BUSINESS MODEL CANVAS

Problem SOLUTION VALUE PROPOSITION Unfair Advantage CUSTOMER SEGMENTS

1.High rate of fatal dengue cases To solve this momentous problem,
all over the years. mosquito repellent conditioner Product with unique feature of ceasing
A product that can effectively repel  Farmers who are washing
2.According to WHO the global climate composed of citronella of lemon grass mosquitoes and other disease – the breeding of mosquitoes, has no clothes
Change is expanding mosquitoes range,
heightening the risk of disease for millions
and nepectalactone of catnip which causing insects personal health hazards  Campers who are washing
of additional people. have properties that can repel clothes
3.Existing solutions that has hazardous mosquitoes. This was prepared in A nice smelling, environmental and Low-cost option with superior safety  Hunters who are washing
effects on health, ineffectiveness against (up to 12 hrs.) in terms of any product clothes
different fragrances like lavender, health friendly mosquito repellent
specific species of mosquito and contributing
citronella, fresh mint and rose with that is safe and can be used by form  Fishermen who are
to our waste management problem.
different variety of sizes to reach a anyone washing clothes
wide rage distribution network. Plantation of lemon grass and catnip  Military personnel who are
trees makes it an environment friendly washing their clothes
A mosquito repellent that has zero
business  Households who are
side effects
Existing Alternative washing clothes
Solution The best price/deal they can get
1.Mosquito repellent lotion like the KEY RESOURCES per packet in the Philippines CHANNELS
OFF lotion 1.Number of orders per size per customer Referrals
2.Mosquito repellent patch like ATC 2.Number of customers per day Recommendation Early adopters
strike Opportunity to choose from a wide Mosquito repellent wholesale
3. Percentage of CAGR per year Government Health Program and seminars
3.Mosquito repellent coil like Baygon range of fragrance and sizes distributors
Advertisement both offline and online
coil
Money-back policy for first time Mosquito repellent retailers
customers who just want to try out
our mosquito repellent
Fumigation and mosquito control
companies
Wide range of distribution network
(it means that you can walk up a
store in your neighborhood and you
will get our products without stress)

High Level Concepts

Potential Competition from other plant-

based companies

Probability of unavailability of
constant land-aisles

Initial level of acceptance of the

farmers or planting lemon grass and
catnip
 COST STRUCTURE REVENUE STREAM(S)
Product development Automatic sensors for mosquitoes
Mass production Different Fragrances- Fresh mint. Citronella, rose and lavender
Marketing Sales Kills 98.5% of mosquitoes in 5 minutes
Labor

Designed by: Zancudo Team Designed for: Mosquito Repellent Version:

Conditiioner
- CRUZ, SEANNE;
- DUG-A, PRINCESS DIANNE;
- JUANIR, JOYCE LYN;
- -QUILACIO, VANESSA MAE
- FENOL KHING