Scribd
Upload
57 views

"Parcum Lava Et Ride (PLR) ": Terminal, Car Park and Carwash Service

This document is a project proposal submitted by five students for their Project Development Management course at the University of the City of Manila. It proposes the establishment of "Parcum Lava et Ride" or PLR Terminal, a business that will offer transport terminal, parking, and car wash services. The proposal provides background on the current situation in the service industry, outlines the objectives and market analysis, and describes the proposed business operations, resources required, marketing strategy, and financial projections.

Uploaded by

Arnel Mangiliman
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
57 views

"Parcum Lava Et Ride (PLR) ": Terminal, Car Park and Carwash Service

This document is a project proposal submitted by five students for their Project Development Management course at the University of the City of Manila. It proposes the establishment of "Parcum Lava et Ride" or PLR Terminal, a business that will offer transport terminal, parking, and car wash services. The proposal provides background on the current situation in the service industry, outlines the objectives and market analysis, and describes the proposed business operations, resources required, marketing strategy, and financial projections.

Uploaded by

Arnel Mangiliman
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Pamantasan ng Lungsod ng Maynila

(University of the City of Manila)


Gen. Luna Cor. Muralla Sts, Intamuros, Manila
College of Business and Government Management

In partial fulfillment for the requirements in


Project Development Management:

“Parcum Lava et Ride


(PLR)
Terminal, Car Park and Carwash service”
A Project Development Management Paper

Submitted by:
Estrella, Miguel Van F.
Geremia, Alvin John A.
Liscabo, Regin Aldwin C.
Mangiliman, Neil Francel D.
Valenzuela, Damien Ira M.

Submitted to:
Sonia F. Manlangit, Ed. D
SEPTEMBER 2018

Table of Contents

EXECUTIVE SUMMARY I

CHAPTERS
I. BACKGROUND AND PURPOSE OF THE STUDY
History
1
Current Situation
2
Service
2
Market
2
Technology
3
The Resource-Based Concept
3
Financial Resources
3
Human Resources
3
Physical Resources
3
Organizational Resources
4
Mission
5
Vision
5
II. OBJECTIVES
6
Short Term Objectives
6
Long Term Objectives
6
III. MARKET ANALYSIS
7
Overall Market
7

Competitive Factors
7
The Bargaining Power of Suppliers
8
The Bargaining Power of Buyers
8
Threats of New Entrants
8
Threat of New Substitutes
8
The Rivalry Against Existing Firms
9
Summary
9
Macro-Environment Factors
10
Political and Government Analysis
10
Macroeconomic Analysis
10
Technological Analysis
10
Socio-Demographic Analysis
11
Ecological Analysis
11

IV. DEVELOPMENT AND PRODUCTIONS


12
The Business
12
Advantage
12
Services
13
Transport Terminal
13
Parking Service
13
Car Wash Service
13
Resource Requirements
14
Financial Resources
14
Physical Resources
14
Organizational Resources
14
Human Resources
14
Quality Assurance
14

V. MARKETING
15
Overall Concept and Orientation
15
Marketing Strategy
16
Product
16
Place
16
Advertisement
17
Promotion
18
SWOT Analysis
20
Pricing Strategy
22
Price Rates
24
Sales Forecast
24

APPENDICES

You might also like