talks
2 https://www.ted.com/talks/sherry
communication in
_turkle_alone_together
multicultural settings
 Video “How social media can
make history”
https://www.ted.com/talks/clay_s
hirky_how_cellphones_twitter_fac
ebook_can_make_history
 Video “Writing a web for global
good”
https://www.ted.com/talks/gordo

1
 n_brown

Chapter 3 What about  Online quiz  TED Talks “Pop culture in the Arab
Language in the whole world”
Gamut of  https://www.ted.com/talks/shere
 Research en_el_feki_pop_culture_in_the_ar
Communication?
output on ab_world
 Varieties and various cultural  https://celsalangues.wordpress.co
registers of and m/2015/01/29/it-aint-right-innit-
spoken and intercultural about-language-register-in-
modes of english/
written language
3-4-5 communicatio  http://www.really-learn-
 Variety of English
n english.com/language-
 Sociolinguistics
register.html
 Pragmatics
 https://www.uni-due.de/SVE/
 Discourse
 http://www/icaltefl.com/categor
Analysis y/varieties-of-english
 http://www.britishcouncil.org/blo
g/which-variety-english-should-
you-speak

Chapter 4 “You say  Submitted  Authentic texts about cultural

More than you think” Reaction sensitivity from various media (text
Paper on messages; email messages; social
- Evaluating message critical reading media messages; newspaper,
and/or images of & listening magazine, and journal articles;
different types of  Invitation for print and electronic
text reflecting people to join advertisements)
different cultures cause-oriented  See sample:
- What is the events using http://www.kwintessential.co.uk/c
message? various media ultural-services/articles/cultural-
- What the purpose of such as email, sensitivity.html
6-7-9 the message social media,  https://mindspaceintuition.files.wo
- How is the message print and/or rdpress.com/2015/01/cross-
conveyed by the electronic cultural.jpg
text and/or image? advertisements  http://i.telegraph.co.uk/multimedi
- Who is the target  Instructor- a/archieve/01440/burger_144021
audience of the made Rubrics 1c.jpg
message?  http://atlantblackstar.com/2013/1
- What other ways of 1/19/9-racist-ads-commercials-
presenting the that-promote-negative-images-
message are there? of-black-people/3/

Chapter 5 Tools of  Oral, audio-  http://creatingmultimodaltexts.co

technology for visual, and/or m/
Communication web-based  “The world’s worst research
8-9 presentations presentation”
to promote https://www.youtube.com/watch
cultural values ?v=nSGqp4-bZQY
Communication aids (e.g., respect
and strategies using for elders,

2
 tools of technology bayanihan
spirit, etc.)
 Instructor-
made Rubrics

Chapter 6 -  Public  http://www.omafra.gov.on.ca/en

Communication for announcemen glish/rural/facts/03-033.htm
various purposes ts  http://www.capmembers.com/m
 Submitted edia/cms/l2l_mod2_ch8_effective
1 to obtain, provide, editorial about _communication_63afca8970d43.
and disseminate environmental pdf
10 issues  http://hplengr.engr.wisc.edu/Prof
information
 Instructor- _Comm.pdf
2. to persuade and made Rubrics  http://www.pearsonhighered.co
argue m/samplechapter/0205524214.pd
f
 Searless, G. (2014). Workplace

Chapter 7 - It is now  Instructor-  Video of “The Most Important

time to deliver made rubric Cannot be Said”: Eddie Calasanz
11-12 at TEDxADMU (youtube)
Communication for
various purposes

Chapter 8 - Do you  Output on the  http://english28-

want to get published Review of the payte.weebly.com/uploads/3/8/2
someday? Related /9/38294063/nortonfieldguide2.pd
literature f
 Instructor-
13-14 made rubric  http://www4.stat.ncsu.edu/~reich
Communication for /st810A/oral.pdf
academic purposes  http://pne.people.si.umich.edu/P
DF/hpwtotalk.pdf
 http://www.dol.gov/odep/topics/
youth/softskills/Communication.p
df
Chapter 9 - Let us turn  Written output https://scholar.harvard.edu/files/csup
political of a political erti/files/gov97howtowriteapaperacti
paper vity5.pdf
15 Writing Political Science  Instructor-
paper made rubric

Chapter 10 “More of the Online quiz https://www.webwise.ie/teachers/wh

16-17 Signs of the Times” at-is-fake-news/

Type of Fake News https://en.unesco.org/fightfakenews

Review Final project:

18  Multimodal
Advocacy
Final Exam campaign

3
 (print, audio,
visual, web-
based)
addressing
current issues
tackled in
previous tasks
(e.g., good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction, etc.)
 Online Portfolio

References:

PURPOSIVE COMMUNICATION Required Readings and Other Materials

Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business
and the Professions. NY: McGraw Hill, 2012.

Bullock, R. and Goggin, M. The Norton Field Guide to Writing. 3rd ed. W.W. Norton and
Company, 2013.

Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah:
Plain and Precious Publishing, 2013.

Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical
Introduction. 3rd ed., Sage Publications, 2015.

Lucas, S. The Art of Public Speaking. NY: McGraw Hill, 2011.

Mooney, A., Peccei, J.S., La Belle, S, et.al. Language, Society and Power: An Introduction. 3rd
ed. London: Routledge, 2010.

Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon, 2014.

PURPOSIVE COMMUNICATION Suggested Readings and References

Abrahams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop,
2010.

Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discemment

and Decision-making. Routledge, 2015.

4
 Axelrod, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s, 2013.

Biber, D. & Conrad S. Register, Genre, and Style. Cambridge: Cambridge University Press,
2009.

Dainton, M, and Zelley E. Applying Communication Theory for Professional Life, A Practical
Introduction. 3rd ed., Sage Publications, 2015.

Lehman, C. & DuFrene, D. Business Communication. Mason, OH: South-Western Cengage

Learning, 2011.

Madrunio, M. R., and Martin, I. P. Puposive Communication Using English in Mulrilingula

Contexts, 2018.

Miller, K. Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY: McGraw
Hill, 2004.

Searless, G. Workplace Communication: The Basics. 6 th ed. Boston: Allyn & Bacon, 2014

Wallace, C. Critical Reading in Language Education. Basingstoke and New York: Palgrave
McMillan, 2005

PURPOSIVE COMMUNICATION Text Book

Africa, A. Purposive Communication in the Now, Books Atbp. Publishing Corp., 2018.